College Portfolio

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P P YNE Amber is a full time optimist, born and raised in Columbus, Ohio. She enjoys her time meeting new people and diversifying her outlook on life. Living a life through a telescope of excellence and expectation, she’s motivated and knows her future is radiant and exceptionally rewarding. Amber’s passion in life is to live with meaning; leaving a legacy and inspiring others to always strive for what they believe. One day she plans to own businesses around the world that not only showcases her artistry and many talents, but sincere love for humanity. Traveling, picture taking, shopping and time spent with family, are some of her most enjoyable past-times.

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Please review this spiffy porftolio to get a feel for my style, talent and creative possibilities!

Transcript of College Portfolio

Page 1: College Portfolio

The stylish creative with personality

PAYNE

PP YNE

Amber is a full time optimist, born and raised in Columbus, Ohio. She enjoys her time meeting new people and diversifying her outlook on life. Living a life through a telescope of excellence and expectation, she’s motivated and knows her future is radiant and exceptionally rewarding.

Amber’s passion in life is to live with meaning; leaving a legacy and inspiring others to always strive for what they believe. One day she plans to own businesses around the world that not only showcases her artistry and many talents, but sincere love for humanity.

Traveling, picture taking, shopping and time spent with family, are some of her most enjoyable past-times.

Page 2: College Portfolio

CLIENT: Zaner-BloserBUSINESS: Publisher of Educational Books

PROBLEM: Design informational direct mail piece for teachers, administrators and educators to promote various handwriting programs.

SOLUTION: Collaborated ideas that relate to Zaner Blosers’ handwriting statistics into a fun and inviting pencil design that contains a pop-up and fold out feature (not only to attract the educators, but the young children they teach).

PROgRaMS: adobe Photoshop, InDesign, Illustrator

ROLE: Designer

Zaner-BloserDirect Mail

Page 3: College Portfolio

Reply today and recieve your FREE copy of:- A Manuscript and Cursive Card Set - The complete National Handwriting Teacher Survey - Zaner-Bloser’s Handwriting Research Review

Visit Zaner-Bloser.com to view our selection of educational resources for your K-4 classes.

Don’t Wait!

1. Teachers believe handwriting instruction is very important and2. They aren’t able to spend enough time teaching it.

Teachers believe that the emphasis on answering open-ended questions in standardized testing means gram-mar, composition, comprehension and the ability to express themseleves clearly are all critical to testing success for students. Handwriting instructions helps make this happen.

SURVEY RESULTS SHOW:

Your Results

Are In.Your

results are

in.

Reply today and recieve your FREE copy of:- A Manuscript and Cursive Card Set - The complete National Handwriting Teacher Survey - Zaner-Bloser’s Handwriting Research Review

Visit Zaner-Bloser.com to view our selection of educational resources for your K-4 classes.

Don’t Wait!

1. Teachers believe handwriting instruction is very important and2. They aren’t able to spend enough time teaching it.

Teachers believe that the emphasis on answering open-ended questions in standardized testing means gram-mar, composition, comprehension and the ability to express themseleves clearly are all critical to testing success for students. Handwriting instructions helps make this happen.

SURVEY RESULTS SHOW:

Your Results

Are In.Your

results are

in.

Page 4: College Portfolio

Track & Field

Track & Field

The Athletic SportSource

For Her

18

Nike Zoom Rival D $54.99

For 800-1,000 meter events.

-Mesh upper with synthetic overlays

Sz. 5-10,11 #102132121

Nike Zoom SDF $54.99

For 400-1,000 meter events.

-Mesh upper with synthetic overlays

Sz. 5-10,11 #102132178

Rival MD III $44.99

For 400-800 meter events.

Supportive synthetic sole gives extra

cushion. Mesh panels add lightweight

breathability. Sz: 6-11 #106514511

Nike Zoom Rival S $65.99

Entry level track spike for younger woman

Great for 100-400 meter events.

-Synthetic one -piece vamp -Thin EVA midsole

Sz. 5-9,10 #89096556

Brook Surge MD $55.99

Designed for the mulit-event competitor

-Aerodnamic shrouded upper. -EVA midsole/heel

wedge 3/4 Pebax plate. Sz. 5-10,11 #40019831

Nike Mountaineer Spike $69.99

For 100-400 meter events/plus -C Cap CMEVA

-EVA midsole/heel wedge 3/4 Pebax plate.

Sz. 5-10,11 #400198876

New Balance LD $75.99

For 55-400 meter even t

-Synthetic mesh upper -C Cap midsole

-Eigh spike nylon plate. Sz. 6-10, 11 #65487090

Nike Zoom Jana Star II $54.99

An entry-level spike -For 400-3,200 meter events.

