Collegis Education - KVCC Webinar 12/14/16- Drive Enrollment with Better Student Connections

PowerPoint Presentation

December 2016Drive 2017 Enrollment with Better Student Connections

Before we beginWe are using WebEx. Please enter questions in the text field at the bottom of the chat window. We are monitoring the discussion and will try to bring the comments and questions into the conversation.We are recording the webinar; the webinar archive and slides will be provided after the event. Join the conversation on Twitter: @CollegisEdu

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About CollegisAt Collegis Education, we tailor our marketing and technology capabilities to activate an institutions full potential. We understand the student journey is a holistic experience not a series of isolated interactions. This integrated approach to enrollment growth plays a critical role in helping our partners achieve double-digit new enrollment growth.

Integrated enrollment growth management312/14/16Copyright Collegis, LLC - Proprietary and Confidential

12/14/16Copyright Collegis, LLC - Proprietary and Confidential4Meet our speakersKaren NormandinDean of Student AffairsKennebec Valley Community College, Maine

More than 27 years of higher education experience including serving as faculty, Dean of Students and Dean of Student Affairs with a focus on improving student experience and driving innovative enrollment management strategies. Paul KramerDirector of Student ExperienceCollegis Education

Developed and led best-in-class training and guidance initiatives for public and private colleges and universities for over 14 years, including Capella University and Rasmussen College.

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Todays agenda35% of colleges missed enrollment goals in 2016 -- EducationDive.com 12/12/16The landscape is changingKVCC case studyBest practices

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Landscape Change #112/14/16Copyright Collegis, LLC - Proprietary and Confidential6

Students are applying to more and more institutions.

Landscape Change #2Students now begin their search without a specific institution in mind.


Set the stage with students journey12/14/16Copyright Collegis, LLC - Proprietary and Confidential8

Defining the student enrollment journey12/14/16Copyright Collegis, LLC - Proprietary and Confidential9InquiryAttemptInterviewApplicationTranscriptsFinancial AidRegisterEnroll

The KVCC case study12/14/16Copyright Collegis, LLC - Proprietary and Confidential10

KVCC OverviewOne of seven community colleges operating under Maine Community College System Board of Trustees.Opened Fall 1970 with 35 full-time and 131 part-time students. Since then, it has grown to 2,600 students in Fall 2015. Offers more than 30 degree programs with many designed for outcomes in local business and industry. Located in Somerset County one of the most economically depressed areas in Maine.12/14/16Copyright Collegis, LLC - Proprietary and Confidential11

The situationOutdated admissions model, minimal marketing, and an ineffective website.Recruitment not proactive.Limited staff resources and budget.


Shifting the student conversationReviewed how and when we communicate with students careful examination of emails, letters, postcards and phone calls.From frontline team members to the administrative professionals, we created awareness of how frightening the college experience can be for a student.While we are familiar with so many terms and processes, many of them sound like a foreign language to a first-time college student.Changed the culture across the campus. 12/14/16Copyright Collegis, LLC - Proprietary and Confidential13

Successes and learnsHow did the conversations improve?Conversations improved within specific departments as well as between departments. The result is a less siloed environment and a more team-based approach that is enhanced by external perspective. Problem-solving focus: Identifying areas for change and improvement with an emphasis on how to actually make the improvement.The staffs overall feelings of value improved after implementing more meaningful student conversations.


ResultsReturn to GrowthAfter several years of declining enrollment, KVCC was able to maintain 2015 growth.

Increase Application-to-Start RatesDecreased summer melt (250 to 178).ID ways to determine prospects level of interest.Conversations regarding what indicates an intention to attend.


How do you know if you need help?

Best Practice #1: Quick EngagementIn an annual review of 30,000+ inquiries from prospective students, we found:24% enrollment rate4% enrollment ratefor inquiries contacted within 24 hours.for inquiries contacted after 24 hours.Copyright Collegis, LLC - Proprietary and Confidential17

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Best Practice #2: EvaluateTip: Shop your college.


Best Practice #3: Monitor MetricsWhile inquiry-to-enrollment conversion rates vary among institutions, we recommend using the following as a general guide for determining if admissions conversations and process are working effectively:19Campus-Based Interviews

Inquiry to Attempt95%+ w/in 24 hrs.Inquiry to Appointment Set 70%Appointment Set to Show 60%Show to Application 55%Application to Start Rate 85%Inquiry to Enrollment 19%Phone-Based Interviews

Inquiry to Attempt 95%+ w/in 24 hrs.Inquiry to Contact 70-75%Contact to Interview 30-35%Appointment to Application 40-45%Application to Start 55-60%Inquiry to Enrollment 5-6%

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Best Practice #4: Elevate conversationsMove from transactional to matching the students goals.Establish standard elements and conversation flow.Nurturing relationships with prospective students is everyones responsibility.20Copyright Collegis, LLC - Proprietary and Confidential20

SummaryAssess the student experience.Know your metrics.Drive student-centric culture.Copyright Collegis, LLC - Proprietary and Confidential21

Three basic steps to better connections12/14/16Copyright Collegis, LLC - Proprietary and Confidential22Evaluate student engagementTrain team members across the entire institutionReevaluate student engagement

Questions?

Print-out Best PracticesRespond within 24 hours.Shop your college.Monitor metrics.Determine if conversations are transactional, process driven or if the conversations are student centric focused on matching the students goals.Establish standard elements and conversation flow that are present in every student conversation/interaction. Nurturing relationships with prospective students is everyones responsibility.24Copyright Collegis, LLC - Proprietary and Confidential24

Thank youConnect with us:[email protected] @CollegisEdu12/14/16Copyright Collegis, LLC - Proprietary and Confidential25

Collegis Education - KVCC Webinar 12/14/16- Drive Enrollment with Better Student Connections

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Transcript of Collegis Education - KVCC Webinar 12/14/16- Drive Enrollment with Better Student Connections