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Introducing UpdatedPANTONE Color Guides

PANTONE and other Pantone, Inc. trademarks are the property of 

Pantone, Inc. Pantone, Inc., 2003. All rights reserved.

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Updated Products

• Formula guides and solid color chips

¾Coated and matte versions

• Ultimate survival kit

¾Coated and matte formula guides

• Metallic formula guide + chips

• Pastel formula guide + chips

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New features

• New paper stocks reflect attributes mostpreferred by contemporary designers

¾Brighter coated and matte paper stocks

¾Whiter (bluer) coated and matte stocks

¾Heavier coated paper 

¾Improved matte version with a flatter finish

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Paper Specs(1st edition vs. 2nd edition)

L* a* b*

1st Edition 89 81 97 0.0052 94.38 -0.24 0.34

2nd Edition 96 80 97 0.0069 96.12 -0.29 -0.12

L* a* b*1st Edition 89 18 97 0.0059 95.13 0.09 1.23

2nd Edition 96 12 97.5 0.0059 96.24 -0.42 0.23

L* a* b*

97 140-180 96-98 0.0067 97.44 0.07 0.27

Opacity

UncoatedPaper 

Caliper 

Caliper 

D50/2

Matte

Paper 

Brightness Gloss 75° Opacity Caliper D50/2

Coated

Paper Brightness Gloss 75°

D50/2Brightness

Sheffield

SmoothnessOpacity

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Increasing Designer Influence

Designers Determining Final Paper Specification

1960 - 2003

0%

20%

40%

60%

80%

100%

1960s 1970s 1980s 1990s 2003

Era

   %   o

   f   P  r   i  n   t   J  o   b  s

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Impact of new features

• Some colors will appear different from

previous editions¾Primarily lighter shades affected on coated

stock due to increased blueness of paper ¾Broader range of hues and shades affected

on matte stock due to increased blueness

and reduced gloss of paper 

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Impact of new features• Spectrophotometric readings will change

 – Due to higher levels of optical brighteners innew coated and matte stocks

• Heavier coated stock improves physicaldurability and usability

• New matte stock provides more distinct

steps in the appearance of colors on the

three stocks

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New Look

PANTONE formula guide

coated/uncoated

(1st edition)

PANTONE formula guide

coated/uncoated

(2nd edition)

• Formula guide coated/uncoated cover updatedfrom green to a distinctive pearlescent white

• A ruby red logo commemorates the 40th

 Anniversary of the PANTONE MATCHINGSYSTEM

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New Look cont.

• Individual solid color guides and books

 – Product name updated from solid color tint to

gray type on covers

(1st edition) (2nd edition)

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Marketing Collateral

• Print advertising

• Product brochure

• Promotional postcard

• Hanging banners

• Tear-off product flyers

• Web banners

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Message/Positioning

• Primary

 – “Nowadays, you have to keep up”• Use up-to-date color guides to stay in step

with fast moving trends and achieve high

quality results

• Secondary

 – Now in its 40th

year, the PANTONE MATCHINGSYSTEM continues to evolve with the industry

it serves to meet end-user needs