-Large mesh panels/Five-spike plate with

configured leaf spring support system.

Sz. 5-11,12 #14581101/ #14581102

New Balance LD $89.99

For 800-10,000 meters.

-Synthetic leather/mesh upper.

Sz. 6-11,12 #10053310

Nike Zoom Powercat $99.99

For 100-400 meters events -Uniquely crafted synthetic upper.

Low profile Phylon midsole wedge -Aggressive and rigid spike wedge

Eight receptacles and risers Sz. 5-10,11 #11893101

Nike Monster Fly $124.99

For 100-400 meters events.-Synthetic one piece vamp and

forefoot support band. -Phylon wedge midsole. Two-column

Nike Shox support piece under heel. Sz. 6-11 #07202102

Adidas Meteor $49.99

100-400 meter events. -Forefoot spike plate

-Lace cover, foam insole -Replaceable spikes.

Sz. 6-10,11 #23512727

Adidas Meteor II $49.99

100-400 meter events. -Forefoot spike plate

-Foam insole -Replaceable spikes. -Pebax distance plates

Sz. 6-10,11 #23512728

`

Hyper LD

$55.99

For 800-10,000 meter and hurdles.

-Synthetic leather and mesh upper.

-EVA midsole -Nylon spike plate

Sz. 6-11 #7059051

NEW Adidas Titan ONLY $49.99

For up to 1,000 meter events.

-Mesh Nylon upper -Die-cut EVA midsole

-Forefoot spike plate -Replaceable spikes

Sz. 5-11,12 #013154

NEW Nike Supreme ONLY $59.99

For up to 1,000 meter events.

-Mesh Nylon upper -Die-cut EVA midsole

-Forefoot spike plate -Replaceable spikes

Sz. 5-11,12 #013154

To see all color options and individual styles check color charts on pg. 44

Nike Navina $149.99

This stylish Shox look alike

will make any runner feel great.

The high styled exterior fits the

well-equipped insole/mid-sole

For 1,000-10,000 meter events.

Sz. 5-10 #13809081

Puma Rocky Road $59.99

For the serious athlete who needs

comfort and support. -100-400 meter events.

-Lightweight upper mesh panels -Flat midsoles

Sz. 6-12 #10407161

Puma Shocker $49.99

-100-400 meter events.

-Lightweight upper mesh panels -Flat midsoles

-Integrated forefoot lockdown

Sz. 6-12 #10407546

ASICS Hyper Rocketgirl 2 $55.99

For 400-5,000 eves and hurdles

-EVA midsole, combintation-lasted

Sz. 5-11,12 #7549294

ASICS Sprint $55.99

For 400-3,200 events and hurdles

Breathable mesh upper -EVA wedge midsole

-Four spike nylon plate Sz. 5-11,12 #7549294

Eastbay.com

1.800.826.2250

The Athletic SportSource

Mrs. Amber Payne

11476 Green Valley Rd.

School House, KY 58876

P.O Box 8066

Wausau, WI 54402-8066

1.800.826.2205

PRSRT STDU S Postage

PAIDEASTBAY

OR CURRENT RESIDENT

Source Code: ENY79923

For Her

Customer# 32459 Catalog# 4538879-23

February 2007

Eastbay.com

1.800.826.2250

For Her

The Athletic SportSource

CLIENT: EastbayBUSINESS: Athletic Shoes & Appareal

PROBLEM: Eastbay asked us to provide a consumer friendly catalog design that would be directed toward their women audience instead of their usual male focused mailer.

SOLUTION: Developed inviting arrangement made up of simple graphics and symbolic feminine forms. Clean, straightforward design is effective because it allows viewer to quickly find the information for each product as well as view detailed imagery to help them distinguish the styles and patterns of the merchandise.

PROgRAMS: Adobe Illustrator, InDesign

ROLE: Designer

EastbayCatalog

Page 5: College Portfolio

Track & FieldTrack & Field

The Athletic SportSource

For Her

18

Nike Zoom Rival D $54.99 For 800-1,000 meter events.-Mesh upper with synthetic overlaysSz. 5-10,11 #102132121

Nike Zoom SDF $54.99 For 400-1,000 meter events.-Mesh upper with synthetic overlaysSz. 5-10,11 #102132178

Rival MD III $44.99For 400-800 meter events.Supportive synthetic sole gives extracushion. Mesh panels add lightweightbreathability. Sz: 6-11 #106514511

