Colors & Numbers in Design

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designFriday, July 12, 13

Before coming to 8th Light, I freelanced as a brand identity specialist.

I’m Alejandra.

I am a design apprentice at 8th Light.

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First,

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First,how do we define good design?

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Is it decorative?

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Is it decorative?Fancy?

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Is it decorative?Fancy?Showy?

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Is it decorative?Fancy?Showy?Trendy?

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Is it decorative?Fancy?Showy?Trendy?

lots of Photoshop!

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good design

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good designSolves a specific problem

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Evokes an emotional response

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Evokes an emotional responseSimplifies things for the user

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Evokes an emotional responseSimplifies things for the user

Organizes chaos.

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Evokes an emotional response

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Fear

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Anger

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Trust

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Excitement

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Love

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Interest

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Loyalty

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Commitment

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Can just colors and numbers do all that?!

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Friday, July 12, 13

color

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RGBCMYKPrint Web

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whatever

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Complementary

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Analogous

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SplitHigh contrast without strong tension

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TriadicEquidistant colors provide balance

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TetradicImportant to use proper ratio of color

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Orange increases oxygen supply to the brain.

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Orange increases oxygen supply to the brain.Green symbolizes energy and healing.

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Orange increases oxygen supply to the brain.Green symbolizes energy and healing.

Blue suppresses appetite and increases loyalty.

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bab! "ho#$!

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Less is always more.

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numbers

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numbersThey can affect consumer’s attitudes

toward your product.

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1, 2, 3, 5

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1, 2, 3, 5Notice anything?

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2

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2

(steer clear of using this imagery..)

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2

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3

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mind, body, soul3

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mind, body, soulpast, present, future

3

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mind, body, soulpast, present, futurethought, word, deed

3

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mind, body, soulpast, present, futurethought, word, deeddawn, noon, dusk

3

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animal, vegetable, mineral

3

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animal, vegetable, mineralbeginning, middle, end

3

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animal, vegetable, mineralbeginning, middle, end

green, yellow, red

3

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3

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5

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5

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Making something look good isn’t simple.

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Making something look good isn’t simple.

But it is definitely doable, even if you’re not a designer.

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Colors & Numbers in Design

Design

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