College of Information Sciences and Technology

2014

Campaign Book

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Table of Contents

Team Members Client Summary Target Audience Goals & Objectives High School Research 2015 Start-up Week

Clubs/Organizations Contact List Clubs/Organizations Email Pitch Media Pitch Press Release Media Alert Public Service Announcement (PSA)

Student Spotlight Clubs/Organizations Contact List Clubs/Organizations Email Blurb Faculty Contact List Faculty Email Blurb Flyer Social Media Posts Submission Form

Media Kit Components Wordmark Tagline Social Media Links Other Links Contact Mission Quote Strategy and Objectives About the Dean About IST History IST Building Awards and Statistics

Social Media SWOT Analyses

Facebook Twitter Instagram Pinterest

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#ResumeTip #MotivationalMonday #ThrowbackThursday (#TBT) #MotivationalMonday, #ResumeTip, #TBT Pictures #FollowUs Pictures Pinterest Facebook Analytics Twitter Analytics Results/Evaluation

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Team Members

Account Executive

Vanessa Cardy vac5095@psu.edu

Vanessa Cardy is a senior majoring in public relations and advertising with dual minors in business and sociology. In addition to working with Happy Valley Communications, Vanessa is

Director of Public Relations for Penn State’s Public Relations Student Society of America chapter and a contributing writer for Valley Magazine. Vanessa currently works as a public

relations intern for Penn State’s Schreyer Honors College and as a communications intern for The Partnership for Achieving Construction Excellence. She has previously held an internship

with TerraCycle.

Account Associates

Kelly Gibson klg5434@psu.edu

Claire Olczak

cmo5216@psu.edu

Ashley Phillips amp6025@psu.edu

Mollie Rubinstein myr5423@psu.edu

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Client Summary

Penn State’s College of Information Sciences and Technology provides its students with the opportunity to gain knowledge and experience in the world of science and technology. The college is molding its students to create new ways to perceive and evaluate the infinite opportunities of an ever-growing digital age. Founded in 1997 and formally opened in 2004, the college addressed the need perceived by the university and advisors from government and industry for educating students in the emerging field of technology. Since then, the college has ranked #1 in the United States among information technology degrees, according to the Best Colleges, and #5 in the Unites States among online graduate computer information technology programs, according to U.S. News, providing many opportunities for its 2,100 enrolled students. Over time, the college has continued to grow in size and academic options, providing its students with a growing variety of degree programs and majors. By enrolling in the College of Information Sciences and Technology, students add their diverse background and talents to the community and experience the close-knit association that exists within the college.

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Target Audience Penn State’s College of Information Sciences and Technology social media aims to target both potential students and current students who are looking to join the college and gain knowledge and experience in the world of science and technology. In October of 2013, 65.9% of high school graduates were enrolled in colleges or universities. Currently, Penn State University has 46,606 students at the University Park campus. Approximately 54% of the student population is male and 46% is female. About 39,460 students are degree-seeking undergraduates and 8,043 students are first-time degree-seeking freshmen. The College of Information Sciences and Technology has 17 organizations, 153 faculty members, 5,000 scholarships and 2,100 students enrolled within the college at the University Park campus. For college students using social media, 95% use Facebook, 80% Twitter, 73% Instagram, 48% Pinterest, and 40% LinkedIn. The top reasons as to why college students like a fan page include a likeable brand, access to giveaways and contests, interesting content, and through a personal connection or suggestion. College students spend about 33% of their time on social media between the afternoon and late night, while 40% will check their Facebook six or more times a day and 63% will check Twitter at least once a day.

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Goals & Objectives Penn State’s College of Information Sciences and Technology is only one of eighteen academic colleges within the university, and yet, it has a refreshing, unique and specific aura and audience all of its own. Since the college’s areas of study and academic options for students are eclectic and rapidly developing, there is a distinct need to expand the college’s outreach beyond its students. Penn State alumni and the surrounding community need to be aware just how innovative the college is, and how millennials will change the world after their departure. The following communication goals and campaign are designed to reach this idea:

● Increase brand awareness of the college, its mission, and application ● Generate more traffic to all social media platforms (Facebook, Twitter, Pinterest,

Instagram) ● Increase recruitment from across the country via social media campaigns and positive

word-of-mouth marketing ● Foster media awareness and coverage of the college, events, and accomplishments

