Colours spring - Airport City...

Spring seemed a little hesitant this year...Nevertheless,

it’s here now and the colours of our business park have

started changing. With a warming sun and blossoming

trees we all feel more energetic. It's a good time for

spring cleaning and, hopefully, thinking about our envi-

ronment a bit more. With that in mind, and alongside

the corporate policies that most of our clients are

implementing with regard to green issues, we wanted

to promote the efforts of our youngest neighbours: the

nursery school children of New Belgrade and their Eco

Patrol project. We believe this will remind us all of what

it's possible to achieve by taking just a few small steps

that do not require a major investment, but do demand

a bit of effort, good will and a lot of love."

Ove godine izgleda kao da prole}e pomalo okleva ...

Ipak, stiglo je i boje na{eg biznis parka po~ele su da

se menjaju. Na suncu i pored olistalog drve}a svi se

ose}amo poletnije. Pravo je vreme za prole}no spre-

manje, a trebalo bi i malo vi{e razmi{ljati o okolini.

Imaju}i to na umu, kao i korporativnu politiku koji

sprovodi ve}ina na{ih klijenata u vezi sa ekolo{kim

temama, `eleli smo da promovi{emo napore na{ih

najmla|ih kom{ija - dece iz novobeogradskih vrti}a i

njihov projekat Eko-patrole. Verujemo da }e ovaj pro-

jekat sve nas podsetiti na to {ta je sve mogu}e u~initi

malim koracima koji ne zahtevaju velika ulaganja ve}

samo malo napora, dobre volje i mnogo ljubavi.

Coloursof

spring

In the urban sprawl of New Belgrade it's often hard to conjure imagesof fresh meadows, rolling hills and forests alive with the sounds ofnature - particularly if you're a five-year-old who can't recall ever leav-ing the concrete jungle.

Conscious of the need to shape the ecological awareness of urban chil-dren largely unaware of the natural habitats competing to survive in thecity, the nursery school teachers of New Belgrade have set out to devel-op a sustainable system of values based on notions of recycling, main-taining a clean, unspoilt environment and properly disposing of litter.

02

Last year we completed our auction of children's artworksmade from recycled materials, which was designed forchildren's playgrounds in New Belgrade. We alsoannounced the continuation of co-operation with ouryoungest neighbours. One wonderful project beingimplemented by the nursery schools of New Belgrade isthe Eco Patrol programme, which is designed to educatelittle boys and girls about how important it is to protecttheir environment and recycle, as a part of this process,for the future of the city in which they will live. Throughplay they learn how and where we adults go wrong andhow to ensure that in the future we will be more respon-sible towards our immediate environment.We will open ACB up for a promotion of this action on11th May at five to noon - we agree with their slogan thatit is high time to consider. Join us in our creative work-shops - I believe you will enjoy a break that's a little dif-ferent to what you're used to; share a good story withkids, recharge your batteries with positive energy and Iam sure you will be satisfied with the performance. Part ofwhat we do will stay in ACB as our joint contribution tothe environment we inhabit on a daily basis.I hope you will be open to suggestions on how to supporttheir future actions, be that through donations, our workor some of the knowledge and skills we possess.

Marina Deleon Communication Advisor

Pro{lu godinu smo zavr{ili aukcijom de~jih radova odrecikliranih materijala koja je bila namenjena de~jimparki}ima na Novom Beogradu. I najavili smo nastavaksaradnje sa najmladjim kom{ijama. Jedan od divnih pro-jekata koje rade u novobeogradskim obdani{tima je pro-gram Eko-patrola osmi{ljen za edukaciju klinaca i klincezana temu koliko je za{tita njihove okoline i reciklaà kaojedan deo tog procesa va`na za budu}nost grada u kome}e ìveti. Kroz igru u~e o tome {ta i gde mi odrasli gre{imoi kako da sutra budu odgovorniji prema svom neposred-nom okruènju.Otvori}emo ACB za promociju ove akcije 11.maja u 5 do12 - slaèmo se sa njihovim sloganom da je krajnje vremeda se zamislimo. Pridruìte nam se u kreativnim radionica-ma - verujem da }ete uìvati u malo druga~ijoj pauzi oduobi~ajene, razmeni}ete dobru pri~u s klincima, napu-ni}ete baterije pozitivnom energijom i sasvim sam sigurnada }ete biti zadovoljni u~inkom. Deo onoga {to }emo ura-diti osta}e u ACB-u kao na{ zajedni~ki doprinos sredini ukoju dolazite svakodnevno. Nadam se da }ete biti otvoreni i za predloge kako dapodrìmo njihove budu}e akcije bilo donacijom, na{imradom ili nekim od znanja i ve{tina koje posedujemo.

Marina Deleon Communication Advisor

Roots of an eco-generation"Recycle - Save the Planet"

"Re

cy

cle

- S

av

e t

he

Pla

ne

t

"We want to draw attention to the fact that the essenceof an ecological way of life is not based on what you willdo from today to tomorrow, but how you will introducesome elements and values into your complete way of lifeand way of thinking," says Maja Stefanovic, Director ofthe childrens nurseries of Novi Beograd The concept is by no means an 'overnight' success.Various activities with an 'eco' theme began in NewBelgrade's nursery schools some five years ago. Thesegreen projects targeted educators and children, but alsosought to involve parents and members of the local com-munities around the nurseries.

The programmes, though useful, were individual actionsand not part of a coherent system. Slowly, though, asmore projects were developed and the numbers of par-ticipants grew, organisers realised that they'd started todevelop a sustainable system of values that could be usedto shape different activities for the social development ofthe children.

All of the various activities were drawn together andpackaged under a single programme called "Recycle -Save the Planet".

"Recycle - Save the Planet" includes the participation of allnursery schools in New Belgrade. Through the nurseries'young pupils, the programme is having a direct impacton the awareness and actions of parents, families andlocal communities and businesses.

Within this programme children are focused on the nat-ural environment and are encouraged to consider hownature functions. In a city with a major littering problem,this programme is also seeking to nurture Belgrade's firstlitter-conscious generation.

Children included in the various Recycle - Save the Planetecological programmes learn values like not throwing lit-ter and not damaging or destroying creations of some-body's effort. "They will learn that a lot depends on themin their communities and, through ecological activities,they can also find an avenue to express their creativity oreven find a job. Primarily, though, they'll realise that theircontribution will help the generations to follow."

The programme's most visible and well-known project isEco-Patrol. Launched on a teacher's idea and the chil-dren's concept, it started humbly in one nursery school,before slowly spreading to eventually encompass thewhole of New Belgrade's nursery schools, under theguidance of an advisory committee for each nursery.

Before an Eco-Patrol expedition, the children, aged from5-and-a-half upwards, pick an area around them thatthey will review and clean. They head out and place

either green or black leaves as indicators of ecologicalcleanliness. They clear litter and are responsible for inter-vening if they see anybody dropping litter. "The childrenwho are members of Eco-Patrol teams sort of feel impor-tant. It's like a game where they are wardens. Humanbeings need to feel needed, useful and respected."

The now eco-friendly children will eventually leave theirnurseries and head off to schools, which us why New

Belgrade's secondary schools are now being enticed toget involved in the Recycle - Save the Planet programme.

Sustainability is also a key factor of social value projects inSerbia. As Maja notes, "Everybody wants to be involved anidea or programme while its 'popular', but as soon as theleaders stop pushing the programme is quickly forgotten."

As such, a series of standing rules were introduced toensure that each nursery would always have a designat-ed staff team tasked with ecological matters. Theseteams communicate between nurseries, sharing ideasand developing projects and, hopefully, helping to ensurethat Serbia's future includes environmental awarenessand eco-friendly citizens.

U urbanom delu Novog Beograda ~esto je te{ko zamilis-liti slike zelenih livada, valovitih breùljaka i {uma kojeobiluju ìvahnim zvucima prirode - posebno ako stepetogodi{njak koji se ne se}a da je ikada boravio vanbetonske dùngle.

Svesni potrebe da se formira ekolo{ka svest gradske decekojima su pirodna stani{ta koja se bore za ìvot u graduuglavnom nepoznata, vaspita~i vrti}a na Novom

Beogradu su odlu~ili da razviju odrìvi sistem vrednostibaziran na pojmovima reciklaà, odràvanje ~iste,neiskvarene okoline i pravilnog odlaganja otpadaka.

"@elimo da skrenemo pa`nju na ~injenicu da se su{tinaekolo{kog na~ina ìvota ne bazira na tome {ta }e{ u~initiod danas do sutra, ve} kako da usvoji{ neke elemente ivrednosti u svom sveukupnom na~inu ìvota i na~inumi{ljenja" - kaè Maja Stefanovi}, direktorka de~jih vrti}aNovog Beograda.

Ovaj koncept ne podrazumeva "uspeh preko no}i".Razli~ite aktivnosti na eko - teme po~ele su unovobeogradskim vrti}ima jo{ pre nekih pet godina.Ovakvi zeleni projekti imali su kao svoje ciljne grupe ivaspita~e i decu, ali tako|e su se trudili da uklju~e iroditelje i ~lanove lokalnih zajednica u okolini vrti}a.

Ovi progami, iako korisni, bili su pojedina~ne aktivnosti inisu predstavljali deo koherentnog sistema. Polako, ipak,kako se razvijao ve}i broj programa i broj u~esnika ras-tao, organizatori su shvatili da su na pragu stvaranjaodrìvog sistema vrednosti koji se moè iskoristiti kaoosnova za koncipiranje razli~itih aktivnosti u ciljudru{tvenog razvoja dece.Sve ove aktivnosti su spojene i upakovane pod jedin-

stvenim programom koji se zove Reciklirajte - sa~uvajteplanetu.

Reciklirajte - sa~uvajte planetu podrazumeva u~e{}e svihnovobeogradskih vrti}a. Iako se prven-stveno obra}a najmla|ima, programima direktan uticaj na svest i delanjeroditelja, porodica, lokalnih zajednica iposlovnog sveta.