Nike Zoom Rival S $65.99Entry level track spike for younger womanGreat for 100-400 meter events.-Synthetic one -piece vamp -Thin EVA midsole Sz. 5-9,10 #89096556

Brook Surge MD $55.99 Designed for the mulit-event competitor-Aerodnamic shrouded upper. -EVA midsole/heel wedge 3/4 Pebax plate. Sz. 5-10,11 #40019831

Nike Mountaineer Spike $69.99 For 100-400 meter events/plus -C Cap CMEVA -EVA midsole/heel wedge 3/4 Pebax plate. Sz. 5-10,11 #400198876

New Balance LD $75.99For 55-400 meter even t -Synthetic mesh upper -C Cap midsole-Eigh spike nylon plate. Sz. 6-10, 11 #65487090

Nike Zoom Jana Star II $54.99An entry-level spike -For 400-3,200 meter events.-Large mesh panels/Five-spike plate withconfigured leaf spring support system.Sz. 5-11,12 #14581101/ #14581102

New Balance LD $89.99For 800-10,000 meters.-Synthetic leather/mesh upper.Sz. 6-11,12 #10053310

Nike Zoom Powercat $99.99For 100-400 meters events -Uniquely crafted synthetic upper.Low profile Phylon midsole wedge -Aggressive and rigid spike wedgeEight receptacles and risers Sz. 5-10,11 #11893101

Nike Monster Fly $124.99For 100-400 meters events.-Synthetic one piece vamp and forefoot support band. -Phylon wedge midsole. Two-column Nike Shox support piece under heel. Sz. 6-11 #07202102

Adidas Meteor $49.99100-400 meter events. -Forefoot spike plate -Lace cover, foam insole -Replaceable spikes. Sz. 6-10,11 #23512727

Adidas Meteor II $49.99100-400 meter events. -Forefoot spike plate -Foam insole -Replaceable spikes. -Pebax distance plates Sz. 6-10,11 #23512728

`

Hyper LD $55.99For 800-10,000 meter and hurdles.-Synthetic leather and mesh upper.-EVA midsole -Nylon spike plateSz. 6-11 #7059051

NEW Adidas Titan ONLY $49.99For up to 1,000 meter events. -Mesh Nylon upper -Die-cut EVA midsole-Forefoot spike plate -Replaceable spikesSz. 5-11,12 #013154

NEW Nike Supreme ONLY $59.99For up to 1,000 meter events. -Mesh Nylon upper -Die-cut EVA midsole-Forefoot spike plate -Replaceable spikesSz. 5-11,12 #013154

To see all color options and individual styles check color charts on pg. 44

Nike Navina $149.99This stylish Shox look alikewill make any runner feel great.The high styled exterior fits thewell-equipped insole/mid-soleFor 1,000-10,000 meter events.Sz. 5-10 #13809081

Puma Rocky Road $59.99For the serious athlete who needscomfort and support. -100-400 meter events.-Lightweight upper mesh panels -Flat midsolesSz. 6-12 #10407161

Puma Shocker $49.99 -100-400 meter events.-Lightweight upper mesh panels -Flat midsoles-Integrated forefoot lockdownSz. 6-12 #10407546

ASICS Hyper Rocketgirl 2 $55.99For 400-5,000 eves and hurdles-EVA midsole, combintation-lastedSz. 5-11,12 #7549294

ASICS Sprint $55.99For 400-3,200 events and hurdlesBreathable mesh upper -EVA wedge midsole -Four spike nylon plate Sz. 5-11,12 #7549294

Eastbay.com1.800.826.2250

Page 6: College Portfolio

CLIENT: Abort73BUSINESS: Non-Profit Organization

PROBLEM: Organization needed a campaign built to spread awareness of their web-site and their other informational resources.

SOLUTION: Developed strong print ads as well as other additional materials that followed the outline of the organization. Wanted advertisements to be eye-catching, but not preachy so that those in need would be compelled to reach out for help instead of hopeless or useless.

PROgRaMS: adobe Photoshop, InDesign, Illustrator

ROLE: Designer, Copywriter

Abort73Print Ads Don’t give up.

Get some facts.

Page 7: College Portfolio

w

50% of women experience Post Tramatic Stress Disorderafter an abortion procedure.

w

“As a 17 year old in high school, I never

thought I’d deal with the though of aborting

my child. Today would have been my son,

Jeremiah’s, first birthday. I chose abortion

because of severe pressure from my family.

I didn’t think it could happen to me.”

45%of carried out abortions are repeated abortions.

w

11% of women are prescribed psychotropic medications after having an abortion.

