Colossal Catering Calendar - MonkeyMedia...

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Colossal Catering Calendar


Get Catering and Grow Sales!™ with MonkeyMedia Software’s catering calendar for multi-unit restaurant operators. After all, cater-ing is more than just weddings - it’s about sales meetings, tailgate parties, national foodie days, and keeping your staff and customers happy and well fed.

Grab catering sales by the tail.


Feed Your Customers Where They LIVE, WORK & PLAY!™

This CalendarWe created this calendar to help you Feed Your Customers Where They LIVE, WORK & PLAY!™ Each calendar month is embed-ded with key dates to help you proactively market to new and existing clients, service your guests beyond your four walls and build brand loyalty at the same time.

Helpful hints provide actionable tasks to Get Catering and Grow Sales!™ while a detailed calendar provides you with impor-tant dates to remind your clients about. So get out there and make some sales. Don’t forget to look several months ahead to plan your own sales and marketing initiatives. And if you need some guidance along the way, we’re here to help.

About UsMonkeyMedia Software helps multi-unit restaurant operators increase sales in the off-premise business channel. Using its turnkey Get Catering and Grow Sales!™ System (Strategy, Education, Software), MonkeyMedia Software works closely with each brand’s executive team to drive strategic alignment, provide education for team members, and deploy an enterprise software platform to service and support the off-premise business channel.

MonkeyMedia Software’s MonkeyCater-ing™ software platform features an enter-prise toolset to manage and track catering lead generation (CRM), provide account and client management, sales, production, distribution, and powerful reporting for

real-time visibility and results-based deci-sion-making.

We’re Here To HelpImproving your current business is all about strategy and execution. With our experi-ence and expertise in the multi-unit restau-rant space, our team is here to help you build and maintain a world-class catering and off-premise channel. Got questions? Don’t know where to start? We’ve got answers. Let’s talk catering.

Contact Us1-877-6-MONKEY [email protected] www.monkeymediasoftware.com @monkeymedia


JanuaryGet your catering year started on the right foot. Review your 2013 calendar and start planning your catering and off-premise campaigns early! You can even create special offers for customers making regular or repeat orders.

Help corporate clients get back into the swing of things by making catering recommendations for lunch meetings. Well fed people arehappy people - it’s a fact!Key DatesNew Year’s Day (January 1)Inauguration Day (January 20)Martin Luther King Day (January 21)

Need a turn-around strategy? Try catering.

January 2013Sun Mon Tue Wed Thu Fri Sat

30 31 1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31 1 2

New Year’s Day

Epiphany

Hot and Spicy Food Day

Inauguration Day Martin Luther King Day National Pie Day


Successful catering requires a deep commitment across your entire

executive team.

requires a deep across your entire

FebruarySuper Bowl Sunday is one of the biggest

social events on the sporting calendar. Make sure your customers know they can come to you for their

catering needs.

Our Professional Services team at MonkeyMedia Software is here to help. Call us at 1-877-6-MONKEY for details on how to make the most of your catering and off-premise programs.

Key DatesAfrican American History Month (February)Groundhog Day (February 2)Super Bowl (February 3)

National School Counseling Week (Feb 4 – 8)Mardi Gras (February 12)

Ash Wednesday (February 13)Valentine’s Day (February 14)

President’s Day (February 18)

February 2013Sun Mon Tue Wed Thu Fri Sat

27 28 29 30 31 1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 1 2

African American History Month Groundhog Day

Super BowlNational SchoolCounseling Week

The 55th Annual Grammy Awards

Lincoln’s BirthdayMardi Gras Ash Wednesday Valentine’s Day

President’s Day Washington’s Birthday

The 85th Academy Awards


MarchAccountants begin working around the clock in March. Start marketing to them early so you are at the top of their list when they need catering for team meetings and lunches.

National Doctor’s Day is a great opportunity for off-premise services to clinics and hospitals in your sales area. Make sure they know who and where you are, perhaps even posting menus in their com-mon areas, so you can provide the services they need quickly and efficiently.

Key DatesInternational Women’s Day (March 8)St. Patrick’s Day (March 17)Passover (March 26 – April 2)Good Friday (March 29)

National Doctor’s Day (March 30)Easter (March 31)

March 2013Sun Mon Tue Wed Thu Fri Sat

24 25 26 27 28 1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

31 1 2 3 4 5 6

International Women’s Day

Daylight Savings Begins @ 2am

St. Patrick’s Day First Day of Spring Chip & Dip Day

Palm Sunday Passover Maundy Thursday Good FridayHoly SaturdayNational Doctor’s Day

Easter Sunday


catering order

catering order

Catering will positively affect

your bottom line.