U okviru ovog programa deca su usresre-|ena na prirodnu okolinu i podstaknutada razumeju kako priroda funkcioni{e. Ugradu sa velikim problemom otpada, ovajprogram takoè èli da odgaji prvubeogradsku generaciju svesnu ovog pitanja.

Deca uklju~ena u razli~ite ekolo{ke aktivnosti u okviruprograma Reciklirajte - sa~uvajte planetu u~e se vrednos-tima kao {to su, na primer, da ne treba da bacaju otpatkei da ne o{te}uju ili uni{tavaju produkte ne~ijeg truda. "U~eda mnogo toga zavisi od njih i njihovih zajednica i da krozekokolo{ke aktivnosti mogu tako|e da prona|u put kaizràvanju sopstvene kreativnosti ili ~ak i da dobiju posao.U prvom redu, ipak, o~ekujemo da deca shvate da }e nji-hov doprinos pomo}i narednim generacijama."

Najpoznatiji i najpopularniji projekat ovog programa jeEko-patrola. Pokrenuta po ideji vaspita~a i po konceptudece, po~ela je skromno u jednom vrti}u, polako se {irila,da bi na kraju bila ostvarena u svim novobeogradskivrti}ima, pod rukovodstvom savetodavnog odbora usvakom vrti}u.

Pre nego {to su se otisnuli na ekspediciju Eko-patrole,deca uzrasta od pet i po godina i navi{e, odabrali supodru~je u svojoj okolini koje }e ispitati i o~istiti. Uputilisu se napolje i postavili bilo zeleno, bilo crno li{}e kaopokazatelje ekolo{ke ~isto}e. Osim {to su o~istili otpatke,deca su ovla{}ena i da interveni{u ako vide da ih nekobaca. "Deca koja su ~lanovi tima Eko-patrole na izvestanna~in se ose}aju va`nima. To je kao igra u kojoj su oni~uvari. Svim ljudskim bi}ima je va`no da se ose}ajupotrebnima, korisnima i po{tovanima."

Sada{nja eko-svesna deca }e vremenom prerasti svojaobdani{ta i krenu}e u {kole, pa se zbog toga ve} sadanovobeogradske {kole animiraju da se uklju~e u program"Reciklirajte - sa~uvajte planetu".

Odrìvost je tako|e jedan od klju~nih faktora dru{tvenevalidnosti projekata u Srbiji. Kako je Maja napomenula,"Svako èli da se uklju~i u ideju ili u program dok je onpopularan, ali ~im rukovodioci prestanu ga guraju,program brzo biva zaboravljen."

Zbog toga je ustanovljena ~itava serija ~vrstih pravilakako bi se obezbedilo da svaki vrti} uvek ima deo timakoji sa zadatkom da se bavi ekolo{kim pitanjima. Ovitimovi vode komunikaciju izme|u vrti}a, razmenjujuideje i razvijaju projekte i, nadamo se, pomaù da ubudu}nosti Srbija usvoji svest o okolini i da njeni gra|anibudu ekolo{ki nastojeni.

Mark Pullen

03

04

AC

BP

ark

The soil is from Vojvodina, seedlings from Shumadija andknow-how from Israel, all the best of the best, says ZeevyGoldman, "chief" green designer at Airport City, speakingto Whats Up.Our interlocutor is the CEO of Sara Trade and ProjectManagement, which leads the designing and maintainingof the green areas of New Belgrade's "city within a city",which was designed from the start to include a standardfor greenery - as an integral part of the entire park and anentirety of its own. Accordingly, irrigation pipes wereinstalled as soon as the construction of ACB began, orrather - as we are referring to world champions in this dis-cipline - every square inch of greenery was irrigated; andjust as much as is necessary. There is no waste or deduc-tion of water, while the 22 hectares are fitted with fourcheckpoints and two computer centres to deal strictlywith irrigation. "People want to leave their office space and enjoy thebusiness park - no matter how well the open spaces arearranged, they want to get out not just for coffee andrelaxation, but also because of the greenery. And there isenough greenery at ACB, such as the fountain, and agood atmosphere to relax," says Goldman.

When do roses sleep?Introduce us to the composition of the flora at AirportCity. Tree guide: Two types of trees have been planted: linden andsycamore. No matter how nice the blossoming lindensmells, the sycamore is more resilient and better adaptedto this environment.Without orchards, please: We didn't want any fruit treesor trees with berries because they damage the pavementor plants growing under their foliage. After enjoying twoweeks of fruit you are left unable to fix everything thathas been soiled and damaged in the natural environment. Guide to roses: There are also two types of roses, natu-rally of all colours. As low as a shrub or small green hedge,special rose trunks that resemble trees, with a trunk andcanopy, are located at the entrance to ACB and beside thebusiness park's benches. The roses are provided by thebest rose nursery in Serbia, the House of Topalovic. Fences are also green. Guide to thuja: We have twotypes of coniferous thuja, which differ only in terms ofcolour: one is very dark green, the other a shade of yel-low-green. Guide to shrubs: There are four types of shrubs andbushes, the most common of which is the boxwoodwhich, of course, is offered special attention and has itsown "hairdressers". The boxwood leaves are speciallystylised, usually in the form of balls of the same size. Wealso have a honeysuckle, while there is also the inevitable"green grass of home".

Mediterranean onthe Pannonian Sea

Zeevy Goldman, "chief greendesigner" at Airport City

05

Calendar for small flowers: As far as small flowers areconcerned, there are two seasons throughout the yearand one type of flower for each. Spring 2010 is marked day and night by the most beau-tiful purple and orange hues, while this beautiful flowerwas planted last autumn to ensure it would sprout by theend of February. This summer it will be replaced by begonias of the mostsumptuous colours, which will beautify the business parkby the end of autumn.Asked what the rose does between autumn and spring,our interlocutor, whose core activity is agribusiness, says:Roses hibernate. Only when the snow is high do webriefly wake and clean them, but we do so very gently soas not to hurt them.Every flower for exhibiting Visitors often wonder why the flowers in the gardensand on the lawns of ACB are prettier than the samespecies in other places. -We select them while they are is still in the nursery. Allflower seeds have to be totally uniform and we deal withthem professionally, intensively and continuously bothbefore and after planting, says Goldman. He explains thatin Serbia there is no land that's a hundred percent pure,free of different plant viruses and diseases, without anyweed seeds. This is why one has to apply a special plant-ing technique: the root of the seedling is injected withdifferent antibiotics before being planted in the ground.Moreover, the appearance of weeds on the surface is pre-vented by first placing a layer of nylon, which is then cov-ered with stones or pieces of conifer bark. Nonetheless,some uninvited guests still put in an appearance, which iswhy green keeping is handled regularly and on a dailybasis by five staff members, three of whom are agricul-tural engineers and horticulture experts. A large numberof seasonal workers are also engaged in earthworks. Remnants of the sea: A special story is that the compo-sition of the (New) Belgrade soil is mostly sand, which isa remnant of the prehistoric Pannonian Sea. As a result,ACB installed tons and tons of fertile soil, mostly from theVojvodina plains. It is fertile and good quality, but has lotsof "co-tenants" that we are constantly at war with "on ascientific basis".

The Belgrade climate: something between Siberia and AfricaOur interviewee says that the climatic oscillations inBelgrade are limiting factors for vegetation. Plus andminus: the winter temperature drops to minus twentyand in the summer the heat exceeds 40 degrees.Koshava from the Danube: There are also winds, themost dangerous of which is, of course, the koshava,which Belgrade plants, as well as most Belgraders, are nottoo fond of. The main idea: To combine our willingness to find thebest solution for the existing climatic conditions: plus,minus and koshava. Solution: You need to plant strongplants that will survive the winter in autumn for spring.And with the first sun they blossom. You cannot bringplants from Israel that will survive here, because the low-est temperature in Israel is seven degrees. Summer inBelgrade is like summer in Tel Aviv, if not warmer at morethan 40 degrees plus. We had to confront that and thiswas the first problem.The second we faced was summer rain - heavy rains likethose in Belgrade damage plants and bring excess water.As such, we had to ask ourselves what we could plant.From the beginning we wanted to create optimal condi-tions, to reconcile extremes: minuses and pluses, rain andwind. Now we want to maintain those optimum condi-tions. For example, we don't plant species of shrubs thatcan be damaged by heavy snow or die at minus 20degrees. Not very much can be done in winter, but lotscan be done in spring and these are plants that can sur-vive high temperatures, because this was resolved well bythe other irrigation part of the project.

Irrigation project There is nothing else like it in Serbia. This is an Israelimodel adapted to Serbian conditions. First, we have anarea of 22,000 square metres requiring irrigation.Second, every plant at ACB is irrigated. In every corner ofeach planted area there is a pipe and a pump. This is a bigspace and a big flow of water. All pipes go underground.We installed all elements of the irrigation system duringthe implementation of this project. In case of damage, itis easy to reach the point of the defect. The pipes areeverywhere - even below the car park areas. Everythingis connected and controlled from the main points that arelocated in several places across the complex. The irrigation system is controlled by a computer thatknows when it needs to irrigate and how to mix all thatis needed to create the right solution of water and fertil-izer. The advantage of this type of irrigation is that it isintensive irrigation: this means that it is constantly pump-ing the correct amount required by the plants. It differsfrom rainfall or manually watering, because in those caseyou are pouring more or less water and sometimes more

rain falls than is necessary, other times less. In either caseyou can definitely not mix water with fertilizer.With intensive irrigation we are able to initially define therequired quantity of water we want to go back into thesystem. At the same time we try to apply the optimalamount of economic, environmental and other factors.In Serbia the system doesn't function from October to theend of April. It is necessary to filter the water, which is car-ried out by part of the software that regulates irrigation andfilters that first clear the water of calcium and then removeany other undesirable substances.We had to apply a few things differently here than in Israel:instead of the pipes being laid 20 to 30 centimetres belowthe ground, as is the case in Israel, here they run 60 to 80centimetres below. Every line has a control box connected to

the main control points and we are able to empty any ofthese lines and pipes at any time. We expel the water beforewinter, with the help of compressors, and this allows for adurable system, preventing pipes from bursting and anyother damage.