Copy: “As a 17 year old in high school, I never thought I’d deal with the though of aborting my child. Today would have been my son, Jeremiah’s, first birthday. I chose abortion because of severepressure from my family. I didn’t think it could happen to me.”

Copy: “Having an abortion wasn’t really my plan. Justin, my fiance, brought it up as “a good idea.” He persuaded me, explaining how we’d whisk off to Las Vegas to get mar-ried after the procedure. So I aborted my thoughts for his, then aborted my baby too. Three weeks after I gave up Olivia...Justin aborted me!”

50% of women experience Post Tramatic Stress Disorderafter an abortion procedure.

“I assumed the procedure would

be as any other. Your in, your out

and it’s over. I was wrong...although

my abortion decision only cost

$395, the real price was a piece

of me, a sacrifice of my sanity.”

Log on to find more facts on abortion and the life altering affects it can cause.

Log on today to find more facts on abortion and the life changing effects it can have on you or someone you know!

“Having an abortion wasn’t really my plan. Justin,

my fiance, brought it up as “a good idea.” He

persuaded me, explaining how we’d whisk off to

Las Vegas to get married after the procedure. So

I aborted my thoughts for his, then aborted my

baby too. Three weeks after I gave up Olivia...

Justin aborted me!”

Making abortion decisions with improper information will lead to regret, anger and frustration. Log on to find facts that can change your life.

Page 8: College Portfolio

‘09

y,eet245 East Main Str

New Alban Ohio 43054

www.joneswearsceenprinting.com(p) 614-855-9936 (f) 614-855-9566

Joneswear Screenprinting & Embroidery

OURVISITNEW LOCATION:

DOWNTOWN COLUMBUS

415 East Broad Street

Columbus, Ohio 43215

(P) 614-224-0073

(W) joneswearscreenprinting.com

‘09

y,eet

245 East Main StrNew Alban Ohio 43054www.joneswearsceenprinting.com(p) 614-855-9936 (f) 614-855-9566

Joneswear Screenprinting & Embroidery

OUR

VISITNEW LOCATION:

DOWNTOWN COLUMBUS

415 East Broad Street

Columbus, Ohio 43215

(P) 614-224-0073

(W) joneswearscreenprinting.com

‘09

y,eet245 East Main Str

New Alban Ohio 43054

www.joneswearsceenprinting.com(p) 614-855-9936 (f) 614-855-9566

Joneswear Screenprinting & Embroidery

OURVISITNEW LOCATION:

DOWNTOWN COLUMBUS

415 East Broad Street

Columbus, Ohio 43215

(P) 614-224-0073

(W) joneswearscreenprinting.com

CLIENT: Joneswear ScreenprintingBUSINESS: Printing/ Embroidery/Apparel

PROBLEM: Company is trying to update there company through reviving their logo and stationary.

SOLUTION: We came up with a solution that centers around the fundamental elements of embroidery (since this is the company’s overall service in demand). The essence of lines come from the inspiration of stitching or sewing.

PROgRAMS: Adobe Illustrator, InDesign

ROLE: Designer, Copywriter

JoneswearStationary

Page 9: College Portfolio

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Joneswear Screenprinting &

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Joneswear Screenprinting & Embroidery245 East Main Street

New Albany, Ohio 43054

joneswearsceenprinting.com

Jones

[email protected](p) 614.855.9936 (f) 614.855.9566

Michael Jones, Owner

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JoneswearScreenprinting

Embroidery PrintingApparel

Page 10: College Portfolio

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CLIENT: Big Lots, Inc.BUSINESS: Close-out discount merchandiser

PROBLEM: Company asked us to re-brand their entire brand. We changed not only the logo but store signage, web-site, truck design as well as other brand collateral. They desired to alter their consumer’s perception and heighten their loyalty to Big Lots.

SOLUTION: We refined the “cheezy and cheap” viewpoint to-ward “clever shopper.” Developed a catchy, yet effective logo which resembles a “smart” consum-er. Uplifted the brand’s line up with campaign materials that rejuvenates the store’s perspective.

PROgRaMS: Adobe Photoshop, Illustrator, InDesign

ROLE: Designer, Art Director, Copywriter

Big Lots, Inc.Re-Branding

LOTSB gShop Smart

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LOTS

Page 11: College Portfolio

TOUGH GUYS WIN BATTLES

HERE!

LOTS®

LOTSShop Smart

With toys for big and small, BIG LOTS has it all! Step in to find your child’s favorite action hero or your own personal gadget.

With name brand merchandise and prices for your budget,you are sure to leave feeling victorious.

www.biglots.com

ROYAL PRINCESSESCHOOSE THEIR GOWN

HERE!