By incorporating these general goals into a broadened business objective, we can clarify who our exact audience is. We can pinpoint who has a passion for the technology and security industries, and how we can get them to utilize the college to the best of their abilities for maximum success. In order to accomplish these objectives, there are certain social media and public relations tactics that we need to utilize to reach our desired end result. The objectives of Happy Valley Communications include:

● Create a comprehensive social media campaign for each social media platform that pairs innovation and creativity to generate traffic

● Spread awareness of the college through various types of marketing, including traditional flyering and word-of-mouth marketing

● Create a recruitment campaign on both a local and national level, which will feature an array of specific events, promotional videos, and packages for high school students

● Create a comprehensive social media marketing campaign to showcase audience response

● Craft public relations templates for events and develop a specific media list for outreach

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High School Research Top 10 STEM High Schools in the United States (Via U.S. News and World Report)

1. Thomas Jefferson High School for Science and Technology 2. High Technology High School 3. BASIS Tucson North 4. Whitney High School 5. Henry M. Gunn High School 6. Troy High School 7. Lynbrook High School 8. Monta Vista High School 9. Stuyvesant High School 10. Acton-Boxborough Regional High 11. Saratoga High School 12. Maine School of Science and Mathematics 13. Academy of Allied Health and Science 14. Poolesville High School 15. BASIS Scottsdale 16. Michael E. DeBakey High School for Health Professions 17. Brookline High School 18. Scarsdale High School 19. The Vanguard School 20. Gwinnett School of Mathematics, Science and Technology

Top 10 High Schools in Pennsylvania

1. Julia R. Masterman Laboratory and Demonstration School 2. Northwest Pennsylvania Collegiate Academy 3. New Hope-Solebury High School 4. Wyomissing Area Junior/Senior High School 5. Conestoga High School 6. Upper St. Clair High School 7. Unionville High School 8. Radnor High School 9. Wissahickon Senior High School 10. Great Valley High School

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Top 10 High Schools in New Jersey

1. Biotechnology High School 2. High Technology High School 3. Dr. Ronald E. McNair Academic High School 4. Middlesex County Academy 5. Bergen County Technical High School - Teterboro 6. Academy of Allied Health and Sciences 7. Ridge High School 8. Union County Magnet High School 9. Chatham High School 10. Princeton High School

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2015 Start-up Week

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Clubs/Organizations Contact List

Information Assurance Club Christian Underkoffler cmu5034@psu.edu International Association of Business Communicators (IABC/PSU) Ashley Pimentel avp5421@psu.edu Management Information Systems Association Jason Khouang jqk5571@psu.edu Nittany Entrepreneurs Eric Campbell ejc5266@psu.edu Public Relations Student Society of America (PRSSA) Sarah Kurz sek5197@psu.edu Women in Business Quinn Brooks qab5004@psu.edu Women in IST Kelly Lee kal5504@psu.edu World Campus Technology Club Kimberly Myers kam6516@psu.edu Innoblue William Ferguson wcf5045@psu.edu Innovative Designers Club Hannah Greider hmg5131@psu.edu

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IST Consulting Club Katie Bradley kxb5336@psu.edu Students Engaging Students David Gaddy dxg5200@psu.edu Association for Application Development Matthew Kremer mxk5414@psu.edu Biotech Club Catherine Qiu cxq5013@psu.edu Competitive Cyber Security Organization Christopher Eckert cme5230@psu.edu Penn State Marketing Association Danielle Liotta drl5225@psu.edu Out in Science, Technology, Engineering and Mathematics (OSTEM) Michael Olah mgo5024@psu.edu SAP Student Interest Group Dan Rose djr5392@psu.edu Security and Risk Analysis Club John Kissell jzk5354@psu.edu Telecommunications Club Andrew Burd awb5397@psu.edu

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Clubs/Organizations Email Pitch

Hello [NAME], We are very eager to announce that Penn State’s College of Information Sciences and Technology Start-up Week will be taking place the week of April 13-17 in the IST Building! Students will be able to listen and meet a variety of entrepreneurs and innovators, including many alumni from all around the country. Last year’s Start-up Week was a huge hit as founders of high-profile companies such as Reddit, CareerBliss, Sincerely, and Weebly came and shared their personal stories of success and achievement. This is a great opportunity for participants to learn about leadership and to gain inspiration and motivation for their future careers. If you could please relay this message to the members of your organization, that would be greatly appreciated. We hope to see you there! To learn more about IST Start-up Week, please visit: http://startupweek.weebly.com/.