The environment must be protected The pharmacological and ecological aspect is also veryimportant. This is also an important issue in Israel, as it ispart of the story of environmental protection, whichattracts the most attention. On such a small area of land,our contribution is that we respect all the rules of ecol-ogy. We control the amount of fertilizer almost exactly;we know exactly how much mineral fertilizer is neededfor which plant.Through our main fertilizing at the end of winter, but alsoduring the growing seasons through the irrigation sys-tem, we add the necessary elements and additional feedthe plants need at various stages of development. If youuse more fertilizer than is necessary you will damage thesoil and the excess will enter the water system and dam-age the ecological system.The agricultural engineers who are employed in the main-tenance of ACB's green areas attended training in Israel.This was so they could see our approach firsthand andgain an opportunity to get acquainted with all the scien-tific knowledge and solutions that are applied in practice,in order for them to later implement what they could inBelgrade. If you know how to recognise a disease onplants caused by insects or fungus, then you can react intime. If you work in that way you do not need a lot ofpesticides and similar substances that also damage theenvironment.

Zemlja je iz Vojvodine, sadnice iz [umadije, a know howje iz Izraela, sve najbolje od najboljeg, izjavio je za Whatsup "glavni i odgovorni " za zelenilo u Airport City-ju, ZevGoldman. Na{ sagovornik je generalni direktor kompanije Saromtrgovina i projekti menad`menta koja je nosilac poslovaprojektovanja i odràvanja zelenih povr{ina unovobeogradskom "gradu u gradu"., koji je u startu pro-jektovan tako da je jedan od standarda bilo i zelenilo- kaosastavni deo celine ali i celina za sebe. To zna~i da su ve}prilikom gradnje ACB-a postavljene cevi za navodnjavan-je i da se, treba li re}i jer su u pitanju prvaci sveta u ovojdiscipline, navodnjava svaki zeleni kvadratni centimetar, Ito ba{ onoliko koliko treba. Nema ni rasipanja niti "zaki-

danja" vode, a na 22 hektara je postavljeno 4 kontrolnapunkta i dva kompjuterska centra koji se bave samo ijedino navodnajvanjem. Ljudi èle da iza|u iz svojih poslovnih prostora ma kakodobro bili ure|eni na slobodne povr{ine ne samo zbogkafe i opu{tanja nego i zbog zelenila. A, njega u ACB-uima dovoljno, ba{ kao i fontana i dobre atmosfere zaopu{tanje, kaè Goldman.

Kad spavaju ruè? Zevi nas upoznaje sa sastavom flore u Airport City-ju. Vodi~ za drve}e: Zasa|ene su dve vrste drve}a: lipa i javor. I ma kako lipelepo mirisale, javor je otporniji i bolje prilago|en ovojprirodnoj sredini.

Tel Aviv in New Belgrade Sara Trade and Project Management is anIsraeli company tasked with taking care of thegreenery and the surrounding area, in conjunc-tion with the management of Airport City,explains the company's top man.We designed and planned this park at the sametime the main ACB project was done. Israeliengineers designed the irrigation system andSerbian experts did the project for greenspaces in accordance with local conditions. Thisis because you cannot use the same plants inSerbia as you can in Israel.Regardless, there must be a ratio between thegreen areas, footpaths and parking areas. Hereeven the parking bays are as green as they canbe. The spirit of Israel is perhaps in the factthat every business park in Israel is landscapedso the people can enjoy it. No matter how nicethe space where you work, you will alwayswant to get outside and find a nice spot in theshade or catch some sun. In terms of greenlandscaping, ACB is a copy of the concept of asimilar business park in Israel. The elements arethe same, though perhaps not at the samelevel, but the components are similar: every-thing outside of the buildings is green; it has agood atmosphere, fountains, cafes, shops andemployees can enjoy their break time, enteringthe building or looking through a window...

>

06

Bez vo}aka, molim: Nismo èleli vo}ke ni drve}e saplodovima jer oni o{te}uju plo~nike ili biljke ispodkro{nje. Uìivate dve nedelje u plodovima, a onda nemoète vi{e da popravite sve ono {to je isprljano inaru{eno u prirodnom kruènju. Vodi~ za ruè: Tu su tako|e dve vrste ruà, svih bojarazume se. Niske kao `bun ili kao mala zelena ìva ogra-da i specijalne ruè stablja{ice, li~e na drve}e sa stablom ikro{njom i nalaze se na samom ulazu u ACB i blizu sedi{taACB. Ruè su iz najboljeg rasadnika ruà u Srbiji, ku}eTopalovi}. Ograde su tako|e zelene. Vodi~ za tuje: Imamo dvevrste tuja, koje se razlikuju samo po boji: jedna je ba{tamno zelena, a druga zelenoùte nijanse. Vodi~ za `bunje: Tu su i ~etiri vrste `bunastih biljaka, odkojih je najzastupljeniji {im{ir kome se, razume se,posve}uje posebna pa`nja i koji ima i svoje "frizere".Kro{nja {im{ira se posebno fazonira ,naj~e{}e u oblikulopti istih veli~ina. Imamo i lonicere, a tu je i neizbe`na"zelena trava doma mog" Kalendar za sitno cve}e: [to se ti~e sitnog cve}a u tokugodine postoje dve sezone i po jedna vrsta cve}a zasvaku. Prole}e 2010. obeleàva dan i no} u najlep{im ljubi~astimi narandàstim tonovima, a ovo lepo cve}e je posa|enojo{ jesenas da bi niklo ve} krajem februara. Ovog leta zameni}e ga begonije u najrasko{nijim bojamakoje }e krasiti biznis park do kraja jeseni. Na pitanje {ta rade ruè od jeseni do prole}a na{ sagov-ornik kome je kor biznis agrobiznis odgovara: ruè zimispavaju.Samo kada je visok sneg mi ih za trenutak

probudimo da ih o~istimo, ali to radimo veoma ne`no daih ne povredimo.

Svaki cvet za izlo`bu Posetioci ~esto pitaju za{to je cve}e u àrdinjerama ina travnjacima ACB-a lep{e i ve}e od istih vrsta nadrugim mestima?Biramo ga dok je jo{ u rasadu, svi zameci cvetova mora-ju da budu potpuno jednaki i bavimo se stru~no, inten-zivno i u kontinuitetu njime i pre i posle sa|enja, kaèGoldman. I navodi da u Srbiji ne postoji sto odsto ~istozemlji{te, bez razli~itih biljnih virusa i bolesti, bez semen-ki korova. Zato se mora primeniti posebna vrsta sa|enja:u koren rasada {pricaju se razli~iti antibiotici pre spu{tanjau zemlju. Osim toga, da bi se spre~ila pojava korova nazemljane povr{ine se prvo stavlja sjoj podloge od najlonana koju se onda nanosi podloga od kamen~i}a ili komadakore drveta ~etinara. I pored toga se pojavljuju nezvanigosti tako da se zelenilom redovno i svakodnevno bavipet ljudi od kojih su trojica inènjeri poljoprivrede istru~njaci za hortikulturu. Tu je I ve}i broj sezonskih rad-nika koji se bave zemljanim radovima. Ostaci mora: Posebna pri~a je (novo)beogradski sastavtla u kome je najve}i deo pesak, kao ostatak nekada{njegPanonskog mora. Zbog toga su u ACB donesene tone itone plodne zemlje uglavnom sa vojvo|anskihnjiva.Plodne i kvalitetne, ali sa mnogo "sustanara" sa koji-ma se neprekidno ratuje "na nau~noj bazi".

Beogradska klima: ne{to izme|u Sibira i AfrikeNa{ sagovornik kaè da su limitiraju}i faktori za vegetaci-

ju klimatske oscilacije u Beogradu. Plus i minus: temper-atura se zimi spu{ta i do minus dvadeset, a leti prelazi iplus 40 stepeni. Ko{ava sa Dunava:Tu su i vetrovi od kojihje naravno najopasnija ko{ava koja beogradskim biljkamakao i ve}ini Beogra|ana ne prija ba{ mnogo. Glavna ideja: Kombinacija na{e volje da na|emo najbol-je re{enje sa postoje}im klimatskim uslovima: plus, minusi ko{ava. Re{enje: Morate u jesen da zasadite za prole}ejako bilje koje }e da preìvi zimu. I sa prvim suncem daprocveta. Ne moète da donesete biljke iz Izraela koje }eda opstanu ovde jer je minimalna temperatura u Izraelusedam stepeni. Leto u Beogradu je kao u Tel Avivu ako nei toplije, preko plus 40 stepeni. Morali smo da se suo~imosa tim i to je bio prvi problem Drugi problem sa kojim smo se suo~ili bile su letnje ki{e -jake ki{e kakve su beogradske o{te}uju biljke i donosevi{ak vode. Zato je bilo pitanje {ta zasaditi. Mi smo odpo~etka èleli da kreiramo optimalne uslove, da pomirimoekstreme: minuse i pluseve , ki{u i vetar ,a sada èlimo daodràvamo te optimalne uslove. Na primer, ne sadimoone vrste ̀ bunja koje moè da o{teti jak sneg i koje umirena minus 20 stepeni. Zimi ne moè ba{ mnogo da seuradi. Ali u prole}e moè i to je flora koja moè daopstane i na visokim temperaturama jer je dobro re{enonavodnjavanje drugi deo ovog projekta.