Gowns, jewels and imagination are the only ingredients necessary to build agirls’ “Enchanted Tales” fantasy. At Big Lots, you’ll find all the accessories

needed to stage and present your child’s make believe journeys.www.biglots.com

LOTS®

LOTSShop Smart

¨

DADS DECLARE THEIR THRONES

HERE!

Although his “Don’t sit in my chair” rule will still apply, come find a new recliner to suit dad’s comfort today. With numerous furniture styles andunbeatable prices, discover furnishings that will knock your socks off!

www.biglots.com

LOTS®

LOTSShop Smart

Copy: Although his “Don’t sit in my chair” rule will still apply, come find a new recliner to suit dad’s comfort today. With numerous furniture styles and unbeatable prices, discover furnishings that will knock your socks off!

Copy: Gowns, jewels and imagination are the only ingredients necessary to build a girls’ “Enchanted Tales” fantasy. At Big Lots, you’ll find all the accessories needed to stage and present your child’s make believe journeys.

Page 12: College Portfolio

COS B G L O T $

Community Grants Ceremony

3-6pm Need more info? 1.800.329.3927

“Helping children and families one dollar at a time”

AUG. 19, 2009333 West Broad StreetColumbus, OH 43215

AT COSI:

LOTS®

LOTSShop Smart

LOTS GIVE2

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Need more information? Check us out online www. biglots.com

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Let the FUN BEGINfrom Jan. 20-25, 2009

Go ahead...Share N’ Shop!

Use these coupons to get the

astounding discounts you’ve

been waiting for.

Off all Merchandise

%

*Some restrictions apply. See sales clerk for assistance.

35 Off all Merchandise

%

*Some restrictions apply. See sales clerk for assistance.

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This gift card is only valid for the amount present at the time of purchase. No cash refunds can be given, but

credit can be replaced if returns are made.This card is the responsibility of the buyer, no additional cards will be

granted due to loss or theft.

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GIFT CARD

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Employee Uniform Polo

B2B Community Outreasch Poster

Page 13: College Portfolio

LOTS

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Big Lots

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http://biglots.com/careers

Contact Us

Apparel / Toys

Furniture DepartmentWeekly AdsAbout Us

Careers

there’s always room for great people.We are an Equal Opportunity Employer with a drug-free workplace. You can search for current job open-ings by location, job category, and/or keyword using the options below.

Please note: that if you are interested in applying for a position in our stores other than management, please apply in person at your local Big Lots store.

Our people don’t only make Big Lots a great place to shop - but a great place to work. We’re looking for more people committed to delivering terrific service. Who live and breathe retailing. Who want a career with terrific opportunities, challenges and rewards.

Whether you’re interested in our retail divisions,distribution and transportation services or at ourcorporate office, we’d like to hear from you.

Big Lots is a Fortune 500 company headquartered in Columbus, Ohio. We have more than 1,300 stores nationwide and five regional distribution centers and

Reset Submit

Big Lots Corporate Offices: 300 Phillipi Road / Columbus, Ohio 43228-5311 / Phone: (614) 278-6800

Careers

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Apparel / Toys

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Big Lots Corporate Offices: 300 Phillipi Road / Columbus, Ohio 43228-5311 / Phone: (614) 278-6800

We are America’s largest broad line closeout retailer with annual sales over $4.5 billion and over 1,300 stores nationwide. Beginning 1967 in Columbus, Ohio as Consolidated International, Inc.. now...Big Lots has existed since 1985. Our main focus is on closeout shopping for consum-ers everywhere. At Big Lots you can expect to find that quality comes first. Discovering name brand products found at other retailers, but at substantially lower prices will be sure to keep you coming back again and again.

We buy closeout merchandise from manufacturers who want to reduce inventory as a result of package changes, canceled orders, productdiscontinuation or test market products.

For more information check out the listed links in the right column.

FAQ

BIG LOTS WHOLESALE

THE BIG LOTS START

BIG LOTS FURNITURE

About Us

http://biglots.com/welcomeLOTS®

LOTSShop Smart

http://biglots.com/welcome

Welcome to Big Lots

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Weekly AdsAbout Us

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“ W h e re e v e r y o u g o . . . b e s m a r t ”

Big Lots.com

Join The Buzz Club™CommunityFun at Big LotsBig Lots On TVTeachersSite MapPrivacy PolicyUser Agreement

As the nation’s largest broad-line closeout retailer, Big Lots has the power to negotiate the best deals in the business. We sell a broad range of high-qual-ity, brand-name products, in-cluding consumables, seasonal items, furniture, housewares, toys, electronics, home décor, tools and gifts.

