COMBO BAMBINO(PITCH DECK)
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Transcript of COMBO BAMBINO(PITCH DECK)
TEAM
William Shanelle Claire
A CLUB FOR KIDS TO EXPLORE DIFFERENT KINDS OF JOURNEY
TARGET Customers
Children● Boys and Girls between 4-14 years old
Parents● Parents whose ages are between 30-45 years old
● Annual income of $65,000 and higher with a career
and steady employment
● Buying products based on status symbol
● Independent, expressive and socially conscious
● High expectation on children
Customer’s pain-points
● Limitation of styles
● Lack of shopping experiences
● Ambiance of Children’s wear stores
● Limited store facilities
Solutions
● More neutral colors in collections
● Variation of shopping experiences
● A more relaxing shopping environment
● Add-on values in the store
Product Portfolios
● Apparel
● Accessories
● In-store Photography Studio
● Kid Salon
● B. Café
Merchandising
In-store Photography Studio
● Weekends only
● Photo shoots are offered when the purchase over $150 on new
arrivals.
● Create a unique style based on customers’ personalities.
Kids’ Salon
● Opens on both weekdays and weekends.
● Appointment required on weekdays.
● Free styling when purchases over $100.
● Certified barbers and stylists
● Safety
B. Café
● Variety of homemade pastries
● Drinks including caffeinated and decaffeinated
● Organic ingredients
● Certified baristas
● Safety
Store layout
Kids’ Salon
Photography Studio
B. Café
Fitting Rooms
Stock Room VIP
Cashier
Open Space
InteriorDesign
● Industrial
● Marble
● Wood
● Greens
(Sustainability)
Visual Merchandising
TECHNOLOGY
Our Bambino, where parents can upload pictures of their kids wearing Combo Bambino’s products.
STRATEGIES
● Social Media Presence - Facebook / Instagram / Pinterest
● Word of Mouth
● Grand Opening Specials and Perks
● VIP Elite Membership
● Loyalty (Both Parents and Children)
● Engaging shopping experience
● Interactive Retailer-Customer relationship
Value
Competitors
Strengths Weakness
● Product Portfolios
● Differentiations
● Add-on Values
● New-established Brand
● Financial Position
● Distribution of online orders
Opportunities Threats
● Improve Brand Recognition
● Celebrity Endorsement
● Store Expansion
● Changing Consumer Preference
● Popularity
Timesheet
Revenue
● VIP Elite Membership subscription
● In-store services
● Premium pricing
● Campaigns
Reference
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fashion-brands/
15 Super Cool Kids Clothing Brands That You And Your Little One Will Love. (2015). The Huffington Post. Retrieved 21 April 2016, from http://www.
huffingtonpost.com/entry/15-super-cool-kids-clothing-brands-that-you-and-your-little-one-will-love_us_559d8892e4b01c2162a5c9af
Agatha Cub. (2016). Agatha Cub. Retrieved 21 April 2016, from https://agatha-cub.myshopify.com
(2016). Massimodutti.com. Retrieved 21 April 2016, from http://www.massimodutti.com/es/es/nuevo/nuevo-c913521.html
Designer Children's Clothes | Childrensalon. (2016). Childrensalon.com. Retrieved 23 April 2016, from http://www.childrensalon.com
Feiereisen, S. (2011). 10 Designer Lines for High Fashion Kids - theFashionSpot. theFashionSpot. Retrieved 20 April 2016, from http://www.
thefashionspot.com/style-trends/167639-10-designer-lines-for-high-fashion-kids/
Home. (2016). Lot801. Retrieved 23 April 2016, from http://www.lot801.com
Home. (2016). theMINIclassy. Retrieved 22 April 2016, from http://www.theminiclassy.com
Kid’s Wear. (2016). Kidswear-magazine.com. Retrieved 22 April 2016, from http://www.kidswear-magazine.com
Latest Spring Summer European Designer Kids Fashion | AlexandAlexa. (2016). WWW.ALEXANDALEXA.COM. Retrieved 20 April 2016,
from http://www.alexandalexa.com
Luxury Kids & Baby Designer Clothes | Childsplay Clothing. (2016). Childsplayclothing.co.uk. Retrieved 22 April 2016, from http://www.
childsplayclothing.co.uk
même. Modern, Gender-Neutral Kidswear. (2016). même.. Retrieved 21 April 2016, from http://memekidswear.com
Rags To Raches | The Original Kids Romper. (2016). Ragstoraches.com. Retrieved 21 April 2016, from http://ragstoraches.com
sustainable tops, bottoms, dresses & more for kids and men | boy+girl. (2016). Shopboyandgirl.com. Retrieved 19 April 2016, from
http://www.shopboyandgirl.com
Reference