Thank you. [SIGNATURE]

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Media Pitch

Hello [NAME], Since you are an integral part of the Penn State community, I wanted to reach out and inform you of an exciting event coming up within Penn State’s College of Information Sciences and Technology. Our annual Start-up Week, a weeklong celebration of our past, present, and future technological endeavors will be occurring in the spring semester, from April 13-17. Each day will feature different panels of guest speakers, including many Penn State alumni who work in the field of technology and security. Representatives from last year’s event included companies such as Weebly, Comcast, Verizon, and Little Bird Games. These speakers will be working with students in a variety of hands-on activities throughout the week that will test their innovation and entrepreneurial skills. You can find more details on what types of workshops will be held in the attached release. I encourage you to please reach out to me if you have any additional questions, or if you are interested in covering certain events throughout the week for your readers. Thank you. [SIGNATURE]

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Press Release

The Pennsylvania State University College of Information Sciences and Technology

332 Info Science and Tech University Park, PA 16802

(814) 865-3528

FOR IMMEDIATE RELEASE

CONTACT: Jaime Lynch Marketing Manager

Phone: (814) 867-1236 Email: jaimellynch@gmail.com

Penn State College of IST to Host Annual Start-up Week

UNIVERSITY PARK, Pa. — The College of Information Sciences and Technology will host its annual Start-up Week, a weeklong celebration of entrepreneurship combined with a compilation of alumni and guest speakers, April 13-17 with the goal of inspiring its students. Successful entrepreneurs, innovators and technological professionals alike will be heading to Happy Valley from all corners of the country to show students the array of career opportunities that are available to them upon graduation. Throughout the week at last year’s celebration, there were over 40 qualified speakers, many of whom were Penn State alumni, which engaged students in numerous amounts of ways. Some of the speakers included employees from a wide range of companies such as Weebly, Comcast, SilverLine Athletics, Little Bird Games, and more. A full list of last year’s attending speakers can be found here: http://startupweek.weebly.com/2014-speakers.html While the specific events and panel of speakers for this year’s Start-up Week have yet to be determined, one activity that will re-make an appearance is the annual Hack-a-Thon, or HackPSU. The event is a 36-hour competition where student teams work to develop new apps, websites, and hardware technology. Companies that partnered with these students include Penn State Small Business Development Center, Centre Region Entrepreneur Network, and Innoblue.

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While the speakers are an integral part of the weeklong event, Start-up Week also provides opportunities for students to get a hands-on experience working with these professionals through various workshops that test their entrepreneurial skills. Beginning three years ago, the purpose of the first Start-up Week was to celebrate the work of alumni David Rusenko, Chris Fanini, and Dan Veltri and the continuous success of their company Weebly, a web-hosting service website. The three tech engineers were also honored for their generous support of scholarships within the college. Today, the purpose of Start-up Week is to celebrate the student work in the college’s present, and to inspire the successful endeavors of the college’s future. The mission of the College of Information Sciences and Technology is to educate students to meet the challenges of the 21st century information age, to conduct leading-edge research that integrates people, information and technology, and to perform service to address global problems and challenges. Aligned with the college’s mission, Start-up Week 2015 will provide opportunities for students to expand their horizons outside of the classroom and the immediate campus area, attending companies in the local State College area to further enhance their knowledge of entrepreneurial focused community resources. For more information on Start-up week, please visit: http://startupweek.weebly.com/.

***

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Media Alert

Who: College of Information Sciences and Technology (IST) What: ‘Silicon Valley’ is coming to Happy Valley with successful entrepreneurs who intend to inspire students to rise to the top of their career field When: April 13-17, 2015 Where: Pennsylvania State University College of Information Sciences and Technology 332 Information Sciences and Technology Building University Park, PA 16802 About: Start-up Week allows students to meet with alumni and other professionals who have already become successful in their careers. Some companies previously represented by these professionals include, but are not limited to, Verizon Wireless, Comcast, and Weebly. The goal of the event is to inspire students to expand their horizons within their prospective career paths. Start-up Week also provides scholarship opportunities to students who have an entrepreneurial minor and intend to open their own business. Contact: Penn State's College of Information Sciences and Technology 332 Information Sciences and Technology Building University Park, PA 16802 Phone: (814) 865-3528

