COLOR PSYCHOLOGYCOLOR PSYCHOLOGYCOLOR PSYCHOLOGYImprove your marketing and your love life

USE COLORUSE COLORUSE COLORto help you get a date

A recent study asked men to look at 6 photos. Each photo featured one woman, wearing a different colored shirt. Then researchers asked women to do the same with photos of one man wearing different shirts. None of the participants realized that the photos were of the same person.

Men thought women wearing red were more physically attractive. They didn’t think the women in red were more kind, intelligent or likeable—it was all about physical beauty.

Women thought men wearing red were more physically attractive, too.They also thought those men were smarter and probably more wealthy.

Men looking at photos of men wearing red were not impressed—color didn’t influence their opinions of the men at all. Similarly, women looking at photos of other women wearing red also didn’t have a difference of opinion in comparison to women dressed in other colors.

USE COLORUSE COLORUSE COLORto help you sell stuff

Convey sunny optimism and warmth with Yellow.

PURPLEPURPLEPURPLEPurple is jazzy! Let your creative, imaginative

personality shine by using this color.

Do you want customers to see you as friendly, cheerful and confident? Orange... all the way.

Blue conveys trust and strength. If you’re a paragon of dependability, blue is for you.

Is your company planet-friendly and environmentally aware? Use green for that peaceful, nature-inspired vibe.

G R A YCalming, balanced, wise and sophisticated—that’s you.

Make a bold statement with Red. It’s passionate, exciting and hot.

Red

Is your stuff flirty, frilly and feminine? Pink will be perfect.