Projekat navodnjavanja U Srbiji ne postoji ni{ta sli~no. To je izraelski model prila-go|en srpskim uslovima. Prvo imamo prostor od 22.000kvadratnih metara koji trebanavodnjavavi.Drugo, svakabiljka u ACB-u se navodnjava. U svakom uglu svake

zasa|ene povr{ine je cev i pumpa. To je veliki prostor iveliki vodeni tok. Sve cevi idu ispod zemlje. Za vremerealizacije ovog projekta mi smo instalirali sve elementesistema za navodnjavanje. U slu~aju o{te}enja lako jedo}i do mesta kvara. Cevi su svuda i ispod parkingatako|e. Sve je povezano i kontrolisano iz glavnih punkto-va koji se nalaze na nekoliko mesta u kompleksu. Sistem za navodnjavanje kontroli{e kompjuter koji znakada treba da se navodnjava, koliko i tako|e zna dapome{a sve {to je potrebno i napravi rastvor vode i |ubri-va. Prednost ovakvog navodnjavanja je {to je to inten-zivno navodnjavanje: to zna~i da se sve vreme sipa ta~nakoli~ina koja je potrebna biljci. Ono se razlikuje od ki{e iliru~nog zalivanja, jer u tom slu~aju u jednom zalivanju visipate manje ili vi{e vode ili padne vi{e ki{e nego {to jepotrebno, a drugi put manje. Definitivno ni u jednomslu~aju ne moète da pome{ate vodu sa |ubrivom. U intenzivnom navodnjavanju mi defini{emo na samompo~etku kolika je neophodna koli~ina vode koju èlimoda vratimo u sistem. Pri tom poku{avamo da primenjuje-mo optimalne koli~ine iz ekonomskih, ekolo{kih i svihdrugih razloga. U Srbiji sistem ne radi od oktobra do kraja aprila. Vodu jepotrebno pre~i{}avati i to ~ini deo softvera koji reguli{enavodnjavanje i filteri koji u prvoj fazi ~iste vodu od kalci-juma. A, onda u drugoj fazi i od drugih nepoèljnih sup-stanci. Nekoliko stvari smo morali da primenimo druk~ije nego uIzraelu: umesto da cevi budu poloène na 20 do 30 cen-timetara ispod zemlje kao {to radimo u izraelu one ovdeidu ispod 60 do 80 cm. U svakoj liniji imamo kontrolne

kutije povezane sa glavnom kontrolnim punktom i svakuod tih linija i cevi moèmo u svakom trenutku i daispraznimo. Vodu izbacujemo pre zime uz pomo} kom-presora {to omogu}ava trajnost sistema, spre~ava prskan-je cevi i svako drugo o{te}enje.

Okolina se mora (za){tititi Farmakolo{ki i ekolo{ki aspekt je tako|e veoma vaàn, au Izraelu to je va`na tema jer je deo pri~e o za{titi ìvotnesredine kojoj se pridaje najve}a pa`nja. Na ovako malommestu na{ doprinos je u tome {to po{tujemo sva pravilaekologije. Kontroli{emo skoro egzaktno koli~inu |ubriva.Mi ta~no znamo koliko je mineralnog |ubriva potrebnoza koju biljku. Glavno |ubrenje je na kraju zime, ali tokom vegetacionesezone kroz sistem za navodnjavanje dodajemoneophodne elemente i dodatno prihranjujemo biljke urazli~itim fazama vegetacije. Ako dodajete vi{e |ubrivanego {to je neophodno o{te}ujete zemlju i ono kroz njuodlazi u vodu i o{te}uje ekolo{ki sistem. Poljoprivedni inènjeri koji su zaposleni na odràvanjuzelenih povr{ina bili su na obuci u Izraelu da bi videli na{prilaz i imali prilku da se upoznaju sa svim nau~nim saz-nanjima i re{enjima koja se primenjuju u praksi i da bi sveono {to je mogu}e implementirali u Beogradu. Ako znateda prepoznate bolest na biljkama koju prouzrokuju insek-ti ili gljivice onda i moète da reagujete na vreme. Akotako radite ne}e trebati mnogo pesticida i sli~nih materijakoji tako|e o{te}uju ìvotnu okolinu.

Ljiljana Luki}

Tel Aviv u Novom Beogradu

Sarom trgovina i projekti menad`menta jeizraelska kompanija koja ima zadatak da brine ozelenilu i okolini i zajedno sa menadèmentomAirport City-ja, obja{njava njen prvi ~ovek. Mi smo dizajnirali i isplanirali ovaj park u istovreme kada je ra|en glavni projekat ACB-a.Izraelski inènjeri su projektovali sistem zanavodnjavanje, a srpski stru~njaci su projekto-vali zelene povr{ine u skladu sa lokalnim uslovi-ma. Jer ono {to moète da zasadite u Izraelu, nemoète u Srbiji. U svakom slu~aju, mora da postoji proporcijaizme|u zelenih povr{ina, trotoara i parkinga.Ovde su ~ak i parkinzi zeleni onoliko koliko je tomogu}e. Duh Izraela je mo`da ba{ u tome {tose svaki biznis park u Izraelu ozelenjava tako daljudi uìvaju. Jer ma kako da je lep prostor ukome radite èlite da iza|ete napolje, da na|etelepu hladovinu ili uhvatite malo sunca. Ovo jekopija koncepta jednog od takvih biznis parko-va u Izraelu {to se ti~e zelenila. Isti su elementi,mo`da ne na istom nivou, ali sastavni delovi susli~ni: sve izvan zgrada je zeleno, ima dobruatmosferu, fontane, kafi}e, prodavnice izaposleni mogu da uìvaju u trenucima kada suna pauzi ili kada ulaze u zgradu ili pogledajukroz prozor...

>07

In 2010, spring arrived on Saturday 20th March at 6.32pm.Autumn began at precisely the same time in the southernhemisphere. The season will last 92.75 days, i.e. until 21stJune 2010 at 1.28pm (according to CE summer time).

THE SUNAt the instant spring began, the Sun was located in the con-stellation Pisces. It was 0.9959472 Astronomical Units (149million km) from our plant and the sun's light required eightminutes and 17 seconds to reach us. The sun's magnitudethat day was 26.8m and the degree of its angle diameter was1927.07".The sun rose at 5.44.am and set at 5.53pm.

THE MOONOn the day that spring arrived this year the moon rose at9.21am.Our only natural satellite was in the fourth day of its cycle atthe time and its apparent diameter amounted to 000 30' 40'',with a magnitude of -8.6. At the instant spring arrived, themoon was 388.715 kilometres from us.

Spring cleanSpring is often synonymous with a great clear up. At ACB thatmeans cleaning and clearing shared premises, planting springflowers and pruning greenery, but also making new businessplans and organising timing. Indeed - a fresh start.

Ove, 2010. godine prole}e je stiglo u subotu 20. marta u 18sati i 32 minuta. U isto vreme na ju`noj Zemljinoj poluloptipo~ela je jesen. Traja}e 92,75 dana tj. do 21. juna 2010. u13:28 minuta (po letnjem vremenu).

SUNCEU trenutku po~etka prole}a Sunce se nalazilo u sazve`|u Ribakoje je od na{e planete udaljeno 0.9959472 AU (149 milionakm) i svetlosnom zraku je bilo potrebno 8 m 17,0 s da stigneod Sunca do nas. Magnituda Sunca tog dana bila je -26,8 ma njegov uglovni pre~nik iznosio je 1927,07" Sunce je iza{lo u 5h 44,4 m, a za{lo u 17h 52,8 m.

MESECMesec je na dan dolaska prole}a iza{ao u u 9 sati i 21 minut.Na{ jedini prirodni satelit tog dana bio je star 4 dana, njegovprividni pre~nik iznosio je 000 30' 40 '', a magnituda -8,6. Odnas je u trenutku dolaska prole}a Mesec bio udaljen 388 715kilometara

Veliko spremanjeProle}e je ~esto sinonim za veliko spremanje. U ACB-u to je~i{}enje i glancanje zajedni~ke ku}e, sa|enje cve}a, obrezi-vanje zelenila, ali i novi poslovni planovi i tajming. Zapravo - novi po~etak.

Spring / Prole}e Spring is the season that officiallyruns in the Earth's northern hemi-sphere through part of March, all ofApril, May and part of June. In theplanet's southern hemisphere itencompasses part of September, all ofOctober, November and part ofDecember. The first day of spring, theso-called vernal equinox, usually fallsaround 21st March and sees both dayand night last for 12 hours each.

Prole}e je godi{nje doba koje po kon-venciji na severnoj Zemljinoj poluloptitraje deo marta, ceo april,maj i deojuna, a na ju`noj Zemljinoj poluloptideo septembra, ceo oktobar, novem-bar i deo decembra. Na dan po~etkaprole}a, takozvanu prole}nu ravnod-nevnicu, koja obi~no pada oko 21.marta, obdanica i no} traju po 12 sati.

08

Example of good CSR practises:PriceWaterhouseCoopers

We have transferred corporate social responsibility tocorporate activities and that principle is merged into thedaily operations of our company, PricewaterhouseCo-opers consulting Ltd's manager of marketing and com-munications, Aleksandar Djukic, told Whats Up.

We are endeavouring to cover four central pillars: fromthat which is linked to the community, through that relat-ing to the market, to the people working in our compa-ny and the natural environment. We have sought to usegood ideas to connect us to others and were one of thefounders of the Business Leaders Forum, which includesanother 15 companies operating in Serbia. Some of themare here at Airport City - besides ourselves, this includesour colleagues from U.S. Steel - Serbia, Droga Kolinska,Holcim, Lafarge, Erste Bank, Henkel, Société GénéraleBank, B92, the Lottery of Serbia, KPG and others. Wegathered to form the forum in late 2008.