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Public Service Announcement (PSA) ATTN: PSA PENN STATE STUDENTS If you’re a student who's interested in the possibilities that exist in innovation and entrepreneurship, IST Start-up Week is for you! Describing it as ‘Silicon Valley meets Happy Valley,’ The College of Information Science and Technology Start-up Week is connecting students with successful alumni and pioneers in the industry, while also providing a plethora of highly successful speakers and scholarship opportunities. In the past two years, this event has hosted speakers from high-profile companies such as Reddit, CareerBliss, Sincerely and Weebly, allowing them to share their stories of determination and inspiration with those in attendance. Starting on April 13th, the college will be hosting its annual Start-up Week activities in the Information Sciences and Technology building at University Park campus. For additional information, check us out online at ist.psu.edu/startup.

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Student Spotlight

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Clubs/Organizations Contact List Academic Committee Lauren Pisarcik lnp5072@psu.edu Diversity Network (D-Net) Brittany Heath bwh5181@psu.edu Enterprise Architecture Club Mark Hancharik mah537@psu.edu Game Development Club Chris Baldwin cmb5837@psu.edu Information Assurance (IA) Club Nick Tarsi nbt5020@psu.edu IST Club Evan Friedenberg emf5210@psu.edu IST Consulting Group (ISTCG) Katie Bradley kxb5336@psu.edu IST Diplomats Julie Coughlin jcoughlin@ist.psu.edu IST Honors Society Kathryn Finley kif5093@psu.edu IST Student Government Brady Ripka bwr5095@psu.edu

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Red Cell Analytics Lab (RCAL) Matt Fanelli mdf5182@psu.edu Security and Risk Analysis (SRA) John Kissell jzk5354@psu.edu IST For the Kids Oliver Vickery orv5003@psu.edu Women in IST (WIST) Swati Sankar szs5528@psu.edu

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Clubs/Organizations Email Blurb Hello [NAME], I’m from Happy Valley Communications and I’m working with the College of IST as a client. Our focus this semester is to develop a better social media strategy and we are excited to announce that we will be starting a Student Spotlight. The College of IST is proud of its students and the work that they do, so we want to feature them on social media. This is a great opportunity to show off work and accomplishments, share goals, and put on a résumé! Interested students can go to this link to access the form: http://goo.gl/forms/mkYHltCZDO. After completion of the form, the student must send a photo (preferably a headshot) to our Account Executive, Vanessa Cardy. Please also direct any questions, comments, or concerns to her at cardy.vanessa@gmail.com. If you could please this forward this email along, or share this information with your organization, it would be greatly appreciated! Thank you! [SIGNATURE]

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Faculty Contact List Stanley Aungst Senior Lecturer sga103@psu.edu John Bagby Professor jbagby@ist.psu.edu Guoray Cai Associate Professor cai@ist.psu.edu John Carroll Professor jcarroll@ist.psu.edu Eun Kyoung Choe Assistant Professor echoe@ist.psu.edu Chao-Hsien Chu Professor chu@ist.psu.edu Shawn Clark Senior Lecturer sclark@ist.psu.edu Neelam Dwivedi Instructor ndwivedi@ist.psu.edu Lee Erickson Lecturer lerickson@ist.psu.edu Peggy Fisher Instructional Designer pfisher@ist.psu.edu Frederico Fonseca

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Associate Professor ffonseca@ist.psu.edu Peter Forster Senior Lecturer pforster@ist.psu.edu Marc Friedenberg Lecturer mfriedenberg@ist.psu.edu David Fusco Lecturer djf3@psu.edu Nick Giacobe Lecturer, Research Associate nxg13@ist.psu.edu C. Lee Giles Professor giles@ist.psu.edu Edward Glantz Senior Lecturer eglantz@ist.psu.edu Jens Grossklags Assistant Professor jensg@ist.psu.edu David Hall Professor dhall@ist.psu.edu Katherine Hamilton Lecturer khamilton@ist.psu.edu Steven Haynes Senior Lecturer shaynes@ist.psu.edu

