Colours Primary colours Secondary colours Combination of...

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2/18/2016 Volkswagen | Brand Net | Colours https://www.volkswagenmarketing.com/basic/basic_elements/colours/index_en.html 1/16 Colours Primary colours Secondary colours Combination of colours Colour definitions Digital templates This corporate design guideline was printed on 18 February 2016, and at a later date may not correspond to the most current status. Before commencing any work for the Volkswagen brand, please always refer to the following website for possible updates or supplements regarding all matters relating to corporate design: https://www.volkswagen-marketing.com Last revised: 17 February 2016 - 10:30:59 AM CET
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Transcript of Colours Primary colours Secondary colours Combination of...

  • 2/18/2016 Volkswagen | Brand Net | Colours

    https://www.volkswagenmarketing.com/basic/basic_elements/colours/index_en.html 1/16

    Colours

    Primary colours

    Secondary colours

    Combination of colours

    Colour definitions

    Digital templates

    This corporate design guideline was printed on 18 February 2016, and at a later date may not correspond to the most current status.

    Before commencing any work for the Volkswagen brand, please always refer to the following website for possible updates or

    supplements regarding all matters relating to corporate design: https://www.volkswagen-marketing.com

    Last revised: 17 February 2016 - 10:30:59 AM CET

    https://www.volkswagen-marketing.com/basic/basic_elements/colours/basic/basic_elements/colours/index_en.htmlhttps://www.volkswagen-marketing.com/basic/basic_elements/colours/basic/basic_elements/colours/primary_en.htmlhttps://www.volkswagen-marketing.com/basic/basic_elements/colours/basic/basic_elements/colours/secondary_en.htmlhttps://www.volkswagen-marketing.com/basic/basic_elements/colours/basic/basic_elements/colours/use_en.htmlhttps://www.volkswagen-marketing.com/basic/basic_elements/colours/basic/basic_elements/colours/definitions_en.htmlhttps://www.volkswagen-marketing.com/basic/basic_elements/colours/basic/basic_elements/colours/downloads_en.htmlhttps://www.volkswagen-marketing.com/

  • 2/18/2016 Volkswagen | Brand Net | Colours

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    Volkswagen Corporate Design is clear, authentic and reduced. And so isthe new colour system.

    Specially defined primary and secondary colours produce anunmistakable and striking colour scheme that is immediately recognisedby customers, partners and employees.

    Colours

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    The primary colours form the basis of every design. Their use dominatesthe Volkswagen identity.

    The Volkswagen primary colours are Volkswagen Blau and White.Volkswagen Blau is used for the logo only and may not be usedelsewhere. White is characteristic for Volkswagen design and is thereforeused for large areas.

    A supplementary primary colour is used to produce an exclusive visualappearance: Volkswagen Chrom.

    Screening of the primary colours is not permitted.

    Volkswagen Blau

    White

    Volkswagen Chrom

    Primary colours

    Volkswagen Blau is reserved for the logo.

    White is used for large areas.

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    Volkswagen Chrom is used to produce an exclusive appearance.

  • 2/18/2016 Volkswagen | Brand Net | Colours

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    Contact

    Volkswagen AG Marketing Strategy Volkswagen Brand Brieffach 19690 38436 Wolfsburg Germany

    The secondary colours comprise four grey shades and four colourcompositions. The colour compositions coordinate with each other andconsist each of four colour shades.

    Colour composition 1 Colour composition 2 Colour composition 3 Colour composition 4

    PANTONE ® 542 PANTONE ® 390 PANTONE ® 1788 PANTONE ® 116

    PANTONE ® 299 PANTONE ® 361 PANTONE ® 186 PANTONE ® 137

    PANTONE ® 300 PANTONE ® 336 PANTONE ® 187 PANTONE ® 166

    PANTONE ® 295 PANTONE ® 560 PANTONE ® 7421 PANTONE ® 732

    Grey shades

    PANTONE ® 427

    PANTONE ® 428

    PANTONE ® 430

    PANTONE ® 432

    Information on design using the colour compositions and grey shadescan be found at: Combination of colours

    Secondary colours

    Note The colour compositions and grey shades listed above arespecifically defined for print applications. For specific campaigns andevents, different colours derived from the existing colourcompositions may also be used by agreement with the Volkswagenbrand’s CI team.

