Color Psychology - CCBC Faculty Web...

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Color Psychology Deborah Ciccarelli Color Theory What is Color Psychology? The study of how color affects our psyche; how we react to color (emotionally, and beyond) Color has deep meaning to each of us Color Connections Our connections to color come from nature / our surroundings personal preference / genes personal experiences culture What do you think of when I say… red blue green pink yellow brown

Transcript of Color Psychology - CCBC Faculty Web...

Page 1: Color Psychology - CCBC Faculty Web Serverfaculty.ccbcmd.edu/~dciccar2/112/colorpsychology_handout.pdf · •color psychology •color associations of the audience •objective and

Color Psychology

Deborah CiccarelliColor Theory

What is Color Psychology?

• The study of how color affects our psyche; how we react to color (emotionally, and beyond)

Color has deep meaning to each of us

Color Connections

• Our connections to color come from ‣ nature / our surroundings ‣ personal preference / genes ‣ personal experiences ‣ culture

What do you think of when I say…

• red

• blue

• green

• pink

• yellow

• brown

Page 2: Color Psychology - CCBC Faculty Web Serverfaculty.ccbcmd.edu/~dciccar2/112/colorpsychology_handout.pdf · •color psychology •color associations of the audience •objective and

Color Associations Practice

Color and Image

• The colors we choose for an image/artwork determine how the audience interprets the image - the emotions, and connections, the audience has with the image

Page 3: Color Psychology - CCBC Faculty Web Serverfaculty.ccbcmd.edu/~dciccar2/112/colorpsychology_handout.pdf · •color psychology •color associations of the audience •objective and
Page 4: Color Psychology - CCBC Faculty Web Serverfaculty.ccbcmd.edu/~dciccar2/112/colorpsychology_handout.pdf · •color psychology •color associations of the audience •objective and
Page 5: Color Psychology - CCBC Faculty Web Serverfaculty.ccbcmd.edu/~dciccar2/112/colorpsychology_handout.pdf · •color psychology •color associations of the audience •objective and

Choosing Colors

• As artists we may choose our colors based on

• our color associations (emotions, subjective), or

• color associations we want the viewer to have

• As designers we need to choose our colors based on

• the target audience’s color associations

Color Associations

• Color associations should be applied to design projects (working with a client), but your personal preferences should be ignored, and the majority’s color associations adhered to

• For example:

‣ a room in….

‣ a logo for…

‣ a shirt for…

Complex Color Choices

• Our decisions on color need to include all factors:

• color psychology

• color associations of the audience

• objective and subjective color use

• palettes that are balanced

• palettes that have harmony (via hue, saturation, or value)

• palettes that have variety (via hue, saturation, or value)

• palettes that are balanced via dominant and accent colors