Our BelgradeLast year we participated in the campaign Our Belgrade,staging our "volunteers' day". Representatives of all com-pany members of the Business Leaders Forum participat-ed in events at six locations across Belgrade. Some 25people from our company participated at three locations:we cleaned Great War Island, while the second groupwas at the Centre for the Elderly in Beànijska kosa andthe third at the Training Centre for persons suffering from

Down's syndrome. At Beànijska kosa we dealt withminor repairs, at the Down's syndrome Training Centrewe cleared the yard and constructed a fence, prunedshrubs, cleared part of a damp wall and then hiredtradesmen to complete the job.Our 25-member team included people from four conti-nents, while the entire Management Team in Serbia par-ticipated: from Mauritius, Australia, Germany, Bolivia andother countries.This year, the Business Leaders Forum is again preparingthe Our Belgrade action in June and prior to that we willbe hosting training in the field of CSR, which is organisedby our forum. The main lecturer, an international guestspeaker, is Emmanuel Perakis, who will speak on the topic'Integrated approach to CSR', said Djukic.

A hundred trees on Ada HujaOne of the things that we'll work on this spring alongsidecolleagues from the other three large audit firms (at theglobal level there is the so-called 'Big Four' auditors: inaddition to PricewaterhouseCoopers, these are Delloite,KPMG and Ernst & Young). The idea is to join forces toplant trees on Ada Huja. We will use one working day towork together with young researchers, while theMunicipality of Palilula is also included. We plan to plantabout 100 trees, revealed Djukic.

Training AcademyOur plan for CSR activities consists of two parts: thethings we do with the Business Leaders Forum and thatwe do as a stand-alone initiative of the company. Theseare again divided into four basic categories but are most-ly related to training, said Ivana Manic-Marsicanin, headof the company's ethical operations.She noted that PwC has its own kind of training academy.This is part of the company that provides various educa-tional services, alongside a large number of training ses-sions. The most important are training exercises in the fieldof finance, as the main activity of the company, then softskills, management skills, project management, etc. This isall combined to offer a broad range of business skills.As a contribution to society, the company provides free edu-cation for specific target groups, mainly non-governmentalorganisations working with persons living with disabilitiesand others. There are also training courses for financial mat-ters aimed at staff who do not deal directly with finances.PwC is currently preparing a work plan that will coverdifferent target groups and, together with the BusinessLeaders Forum, will also handle business mentorship.

Start-up supportLots of start-up companies are launched each year. Theidea is for the Business Leaders Forum, with PwC as amember, to provide specific technical assistance to com-panies just getting started. The idea is for experts frommember companies to mentor youngsters just starting todo business, as we have opted to target those under 35.The focus is on the female population and those withspecial needs or living with disabilities who have appliedfor, or received, start-up loans from the Ministry ofEconomy. Statistics indicate that as many as 80 per centof newly-formed companies collapse in their first threeyears of operations, which is something we have takeninto account. We will have central mentors to provide theprinciple guidelines, while the second part of the trainingwill see the engaging of consultants from individual pro-fessional fields, announced Maric-Marsicanin.We also want our own independent actions: we will offeryoung people the knowledge we possess. Our colleagueshave already gained experience, having held lectures atvarious universities. We want to provide information andoffer the experience of one of the world's biggest com-panies. PricewaterhouseCoopers is the auditor of the OilIndustry of Serbia (NIS), U.S. Steel - Serbia, Philip Morris,Coca Cola and British-American Tobacco, among others,while we are also tax consultants of MPC and MerrillLynch, and we work with Telekom Serbia and other majorcompanies. Since we possess a great deal of accumulat-ed knowledge and experience, we also wish to pass onthis knowledge to other young people, she said.

Scholarships for ICCAWe are planning to award scholarships for the programmeof the ICCA, British Certificate in International Accounting.This is a serious programme and professional certificate;training lasts three years and includes some 20 exams. Thisis difficult training that costs in excess of ten thousandEuros, but provides a highly valued diploma that opensmany doors worldwide. As the lecturers are those forwhom this is an everyday job, they have a differentapproach to teaching. The model is to find ways to bringlisteners closer to a complicated matter using understand-able language that should be interesting and applicable. Allmajor audit companies are seeking such professionals. It isalso important within large companies and we are offeringour employees the opportunity to acquire an ICCA certifi-cate for free. We consider this to be an integral part oftheir professional development; this is a house that investsa great deal in the professional development of its people.

Both people and location are importantWe strive to provide our employees with the best work-ing conditions. If you look at our office space you will see

that we are offering the best conditions for work: wewere on the front pages of publications dealing with spa-tial arrangements. We also want to offer our employeesa wider view of how the world economy works, in the EUetc, ultimately providing a wide range of knowledge andinformation. This includes regular annual training ofemployees alongside their work.

Global: PricewaterhouseCoopers is a 162-year-old com-pany with 163,000 employees in 151 countries. It is oneof the world's largest, if not the largest, audit-consultinghouses, offering taxation and business consulting.Globally, the company participates in large charitable andenvironmental activities. For example, the company'sdonation of $6.5 million to build schools help children in

Daily workingprinciple

inte

rvie

w

09

Darfur, through the UNHCR, was the single biggestdonation of any one company in the world.Local: The company has been operating in Serbia since2001 and currently has 140 employees.We have been resident at ACB since 2007. We opted forthis business park because we received an offer that suit-ed our needs fully. We gladly contribute to a large num-ber of socially beneficial activities at the local level inBelgrade and ACB.

Primeri dobre prakse CSR: PricewaterhouseCoopers

Dru{tveno odgovorno poslovanje pretvorili smo u korpora-tivne aktivnosti i taj princip je utkan u svakodnevno poslo-vanje na{e kompanije, izjavio je za Whats Up, menadèr zamarketing i komunikcije kompanije PricewaterhouseCo-opers Consulting d.o.o, Aleksandar \uki}. Trudimo se se da pokrijemo 4 glavna stuba: od onoga {toje zajednica (community) preko onoga {to je trì{te (mar-ket) do onoga {to su ljudi, zaposleni u na{oj kompaniji,kao i pitanje za{tite ìvotne sredine. @eleli smo da se krozdobre ideje poveèmo sa drugima pa smo bili jedan odosniva~a Foruma poslovnih lidera u kome pored nasfunkcioni{e jo{ 15 kompanija u Srbiji. Neke od njih suovde u Airport City-ju. Pored nas tu su kolege iz kom-panija U.S. Steel, Droga Kolinska, Holcim, Lafarge, Erstebanka, Henckel, Societe General banke, B 92, LutrijaSrbije, KPG i drugi. Okupili smo se krajem 2008. godine.

Na{ Beograd Pro{le godine u~estvovali smo u akciji Na{ Beograd uokviru koje smo imali "volonterski dan". Predstavnici svihkompanija ~lanica Foruma poslovnih lidera u~estvovali suu manifestacijama na {est lokacija u Beogradu. Iz na{ekompanije u~estvovalo je 25 ljudi na tri lokacije: prva

grupa je ~istila Veliko ratno ostrvo, druga je bila u Centruza stara lica na Beànijskoj kosi, a tre}a u Centru zaobuku lica sa Daunovim sindromom. Na Beànijskoj kosibavili smo se sitnim popravkama, u Centru za lica saDaunovim sindromom uredili smo dvori{te i napraviliogradu, posekli `bunje i obili deo vla`nog zida, a potomangaòvali majstore koji su zavr{ili posao. U na{oj 25 - ~lanoj ekipi bili su ljudi sa 4 kontinenta -u~estvovao je ceo mend`ment tim u Srbiji: sa Mauricijusa,iz Australije, Nema~ke, Bolivije i drugih zemalja.Forum poslovnih lidera i ove godine u junu sprema akci-ju Na{ Beograd, a pre toga }emo biti doma}ini treningaiz oblasti CSR- a koji na{ Forum organizuje. Glavni pre-dava~ je gost iz inostranstva Emanuel Perakis koji }e gov-oriti na temu: Integralni pristup CSR-u, najavio je \uki}.

Sto stabala na Ada Huji Jedna od stvari koje }emo raditi ovog prole}a sa kolega-ma i koleginicama iz ostale tri velike revizorske ku}e (naglobalnom nivou postoji tzv. velika ~etvorka: poredPricewaterhouseCoopers-a tu su i Deloitte, KPMG iE.Jang). Ideja je da zajedni~kim snagama zasadimodrve}e na Ada Huji. To }e biti jedan radni dan, radi}emozajedno sa mladim istraìva~ima, a bi}e uklju~ena iop{tina Palilula. Planiramo da zasadimo oko 100 stabala,najavio je \uki}.

Trening akademija Na{ plan akrivnosti CSR sastoji se iz dva dela: u prvom suakcije koje radimo zajedno sa Biznis forumom a u dru-gom su na{e li~ne kompanijske akcije, koje su opetpodeljene u ~etiri osnovne kategorije i uglavnom podra-zumevaju obuke, kazala je Ivana Mani}-Mar{i}anin,zaduèna u kompaniji za eti~ko poslovanje.

Ona je navela da PricewaterhouseCoopers ima neku vrstuTrening akademije. To je segment kompanije koji se bavipruànjem razli~itih edukativnih usluga, uz veliki brojtreninga. Najva`niji su treninzi iz oblasti finansija, {to je glav-na delatnost na{e kompanije, zatim softskils, menad`mentve{tine, upravljanje projektima i drugo, {to sve ukupnopokriva {iroki spektar razli~itih poslovnih ve{tina.

Kao doprinos dru{tvu vr{imo i besplatnu edukaciju poje-dinih ciljnih grupa, uglavnom nevladinih organizacija, kojerade sa licima sa posebnim potrebama i drugima. Tu su itreninzi iz finansija za osoblje koje se ne bavi finansijama. U ovom trenutku pripremamo plan rada kojim }e bitiobuhva}ene razli~ite ciljne grupe, a zajedno sa Forumomposlovnih lidera, bavi}emo se i biznis mentorstvom.