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John Hill Lecturer jhill@ist.psu.edu Vasant Honavar Professor vhonavar@ist.psu.edu Jim Jansen Professor bjj10@psu.edu Jessica Kropcznski Instructor jnk14@ist.psu.edu Lynette Kvasny Associate Professor lkvasny@ist.psu.edu Joseph Lambert Associate Professor lambert@ist.psu.edu Donwon Lee Associate Professor dlee@ist.psu.edu Zhenhui (Jessie) Li Assistant Professor jessieli@ist.psu.edu Peng Liu Professor pliu@ist.psu.edu Jan Mahar-Sturdevant Senior Lecturer jmahar@ist.psu.edu Carleen Maitland Associate Professor cmaitland@ist.psu.edu

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Michael McNeese Professor mmcneese@ist.psu.edu Prasenjit Mitra Professor pmitra@ist.psu.edu David Mudgett Senior Lecturer drm1@psu.edu Rosalie Ocker Senior Lecturer rocker@ist.psu.edu Greg O’Toole Lecturer gotoole@ist.psu.edu Irene Petrick Senior Lecturer ipetrick@ist.psu.edu Erika Poole Assistant Professor epoole@ist.psu.edu Sandeep Purao Professor spurao@ist.psu.edu Madhu Reddy Associate Professor mreddy@ist.psu.edu David Reitter Assisant Professor reitter@psu.edu Jeff Rimland Instructor, Research Associate

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jrimland@ist.psu.edu Frank Ritter Professor ritter@ist.psu.edu Timonthy Ryan Assistant Professor tmr21@psu.edu Gerald Santoro Senior Lecturer gms@psu.edu Don Shemanski Professor dshemanski@ist.psu.edu Patrick Shih Research Associate patshih@ist.psu.edu Anna Squicciarini Assistant Professor asquicciarini@ist.psu.edu Andrew Tapia Associate Professor atapia@ist.psu.edu Eileen Trauth Professor etrauth@ist.psu.edu James Wang Professor wang@ist.psu.edu Dinghao Wu Assistant Professor dwu@ist.psu.edu Heng Xu Associate Professor

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hxu@ist.psu.edu John Yen Professor jyen@ist.psu.edu Xioalong (Luke) Zhang Associate Professor lzhang@ist.psu.edu Zihan Zhou Lecturer, Research Associate zzhou@ist.psu.edu Sencun Zhu Associate Professor szhu@cse.psu.edu

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Faculty Email Blurb Hello [TITLE & LAST NAME] I’m from Happy Valley Communications and I’m working with the College of IST as a client. Our focus this semester is to develop a better social media strategy and we are excited to announce that we will be starting a Student Spotlight. The College of IST is proud of its students and the work that they do, so we want to feature them on social media. This is a great opportunity to show off work and accomplishments, share goals, and put on a résumé! If you know a student who would be interested, and would like to feature him/her, please forward this email along, or share this information with your class. Interested students can go to this link to access the form: http://goo.gl/forms/mkYHltCZDO. After completion of the form, the student must send a photo (preferably a headshot) to our Account Executive, Vanessa Cardy. Please also direct any questions, comments, or concerns to her at cardy.vanessa@gmail.com. Thank you, it’s greatly appreciated! [SIGNATURE]

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Flyer

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Social Media Posts

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Submission Form

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Media Kit Components

Wordmark

Tagline Managing Information, Powering Intelligence

Social Media Links Facebook: https://www.facebook.com/ISTatPENNSTATE Twitter: https://twitter.com/istatpennstate Instagram: http://instagram.com/istatpennstate Pinterest: https://www.pinterest.com/istatpennstate/ YouTube: https://www.youtube.com/user/ISTatPENNSTATE Flickr: https://www.flickr.com/people/istpsu/ Storify: https://storify.com/istatpennstate

Other Links IST News: http://news.psu.edu/college/information-sciences-and-technology iConnect: http://ist.psu.edu/news/iconnect/iconnect-magazine

Contact Faculty Directory: http://ist.psu.edu/directory General Email: webmarcom@ist.psu.edu

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Mission Our mission is to educate students to meet the challenges of the 21st century information age, to conduct leading-edge research that integrates people, information and technology, and to perform service to address global problems and challenges.