    CI / CD Management

    https://www.volkswagen-marketing.com/basic/basic_elements/colours/use_en.html

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    Permissible colour combinations

    Volkswagen is colourful but never garish. For this reason, only one of thefour colour compositions is generally ever used in applications. Eitherone colour shade can be used or the colour shades in a colourcomposition can be combined.

    A colour composition may also be combined with the grey shades orwith Volkswagen Chrom for a high-quality application.

    If all four colour shades in a colour composition and the grey shades arenot sufficient for design, the colours in a further colour composition canbe used in special cases. However, these should only be used foraccentuation in charts or disturbers.

    The grey shades can also be used on their own for design.

    Combination of colours

    One colour in a colour composition

    Several colours in a colour composition

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    Don’ts

    The basic shade of every design is white. Colours should therefore notbe used excessively or exclusively throughout.

    Several colours in a colour composition + grey shades

    Several colours in a colour composition + grey shades + additional colours

    Grey shades

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    A random combination of individual colour shades from the four colourcompositions is not permitted.

    The Volkswagen colour system is perfectly balanced and the individualcolours precisely defined. The use of non-defined colours is thereforenot permitted.

    White should dominate as the primary colour; the excessive use of othercolours is not permitted.

    Shades from different colour compositions may not be randomlycombined.

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    Non-defined colours are not used.

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    Printing colours

    Colour PANTONE ® CMYK *

    Primary colours

    Volkswagen Blau 2945 – **

    White 0,0,0,0

    Volkswagen Chrom 877 5/0/0/30

    Grey shades

    PANTONE ® 427 427 3,0,0,8

    PANTONE ® 428 428 5,0,0,20

    PANTONE ® 430 430 10,0,0,50

    PANTONE ® 432 432 30,0,0,75

    Colour composition 1

    PANTONE ® 542 542 55,15,0,5

    PANTONE ® 299 299 80,0,0,0

    PANTONE ® 300 300 100,40,0,0

    PANTONE ® 295 295 100,55,0,55

    Colour composition 2

    PANTONE ® 390 390 33,0,100,5

    PANTONE ® 361 361 70,0,100,0

    PANTONE ® 336 336 100,30,85,20

    PANTONE ® 560 560 100,30,70,70

    Colour composition 3

    PANTONE ® 1788 1788 0,80,70,0

    PANTONE ® 186 186 0,100,80,0

    PANTONE ® 187 187 20,100,90,15

    PANTONE ® 7421 7421 10,100,40,65

    Colour composition 4

    PANTONE ® 116 116 0,17,100,0

    PANTONE ® 137 137 0,40,100,0

    PANTONE ® 166 166 0,70,100,0

    PANTONE ® 732 732 25,70,100,60

    Colour definitions

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    Note * CMYK applications based on proofs according to the bvdmprocessstandard for offset printing 2007 (FOGRA 39 or ISO 12647-2:2004/Amd1) on 135 g/m 2 IID paper, reference colours: PANTONE ®

    Formula Guide Solid Coated – fourth edition. ** No definition according to CMYK as Volkswagen Blau is exclusivelyused in the logo and only Pantone is used as a printing colour.

    Screen colours

    Colour sRGB decimal * sRGB hexadecimal *

    Primary colours

    Volkswagen Blau – ** – **

    White 255,255,255 #FFFFFF

    Volkswagen Chrom 187,194,197 #BBC2C5

    Grey shades

    PANTONE ® 427 234,238,237 #EAEEED

    PANTONE ® 428 207,215,217 #CFD7D9

    PANTONE ® 430 137,148,160 #8994A0

    PANTONE ® 432 51,67,76 #33434C

    Colour series 1

    PANTONE ® 542 115,177,221 #73B1DD

    PANTONE ® 299 0,177,235 #00B1EB

    PANTONE ® 300 34,116,172 #2274AC

    PANTONE ® 295 0,60,101 #003C65

    Colour series 2

    PANTONE ® 390 185,201,0 #B9C900

    PANTONE ® 361 81,174,48 #51AE30

    PANTONE ® 336 0,93,77 #005D4D

    PANTONE ® 560 0,65,60 #00413C

    Colour series 3

    PANTONE ® 1788 234,79,68 #EA4F44

    PANTONE ® 186 228,0,44 #E4002C

    PANTONE ® 187 200,45,32 #C82D20

    PANTONE ® 7421 115,0,25 #730019

    Colour series 4

    PANTONE ® 116 255,209,0 #FFD100

    PANTONE ® 137 250,170,0 #FAAA00

    PANTONE ® 166 255,135,31 #FF871F

    PANTONE ® 732 140,90,40 #8C5A28

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    A range of colours which differs from the general colour spectrum hasbeen developed for online applications. These have been adapted to suitmedia-specific requirements such as contrast or accessibility.