Pomo} za start -up Postoji puno start-up kompanija koje kre}u svake godine.Ideja je da u okviru Foruma poslovnih lidera, Pricewate-rhouseCoopers kao njegov deo, pruì odre|enu stru~nu

pomo} kompanijama koje tek po~inju da rade. Ideja jeda stru~njaci iz kompanija ~lanica Foruma budu mentorimla|im po~etnicima u biznisu jer smo se opredelili zaljude ispod 35 godina. Fokus je na ènskoj populacij, kaoi na licima sa posebnim potrebama ili invaliditetom koji suaplicirali ili dobili start-up kredite od Ministarstvaekonomije. Statisti~ki podaci ukazuju da ~ak 80% tihnovoosnovanih firmi propadne u prve tri godine poslo-vanja i to je ne{to o ~emu smo vodili ra~una. Ima}emocentralne mentore koji }e davati glavne smernice, a udrugom delu obuke bi}e angaòvani savetnici za poje-dine stru~ne oblasti, najavila je Mari}-Mar{i}anin.

Mi èlimo da imamo i samostalne akcije i da ponudimomladim ljudima znanja koja posedujemo. Na{e kolege su

ve} iskusne jer su dràle predavanja na razli~itim fakulte-tima. @elimo da pruìmo informacije i prenesemo iskust-va koje ima jedna od najve}ih svetskih kompanija.PricewaterhouseCoopers je revizor, izme|u ostalih,Naftne industrije Srbije (NIS), U.S. Steel Srbija, PhilipMoris-a, Coca Cole i BAT-a, a mi smo i poreski savetniciMPC, Meri Lin~, radimo sa Tekomom Srbija i drugimvelikim kompanijama. Po{to imamo akumulirano znanje iiskustvo èlimo da ga prenesemo drugim mladim ljudi-ma, kazala je ona.

Stipendije za ICCA Tako|e planiramo dodelu stipendija za program ICCA,britanski sertifikat iz me|unarodnog ra~unovodstva. To jeozbiljan program, profesionalni sertifikat , a obuka traje3 godine, sa 20-tak ispita. To je te{ka obuka, koja ko{tapreko 10 hiljada evra, ali je njena diploma izuzetno cen-jena u svetu i otvara mnoga vrata. Obzirom da su preda-va~i ljudi ~iji je to svakodnevni posao, oni imaju druga~ijipristup predavanjima. Model je pronalaènje na~ina dase komplikovana materija pribliì slu{aocima razumljivimjezikom i da to bude zanimljivo i primenljivo. Sve velikerevizorske ku}e traè takve stru~njake. To je va`no i uvelikim kompanijama, pa mi na{im zaposlenima pruàmomogu}nost da besplatno steknu sertifikat ICCA.Smatramo to sastavnim delom njihovog profesionalnograzvoja - ovo je ku}a koja puno ulaè u profesionalnirazvoj svojih ljudi.

Va`ni su ljudi i prostor Trudimo se da na{im zaposlenima pruìmo najboljeuslove za rad. Ako pogledate prostorije vide}ete da jeba{ tako - bili smo na naslovnim stranicama novina kojese bave ure|enjem prostora. Takodje èlimo da zaposlen-ima pruìmo i {iru sliku o tome kako funkcioni{e svetskaekonomija, EU itd, sve u svemu jedan {irok spektarrazli~itih znanja i informacija. To podrazumeva redovnegodi{nje treninge zaposlenih uz rad.Globalno: PricewaterhouseCoopers je kompanija stara

162 godine sa 163.000 zaposlenih u 151 dràve. To jejedna od najve}ih, ako ne i najve}a svetska revizorsko -konsultanstka ku}a, za poreskopravni i poslovni konsalt-ing. Kompanija na globalnom nivou u~estvuje u velikimdobrotvornim i ekolo{kim aktivnostima. Na primer,donacija kompanije od 6,5 miliona dolara za pomo} deciu Darfuru preko UNHCR-a za izgradnju {kola bila jepojedina~no najve}a donacija jedne kompanije u svetu. Lokalno: Firma u Srbiji posluje od 2001. godine U ovomtrenutku imamo 140 zaposlenih.Od 2007. godine smo u ACB-u. Odlu~ili smo se za biznispark jer smo dobili ponudu koja je u potpunosti odgovar-ala na{im potrebama. Rado uzimamo u~e{}e u velikombroju dru{tveno korisnih aktivnosti na lokalu u Beogradui u ACB-u. Ljiljana Luki}

010

MayExhibition - Yoko, Lennon, Tito25th May Museum 1st May - 1st AugustInfo: www.mij.rsWISH TREEThe exhibition Yoko, Lennon, Tito will see the 25th MayYugoslav History Museum present documentation onthe action Acorns and other peace-art actions of YokoOno and John Lennon from 1969. These includesketches of Yoko Ono on the occasion of the 40thanniversary of these peace initiatives and photographstaken by Josip Broz Tito, which were exhibited at histwo solo exhibitions in Maribor and Sarajevo during theearly 1960s.Yoko Ono's initiative Wish Tree will be carried out duringthe course of the exhibition, with visitors given the oppor-tunity to add their wishes and messages of peace to thetree.

5th Belgrade International Week of Architecture7th -15th MayInfo: www.nedeljaarhitekture.org andwww.kcb.org.rsRESIDENTIAL INNOVATIONSThis year's Belgrade International Week of Architecture,BINA, will seek to respond to its slogan question: What'snew in housing?

15th Ring-Ring - international festival of newmusicRex Cultural Centre 12th - 16th May Info: www.ringring.rsEXCITING & DIFFERENTThe World, European and Balkan premieres of newsound can be heard every year at the Rex CulturalCentre as part of a festival that brings together musi-cians from all over the world.

Museum of Science and Technology14th MayInfo: www.muzejnt.rsPREVIEW OF NEW POSTSThis exhibition sees the Museum of Science andTechnology present the public with exhibits collected overthe course of two decades. The exhibition, presented overan area covering an impressive 2,500m2, is a step towardsthe future realisation of a permanent exhibition in thisvast new space. In the museum's open depot visitors canfeel the spirit of past times in the reconstructed environ-ment of the old printing house and a typical urban flat inSerbia prior to electrification.

7th Night of Museums15th MayInfo: www.nocmuzeja.rsSEVEN EXHIBITION ZONESThe night of Belgrade's biggest mass cultural spectacleallows you to view as-yet-unseen exhibits, collectionsand new places. The Belgrade Night of Museum's pro-gramme is conducted in seven urban zones and includesmany exhibits, the highlights of which include an exhibi-tion of dolls from the 19th century to the present day, aswell as an exhibition covering the interesting topic of thehistory of tattooing. For the first time visitors will be ableto tour the home of Georg Weifert, whose image adornsthe Serbian 1,000 dinar note, as well as the premiere ofthe latest exhibition of the Museum of Science andTechnology and a preview of the contents of the newMuseum of sport and Olympians. Museum night fever isan excellent opportunity for visitors to familiarise them-selves with Serbia's cultural heritage from an unusual per-spective and in a kind of carnival atmosphere.

Whitsun Week Knight's TournamentBelgrade Fortress21st - 23rd MayInfo: www.viteskiturnir.rsCHIVALRY OF OUR TIME

6th Belgrade Sport FestAda Ciganlija Island29th - 30th May Info: www.BelgradeSportFest.com

5th Belgrade Design Week29th May - 6th JuneInfo: www.belgradedesignweek.comSMART2Once again, this year BDW will comprise several distinctprogrammes - the most important of which is a creativeand business educational conference entitled SMART2.This year an interesting part of the event, entitled SmartCulture, will be presented by organisers of design weekevents in Vienna and Istanbul, as well as editors of theleading German web platform for design and architecture- Stylepark. Guests will also include the creative director ofnew world of architectural wonders: the Museum ofDesign in the Israeli city of Holon.

JuneElton John ConcertBelgrade Arena3rd JuneInfo: www.arenabeograd.comCANDLE IN THE WINDElton John will be the first to perform in the June seriesof exceptional concerts at the Belgrade Arena ...Localmedia have declared this event a great spectacle...

Bob Dylan ConcertBelgrade Arena6th JuneInfo: www.arenabeograd.comNEVER ENDING TOUR OF THE GREATESTThe greatest rock and roll artist of modern times, BobDylan, is eagerly awaited in Belgrade...This will be the first time in 19 years that the Belgradeaudience will be able to enjoy such massive hits as Like aRolling Stone, Knockin' on Heaven's Door, ForeverYoung...

Concert Eric Clapton & Steve WinwoodBelgrade Arena9th JuneInfo: www.arenabeograd.comGROUNDBREAKING GUITARISTSAcclaimed British guitarists continue the series ofextraordinary concerts in the hall of the BelgradeArena, with Eric Clapton set to perform alongside SteveWinwood, his old friend from the band "Blind Faith".

Sport - International Bicycle Race "Tour of Serbia"15th - 21st JuneTOUR DE SERBIEThe international Tour of Serbia cycling event is an offi-cial European cycling competition.The race sets offfrom Novi Sad on 15th June, with cyclists making theirpicturesque route through Belgrade on 16th June. Info:www.tds.co.rs

7th Belgrade Boat Carnival20th JuneInfo: www.tob.co.rsBECAUSE I LOVE RIVERSAt the very confluence of the rivers Sava and theDanube, the Tourist Organisation of Belgrade is organ-ising a unique event dedicated to boats and rivers. The

city's boat carnival is a lively and interesting event which,alongside its entertainment and tourist nature, carries acentral objective: for the city to extend down to thewater and become an attractive nautical centre.

9th Becks'perience - Massive Attack ConcertBelgrade Arena25th JuneInfo: www.arenabeograd.comHYPONTIC SOUNDSInimitable British group Massive Attack are coming tothe ninth Becks'perience festival. These unique musicmakers of our time, at the pinnacle of their work,launched on the great "Heligoland" tour, which will seethem performing in Belgrade for the first time in his-tory!