Quote “At IST, we’re about creating intelligence. The digital age has made the world smaller, faster, more interactive and increasingly mobile. But no matter how fast and smart machines become, they still rely on the power of human creativity. It’s people that create new ways to look at and evaluate the infinite opportunities of the digital age. IST draws on a variety of knowledge disciplines to help individuals unlock the power of their own creativity and fuel the world’s most powerful problem solving machine—the human mind.”

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Strategy and Objectives From inception, the college has focused on understanding the interplay of information, technology and humans. We believe four major trends will create both educational and research opportunities: 1) The Internet of things; 2) Mobile computing and sensing; 3) Big Data—the explosion of online heterogeneous data; and 4) New forms of risk—cyber insecurity and information privacy. Research opportunities include the blending of human and computer-based cognition, fusion of sensor data with human observations, big data informatics and analytics, and modeling the interplay among the physical, cyber and human landscapes. Interdisciplinary research will drive major advances in areas such as medicine, energy, environmental monitoring and crisis management, but will require transcending academic boundaries, linking lab-based data with online global data sets. Meeting these challenges will require leveraging expertise of practicing professionals and citizen scientists. IST will expand online learning to achieve a level of 1100 undergraduate students and 750 graduate students while increasing the number of resident undergraduates at University Park to 1200 students. We will develop service-based online materials in areas such as computer security, data analytics, and entrepreneurship resources. Research will focus on improving our leadership in cyber-security, human computer interaction, the science of design, computational informatics, health and bio-informatics, discovery informatics and big data analytics. We will focus on new educational initiatives that blend online, in-class, and hybrid learning; create a new research center in Discovery Analytics and Informatics; and grow our faculty to meet the added research and educational demands. Major opportunities exist in cross-discipline collaboration with the Institutes of Cyber Science, the Huck Institute for the Life Sciences, and the Institute for Personalized Medicine.

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About the Dean Mary Beth Rosson

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About IST The College of Information Science and Technology is one of Penn State’s newer colleges, founded in 1997 and approved by the Board of Trustees in 1998. In 2005, the school was officially approved to hold the title of “College”. The program started off with only five professors at University Park, and in just fourteen years, has grown to have 153 professors throughout the Commonwealth. In addition to educating undergraduate students, the program has grown to educate many graduate and doctorial students as well. The College of IST continues to expand both in the physical classroom and through its online world campus. The college prides itself in its diversity. Students have the opportunity to engage in programs such as Women in IST, Diversity Network and the IST Student Government. Outside of the classroom, students have the opportunity to gain experience in their prospective work field through a variety of internships offered through the college. IST also offers several extra curricular organizations where students can meet peers with similar interests while gaining experience in the IST field.

The inception of the college derived from the ever-increasing prevalence of technology in the world market. Modern technology has created a smaller, more interconnected world that sometimes forgets the raw power of the individual. The College of IST makes sure that students embrace this interconnected world while understanding the importance of infusing it with individual creativity. IST ensures that its students will be able to successfully take on global issues in their future careers. The school educates students to have skills in topics such as computer programming, database concepts etc. In addition, IST insures that their students graduate with the personal skills to succeed in a group environment and apply their concrete skills to the real world. The College of IST strives to fuse individual creativity with modern technology. IST not only aims to educate students on the digital age and is many opportunities, but also aims to encourage students to embrace the abilities of the human mind.

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History

The School of Information Sciences and Technology was founded in 1997 and approved by the Board of Trustees in 1998 based on a need perceived by the University and advisors from government and industry for educating students in the emerging field of information science and technology. The goal was to extend beyond classic computer science, management information systems, and library science to prepare students to meet challenges in the use of computers and networked systems for applications such as medicine, business, homeland security, environmental monitoring, and control of complex systems. The School was charged with producing graduates who would have basic knowledge of information technologies (e.g., computer programming, discrete mathematics, database concepts, and understanding of information system concepts) as well as the capability to work in teams to understand how information technologies can be utilized in real applications involving individuals, organizations, and ultimately national or global enterprises. The School was renamed as a College (upon approval of the Board of Trustees) in 2006. We hosted the first conference of the i-School community in September 2005.

