Come inside the yellow border

Bring National Geographic Magazine to your readers in their local language

NATIONAL GEOGRAPHIC SOCIETYThe National Geographic Society is the world’s largest nonprofit scientific and educational organization. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission today is to inspire people to care about the planet.

Since 1890, the Society has awarded over 9,000 grants globally, investing in the world’s best scientists, explorers, researchers and storytellers. These experts are often celebrated in our global media, reaching over 400 million people per month.

INTERNATIONAL LICENSING & ALLIANCESInternational Licensing & Alliances has been in operation since 1995. We are a global media licensing group, business development team, content management center and creative solutions provider. Through our assets, each month, we reach 30+ million people in 55 countries, through 50+ partners in 30+ languages on 5 continents.

NATIONAL GEOGRAPHIC SOCIETYInternational Licensing & Alliances1145 17th Street, NWWashington, DC 20036 USA

Come inside the yellow border by contacting our team.

YULIA BOYLEVice President, International Magazine Publishing yboyle@ngs.org+1.202.857.7277

DIANA JAKSICDirector, NG Magazine & Children’s Publications djaksic@ngs.org+1.202.857.5857

ARIEL DEIACO-LOHRBusiness ManagerNG Traveleradeiacol@ngs.org+1.202.457.8224

CYNTHIA COMBSRights Managercycombs@ngs.org+1.202.862.5261

DESIREE SULLIVANRights Managerdsulliva@ngs.org+1.202.775.6527

CYNTHIA GBETIBOUOSpecialist, Advertising & Marketingcgbetibo@ngs.org+1.202.775.6769

JENNIFER JONESSpecialist, NG Magazine & Children’s Publicationsjejones@ngs.org+1.202.862.8686

UNIQUE LICENSING OPPORTUNITY!BROCHURE MADE FROM 55% RECYCLED PAPER WITH 30% POST CONSUMER CONTENT

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The iconic global magazine, National Geographic, is renowned for its legendary photography, maps and reporting excellence. It is read by more than 38 million people around the world in English and over 30 other local languages.

Our Licensing ModelNational Geographic publishes around the world under a licensing model that provides the following assets to international partners:TRADEMARK The right to use the National Geographic proprietary name and trademarks in the territory.COPYRIGHT The right and license to translate National Geographic editorial content and associated cartographic materials.EDITORIAL SUPPORT A designated editorial department providing daily support to your local language edition.

Licensing BenefitsOur simple and cost-effective licensing model make it easy for you to launch a local language edition of NG Magazine in your country. This includes:n Editorial training at National Geographic headquartersn Marketing support and sharing of international best practicesn Biennial international marketing & editorial seminars attended by all licensees

and hosted at National Geographic headquartersn Additional revenue streams through ancillary productsThe National Geographic brand has resonated with consumers for over 120 years, providing an opportunity for licensees to generate revenues from sales of the NG Magazine as well as from advertising and commercial partnerships.

PartnersOur licensees include giants in the industry:

National Geographic is the only general-interest magazine in the world where multiple editions in multiple languages are published simultaneously. Each local language edition contains 20% local content on average, but the core magazine is identical in every market every month.

Confronting subjects that matter, NG Magazine received an Ellie from the American Society of Magazine Editors (ASME) National Magazine Awards for the best single-topic issue, the Water issue, which explored the state of the world’s freshwater supplies.

Local Cross-Platform CooperationsNational Geographic properties in your market provide a platform for cross-promotion of NG Magazine and the brand.n NG Channels International & NatGeo Wild reach 370 million households

in 37 languages in 188 countries. n NG Books has 2,500 active titles in 27 languages published by 78 partners.n NG Enterprises encompasses National Geographic’s licensing, catalog,

e-commerce and travel divisions. Enterprises also oversees the Society’s four retail stores in Washington, London, Singapore and Andorra.

n Through International Home Entertainment group, more than 100 million videos and DVDs have been sold in 30 languages in 82 countries.

n In addition to 34 local language editions of NG Magazine, there are 14 local language editions of NG Traveler, 19 editions of NG KIDS (ages 6-14) and 3 editions of NG Little Kids (ages 3-6)—something for everyone in the family.

INSPIRING PEOPLE TO CARE ABOUT THE PLANET

The National Geographic Society’s commitment to integrity, accuracy and excellence has positioned National Geographic as a benchmark brand and a leader in publishing, photography, cartography, education, film and television.

LEFT: [ALEX COPPELL] LOCAL TEENAGERS JUMP OFF A PIER DURING THE HEIGHT OF SUMMER IN MELBOURNE, AUSTRALIA.

ABOVE: NG WATER ISSUE IN LOCAL LANGUAGE EDITIONS, PUBLISHED IN APRIL 2010.

Since the launch in 1995 as the first local language edition of National Geographic Magazine, we have enjoyed and been proud of being a part of the most trusted and prestigious magazine in the world. —SHIGEO OTSUKA, EDITOR-IN-CHIEF, NG MAGAZINE JAPAN, NIKKEI NATIONAL GEOGRAPHIC“ ”

Abu Dhabi Media Company Alma Littera Amarin Bonniers Dogus Editora Abril Editorial Televisa

Four piGruner+Jahr Gruppo L’Espresso Haixia Publishing Maariv Nikkei National Geographic PT Gramedia

RBA Edipresse Rokus Klett Sanoma International Trends IDG YBM Si-sa

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CirculationNational Geographic boasts a ranking as the third largest non-association magazine in the world. Take a look at the impressive circulation numbers:

Award Winning ContentEach issue of National Geographic fires the imagination of readers, taking them on a journey that’s always enlightening, often surprising and unfailingly fascinating. National Geographic’s editors, journalists and photographers are the world’s best storytellers.

