Color Cosmetics

www.koboproducts.com

Beauty Trends 2014

Color Cosmetics

Graciela Lonchuk Rus


Outline

Trends 2014 > Mixologiste > Color Trends and colors of the year

Pantone Color Institute View Color Marketing Group View

> Fashion Magazines Review > Kobo Formulas

Description and Kobo Ingredients

New concepts > The blur cream, into the primers

> Beyond mousse foundations, a twist

> Kobo Formulas

Description and Kobo Ingredients


Mixologiste


Mixologiste

Mintel Beauty & Personal Care forecasts key beauty trend for 2014

Home / Press Centre / Beauty and Personal Care / Mintel Beauty & Personal Care forecasts Mixologiste as key beauty trend for 2014

In Beauty and Personal Care // on December 10th, 2013

Mixologiste. Blurred lines between beauty technology are becoming increasingly common, with overlaps between skincare, hair care and colour cosmetics. Combining the most exciting technology and marketing from more than one category, manufacturers are creating new combinations with new products, packaging, marketing and merchandise.

Jane Henderson, Global President of Mintels Beauty and Personal Care Division says:

Mixologiste is fast becoming the stand-out trend that spans all beauty and personal care categories. This is a key mega trend, in development for the last year or so, but we are set to see it really accelerating in 2014. While manufacturers have worked with multifunctionality for a number of years, we are now seeing them take inspiration from completely different categories to create new products and marketing messages..


Mintel says the the mixologiste trend will impact hair care, skin care, colour cosmetics and fragrance in a variety of

ways in 2014:

> Hair chalks, for example, blend make-up with temporary

colourants, primers now extend to pre-styling treatments

and CC creams have moved beyond facial colour

cosmetics in to nail care, lipsticks and even hair care.

> The company's Global Fragrance Analyst, Emmanuelle

Moeglin, even added: In the fragrance field, there is room to innovate by extending the category to new

formats and added benefits. We expect hair fragrances to

offer more than scent with targeted and time-release

delivery of specific benefits such as antioxidants,

vitamins, pigments and UV filters.

Mixologiste


Mixologiste


Color Trends and Color of the

Year


Pantone Color Institute View www.pantoneview.com

Color Marketing Group View www.colormarketing.org

Color Trends and Color of the year


Pantone Color Institute

WHY A COLOR, ONLY ONE?

Since 2000, the Pantone Color Institute has been designating a Color of the Year to express in color what is taking place in the global zeitgeist. A color that will resonate around the world, the PANTONE Color of the Year is a reflection of what people are looking for, what they feel they need that color can help to answer. Not necessarily the hot fashion color of the moment, but a color crossing all areas of design which is an expression of a mood, an attitude, on the part of the consumers.

To distill the prevailing mood into a single hue, the PCI team, led by executive director Leatrice Eiseman, combs the world looking for future design and color influences, watching out for that one color seen as ascending and building in importance through all creative sectors. Influences can include the entertainment industry, upcoming films, art, emerging artists, travel destinations and socio-economic conditions. Influences may also stem from technology, lifestyles + playstyles, new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.


Color Marketing Group, founded in 1962, is a not-for-profit, international Association of color design professionals involved

in the use of color as it applies to the profitable marketing of

goods and services. CMG provides a forum for the exchange of

non-competitive information relating to all phases of color

marketing; color trends and combinations; design influences;

merchandising and sales; and education and industry

contacts.

Located in USA, Alexandria, VA

Color Marketing Group


Color Marketing Group


For the first time, Color Marketing Group debuts its World Palette Next, considering 2015+.

The palette is comprised of four key colors that resonate

around the globe and are comfortable no matter where they

are used.

Spring Forever (Asia Pacific) A natural green that is healthy, vibrant and vigorous. Spring Forever reminds us that growth

is eternal and despite occasional setback, confidence

continues to grow around the world.

CMG Color Palette Next


CU2 (Europe) A warm glow that casts a sense of authority and heritage. CU2 serves as a

bridge color that spans old and new; industrial

or medicinal.

Malagueta (Latin America) An international color of passion and good health as red

berries, vegetables and blood sustain us.

Smoky Cashmere (North America) A blend of gray and brown that will evolve between now

and the coming years. Smoky Cashmere is

strong enough to stand on its own, though

offers balance when used as a backdrop from

which the other NEXT colors can emerge.

CMG Color Palette Next


Fashion Magazines Review

Allure, People StyleWatch, Glamour, Vogue

March 2014


LOreal


Oscar Winner


Into the Blue


Blue Mood


Blue Eyeshadow

BLUE eyeshadow has always conjured up

images of Eighties disco divas, schoolgirls

who have just discovered make-up and the

perennially unused shades in beauty

palettes - but not any more. For

spring/summer 2014, make-up artists took

shades of azure, aqua, sapphire and sky

and made them new again, whether as a

flash of electric blue on the lower lash line

or in bold blocks of opaque colour across

the lids.

The trick, for making the look modern?