    Colour sRGB decimal * sRGB hexadecimal *

    Grey 1 240,240,245 #F0F0F5

    Grey 2 230,230,230 #E6E6EB

    Grey 3 51,51,51 #333333

    Grey 4 17,17,17 #111111

    Note * sRGB values on the basis of colorimetric measurements using theexisting CMYK applications for four-colour printing. sRGB is the standardcolour space for PC monitors and colour and photo printers for home andoffice applications, as well as for Microsoft Windows, Office programsand the web standards of the W3C. ** No definitions according to sRGB as Volkswagen Blau on screenapplications is only used in the logo.

    Corporeal colours

    Volkswagen colours are defined according to the RAL and NCS coloursystem for use as corporeal colours (paints). The corresponding articlenumbers of the film manufacturer 3M are also provided.

    Colour RAL NCS 3M

    Primary colours

    Volkswagen Blau – * – * CHMN-10380

    White 9003 Signal white S 0300-N 100-20

    Volkswagen Chrom 9006 Whitealuminium

    – ** AHMN-10383

    Grey shades

    PANTONE ® 427 Design 000 85 00 S 1002-B 100-384

    PANTONE ® 428 7035 Light grey S 2002-G 100-384

    PANTONE ® 430 7046 Tele grey 2 S 4005-R80B 100-038

    PANTONE ® 432 7016 Anthracite grey S 7010-R90B 100-012

    Colour series 1

    PANTONE ® 542 Design 250 70 25 S 0540-R90B 100-453

    PANTONE ® 299 Design 240 60 40 S 1060-B 100-123

    PANTONE ® 300 Design 260 40 45 S 2065-R90B 100-415

    PANTONE ® 295 Design 270 20 29 S 6030-R80B 100-724

    Colour series 2

    PANTONE ® 390 Design 100 70 60 S 1070-G70Y 100-449

    PANTONE ® 361 Design 130 60 60 S 1075-G20Y 100-719

    PANTONE ® 336 Design 170 30 35 S 4550-B90G 100-56

    PANTONE ® 560 Design 170 20 15 S 7020-B90G 100-008

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    PANTONE ® 560 Design 170 20 15 S 7020-B90G 100-008

    Colour series 3

    PANTONE ® 1788 Design 030 50 60 S 0580-Y90R 100-13

    PANTONE ® 186 3020 Traffic red S 1085-Y90R 100-466

    PANTONE ® 187 3001 Signal red S 2070-R 100-23

    PANTONE ® 7421 3005 Wine red S 5040-R10B 100-723

    Colour series 4

    PANTONE ® 116 1021 Rape yellow S 0580-Y 100-15

    PANTONE ® 137 Design 070 70 80 S 0580-Y20R 100-598

    PANTONE ® 166 2009 Traffic orange S 0580-Y60R 100-14

    PANTONE ® 732 Design 050 30 30 S 7020-Y60R 100-060

    Note * No definition according to RAL or NCS as Volkswagen Blau isexclusively employed in the logo, and the use of Volkswagen Blau onlarge areas is not permitted.

    ** No NCS definition provided as this colour system does not featuremetallic paints. For corporeal colour applications of Volkswagen Chrom,the RAL paint is to be used.

    PowerPoint

    A range of colours which differes from the general colour spectrum hasbeen developed for the use of the Volkswagen colour system inPowerPoint. These have been adapted to suit media-specificrequirements such as contrast or accessibility.

    Colour sRGB decimal 1 sRGB hexadecimal 1 Application

    White 255,255,255 #FFFFFF Background

    PANTONE ® 432 51,67,76 #33434C Text

    PANTONE ® 300 34,116,172 #2274AC Shadow

    PANTONE ® 432 51,67,76 #33434C Title text

    PANTONE ® 428 207,215,217 #CFD7D9 Fill area

    PANTONE ® 295 0,60,101 #003C65 Highlight

    PANTONE ® 542 115,177,221 #73B1DD Highlight, hyperlink

    PANTONE ® 430 137,148,160 #8994A0 Highlight, hyperlink (visited)

    Accentuation colours

    PANTONE ® 361 81,174,48 #51AE30

    PANTONE ® 336 0,93,77 #005D4D

    PANTONE ® 187 200,45,32 #C82D20

    PANTONE ® 7421 115,0,25 #730019

    PANTONE ® 116 255,209,0 #FFD100

    PANTONE ® 166 255,135,31 #FF871F

    All colours are automatically changed to contrasting shades of grey inthe black-and-white printout of a presentation.

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    the black-and-white printout of a presentation.

    Note 1 sRGB values on the basis of colorimetric measurements using theexisting CMYK applications for four-colour printing.

    sRGB is the standard colour space for PC monitors and colour and photoprinters for home and office applications, as well as for MicrosoftWindows, Office programs and the web standards of the W3C.

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    Colour templates of the Volkswagen colours are available to you forvarious programs for four-colour printing (CMYK) and for screenapplications (sRGB).

    Program File 1

    Adobe Illustrator

    CMYK VW_Colours_CMYK_Illustrator.zip (18.3 KB )

    sRGB VW_Colours_sRGB_Illustrator.zip (20.5 KB )

    Adobe InDesign

    CMYK VW_Colours_CMYK_InDesign.zip (1.1 MB )

    sRGB VW_Colours_sRGB_InDesign.zip (1.1 MB )

    Adobe PageMaker

    CMYK VW_Colours_CMYK_PageMaker.zip (11.2 KB )

    Adobe Photoshop

    CMYK VW_Colours_CMYK_Photoshop.zip (1 KB )

    sRGB VW_Colours_sRGB_Photoshop.zip (2 KB )

    CorelDraw

    CMYK VW_Colours_CMYK_CorelDraw.zip (1 KB )

    sRGB VW_Colours_sRGB_CorelDraw.zip (1.1 KB )

    GIMP / Inkscape

    sRGB VW_Colours_sRGB_GIMP.zip (1.2 KB )

    Macromedia FreeHand

    CMYK VW_Colours_CMYK_FreeHand.zip (1 KB )

    sRGB VW_Colours_sRGB_FreeHand.zip (1.7 KB )

    QuarkXPress

    CMYK VW_Colours_CMYK_QuarkXPress.zip (4.3 KB )

    Note 1 Files of the type “.zip” are universally usable across all platforms, butmay require an additional application to be opened.

    Digital templates

    https://www.volkswagen-marketing.com/basic/basic_elements/colours/_downloads/VW_Colours_CMYK_Illustrator.ziphttps://www.volkswagen-marketing.com/basic/basic_elements/colours/_downloads/VW_Colours_sRGB_Illustrator.ziphttps://www.volkswagen-marketing.com/basic/basic_elements/colours/_downloads/VW_Colours_CMYK_InDesign.ziphttps://www.volkswagen-marketing.com/basic/basic_elements/colours/_downloads/VW_Colours_sRGB_InDesign.ziphttps://www.volkswagen-marketing.com/basic/basic_elements/colours/_downloads/VW_Colours_CMYK_PageMaker.ziphttps://www.volkswagen-marketing.com/basic/basic_elements/colours/_downloads/VW_Colours_CMYK_Photoshop.ziphttps://www.volkswagen-marketing.com/basic/basic_elements/colours/_downloads/VW_Colours_sRGB_Photoshop.ziphttps://www.volkswagen-marketing.com/basic/basic_elements/colours/_downloads/VW_Colours_CMYK_CorelDraw.ziphttps://www.volkswagen-marketing.com/basic/basic_elements/colours/_downloads/VW_Colours_sRGB_CorelDraw.ziphttps://www.volkswagen-marketing.com/basic/basic_elements/colours/_downloads/VW_Colours_sRGB_GIMP.ziphttps://www.volkswagen-marketing.com/basic/basic_elements/colours/_downloads/VW_Colours_CMYK_FreeHand.ziphttps://www.volkswagen-marketing.com/basic/basic_elements/colours/_downloads/VW_Colours_sRGB_FreeHand.ziphttps://www.volkswagen-marketing.com/basic/basic_elements/colours/_downloads/VW_Colours_CMYK_QuarkXPress.zip

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