4th Fish Fest25th - 27th JuneInfo: www.fishfestbeograd.comCAULDRON IN A WATERY BOROUGH This three-day celebration of the river, fish, music, friend-ship and good vibrations is being held for the fourth con-secutive year as the Fish Fest. In a unique setting besidethe confluence of the rivers Sava and Danube, a stone'sthrow from the walls of the Belgrade Fortress, fans of theriver come together with superb culinary fish specialities.The site of the Belgrade Fish Fest was the centre of amedieval settlement called Water Town.Info: www.fishfestbeograd.com

Sport - ISSF World Cup in Rifle and Pistol EventsKovilovo Sports Centre26th June - 4th JulyInfo: www.wc2010.serbianshooting.rs1,000 SHOOTERSSerbia is hosting the World Cup in Rifle and PistolEvents for the first time, while the event simultaneous-ly marks its first ever staging in Europe. In the beautifulsurroundings of the Kovilovo sports centre, competitorsfrom fifty countries will come together, with as many as1,000 participants expected to shoot.

Musical Mamma MiaBelgrade Arena29th June - 11th JulyInfo: www.arenabeograd.com & www.mamma-mia.com.ABBA - THE MAGIC OF MUSICInspired by the story and songs of ABBA, writerCatherine Johnson created an entertaining tale of fam-ily and friendship set in the paradisiacal setting of theGreek islands. In search of her father, a daughter invitesthree of her mother's old flames to her wedding. Theshow includes the live performances of 22 ABBA hits,including the songs: Chiquitita, Dancing Queen, I Havea Dream, Knowing Me Knowing You, The Winner Takesit All and many more.A total of 16 performances will be held in Belgrade aspart of the Mamma Mia musical international tour.

Danube Day29th JuneInfo: www.danubeday.orgSOLIDARITY, AWARENESS AND ACTIONThis date sees celebrations dedicated to one of thegreatest rivers in Europe; the people and the entire liv-ing world that rely on the waters of the Danube.Celebrated simultaneously in 14 European countries,the Danube is so important for Europe that it is the con-tinent's veritable "High street". The day of the celebra-tion is primarily devoted to environmentally protectingthe river to ensure current generations can leave theriver intact for its future residents.

JulySummertime Jazz FestivalSava CentreEarly JulyWARMING JAZZ & MELANCHOLIC BLUESLovers of jazz and blues can enjoy the concerts of inter-national stars even during the season that traditionallylacks major musical events. The Summertime JazzFestival's programme will be realised under the musicalproduction of the Sava Centre. Info: www.savacentar.net

BelefJuly-AugustInfo: www.belef.orgBEYOND MODELS AND FORMSBelgrade is a cosmopolitan city that has remained,despite everything that has happened in its recent his-tory, an exciting, multi-cultural city. The dream ofBelgrade becoming a regional cultural hub and majorworld metropolis has never faded. BELEF was foundedon that dream: the idea to restore its lost aura of a cos-mopolitan city. This is a concise programme of theBelgrade Summer Festival, which defines itself as thefestival of the greatest openness to the world.

35th Festival of Monodrama and MimePinokio Puppet Theatre1st - 4th JulyInfo: www.festmono-pan.org.rsMIMESIS

10th International Organ Festival DaysCathedral of the Blessed Virgin Mary2nd - 14th JulyDIES ORGANORUMThis year's edition of the Days of the Organ / Diesorganorum Festival sees the event celebrating its tenthanniversary.

ExhibitionFine Art Gallery of the Belgrade Culture Centre 7th - 25th JulySIGALIT LANDAU This exhibition of Israeli artist Sigalit Landau is the sec-ond in a series of exhibitions by the award-winningOctober Salon participant, who received an award atthe 49th October Salon for his video work entitledBarbed Hula (2000). Info: www.kcb.org.rs

August7th Belgrade Beer Fest18th - 22nd AugustInfo: www.belgradebeerfest.comTOP MUSIC PARTYIn the seven years since its inception, the Belgrade BeerFest has already become the recipient of numerousinternational awards. The most important among them,though, was perhaps the recommendation of UK dailyThe Independent, placing the Belgrade Beer FestTM2005 among the world's top 20 must-see events.In short, the biggest celebration of beer in Serbia pro-vides great music, lots of fun and friendly mingling,accompanied by the widest possible selection of theworld's favourite beverage. As is tradition, the festival'smost interesting programme is reserved for the lastday, when the main stage welcomes the finalists of thecompleted rounds of the beer drinking competition. Belgrade Beer Fest attracts huge attendance figures ofaround 650,000 people and, as well as celebratingbeer in all it forms, flavours and shapes, it is a topmusic party. It is also a socially responsible event thatpromotes the recycling of packaging materials andraises levels of public environmental awareness. Theevent is organised by the Belgrade Cultural Network.

BE

LG

RA

DE

Fe

sti

va

lsN

EW

Sfr

om

AC

B

Listing courtesy of

Blood donation

Airport City Property Management has established a tradition oforganising blood donations in ACB alongside the TransfusionCentre of Serbia. On 29th April we had 119 donors. Congra-tulations to both the donors and the organisers!"

Ve} je postala tradicija da Airport City Property Managmentorganizuje dobrovoljno davanje krvi u saradnji sa Institutom zatransfuziju krvi Srbije. Ovog aprila, ta~nije 29.04 u vrlo uspe{nojakciji krv je dalo ~ak 119 donatora. êstitke davaocima na nji-hovoj humanosti i organizatorima na uspe{noj akciji!

April 2010

We were delighted to accommodate this year's Day of NewBelgrade celebration, which the Municipality of New Belgrade

organised at our premises. This successful business celebrationwas attended by numerous guests and dignitaries from the busi-ness and social circles of New Belgrade, as well as city represen-tatives.

And all that with a view over the whole of New Belgrade!

Op{tina Novi Beograd je ove godine organizovala proslavuDana op{tine u prostorijama Airport City-a {to nam je biloveoma drago. Vrlo uspeloj poslovnoj proslavi prisustvovali sugosti iz privrednih i dru{tvenih krugova poslenika NovogBeograda i predstavnici grada.

I sve to s pogledom na ceo Novi Beograd!

011

Vine-cooled parkingKohan Morina, Key Accounts Manager at Kraft FoodsEverything is great here at Airport City in the spring. And springin Belgrade, or rather New Belgrade, is the best because of the'splav' raft-bars, of course. We are satisfied with working conditions and the environment ofour office space. I like the benches all around, so we can to go outand rest, looking to the sky. The fountains are an especially niceaddition. What could be better and is my proposal relates to park-ing. It would be nice, as warmer days approach, for our parkingplaces to be covered in some way, to prevent the cars from heat-ing up while we're at work. The parking areas could be coveredby grape vines - sort of like how you create shade by the sea.Although I am not an expert on flowers, I really think the onesyou've planted here are beautiful. And if I should suggest any-thing to be planted, that would be quince, fig and walnut.There was no big spring clean here in our offices. We are alwaysready so it's always spring in our offices, even in winter.The economic crisis that doesn't relent is perhaps the main fea-ture of this most beautiful season in 2010. Kraft Foods is anAmerican company that is selling chocolate and coffee in thismarket: our main brands include Milka, Toblerone and Jacobs.There has been a drop in sales, but we are still in a good posi-tion. Confectionary is sought even in times of crisis.

Lozica nad parkingom Kohan Morina, menadèr za klju~ne klijente kompanijeKraft Foods Sve je sjajno ovde u Airport City-u u prole}e. A beogradsko odnos-no novobeogradsko prole}e je najlep{e zbog splavova naravno. Zadovoljni smo uslovima rada i okruènjem na{eg poslovnogprostora. Svidjaju mi se klupice svuda naokolo, to {to moèmoda izadjemo napolje i da se odmorimo, pogledmo u nebo.Fontane su posebno lep dodatak. Ono {to bi moglo da budebolje i to je moj predlog odnosi se na parking. Bilo bi dobro sobzirom da idu jo{ topliji dani da nam parking mesta pokrijune~im, da nam ne budu topli automobili kad zavr{imo posao.Parkinzi bi mo`da mogli da se natkriju vinovom lozom, onakokao {to se na moru pravi hladovina. Iako i nisam neki stru~njak za cve}e ono koje je ovde posadjenomeni zaista lepo izgleda. A, ako bi trebalo da predloìm da sene{to posadi to bi bila dunja, smokva i orah. Prole}nog velikog spremanja u na{em poslovnom prostoru nijebilo, mi smo uvek spremni; dakle kod nas u kancelariji je uvekprole}e, ~ak i zimi. Ekonomska kriza koja ne popu{ta je mo`da glavno obele`jenajlep{eg godi{njeg doba 2010-te. Kraftfoods je ameri~ka kom-panija, a na ovom trì{tu se bavi prodajom ~okolade i kafe: na{iglavni brendovi su Milka, Toblerrone i Jakobs. Bilo je pada u proda-ji, ali mi jo{ uvek dobro stojimo. Slatki{i su traèni i u vreme krize.

For reading and exercisingSrdjan Erakovic, salesman at the Telenor Call Centre I usually don't have a sense of which season it is here, exceptwhen the trees blossom. That's mainly because everything's main-ly green in winter too, which is due to the gardeners doing theirjob well - I'd like to congratulate those who maintain the green-ery of the complex. And, of course, the fountain has started work-ing, which wasn't possible during the winter, and it's very pretty.I think there are enough cafes, though perhaps not everyoneshares my opinion. Something I could note is that the upper partof Airport City is not lively enough, as it has less content. This isprobably logical, since the first building to be built and filled wasours at the beginning of the avenue and there it is lively and nice.I haven't considered what could be better, though I am perhapsmissing a reading room, library, bookstore - in a word, culture.A real hit would be a gym. Otherwise everything is there for theworking part of the day: we have a bank, shops and a bakery,and if you really need something Rodic is really close.As regards mobile telephony, the season begins in autumn, run-ning from September to March. So when it comes to buyingnew mobiles, the campaign is over and the sales customer serv-ice department now has more work to do than the sales team.Now it's the period when people travel more often, so the main

topics are all to do with information about roaming.The general assessment is that people here are now travellingmore than before, which has definitely been helped by visa lib-eralisation. Now you can put your passport in your pocket andtravel, at prices that have never been so reasonable.I do not have access to information on whether the crisis is beingfelt at the corporate level, but I do know that I feel it like every cit-izen of this country. But I will not complain because it's not lamen-table. Thank God, things are really good for me and my colleagues.Still, it is clear to everything that the crisis is being felt. I have par-ents and friends and godparents who are not finding it so easy.