Big Lots Whole-sale

About WholesaleProductsSpecialsShowroomsTrade Shows

Corporate Office

About Our CompanyNews CenterReal EstateInvestor RelationsCommunity RelationsVendor RelationsCareers

Welcome to BIG LOTS(Rollover titles to find additional information)

LOTS®

LOTSShop Smart

Big Lots Corporate Offices: 300 Phillipi Road / Columbus, Ohio 43228-5311 / Phone: (614) 278-6800

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Ads

Page 14: College Portfolio

CLIENT: CoachBUSINESS: Quality Handbags & Accessories

PROBLEM: Client was searching for an innovative way to express their signature “Springnature” (Spring/ Signature) handbags. Overall they neededpromotional pieces that could be displayed in-store and on the web.

SOLUTION: We decided to let the product sell itself. By using sharp imagery we know that consumers will be drawn by the interactive web Ad (that uses Flash to intrigue the viewer, then connects them to coach.com) and the huge wall posters that would be showcased in a series of “collection favorites.”

PROgRAMS: Adobe InDesign

ROLE: Designer, Copywriter

CoachRetail Promotion

Springnature2010

Fly into spring without delay.

Prepare for the summer by gearing up your handbag collection today.

Our new Springnature line of hand-crrafted bags will be sure give total satisfaction. For more information visit: Coach.com

2010

Fly into spring without delay. Prepare for the summer by gearing up your handbag collection today.

Our new Springnature line of hand-crrafted bags will be sure give total satisfaction.

For more information visit: Coach.com

Store-front Poster

Springnature

Page 15: College Portfolio

Fly into spring without delay.

For more information visit: Coach.com

Springnature2010

Prepare for the summer by gearing up your handbag collection. Our

new Springnature line of hand-crrafted bags will be sure to supply you with true satisfaction.

Coach is built on a history ofquality that extends expectations.

Pure Luxury

Fly into spring without delay.

For more information visit: Coach.com

Springnature2010

Prepare for the summer by gear-ing up your handbag collection.

Our new Springnature line of hand-crrafted bags will be sure to supply you with true satisfaction.

Coach is built on a history ofquality that extends expectations.

Pure Luxury

Web Ad

Page 16: College Portfolio

Long’s

Long’s

)BE HAPPY WHILE CONSUMING.

With many opportunities to enhance your favorite dish and excite those daring taste buds, why not experiment? Our tangy cocktail sauce is sure to satisfy with a kick!

longshorseradish.wordpress.com

?Long’s

Long’s

CLIENT: Long’s HorseradishBUSINESS: Condiment/ Jar Assortments

PROBLEM: Reposition Long’s Horseradish by changing the consumer perception from the old traditional style to more of a gourmet modern style. Client wanted to gain some advancement while keepingtheir “ethnics”.

SOLUTION: With a newly updated logo that instills the Long’s heritage, we have boosted the outlook of not only the brand but the products they produce. The Ads are a pull on typography that speak not only directly about their products but their back-ground of morality. “Doing the right things, in the right manner” was our line of inspiration.

IDEAL PUBLICATION:Gourmet Magazine or Bon Appetit

PROGRAMS: Adobe Photoshop, InDesign, Illustrator

LOGO: Developed new logo by tying the company’s traditional heritage with a modern graphic style.

The windmill represents the homestead background of Long’s culture and stands as the dominant element.

ROLE: Designer, Copywriter

Long’sLogos / Print Ads

Long’s

Long’s

Long’s

Before

Page 17: College Portfolio

<>FOLLOW YOUR MORAL CHARACTER,

AND ALWAYS SHARE WITH HER.

With many opportunities to enhance your favorite dishes and excite your taste buds,

why not experiment freely? We’re 100% sure, there’s enough to share, if you dare!

longshorseradish.wordpress.com Long’s

Long’s

With many opportunities to enhance your favorite dishes and excite your taste buds,

why not experiment? Try our famous horseradish as well as our other “flagship” products today.

longshorseradish.wordpress.com

@e tNOT SUBCONSCIOUSLY,

BUT WITH A CONSCIOUS TONGUE.

Long’s

Long’s

Page 18: College Portfolio

CLIENT: DSWBUSINESS: Shoes & Accessories Retailer

PROBLEM: DSW asked us to come up with a unique way to sell their “I’m cute and I know it” black and whitecollection of high-styled stiletto fashions.

SOLUTION: With our “less is more” approach, we displayed various stiletto’s with a headline personalized to the women who would wear them.

