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INDEX

1. INTRODUCTION

2. COLORPLUS THE BRAND

3. BRAND U.S.P

4. PRODUCT ASSORTEMENT

5. PRODUCT PRICING

SHIRTS RANGE

TROUSERS RANGE

ACCESSORIES6. QUALITY STANDARDS

7. PRODUCT PROMOTION

8. BIBLIOGRAPHY

INRODUCTION

Launched in 1993, ColorPlus created a niche in the ready to wear market in India with a

premium range of clothing for men. With focus on product innoation and uni!ue use of

colours, it has today come a long way since inception. "he #rand in no time has #ecome the

choice of the up market, trend$say, sophisticated and discerning Indian man and changedthe way he dressed. "o ensure that customers get the #est product , they hae pioneered the

techni!ues like %olf &all Wash, Come 'yed Casuals and "hermo$fused #uttoning to name a

few. "hese innoations hae taken their collection to a whole new leel, making it

synonymous with the words (Lu)ury * +tyle .With flagship stores in the #est locations and

international serice, ColorPlus #rought in an international shopping e)perience to the

country. ColorPlus has always used highest !uality fa#rics and product engineering

techni!ues that gie the user the uni!ue comfort and tactile feel which no other #rand offers.

"his is clu##ed with the use of colours to gie the sophisticate, yet colorful look that is

uni!ue to the &rand. ColorPlus today is a complete lifestyle #rand complementing eery facetof personality- #e it at work, leisure or those special moments

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ela)ed and informal

corporate dressing in

India was largely the

domain of synthetic #lends

till ColorPlus arried on thescene in 1993. &efore

ColorPlus clothing

paradigms changed the

way Indians dress for work

and #usiness, one shunned

cotton garments for lack of an

elegant crease. "hey looked

scruffy within a few hours.

Cottons shrank too. "heir

colours ran and faded after a

few washes. ColorPlus

foresaw the role of a sartorial

pioneer for itself in

changing all these traditional

traits of cotton clothing foreer. Its remarka#le success in reinenting cotton #ased dressing

for work / and off it 0 has made it a remarka#le sartorial pioneer.

It has created a new style of cotton#ased clothing that is elegant as well as comforta#le, and

epitomi2es the ery ethics of contemporary alues at the work$place. ColorPluss remarka#le

success with smart cottons opened up a whole new market segment.

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COLORPLUS THE BRAND

ColorPlus hae 145 stores in India, +rilanka, +outh and West 6sia.

1555 Crore aymond Ltd ac!uired 78stake in Chennai #ased ColorPLus :ashion

Pt Ltd. "o strengthen its position in the premium #randed apparel market.

"he te)tile ma;or aymonds #randed apparel is pegged at around s. 145 core

&y the end of the financial year

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"he name ColorPlus is a happy accident. It was coined after the production of a #atch

of oer$dyed shirts, early in the life of the #rand.

"he ColorPlus logo is actually a stylised rendition of the %reek letter Phi. It was

designed on a cocktail napkin #y a;an =udaliar, one of the founders of the company,

during a flight across the pacific.

'uring a press conference to launch the reolutionary stain $ free, wrinkle free

range, the ColorPlus C>? @accidentally

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PRODUCT PRICING

COLORPLUS SHIRTS RANGE

P&/:9 =&-. R,!"9 R#. 144; )% R#.28;;

X!%>,)%! . P/=9 R#. 1755 ,!' R#. 2;7;

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COLORPLUS TROUSERS RANGE

S,)! A#9/ . P/=9 R#. 2178

T/%-,/ D%--$. P/=9 R#. 1?8; RS. 2178R#. 2214 R#. 225;

P&/:9 C&- . P/=9 R#. 24??

2 P$ S+!" Ch9=*#. P/=9 R#. 1854 R#.225;

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T9# P/=9 R#. 1278 R#. 225

B9)#P/=9 R#. 1;?8 R#. 1162 R#. 126; R#.145;

,9)# P/=9 R#. 82; R#. ??? R#. 1;?8 R#. 1152

QUALITY STANDERD

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With a mi) of high !uality cotton and a riot of colours and styles, ColorPlus #ecame one of

the fastest growing #rands in the market. In fiscal

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PRODUCT PROMOTION

ColorPlus stands #y itself. "he product does the talking. "his attri#ute #eats eery other form

of promotion. ColorPlus has now moed into larger format stores to showcase its wideningrange and i#rancy. Dnderstanding the significance of the proliferation of shopping malls and

weekend shopping, ColorPlus is present across all ma;or malls and shopping pla2as in India

and a#road. &eing a premium #rand has gien it a distinct adantage in positioning itself

faoura#ly in areas of high fashion

BIBLIOGRAPHY

WWW.C?L?PLD+I".C?=

WWW.C?L?PLD+?LI>.C?=

C?L?PLD+ &6CF &6J66 FILL+

http://www.colorplusit.com/http://www.colorplusit.com/