Color Psychology - CCBC Faculty Web...
Transcript of Color Psychology - CCBC Faculty Web...
Color Psychology
Deborah CiccarelliColor Theory
What is Color Psychology?
• The study of how color affects our psyche; how we react to color (emotionally, and beyond)
Color has deep meaning to each of us
Color Connections
• Our connections to color come from ‣ nature / our surroundings ‣ personal preference / genes ‣ personal experiences ‣ culture
What do you think of when I say…
• red
• blue
• green
• pink
• yellow
• brown
Color Associations Practice
Color and Image
• The colors we choose for an image/artwork determine how the audience interprets the image - the emotions, and connections, the audience has with the image
Choosing Colors
• As artists we may choose our colors based on
• our color associations (emotions, subjective), or
• color associations we want the viewer to have
• As designers we need to choose our colors based on
• the target audience’s color associations
Color Associations
• Color associations should be applied to design projects (working with a client), but your personal preferences should be ignored, and the majority’s color associations adhered to
• For example:
‣ a room in….
‣ a logo for…
‣ a shirt for…
Complex Color Choices
• Our decisions on color need to include all factors:
• color psychology
• color associations of the audience
• objective and subjective color use
• palettes that are balanced
• palettes that have harmony (via hue, saturation, or value)
• palettes that have variety (via hue, saturation, or value)
• palettes that are balanced via dominant and accent colors