Color & Brandingmstina-color-studies.weebly.com/uploads/3/9/7/3/39737182/colorbranding.pdfBranding...

Color & Branding

A GUIDE TO GRAPHIC DESIGN BY MS TINA

“Color Design and Psychology for Branding”

Brands and color are inextricably linked because color offers

an instantaneous method for conveying meaning and

message without words.

COLOUR and Branding


Branding is a word commonly referred to by advertisers and

marketing people

Marketing experts define "brand" as the "name, term, sign,

symbol or design, or a combination of them intended to identify a company's products or services.”

A brand communicates the "idea" of company or product. This

is what forms the connection with consumers.

COLOUR and Branding


For example, in the illustration of the brand images

COLOUR and Branding


The Levi’s red tab logo gets the message

out far and wide and wonderfully complements the brand’s proud heritage

and iconic reputation. It effectively reflects

the theme of individuality and fun by

displaying the brand’s uniqueness,

individuality and customer’s loyalty. The

use of red color in the Levi’s logo

exemplifies energy, passion, determination

and excitement, while showcasing the brand’s youthful attributes of rebellion,

power, explosiveness, and endurance.

For example, in the illustration of the brand images

COLOUR and Branding


The Burger King logo comprises of a tilted

round figure with two bun halves on its both sides. The company’s name is placed

in the center with a blue swirl. It perfectly

visualizes the sparkling features of the fast

food chain. Red, yellow and blue are the

three colors used in the Burger King logo.

These colors build a striking and

memorable brand that attracts people

towards it from very far, regardless of their age and gender. The Burger King logo

uses a custom typeface which is slightly

rounded but very legible and simple.

“The Power of Color for Brands”

Color is the visual component people remember most about a

brand followed closely by shapes/symbols then numbers and

finally words.

COLOUR and Branding


For example, the real McDonald's is easy to detect in the

image below.

People see color before they absorb anything else.

Many of the most recognizable brands in the world rely on color as a key factor in their instant recognition.

COLOUR and Branding


COLOUR and Branding


Examples of Color Branding :

1. Natural and Universal Color Symbolism for Brands Picture

COLOUR and Branding


FedEx's two different color

schemes are the best examples

of the "universal" symbolism of

colors.

• Green communicates ground

services;

• orange communicates the

high energy and speed of air transportation.


1. Natural and Universal Color Symbolism for Brands Picture

COLOUR and Branding


The next time you're in a grocery

store, look at the colors of laundry

detergents. An overwhelming

majority are blue and orange.

Blue symbolizes cleanliness and orange is dynamic energy.

Therefore, a blue and orange

package would clearly

communicate "industrial strength

cleaning power."


2. Creative and Imaginative Color Symbolism

COLOUR and Branding


Some brands break with color

traditions. T-Mobile's magenta

(hot pink) is an unexpected color

in the crowded cellular

communications marketplace.

Risky but it does succeed in

creating a unique identity of the

brands.


3. Good and Bad Color Branding

COLOUR and Branding


The colors of uniforms are also

branding images. But sometimes the

colors are horribly wrong. For

example, the colors of Wyoming's

football uniforms were cited as one of

the worst in college football. Why do

you think that brown is such a tough

color to accept as a sports uniform? It

works for UPS. Here's a hint: Brown isn't

the most powerful color of the

spectrum. It's as dependable as

Mother Earth, but it lacks energy.

COLOUR and Branding


COLOR MATTERS

The most POWERFUL TOOL in branding

is COLOR.

Color can TRANSFORM a logo into the

DESIRED emotional experience for your TARGET AUDIENCE.

it can attract your attention, or

change your mood; it plays a major

part on how we see or define things.

Color has the power of persuasion.

USE IT WISELY.

COLOUR and Branding


“So What’s your

conclusion?”

MASS COMM

Understanding the QUALITIES AND CHARACTERISTICS of COLOUR


MASS COMM



• Lots brand use similar color strategy

• either one color identity or none at all (black & white)

• The 3 primary color is still the most used color

MASS COMM



Exercise in the classroom:Every color elicits a different response from humans. Student required to base on the color that show as below and find out the sample of logo in the market, and describe about why are the company choosing that color for the company logo.

Final Assignment:

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

A new shoe company has been set up a manufacture a canvas shoe call “CREATION”. This products is AIMED at teenager . Produce 5 idea for the canvas shoe design.

Final Assignment:

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

Student need to present & show your concept and idea sketch to you client.

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