AprilMany companies like to make sure that their

Administrative Professionals are recognized

for their help and dedication throughout the

year. Make sure your catering program is

on-hand to make the celebration that much

tastier!

Say thank you to those people who generously give their time to volunteering by providing them with a beautiful, catered meal at the end of the day. Contact local volunteer organizations to suggest a special event during National Volunteer Week.

Key DatesEaster Monday (April 1)Tax Day (April 15)Administrative Professionals’ Week (April 21 – 27)National Medical Laboratory Week (April 22 –26)National Volunteer Week (April 21 – 27)Earth Day (April 22)

April 2013Sun Mon Tue Wed Thu Fri Sat

31 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 1 2 3 4

Easter MondayApril Fool’s Day

The 46th Annual CMA Awards

Tax Day NBA Playoffs Start

Administrative Profes-sionals’ WeekNational Volunteer Week

National Medical Laboratory WeekEarth Day

NHL Playoffs Start


Do you want your catering deliveries to be on time, every time?to be on time, every time?, every time?

MayNational Hospital Week and National Nurses Appreciation Week can be worth thousands of dollars. Start

marketing to hospitals in your sales area months ahead of time to help them celebrate.

Graduations start this month and can be the perfect opportunity to cater to large groups. Be sure to provide

your catering menus to local schools, universities and colleges so they can help spread the word about your

brand.

Key DatesGraduations Start (May until June)

Kentucky Derby (May 4)

Cinco De Mayo (May 5)

National Hospice Week (May 5 – 11)Teacher Appreciation Week (May 6 – 10)National Nurses Appreciation Week / National Hospital Week (May 6 – 12)National Teacher Day (May 7)National Receptionist Day (May 8)Red Cross Day (May 8)Mother’s Day (May 12)Shavuot (May 14 – 16)Peace Officer Memorial Day (May 15)Armed Forces Day (May 18)Memorial Day (May 27)

May 2013Sun Mon Tue Wed Thu Fri Sat

28 29 30 1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31 1

Graduations Start National Day of Prayer Kentucky Derby

Cinco De MayoNational Hospice Week

Teacher Appre. WeekNational Nurses Appre. WeekNational Hospital Week National Teacher Day

National Receptionist DayRed Cross Day Ascension Day

Mother’s Day ShavuotPeace OfficerMemorial Day Armed Forces Day

Pentecost

Memorial Day


Catering will provide you with a new revenue channel.

JuneCompany picnics are fun

events that bring people togeth-er, but can be a little stressful for the

event planner. Put their minds at ease and let them know that you will set them up for

success – from order through delivery.

The Summer Solstice is a great evening event for many people, one that suits catering and off-premise programs perfectly. Advertise lo-

cally and make sure your in-store custom-ers see what you have to offer while

they pick up their orders.ers see what you have to offer while

they pick up their orders.

Key DatesFlag Day (June 14)

Father’s Day (June 16)International Picnic Day (June 18)

Summer Solstice (June 21)

June 2013Sun Mon Tue Wed Thu Fri Sat

26 27 28 29 30 31 1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 1 2 3 4 5 6

Donut Day

Flag Day

Father’s DayInternational Picnic Day Summer Solstice


If you’re not catering you’re leaving a lot of money

on the table.

JulyHave you seen our 45 Rockstar Catering Tactics? If not, contact our Professional Services team at 1-877-6-MONKEY. Get some great ideas on mar-keting your catering services within your four walls.Independence Day is when many Americans get to-gether with friends and family to enjoy great food, fireworks and fun. Provide printable menus to local businesses and homes, and make sure they know how to place their orders, whether it’s online or via a toll-free number.

Key DatesIndependence Day (July 4)

Ramadan Starts (July 9)

Parent’s Day (July 28)

July 2013Sun Mon Tue Wed Thu Fri Sat

30 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31 1 2 3

Independence Day Fried Chicken Day

Ramadan Starts

Ice Cream Day

Bagelfest

Parent’s Day Cheesecake Day


August

Private schools are the ones to go after here. Get in now

before the school year starts, and discuss school lunch

programs for the year ahead.

August 2013Sun Mon Tue Wed Thu Fri Sat

28 29 30 31 1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 31

Harvest Month Watermelon Day

Raspberries ‘n Cream Day S’mores Day

Spongecake Day

Toasted Marshmallow Day


Do you have visibility into your catering operations?

