Columbia Business School Rugby Football Club Let Us Become Your Marketing Vehicle to the MBA...

Columbia Business School Rugby Football Club

Columbia Business SchoolRugby Football Club

Let Us Become Your Marketing

Vehicle to the MBA Community!

Season 2003 - 2004 Columbia Business School Rugby Football Club 2

About Columbia Business School

• World Leader:– Ranked #3 for full-time MBA and #1 for executive MBA by FT.

• Large Community:– 1,200 graduate students; 30,000+ alumni international network.– Renowned faculty members and Nobel prize holders in all disciplines.

• Global Community:– 30% International students.– Largest alumni clubs: New York, San Francisco, London: 3 key cities

of the financial, media, and cutting-edge technology communities.

• Credibility:– Famous graduates: Warren Buffet (MS‘51), Rochelle Lazarus

(MBA‘70), Henry Kravis (MBA’69).– Recent guest speakers include Jeff Immelt, Tom Siebel, David Stern.


The Rugby Club

I hope this jersey doesn’t make me look fat…

I hope we don’t have to play the

alumni again soon…

I can’t wait to play with the

alumni


Who Are We?

"Speaking of Rugby, they might just be the coolest group on campus. They are the group to get excited about and rally behind. They are dependable, a lot of fun to watch and have unbelievable

cohesion and energy."

Dana Weeks, Graduate Business Association President - 02/13/03


The Rugby Club Facts Sheet

The club is the #1 social club on campus.• Large & Active Club:

– A world class selection of 40 international players.– Longest standing club at Columbia Business School (created in 1968).

• Strong Networking Capability:– Very strong connections to 25 top MBA schools in the world.– Contacts with major corporations in New York City.

• Successful Team: – 2001/2002 season: one of the most successful in the club’s history.– 2002/2003 season: runner-up at the Wharton tournament.

• High Profile:– Games/events attract 200+ student and faculty supporters each year.


Schedule Season 2003-2004

Our season runs from September to April.• Participation in 3 major tournaments:

– Duke MBA World Championship: 25 schools; 1,000+ MBA students.

– Thunderbird Tournament: 16 schools; 500+ MBA students.– Wharton Tournament: 8 schools; 300+ MBA students.

• Organization of 1st NY State Tournament• 6 friendly games• 5 key social events:

– 1 happy hour, 2 welcome parties, 2 events with Rugby alumni: 1,300+ MBA students and alumni.



September October November December January February March April

GA

ME

S

Rugby Club Welcome

Party

FALL 2003 GAMES:• Columbia Business School alumni• NYU Stern• Cornell• Columbia Medical School

SPRING 2004 GAMES:* Columbia Business School alumni* Wharton* Columbia Med School

Duke MBA World

Championship

NY State Tournament

Wharton Tournament

Thunderbird Tournament

Rugby Club Happy Hour

1st year recruiting season2nd year recruiting season

Rugby Club Welcome

Party

School-wide Pub CrawlE

VE

NT

S

ProposedUK Tour

Rugby Alumni Event



The Rugby Club reaches a substantial MBA student audience:

• Between 20 and 25 games in the season.

• 5 major social events and a strong presence at school.

• A cumulative audience of more than 4,000 students.

• Connections to MBA students in 25 top schools.


Sponsorship Goals

• Duke MBA World Championship: $15,000• Thunderbird Tournament: $12,000• Rugby Jerseys & Travel Attire: $5,000• Rugby Happy Hour: $5,000• NY State Tournament: $3,000• Catering & equipment: in kind

Total for 2003-2004 season: $40,000


Duke MBA World Championship

Number of players participating: 35

• Travel cost: $200 x 35 $7,000• Hotel cost: $60 x 35 x 3 nights $6,300• Car/van rent + gas: $200 x 4 days $800• Miscellaneous: $900

Total for MBA World Championship: $15,000


Thunderbird Tournament

Number of players participating: 30

• Travel cost: $230 x 30 $6,900• Hotel cost: $60 x 30 x 2 nights $3,600• Car/van rent + gas: $200 x 3 days $600• Miscellaneous: $900

Total for Thunderbird Tournament: $12,000


Sponsorship Benefits

• Awareness at Columbia Business School:– Partner with the most dynamic student club on campus.– Banners at social events. We wear our jerseys with pride at every happy hour.– Logos and references in weekly business school journal articles.

• Awareness during games:– Logo placement on jerseys and travel attire.– Banner display on the field, at all games.– Exposure to several hundred students from other top business schools.– Strong brand association with Columbia Business School & MBA community, (e.g.)

Wharton – UBS, Harvard – Tulamore Dew, Duke – Pfizer, Stern – Toys’R’Us.• Access to Columbia Business School students & alumni:

– The Rugby club pro-actively connects with its alumni and interacts with them, through 2 games and social events.

– Our team displays a large variety of backgrounds, international experience, and career interests.


Level of Sponsorship

• Looking to raise $40,000 for complete season.• While sponsors can support a single event (e.g. Duke

tournament or a happy hour), there are also levels:• Four levels of sponsorship:

– Platinum - $8,000 and above (in cash or kind)• Large logo on jerseys and travel attire.

• Banner display at all games and social events.• Logo & reference in weekly business school journal Rugby articles.

• Banner & reference on all Rugby emails to students and alumni.• 468 x 60 banner on Columbia Business School Rugby website.


Level of Sponsorship

– Gold - $4,000 and above (in cash or in kind)• Medium logo on jerseys and travel attire.• Banner display at all games and social events.• Logo & reference in weekly business school journal Rugby articles.• 120 x 90 banner on Columbia Business School Rugby website.

– Silver - $2,000 and above (in cash or in kind)• Small logo on jerseys and travel attire.• Banner display at all games and social events.• Logo & reference in weekly business school journal Rugby articles.

– Bronze - $1,000 (in cash or in kind)• Logo & reference at all games and social events.• Logo & reference in weekly business school journal Rugby articles.


Logo Placement Possibilities

LOGO

LO

GO

LOGO

LOGO

Company logo – medium – right chest Company logo – large – upper body

Company logo – large – in the backCompany logo – small – left sleeve


Summary

• Looking to raise $40,000 for complete season.• Use of proceeds would go to offset travel, equipment, and

operating expenses for 2003-04.• Sponsors can also support an entire event.• Cost effective marketing method to a very attractive customer

base (e.g., for a platinum sponsorship, the advertising spend per student is $2.00!)

• Donations of any amount are always welcome!• Support one of the greatest student organizations at Columbia

Business School and let us become your marketing vehicle to the MBA community!


Contact Information

Sponsorship Committee

Eugene Song President 917-658-3502 [email protected]

Pascal Maygnan VP of Finance [email protected]

Giles Stewart VP of Sponsorship 917-608-5924 [email protected]

Brandon Peele VP of Publicity 917-535-9120 [email protected]

Max Cergneux Team Captain 646-662-8848 [email protected]

Website: http://www-1.gsb.columbia.edu/students/organizations/rugby/

Columbia Business School Rugby Football Club Let Us Become Your Marketing Vehicle to the MBA...

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