PROgRAMS: InDesign, Illustrator

ROLE: Designer, Copywriter

DSWRetail Ads

DSW

Page 19: College Portfolio

She’s controlling, uptight and sometimes a pain to work with.

DSW

At DSW your feet will do the talking, so you can just keep walking!

Log on to buy the exotic Skittle Studded Pump and viewother “I’m cute and I know it” collection favorites.

They’re sure to match personalities!

She’s sophisticated and high-minded,yet still loves the simple things of life.

At DSW your feet will do the talking, so you can just keep walking!

Log on today to buy the specialized Marvel Bootie and view other

“I’m cute and I know it” collection favorites.

They’re sure to match personalities!

DSW

An ex-dancer, “fun and flirty” defines her. She’s overly social

and sometimes too flamboyant!

DSW

At DSW your feet will do the talking, so you can just keep walking!

Log on today to buy the classic Oxford Tuxedo as well as view

other “I’m cute and I know it” collection favorites.

They’re sure to match personalities!

Page 20: College Portfolio

CLIENT: Everyday with Rachel Ray BUSINESS: Monthly Magazine

PROBLEM: Design new layout for publication’s cover page, table of content and spreads using a grid system to enhance magazine’s current layout.

SOLUTION: With the usage of typography, small design elements and sharp imagery we have come up with an easy to read, inviting layout that resembles Rachel’s personality not only as a famous chef, but as a woman with style.

Programs: Adobe Illustrator, InDesign

LOGO: Developed new logo to co-existwith the new face-lift of the publication.

ROLE: Designer

THE GET-2-GETHER96 Treats & Teasers

98 The Spring Party105 Cocktail Ideas

107 Classy Hors D’oeuvres

64 30-Minute Meals 72 IT’s Snack Time!

90 Family Matters99 Sweet Spot

115 No Receipe Zone122 Burger of the Month

THE NITCH6 Every Day Favorites

8 RachelRaymag.com11 Rach’s Notebook

15 Sweet Talk23 Yummy Yum

59 Ask Rachel 124 Pet Friendly

128 Celeb Fridge

FOOD FOR THE SOUL34 Food Embellishments43 BIg Taste, BIg Bite

51 Turn me On Favorites55 Potatoes, Like none other62 Reflection

70 Dinner Ideas for tonight

Cover photograph by Jim Wright. Ro core ea feum ipis augait lum duis ent autat. Ero co-nulan hent alis er irillum zzrit landretionulla commodo eum vulputat nulla feummol orperatet am,

RECIPES FOR LIFE

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Your spring party:some innovative ways to “WOW”

Planning

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TOP

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MARTHA STEWART RACHELVS. Who’s really “the best?”

From our kitchen to yours!

Secrets

MAY 2009

Rachel RayEditoral

Before

Page 21: College Portfolio

drinks!Dipping

Hors d’œuvres Fresh Pastaessert

Faccum enis nos atie minim quat. Putate dolor il iril ing eu facin hent ad te dolobore el erit vendre ex eriure tem vent ad te dit iriliqui eugiam, ver sim dip-summy nim et ametumRaes-si et vullametum zzrit num augueros non ulputpat. Pisit lutatio nsecte consequis am ipit autpat. Aliquiscip enis dipis esse commy nummy nis nosting euisi.

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eummy nonsecte dip ea adit iurerae ssequat. Venit velit nullamcommy nulpu-tate core te do ercidunt ut laoreet nim nullaore.5. DolesequatXero eugiam iusci eugiam eu feum venibh ex el iriliqu issecte euismod do endre tatum vel utat nonsequat lummy. Nonsequatet lup-tat dui eugait venis aci bla feugait accumsa ndreet nullan velesse quissectet landreet at. vel dolorero od eum init exer alisl delesed dolor senim augait augiate eugue velit augue vel-iquis diamcoreet, quamcom molenit, si ex euipsustis nos nisim iril enit ad ex-erat. Duis alismol oboreros eriliquipsum dolutat am, cor suscidunt. Ipsusto odolortisit, si blametum vullaoreet la feugait dolor secte exer sed quat. Ut nit aliquat, secte dolorer sum iriurem duis adionse quatuerostin.

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fun!Festive

D5 Tips to make it “Wow-mazing”

Party Planning

‘09

98 Everyday with Rachel Ray3 Everyday with Rachel Ray

Page 22: College Portfolio

CLIENT: Teaching ToleranceBUSINESS: Non-profit Organization

PROBLEM: The founder of this company came to us in need of material to raise awareness to their minority audiences.