Editorial highlights you can expect in NG Magazine: Science & Technology, Archaeology & Exploration, Environment & Natural History and People & Culture. A long-standing tradition in NG Magazine, and one of readers’ favorites, are large-format, freestanding, blow-in map supplements that complement related articles with stunning graphics and illustrations.

EDITORIAL EXCELLENCEWith its superior editorial content and stunning photography, National

Geographic has earned some of the most prestigious awards and recognitions in the industry, recently including the highest honor, Magazine of the Year, in 2011 from the American Society of Magazine Editors (ASME).

ASME National Magazine AwardsPictures Of The Year International CompetitionWorld Press Photo ContestCartography And Geographic Information Society Map Design CompetitionNorth American Travel Journalists Association Awards CompetitionSociety For News Design International Infographics AwardsSociety Of Publication Designers Print Awards

North American Nature Photography Association AwardsCommunication Arts PhotographyVeolia Environment Wildlife Photographer Of The YearAmerican PhotographyNature’s Best Photography Windland Smith Rice International AwardsAdvertising Age Editor Of The Year

4.4 million U.S. copies + 1 million English International copies around the globe+ 2.5 million local language copies in over 50 countries

= Around 8 million total

LEFT: [CHRIS GRAY] NG MY SHOT / ZEBRA CLOSE-UP IN SOUTH AFRICA.

ABOVE: [ETHAN DANIELS] NG MY SHOT / A GERMINATING COCONUT BOBBING IN CLEAR, SHALLOW WATER NEAR ULONG ISLAND, PALAU.

US MAGAZINE SPECIFICATIONS

$5.99 US newsstand$34.00 US subscriptionNumber of pages: 137Number of issues:12 per yearDimensions: 17.4 x25.4 cm

ABOVE: [STEPHEN ALVAREZ] A FIRE THROWER NAMED LOUIS SPINS LIGHT AT A GATHERING IN AN OLD QUARRY. FEBRUARY 2011

ABOVE: [CYRIL RUOSO] NOT YET TWO, A GOLDEN SNUB-NOSED MONKEY IN A HIGHLAND FOREST IN CHINA’S ZHOUZHI NATIONAL NATURE RESERVE. FEBRUARY 2011

ABOVE: [JIMMY CHIN] A NEW GENERATION OF SUPERCLIMBERS IS PUSHING THE LIMITS IN YOSEMITE. MAY 2011

America gave us three fabulous things: Jazz, the National Park idea and National Geographic Magazine.—PROFESSOR BERND LOETSCH, FORMER DIRECTOR GENERAL OF THE MUSEUM OF NATURAL HISTORY IN VIENNA, AUSTRIA“ ”

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Collector’s EditionsAlready highly collectible, National Geographic extends to four special issues per year. These collector’s editions offer readers additional comprehensive reporting on single-topic issues of world importance. Licensees receive editorial advice, rights research and management to also locally create themed issues of their choice. The collector’s editions can be used as a stand-alone newsstand edition, covermount to a magazine, premium to subscribers or as a business-to-business project supported by a sponsor.

National Geographic-branded MagazinesBeyond single-topic special issues, National Geographic has two locally created magazines. NG History, which is the second largest subscription magazine in Spain, and NG Science in France. These titles are also available for licensing.

Digital MediaNational Geographic is at the forefront of offering its avid consumers more ways to connect with the content they love.

E-EDITIONSNG Magazine is published electronically in both PDF and interactive formats. Our licensing partners publish electronically for a variety of devices: iPad, Nook, Kindle and Android readers.

WEBSITESWe have 26 local language websites for NG Magazine. Licensing an url increases consumer engagement with three different options to choose from: a simple promotional website for sales and subscriptions; a monthly content package that consists of new feature stories, photos, text and video for each issue; or an annual package with content updates on a weekly basis.

SPECIAL PROJECTSOur unique mission of inspiring people to care about the planet differentiates NG Magazine from other publications, and appeals to advertisers with specific agendas closely aligned with our brand. Industry awards include:Advertising Age Magazine A-ListMedia Industry News (MIN) Top 21 Most IntriguingMIN Integrated Marketing AwardsMIN Sales Executive Of The Year Award

TOP ADVERTISING CATEGORIES Automotive, Media, Travel & Leisure, Accessories, Photography & Imaging, Apparel, Finance, Food & Beverage, Consumer Electronics, Alcohol

TOP LOCAL ADVERTISERS Canon, BMW, Toyota, Samsung, Audi, Sony, Panasonic, Mercedes-Benz, Vodafone, Volkswagen, LG, Bose, Merrill, Patagonia, Bulgari, Panerai, Rolex, Nespresso

Licensees also benefit from integration into international ad sales packages.

MULTI-LOCAL AD DEALS Cathay Pacific, Turkish Airlines, Crowne Plaza, Bowmore, Samsung, LG, Abu Dhabi Tourism Authority

ADVERTISING ADVANTAGES

LEFT: [MATTHEW AMERY] PRAYER FLAGS FRAME ANNAPURNA 1, IN NEPAL, THE 10TH HIGHEST PEAK IN THE WORLD.

ABOVE: [TREVOR KEYLER] NG MY SHOT / A GREEN FROG IN A POND AT THE MINNESOTA LANDSCAPE ARBORETUM.

50 BEST PHOTOGRAPHS APP, showcasing National Geographic’s legendary photography, was honored to be featured at the launch of Apple’s iPad 2 by Steve Jobs, and became the app of the week at launch.

ABOVE: GERMAN IPAD EDITION.

We are proud of having this iconic brand in our portfolio. National Geographic means much more than a magazine—it is a way of living. —NIKOLAY KARADJOV, PUBLISHER, NG MAGAZINE BULGARIA, SANOMA“ ”