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IST Building

Formally opened in 2004, the Information Sciences and Technology (IST) Building at Penn State University Park is a striking 199,000 square-foot structure whose sweeping lines stir the imagination of passersby. Its creators–Rafael Vinoly Architects, New York, and Perfido Weiskopf Architects, Pittsburgh—were inspired by the Ponte Vecchio in Florence. Classroom spaces utilize a state-of-the-art telecommunications and multimedia infrastructure to meet the unique needs of today’s digital students. Each of our eight classrooms has been individually configured to impact different types of learning experiences. Among our classrooms, the principal location is the Cybertorium, which seats 150 people and employs the latest technology to facilitate group learning and discussion. Innovative technology also is instrumental in our research facilities, such as in the new three-dimensional, full-immersion, visualization laboratory, where researchers are studying new ways to view and conceptualize data and information. To encourage collaboration, there are a number of open gathering spaces designed for faculty, staff, and students to meet. The entire building features wireless capabilities that encourage groups to move freely within the space while being connected to the Internet and other Web-based services.

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Awards and Statistics

● Penn State is ranked #48 in National Universities according to U.S. News ● IST’s online programs are ranked #5 in the United States online graduate programs

according to U.S. News ● In 2013, IST’s online program was ranked #1 in the United States for Information

Technology degrees according to The Best Colleges ● Awards earned by the college’s faculty:

○ .1 ACM CHI Lifetime Achievement award ○ 4 IEEE Fellows ○ 1 HFES Fellow ○ 2 ACM Fellows ○ 8 NSF Young Investigators and CAREER award recipients ○ 3 Fulbright award winners

● Statistics for students after graduation: ○ Placement rate in the past seven years is 80% ○ The average undergraduate salary for the class of 2013 is $60,000 ○ Markets students have been hired into consulting, defense contracting,

government agencies, manufacturing, financial services, and insurance industries

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Social Media

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SWOT Analyses The four platforms we worked on this semester were Facebook, Twitter, Instagram and Pinterest. Each platform started with a considerable amount of followers, but had distinct areas where improvement was needed. This breakdown identifies the strengths, weaknesses, opportunities and threats of the various social media platforms. Analyzing these factors can help the college gain more attention and recognition and help spur interest in prospective students.

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Facebook Strengths:

● Professional layout ● Pictures of giveaways that draw attention and awareness ● Significant amount of page likes

Weaknesses:

● Event posts are not detailed enough ● Lack of hashtag use ● Lack of fun, creative photos ● Lack of likes/views on actual content

Opportunities:

● Create more innovative leads ● Provide recent news and information for prospective students ● Gear content towards what the audience is interested in (i.e. following trends) ● Take/share more professional photos

Threats:

● Other pages include direct links to social media accounts, along with student testimonial stories and videos

● Other pages utilize hashtags more effectively ● Other pages use professional photos and cover photos, therefore receiving more

positive feedback

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Twitter Strengths:

● Consistent with posting ● Interaction with students ● Considerable amount of followers

Weaknesses:

● Blurry, unprofessional cover photo ● Lack of consistency with hashtags ● Lack of retweets and favorites ● Content is unclear and unspecific

Opportunities:

● Share more photos ● Create a few hashtags to use consistently ● Create incentives for students to want to follow the college

Threats:

● Other accounts utilize live tweeting to get more followers ● Other accounts generate more interest from a student perspective ● Other accounts have more specific, related content and hashtags

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Instagram Strengths:

● More consistent hashtags than on other platforms ● Visually appealing photo collages ● Limited, yet reasonable, span of posts ● Variety of photos including buildings, events, and students

Weaknesses:

● Hashtags are confusing and shorthanded ● Not enough followers ● Pictures are not very exciting ● Few likes per picture

Opportunities:

● Generate consistent has tags for events ● Create a featured ‘Student Spotlight’ to gain student interest ● Use photo editing apps to create more aesthetically appealing photos

Threats:

● Other accounts use creative photos of students having fun and participating in community and service events

● Other accounts use motivational quotes and videos that are popular ● Other accounts create posts of not only its program, but of the specific college and

campus

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Pinterest Strengths:

● Several distinct boards ● Unique titles on each board

Weaknesses:

● Some pins/boards have unrelated content ● No ‘personality’ ● Few pins to begin with

Opportunities:

● Focus on the pins/boards that receive the most feedback ● Incorporate photos of the college ● Create a board for upcoming events ● Highlight specific college related content

Threats:

● Other boards use bright colors and images to draw attention ● Other businesses have follower contests ● Other Penn State college pin pictures of students and campus