Dick Page, who created the blue-eyed

looks at Marc by Marc Jacobs and Tess

Giberson, kept other make-up to a

minimum to let the eyes really stand out,

whilst Pat McGrath applied the colour in

graphic blocks across the lids to prevent it

from looking too retro.


Orange to Red


Orange, Red, Violet & Nude


Pink, Red, Violet


Pastels


Nude & Naked


Metallics


Favorites from Allure


Nail Enamels: Trendy Colors


Nail Enamel: Colors and Effects


Nail Enamel: Pastel Colors


Kobo Formulas

based on trends

Lipstick, Lipgloss, Eyeshadow


Lipstick KLP-078 A- BR / Orquid


Lipstick KLP-078 B- BR / Cayenne


Lipstick KLP-078 C- BR / Sand


Lipstick KLP-078-BR Series


This formula is a creamy lipstick with extended wear properties

It contains odorless esters Gloss is improved due to polymers into it Slippery upon application due to silicone Additional UV protection Appearance on the skin : very good coverage due to

pigmentary dispersions, medium shine.

Trendy colors achieved in combination with high end effect pigments

Lipstick KLP-078-BR Series


INBP Dispersions > INBP45R7C

> INBP70U

> INBP75EBR

> INBP75ER

> INBP50R33A

Effect Pigments: KTZ Pearls & Kobopearl Perpetual > KTZ ARUBAN CORAL

> KTZ COLORSET RedBlue

> KOBOPEARL PERPETUAL VioletRed

> KOBOPEARL PERPETUAL RedGold

> KOBOPEARL PERPETUAL IO RedOrange

KLP-078-BR Series Pigmentary Ingredients


Film Formers > KOBOGUARD HRPC: ternary wax with filming properties due

to the hydrogenated polycyclopentadiene resin in it.

> SALACOS WO-6 : water retention , additional film forming

capacity and shine.

UV Active > TNP50T7-ATB: dispersion that renders 4.5 SPF units per % de

TiO2. Est SPF 15

Esters > COSMOL 222: INCI Diisostearyl Malate; Castor oil replacement

and good pigment wetter. Great ester for lipsticks

> COSMOL 43V: INCI Polyglyceryl-2 Triisostearate; Vegetable

derived and Ecocert. Excellent dispersing agent for pigments

Silicones > CPF-3300@20cSt: INCI Phenyl Trimethicone, high refractive

index, conceals fine lines, slippery effect and nice feel.

KLP-078-BR Series- Other Ingredients


Lipgloss KLG-004 A-BR/ Metallic Oxide


Lipgloss KLG-004 B-BR/ Cu2


Lipgloss KLG-004 C-BR/ Hot Pink


Lipgloss KLG-004 C-BR Series


Metallic like lipgloss with good coverage Comfortable film due to exceptional light esters Non sticky Multicolored effect due to combination of treated pigments

through dispersions, with effect pigments

Pigmentary Dispersions helps to achieve more vivid colors

Lipgloss KLG-004-BR Series


SW Dispersions > SW40R6B

> SW40Y6A

> SW65U

> SW30R30A

Effect Pigments: KTZ Pearls & Kobopearl Perpetual > KTZ Misterioso Copper

> KTZ Copper

> KOBOPEARL PERPETUAL IO GreenRed

> KOBOPEARL PERPETUAL IO RedOrange

> KOBOPEARL PERPETUAL IO OrangeCyan

KLG-004-BR Series Pigmentary Ingredients


Esters > COSMOL 222: INCI Diisostearyl Malate; Castor oil

replacement and good pigment wetter. Great ester for

lipsticks, stable against oxidation

> SALACOS 99 : INCI Isononyl Isonanoate; Colorless and

odorless emollient ester with a dryer feel. Excellent

silicone solubilizer.

> SALACOS 5418V: INCI Pentaerythrilyl Tetraethylhexanoate

Ester that is recommended for lipgloss, leaving a rich feel

Gellant for oil phase > NOMCORT HK-G INCI: Glyceryl Behenate/Eicosadioate;

Waxy solid to gel oil or thicken w/o systems, helps in

formula stability.

KLG-004-BR Series Other Ingredients


Creamy Eyeshadow KEY-034 A- BR/ Orquid


Creamy Eyeshadow KEY-034 B- BR/

Dazzling Blue


Creamy Eyeshadow KEY-034 C- BR/

Smoky Cashmere


Creamy Eyeshadow KEY-034- BR Series


Long lasting/wear eyeshadow Intense colors due to dispersed treated pigments Creamy- velvety texture Smooth application and playtime

Creamy Eyeshadow KEY-034- BR Series


SW Dispersions > SW65U

> SW30R33

> SW30B1A

> SW55EB

Effect Pigments > KTZ LAVENDER

> KTZ ROYAL BLUE

> KTZ SLATE

> KTZ MISTERIOSO BLUE

> KOBOPEARL PERPETUAL IO GreenRed

KEY-034- BR Series Pigmentary Ingredients


COSMOL 222 KOBOGUARD HRPC PM WAX 82 : INCI Polyethylene (and) Microcrystalline Wax MSS-500W

KEY-034- BR Series Other Ingredients


Pigmentary Dispersions, why must we use them instead of pigments? Lets see

KTZ Pearls Series : muscovita mica based pearls KOBOPEARL PERPETUAL Series- Optical Variable

Pigments, why do we see a special effect? Lets see

Pigmentary Ingredients- Comments


New Concepts

Blur Creams, Primers, Back to the Mousse


After the Alphabet successful creams

Review

???