Za ~itanje i ve`banje Sr|an Erakovi}, prodavac u Kol centru Telenora Ovde uglavnom nemam ose}aj koje je godi{nje doba osim kadprocveta drve}e po{to je uglavnom sve zeleno i tokom zime. Ato je zato {to ba{tovani dobro obavljaju svoj deo posla - svaka~ast onome ko odràva zeleni kompleks. I naravno proradila jefontana, {to tokom zimskih dana nije mogu}e a ba{ je lepo. Mislim da ima dovoljno kafi}a iako mo`da svi ne dele svi mojemi{ljenje. Ono {to bih mogao da primetim jeste da je onaj gorn-ji deo Airport City-a nije dovoljno ìvahan, kao ima manjesadràja. To je verovatno i logi~no jer su se prvo popunile ovena{e zgrade na po~etku i tu je i ìvo i lepo. Ne razmi{ljam {ta bi moglo da bude bolje ipak ono {to menimo`da fali je neka ~itaonica, biblioteka, knjiàra, jedno re~juneki kulturni sadràj. Pravi pogodak bila bi i teretana. Ina~e zaradni deo dana sve je tu: imamo banku, prodavnice i pekaru, aako ne{to ba{ zatreba Rodi} je zaista blizu. [to se ti~e mobilne telefonije sezona po~inje u jesen, od septem-bra pa do marta. A {to se kupovine novih mobilnih ti~e kampan-ja je zavr{ena i sad vi{e posla ima korisni~ki servis nego prodajnideo. Sada je vreme kada ljudi ~e{}e putuju pa su glavne temesve informacije o romingu.Generalna ocena je da ljudi ovde sada vi{e putuju nego pre, avizna liberalizacija je definitivno tome pomogla. Sada imatemogu}nost da stavite paso{ u dèp i otputujete , po cenamakoje nikad i nisu bile povoljnije. Ja nemam pristup informacijama da li se kriza ose}a na korpora-tivnom nivou, ali znam da je ja ose}am kao i svaki gra|anin ovezemlje. Ali ne}u da se àlim jer nije za àljenje. Bogu hvala, kodmene je stvarno dobro a i kod mojih kolega. Ali da se kriza ose}ato je jasno svima. Imam ja i roditelje i prijatelje i kumove kojimanije lako.

"Relaxing crisis"Biserka Dejanovi}-Isailovi}, project leader at MulticonEngineeringI am generally satisfied with the office and exterior space ofAirport City, but I think there's never enough greenery. It is a trib-ute to modern times. There are only a few benches and cafes andthere is only one bakery. I think there needs to be more second-ary content. There should also be more shops, as there are manypeople who leave the office during their break. Furthermore, mostpeople don't have the time to eat in a restaurant, one loses timeand money, which is why more options should be offered.Considering that the secondary content is only just developing, Ithink you should take all of this into account. The fundamental iseverything related to breaks and food - without that you can't doanything. So, more cafes and shops are needed. There was also achemist's, but it closed despite still being necessary.The crisis is being felt everywhere. I don't believe spring willdiminish it. Nothing will until next year. And it's also questionablewhether it will be significantly better next year. If the globaldownturn lasts until the end of the year, we will only feel relief inthis country two years later, with a delay. But we have to cope, asever. There have been other crises. As I've been working for morethan twenty years, I have experienced a few of them: in 1991,then hyperinflation and so on. If we survived all of that, then thishappening now is simply "relaxing".

"Relaks kriza" Biserka Dejanovi}- Isailovi}, vode}i projektant u MulticonInènjeringu U principu sam zadovoljna i radnim i spoljnim prostorom uAirport City-u, ali mislim da zelenila nikad nema dovoljno. To jedanak modernim vremenima. Malo je klupa i kafi}a, ima samojedna pekara. Mislim da je potrebno je da bude vi{e prate}ihsadràja. I trebalo bi da bude vi{e prodavnica jer ima mnogo ljudikoji izlaze na pauzu. Pored toga ve}ina nema vremena da jede urestoranu, gubi se i vreme i novac zato bi moralo da budeponu|eno jo{ vi{e opcija .Po{to se prate}i sadràj tek razvija milslim da bi sve to trebaloimati u vidu. Osnovno je sve ono {to se odnosi na pauzu i na

hranu- bez toga ne moè.Dakle potrebno je vi{e kafi}a i pro-davnica. Bila je i apoteka, ali je zatvorena iako je i dalje potrebna. Kriza se ose}a svuda. Ne verujem da }e prole}e da je umanji. Ni{tado slede}e godine, A da li }e biti vidno bolje idu}e godine i to jepitanje. Ako svetska kriza bude trajala do kraja ove godine kodnas }e da se oseti olak{anje tek za dve godine, s zadr{kom. Alimoramo da se snalazimo kao i uvek. Bilo je vi{e kriza.Po{to jaradim vi{e od dvadeset godina doìvela sam ih nekoliko: i 1991 ihiperinflaciju itd . Ako smo preìveli sve to onda je ovo {to se sadade{ava prosto "relaksiraju}e".

Green also refines businessTamara Drljevi}, translator at KBC bankIt is much nicer now than last winter - of course, spring hasarrived with a flurry and it's noticeable. I like all of the miniaturegreen and floral areas between the buildings. During wintereverything seems so grey, bleak. Like this everything's at leastalive. It is obvious that someone is there and, regardless of thefact that it's a business complex, green spaces provide vibrancyand improve the look of the entire place.I just got back from Vienna and was thinking how much AirportCity reminds me of their landscaped green areas. They reallydevote a lot of attention to landscaped green areas and parks. It'sa pity that Belgrade isn't generally improving its views on thisissue, because the city wouldn't need to invest too much in orderto look so beautiful and cultured. I don't think ACB is really miss-ing anything: there are enough cafes, covered spaces and restareas. Maybe another little bakery should be opened where peo-ple can eat. Although there is a Minimaxi supermarket and bak-ery, the aisles are packed because we all arrive at the same time,between 12 and two, when people most often use their break.We have a very strict half-hour break and don't have time to queue,so people resort to ordering catering. In winter we ordered food froma variety of catering delivery services. I think something should bedone in that respect, because these restaurants at ACB are too expen-sive - for one to handover 400-500 dinars for a snack every day.The crisis is, of course, being felt. Everybody s feeling it, but that'sfor another tale.

Zeleno oplemenjuje I biznis Tamara Drljevi}, prevodilac u KBC banci Sad je mnogo lep{enego zimus - naravno prole}e je uveliko stiglo I to se vidi.Dopadaju mi se ove mini zelene i cvetne povr{ine izme|u zgra-da. Zimi sve deluje previ{e sivo, tmurno. Ovako je sve ipak ìvo,vidi se da nekoga ima tu i bez obzira {to je to biznis komlekszelene povr{ine daju ìvost i popravljaju izgled u celini. Upravo sam se vratila iz Be~a i razmi{ljam kako Airport Citymnogo podse}a na njihove ure|ene zelene povr{ine. Onistvarno puno pa`nje posve}uju ure|enom zelenih povr{ina iparkova. [teta je {to Beograd generalno ne popravi svoj pogledna to, jer grad ne bi trebalo tako mnogo da uloì da bi izledaotako lep{e i kulturno.Mislim da u ACB-u uglavnom ni{ta nenedostaje: ima dovoljno kafi}a, pokrivenog prostora, mesta yaodmor. Mo`da bi trebalo da se otvori jo{ neka pekarica, gde biljudi mogli da jedu. Iako postoji Minimaxi samoposluga i pekaravelike su gu`ve jer svi dolazimo u isto vreme, izme|u 12 i 14kada se naj~e{}e koristi pauza. Mi imamo vrlo strogo pola sata pauze Ii nemamo vremena dasa~ekamo red, pa ljudi pribegavaju keteringu. Zimi smonaru~ivali hranu od raznih ketering slu`bi. Mislim da bi tu treba-lo ne{to uraditi jer su ovi restorani u ACB-u ipak preskupi dabiste svakog dana davali 400- 500 dinara za uìnu. Kriza se naravno ose}a, svi je ose}amo, ali je to za neku drugupri~u.

PEOPLE TALK ...

It's better in ACB than outPeter Unterhofer, Project Manager at Banca IntesaI'm more content here at Airport City than out of it - hence, itsmore beautiful inside than outside! I think everything here's asit should be. All the necessary facilities are already present.The Menu bar lacks nothing. It is only greenery and niceweather that there are never enough of!Here the people are fundamentally wonderful. And the treesand flowers are fantastic.There is no crisis. It may come a little later.

U ACB-u lep{e nego napolju Peter Unterhofer, direktor sektora u Intesa banci Zadovoljniji sam ovde u Airport City-u nego izvan njega -dakle, lep{e je unutra nego napolju! Mislim da je ovde svekako treba, svi neophodni sadràji su ve} zastupljeni. Meni barni{ta ne fali. Samo zelenila i lepog vremena nikad dosta! Ovde su pre svega ljudi divni.A i drve}e i cve}e je fantasti~no.Krize nema. Mo`da do|e malo kasnije.

PEOPLE TALK ... Razgovori u Aveniji, maj 2010

Novinari saradnici/Journalist contribution: Ljiljana Luki} / Mark Pullen Prevod/Translation: Boba [ibali} / Mark Pullen Foto/Photo: Miodrag Trajkovi} / Predrag Todorovi} Dizajn/Design: Avantguarde

Colours spring - Airport City...

Documents

Transcript of Colours spring - Airport City...