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#ResumeTip #ResumeTip of the week: Use single-spaced bullets to summarize work and achievements in short sentences. Don’t use periods with bullets. #ResumeTip of the week: Put your jobs and relevant experiences in reverse chronological order with your most recent job first. #ResumeTip of the week: Start statements with strong action words such as developed, achieved, coordinated, managed, and implemented. #ResumeTip of the week: Quantify your accomplishments whenever possible by using numbers, percentages, and dollar amounts. #ResumeTip of the week: Make sure to tailor your resume to align with the position you are applying to. #ResumeTip of the week: Formatting is key. Check margins, font size, consistency, organization, adequate context, and flow and clarity. #ResumeTip of the week: Avoid writing paragraphs. A resume should be able to be easily scanned for key information by the recruiter. #ResumeTip of the week: Avoid listing high school experiences if you have enough relevant college experience to list. #ResumeTip of the week: Do not make the recruiter guess what your actual job was, instead, put your titles in bold. #ResumeTip of the week: Avoid putting more than five bullet points for each listed experience. #ResumeTip of the week: Your resume should never be longer than one page in total. #ResumeTip of the week: Use .5-inch to 1-inch margins, professional fonts like Arial and Times New Roman, and a font size of 10-12 points.

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#MotivationalMonday #MotivationalMonday: “If you can dream it, you can do it.” -Walt Disney #MotivationalMonday: “Do what you can, with what you have, where you are.” -Theodore Roosevelt #MotivationalMonday: “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.” -Samuel Beckett #MotivationalMonday: “You have to learn the rules of the game. And then you have to play better than anyone else.” -Albert Einstein #MotivationalMonday: “Wherever you go, go with all your heart.” -Confucius #MotivationalMonday: “Don’t wait. The time will never be just right.” -Napoleon Hill #MotivationalMonday: “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” -Thomas Edison #MotivationalMonday: “Innovation distinguishes between a leader and a follower.” -Steve Jobs #MotivationalMonday: “Our greatest glory is not in never falling, but in rising every time we fall.” -Confucius #MotivationalMonday: “Success is the sum of small efforts, repeated day in and day out.” -R. Collier

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#ThrowbackThursday (#TBT) #TBT to football coach Hugo Bezdek shaking hands with the Nittany Lion mascot back in the 1920s! #TBT to the first library in Old Main in the 1890s. Fred Lewis Pattee is standing behind the table! #TBT to a sellout crowd and a full Beaver Stadium in the 1990s! Good luck Penn State football this weekend! #GoPSU #TBT to the construction of Beaver Stadium and the first scoreboard! #TBT to 1859 where students with mules stand in front of Old Main! #TBT to the 1980s when the Nittany Lion mascot posed with the stuffed mountain lion display in West Pattee Library! #TBT to the 1950s when students relaxed in their dormitories. See how much dorm life has changed over the years! #TBT to 1923 when Charlotte E. Ray became the first dean of women at Penn State to hold the position full-time. #TBT to the Nittany Lion mascot doing one armed pushups at Beaver Stadium in the 1980s! Go Penn State, #BeatTemple! #TBT to what Carnegie looked like back in 1905. Sparks wouldn’t be built beside it for another ten years! #TBT to the 1990s when cheerleaders led the football team onto the field! Good luck Penn State football this weekend!

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#MotivationalMonday, #ResumeTip, #TBT Pictures

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#FollowUs Pictures

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Pinterest

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Facebook Analytics Total Page and Tab Visits

Total Reach

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Total Page Likes

Beginning likes: 2,209 Ending likes: 2,271 Increased amount of likes by 62

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Twitter Analytics

Profile Summary

Follower Growth

Beginning followers: 2,896 Ending followers: 3,381 Increased amount of followers by 485

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Results/Evaluation Facebook Increased likes by 2.80% in a two month period

Year total at same rate ~17%

Twitter Increased following by 16.75% in a two month period

Year total at same rate ~100%

Benchmarking Followers Out of the top 100 brands on Twitter (Apple, Google, Coca-Cola) with 0 - 99,000 followers, the follower growth rate increased by 72% annually. The College of Information Sciences and Technology’s annual projected growth rate of over 100% beat this percentage by nearly 28%. Source: http://searchenginewatch.com/sew/study/2324540/how-do-you-stack-up-against-top-brands-on-twitter-study#

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