Comarch Loyalty Management is a loyalty system which supports

programs of varied scales, both multi-partner and stand-alone,

which may be matched to the specific requirements of the program

operators. The system supports loyalty program operation in a broad

spectrum, from communication with participants, to logistics and

award management, creation of business rules, analysis of data,

cooperation with partners, to integration with external systems. The

application enables creation of expanded programs functioning

internationally in various industries, such as: retail, fuel networks,

banking and finance and telecommunications. Comarch Loyalty

Management has a full set of tools which enable development of

both an effective and unique loyalty program in the market.

CoMprehensive ManageMent of a LoyaLty prograM

COMARCH LOYALTY MANAGEMENT

one of the most significant elements of the marketing strategy in any company is shaping long-term relationships with clients. the correct execution of this strategy is supported by the implementation of a unique and effective loyalty program. awarding specific activities of customers, applying various types of motivational stimuli and personalized dialogue with the client may bring about measurable benefits, both financial - maximizing profits, and marketing-related - promotion of the brand of the products or services offered. this contributes to the development of a complete information base about the behavior and habits of clients, which may then be used in order to adjust an offer to their needs.

CoMarCh LoyaLty ManageMent – LoyaLty sUpporteD With teChnoLogy:

Automatic initiation of

promotions

Online access and

employment of the latest

technologies

Multi-channel

communication

Access to comprehensive

information about a client

and their preferences

Flexible business rules

Notices to users

Automatic fraud detection

ope

rati

onal

per

form

ance

Increased sales –

increased frequency

of client transactions

and the value of their

purchase basket

Increased value of the

brand

Concentration on

activities of the most

valuable clients (20% ->

80%)

Possible inclusion of

partners in the program

Up-selling and cross-

selling actions

Knowledge on

preferences of clients

hig

her p

rofi

ts

Analysis of client data

– the key to developing

proper offers

Personalized

communication

Adjusting the offer, time

and presentation method

Segmentation of

customers and special

offers

Multiple redemption

channels

Valuable awards

Complete insight into the

history of operations

Clie

nt s

atis

fact

ion

Comarch sa

Al. Jana Pawła II 39 a

31-864 Kraków

Poland

phone: +48 12 64 61 000

fax: +48 12 64 61 100

e-mail: services@comarch.com

www.marketingmanagement.comarch.com www.services.comarch.comwww.comarch.com www.comarch.fr www.comarch.de www.comarch.ru www.comarch.pl

Comarch Spółka Akcyjna with its registered seat in Kraków at Aleja Jana Pawła II 39A, entered in the National Court Register kept by the District Court for Kraków-

Śródmieście in Kraków, the 11th Commercial Division of the National Court Register under no. KRS 000057567. The share capital amounts to 8.051.637,00 zł. The share capital was fully paid. NIP 677-00-65-406Copyright © Comarch 2011. all rights reserved.

EN-2011.06

BUSINESS ADMINISTRATION

Account management

Promotion management

Gift management

Basic reports

Customer communication

Customer segments

Localization configuration

Fraud detection

User-defined counters

INTEGRATION

POS integration

Product database integration

File import/export

WEB PORTAL

Gift catalogue

Enrollment

Account modification

BUSINESS ADMINISTRATION

Gift logistics

Coupons

Vouchers

Recognition levels

Lotteries

Additional reports

INTEGRATION

Multi-program

ON-SITE APPLICATION

Stock management

Local reports

Customer servicing

CONTACT CENTER

Customer assistance

WEB PORTAL

CMS based Web Portal

B2B MODULE

Co-branding partner integration

BUSINESS ADMINISTRATION

Discount rules

Gift redemption rules

Customer insight

Dynamic Dashboard

CONTACT CENTER

Account management

Claim management

Tasks

CC reports

CC administration

WEB PORTAL

Special offers

Surveys

Shop locator

STANDARDincluded

EXPRESSincluded

multipartner functionality

CRS/IVROPTIONS

EXPRESS STANDARD PREMIUM

Key systeM fUnCtionaLities:

Direct support for various channels of communication: email,

SMS, POS, Call Center, Customer Portal

Promotion templates and advanced definition of business rules

Monitoring of key indexes of program operation

Multi-aspect segmentation of customers

Comprehensive award management

Online reporting and analyses

Possible integration with many systems and partners

Full support for lotteries and coupons

three versions of the systeM for Different BUsiness neeDs:

Each version of Comarch Loyalty Management enables the creation of more and more complex loyalty programs and includes the most

often used functionalities:

express - for fast loyalty program deployment

standard - comprehesive set of funcionalities for stand-alone loyalty scheme

premium - perfect solution for multi-partner programs with advanced CRM functionalities

CoMpetitive aDvantage of the CoMarCh LoyaLty

ManageMent systeM:

Innovativeness and flexibility in operation

Flexible sales conditions and terms of cooperation

Short implementation time

Modularity of architecture

The shortest times for introducing new marketing strategies with

promotional rules

Over 10 years of experience in Polish and international markets

in the field of loyalty programs

eXperienCe in Many inDUstries anD CoaLition

prograMs:

Comarch Loyalty Management is already in use in many companies

from a wide range of industries, such as: fuel: Bp global, statoil,

oKKo, Lotos paliwa, retail chains: perekrestok, alma Market, Leroy

Merlin, breweries: grupa Żywiec, telecommunications: telefonia

Dialog, finance: Lukas Bank, pemco technologies, pharmaceutical:

polska grupa farmaceutyczna, commercial multi-partner programs:

premium Club in Poland and Malina in Russia.