Blur Cream

The "optical diffusing cream , a new step in your daily makeup routine. Depending on the brand, you can use blurring cream before foundation, or after liquid foundation as a finishing step before setting powder.

Why Should I? You ask. Using a blurring cream is like a having a soft focus shield on your face. It will erase fine lines and some wrinkles, and even out your skin tone. Some will address and hide shine as well.

Sounds Like a BB Or CC Cream: You're not wrong but it is very different, white in colour and feels more like a primer than the liquid consistency of an alphabet cream. Think of it as a filling cream that smooths the base.

Now it Sounds Like a Primer. . . No. But it is kind of in that family .It is a vital step in your beauty routine, and the crazy thing about blur cream, is you'll also be able to use one on top of your foundation as a finishing step, or as a touch-up product during the day. That amazing soft focus look will need some maintenance. And because blur cream is slightly thicker than a normal liquid product, it has to potential to move on your face. But be warned - use too much and you'll move your foundation.

Who Will Release One? While we expect many, many blurring creams to hit shelves this year, two new ones we definitely know about are from Garnier and L'Oral Paris. Garnier Skin Naturals Perfect Blur (available in February) has been developed through the brand's strong investment into advanced light reflecting technology, while L'Oral Paris Magic Blur (available in March) has powerful anti-ageing properties thanks to Revitalift.

http://www.stuff.co.nz/life-style/beauty/makeup-skincare/9588122/Meet-2014s-BB-cream


Blur Cream


Blur Creams


But Super Primers, covering all the needs of different skin types and under tones

Colored Primers are back


Addressing pore size reduction


Addressing Shine

Y ce

S


Neutralizing Primer KLF-126-BR


Neutralizing Primer KFL-126-BR


The application of make up foundations to achieve a perfect skin, is looking again for primers in the first layer or before

the foundation to :

> Minimize pores

> Blur fine lines and wrinkles

> Even out skin tones

> Get a matte complexion

Our formula offers all described above while neutralizing the redness and yellow undertone of skin with the KTZ

Winterveld multicolor pearl that has a blue reflection and a

subtle bronce color, the later enhances fair to medium dark

skins.

Neutralizing Primer KLF-126-BR


NOMCORT HK-G: gelling agent SALACOS 99: carrier, ester MSS-500W: soft focus particle, silica EA-209: soft focus particle, copolymer KTZ Winterveld

Neutralizing Primer KLF-120-BR : Ingredients


There are different options for foundations to give a perfect finish on the face

The mousse like foundations are back but with an interesting twist promoting:

> Lightweight texture

> Silkier than velvety feeling

> Matte finish but no fake

> Moisturizing effect

> Long lasting

The final step: the foundation


Back to the mousse, a twist

Revlon Colorstay Whipped Creme

Makeup ($13.99) is Revlon's newest addition to

their foundation family. This mousse-like texture

feels silky against the skin, with a "time release"

formula that balances skin for a flawless long-

lasting look. Provides medium to full coverage

and withstands heat and humidity.


Back to the mousse, a twist


Whipped Cream Foundation KLF-120-BR


This is a lightweight creamy mousse that leaves a natural finish on the skin

Subtle coverage, adaptable, due to a special TiO2 Matte effect but not dry Non greasy Soft focus effect

Whipped Cream Foundation KLF-120-BR


NOMCORT AG: for surfactant- free emulsions NOMCORT HK-G SALACOS 99 CPF-3200@350cPs CFF-3400@12500cPs TiO2 FX-50-I2 BTD-FS BWYO-FS BWR0-FS BWBO-FS SP-10

Foundation KLF-120-BR: Ingredients


We have offered a portfolio with special properties following the trends incluiding:

> Lipstick with extended wear while trendy colors

> Comfort lipgloss in astonishing metallic finish

> Creamy eyeshadows that are very comfortable and

velvety on the skin

> Neutralizing Primer

> Mousse like light foundation

Summary


Brazil Application Lab: Luna Fascina nice work to get done our formulas and Isabella Borges that made the supervision.

USA Application Lab: Stacey House for final approval on the formulas.

Marketing Department: VP Debbie McCarthy and Nancy Oshea for the valuable inputs.

Quazn SA and Face Color that helped us filling the components in Argentina

Nerova SA that supported with nice packaging Miriam Broder with Elipse

Acknowledgements


www.pantoneview.com www.colormarketing.org http://www.vogue.co.uk/beauty/2014/01/29/blue-

eyeshadow-spring-summer-2014-beauty-trend

http://www.stuff.co.nz/life-style/beauty/makeup-skincare/9588122/Meet-2014s-BB-cream

Magazines : Allure, Glamour, People StyleWatch.

References


[email protected]

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