SeptemberSeptember has many celebratory

days, which are great events for store managers and staff to promote and talk to their

customers about. 4-Walls-Marketing at its best!

There are a number of religious events taking place in September, which usually involve social gather-ings at individuals’ homes or places of worship.

Try reaching out to local religious communi-ties to provide catering and off-premise

services to them.

ings at individuals’ homes or places of worship. Try reaching out to local religious communi-

ties to provide catering and off-premise

Key DatesLabor Day (September 2)

Rosh Hashana (September 4 – 6)Grandparent’s Day (September 8)Patriot Day (September 11)Yom Kippur (September 14)Citizenship Day (September 17)

Native American Day (September 27)

September 2013Sun Mon Tue Wed Thu Fri Sat

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 1 2 3 4 5

Labor Day Rosh Hashana

Grandparent’s Day Patriot Day Yom Kippur

Citizenship Day Cheeseburger Day

The 65th Primetime Emmy Awards First Day of Autumn Pancake Day Native American Day

MLB Playoffs Start


Catering is a high margin business.

OctoberDon’t wait until November to go after Thanksgiving sales! Start your campaigns

in October!

With all the food celebration days this month, why not create a special

promotion around these days, depending on what your catering and off-prem-

ise menu offers? Perhaps a fresh fruit platter for National Dessert Day?

Key DatesNational Breast Cancer Awareness Month (October)

World Vegetarian Day (October 1)

National Taco Day (October 4)

National Physician’s Assistant Day (October 6)Fire Prevention Week (October 6 – 12)National Customer Service Week (October 7 – 11)Columbus Day (October 14)National Dessert Day (October 14)National Boss’ Day (October 16)National Pasta Day (October 17)Halloween (October 31)

October 2013Sun Mon Tue Wed Thu Fri Sat

29 30 1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31 1 2

National Breast Can-cer Awareness MonthWorld Vegetarian Day National Taco Day

National Physician’s Assistant DayFire Prevention Week

National Customer Service Week

National Little League Baseball Week

Columbus DayNational Dessert Day National Boss’ Day National Pasta Day

MLS Playoffs Start Halloween


Catering is not about

online ordering.

November

Companies start their holiday planning early.

Reach out to your customers and find out what they

need. Let them know your company has an

amazing holiday menu.

Election gatherings are becoming more popular,

and with so many people attending, catering is a

go-to option for ensuring hopeful voters are well

fed. Provide catering menus to local election

offices, community centers and homes in the area.

Key Dates

National Election Day (November 5)

Veteran’s Day (November 11)

Thanksgiving (November 28)

Black Friday (November 29)

Chanukah (November 27 – December 5)

November 2013Sun Mon Tue Wed Thu Fri Sat

27 28 29 30 31 1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

Movember StartsAll Saints Day

Daylight Savings Time Ends Candy Day National Election Day Nachos Day

Veteran’s Day

Chanukah Starts Thanksgiving Day Black Friday


Catering is about relationships.

December

There is always someone scrambling for last minute

party planning, so make sure you’re available to

take smaller holiday orders and provide them quickly

to those in need!

If you have a local field marketing team and would

like to give them some sales training in preparation

for the New Year, call our Professional Services team

at 1-877-6-MONKEY.

Don’t forget to order your 2014 Catering Calendar!

Key Dates

Cyber Monday (December 2)

Pearl Harbor Remembrance Day (December 7)

Christmas (December 25)

Boxing Day (December 26)Kwanzaa (December 26 – January 1)New Year’s Eve (December 31)

December 2013Sun Mon Tue Wed Thu Fri Sat

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31 1 2 3 4

First Sunday of Advent Cyber MondayOrder Your 2014 Catering Calendar

Pearl Harbor Remem-brance Day

First Day of Winter

Christmas Eve ChristmasBoxing DayKwanzaa

New Year’s Eve


Get Catering and Grow Sales!™

We wrote the book on catering!

Imagine taking a struggling deli and turning it into a catering powerhouse. That’s what Erle Dardick, MonkeyMedia Software Co-Founder and CEO, did years ago. This turnaround eventu-ally led to the founding of MonkeyMedia Software and formed the foundation of the book Get Catering and Grow Sales!™

From multi-unit restaurant operations and food production to marketing and sales strategies designed specifically for the ca-tering and off-premise channel, this book lays the foundation for explosive growth of your thirteenth month! So grab a copy, sit back and enjoy.

To order the book visit our website, call, or email us!

1-877-6-MONKEYgetcatering@monkeymediasoftware.comwww.monkeymediasoftware.com

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