Font and colour scheme research

Font research

Melody - Action of the Time

Melody -Caflisch Script Pro Regular

Melody - Franklin Gothic Book (Headings)

Melody - Poplar StdMelody - Sue Ellen Francisco

Melody - Allstar

These are the fonts I have found which I think would work with my magazine as I think they fit with my target audience of 16+ students. I have researched a range of retro and urban fonts:

Font conclusionI have settled on these three fonts:For my masthead:Melody - Poplar Std

For my cover lines and kickers

Melody - Sue Ellen Francisco For my banner

Melody – Allstar

I used Adobe Kuler to research some colour schemes that I could use for my magazine. I played around with it for a while, and found this first scheme I liked. I only want to use 3 colours to keep it simple though so I will use the right three fonts.

I also like this colour scheme as a possibility for my magazine:

But I decided on this colour scheme of a vibrant white and red, with a dark blue to balance it out. I feel this is bright enough to appeal to my young audience whilst not looking childish: