COLUMBIA TALENT MAGNET PROJECTBuilding a Talent Powered Economy in the

MidlandsPresented by COR | Columbia Opportunity Resource

The most valuable resource

“The most valuable natural resource in the 21st century is

brains. Smart people tend to be mobile. Watch where they go! Because where they go, robust economic activity will follow.”

Rich KarlgaardPublisher, Forbes

Where does Columbia stand?

Population Trends

Educational Attainment

Per Capita Income

Unemployment

Volunteerism/Philanthropy

Quality of Life

Perceptions

CTMP: A Collaboration

Three Bold Investments

Attract

Engage Retain

CTMP: Three Bold Investments

Attract: Recruit – GET THEM HERE

External marketing campaign targeting young professionals

Partner with higher education to recruit more students into the region

RETAIN: EMPLOY

ATTRACT: RECRUIT

ENGAGE: CONNECT

CTMP: Three Bold Investments

Engage: ConnectINVOLVE THEM

Build a World Class Leadership Development Pipeline

Increase volunteerism rates through Community Involvement

Promote Columbia – Columbia 101, Ambassadors Programs

Support and advocate for YP organizations

RETAIN: EMPLOY

ENGAGE: CONNECT

ATTRACT: RECRUIT

CTMP: Three Bold Investments

Retain: Employ – KEEP THEM HEREConnect students, graduates, and YPs entrepreneurial ecosystem

Invest in a regional internship/jobs program

ENGAGE: CONNECT

RETAIN: EMPLOY

ATTRACT: RECRUIT

Talent attraction and retention is an economic development strategy.

An increase in educational attainment by 1% through creation, attraction or retention:=$6.3 Billion in economic impact over the next 40 Years

QUESTIONS/FOLLOW UPKatherine Swartz, CAE, Executive Director, COR

803.733.1123 | katherine.swartz@ourcor.org | @impactcolumbia