SOLUTION: Using imagery of containing people from diverse backgrounds, we have come up with billboard designs as well as informational cards that people would either be mailed from the organization or pick up upon entering a school building.

PROGRAMS: Adobe Illustrator, InDesign

ROLE: Designer, Copywriter

Teaching TolerancePromotional

www.tolerance.org

He won’t know what discrimination is...

until you teach him.

Billboard

Page 23: College Portfolio

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Neglect = low self-esteemShow compassion and exemplify moral ethics.

Bullying = hatred

Stop the negativity and demonstrate empathy. To

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Founded in 1991, Tolerance.org is a non-profit organziation that’s dedicated to reducing prejudice, improving intergroup relations and supporting equitable school experiences for our nation’s children. Our main purpose is to provide the message that “we all need to live together peacefully.”

Happy kids = Happy adults

Tolerance.org

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Tolerance.org

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Tolerance.org

Join our “Happiness matters” campaign and endorse happy

kids everywhere!

Please take an info card to learn more about our organization.

Founded in 1991, Tolerance.org is a non-profit organziation that’s dedicated to reducing prejudice, improving intergroup relations and supporting equitable school experiences for our nation’s children. Our main purpose is to provide the message that “we all need to live together peacefully.”

Happy kids = Happy adults

Tolerance.org

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Tolerance.org

Join our “Happiness matters” campaign and endorse happy

kids everywhere!

Please take an info card to learn more about our organization.

To

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Ignorance = prejudice

Combine diversity to spread unity.

Poster with info cards would be posted on the front doors of elementary and secondary schools to raise the awareness of issues of school children and the assistance the organization provides.

Page 24: College Portfolio

Everyday

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IdentityLogos

Page 25: College Portfolio

EST. Since 1901

Long’s

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HORSERADISHLONG’S

Satisfy your taste

Just hit... the spot

EST. Since 1901

Long’s

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EST. SINCE 1901

HORSERADISHLONG’S

Satisfy your taste

Just hit... the spot

EST. Since 1901

Long’s

EST. SINCE 1901

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EST. SINCE 1901

EST. SINCE 1901

HORSERADISHLONG’S

Satisfy your taste

Just hit... the spot

O*hi*O

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Simply Relaxing

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Long’s

Page 26: College Portfolio

Mr. CleanPrint Ads

CLIENT: Mr. CleanBUSINESS: Household Cleaners

PROBLEM: Client needed a new approach to expand it’s brand to their current consumers, while attracting and enticing new ones.

SOLUTION: Focusing on the capabilities of the Magic Eraser, we thought it would be a great idea to come up with short stories that relate to the target audience: women in their early 20s- 40s.

With this launch these stories are placed out of context to relate to Mr. Clean’s strength and durability (as well as it’s mascots’ attractive ap-pearance). Some clever extentions such as B2B partnerships with authors and new releases could help to promote reading also give-a-ways (with coupons from the company) could boost sales.

IdEaL PUBLICaTION: These ads could be routinely displayed in Home & Garden or Oprah’s O Mag.

PROGRaMS: adobe Photoshop, Indesign, Illustrator

ROLE: designer, Copywriter

w x

It just happened...straight from the vanity and into the tub he laid it on her. Lauren couldn’t believe

how things progressed after she accidently marked the floor of her new home with deep scuff marks caused from recklessly dragging her coffee table during the move. Appearing with a masculine sense of control, Lauren was swept into a fantasy by a man who she

was quickly introduced to by her friend,on just the other day.

Despite the fact that he did it rather quickly in relationto the others, it wasn’t the time or lack thereof that made it memorable, but the magical connection made on con-

tact. He instantly made her palms sweat and fingers damp. By the finish, Lauren’s marks were gone. Her fantasy man had refreshed everything and honestly,

was more than Lauren could handle.

Explaining to her best friend the next day she admits, “When with him I forget about the left over

residue the others left, basking in total amazement upon his completion.

I’m truly in love with him.”

Romance for the soul IISeries: Crazy In Love

pg. 45

mrclean.com

in loveCrazy w x

Page 27: College Portfolio

w x

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mrclean.com

Yesterday morning, while in the local grocery store something unexpected happened. Sheila was walking

down the aisle, when her eyes suddenly caught the man of her dreams. His statue was robust and as she would

later find out, he was one of a kind. Mid-day, while clean-ing the pesky stains throughout her home, she called him

to help her with some heavy marks.Although small, he was big in all the right spots, ya

know. He definitely knew how to please and would keep Shelia going continually, back for more. Just the caress of her hand in his gentle manner forced her to give in, ignor-ing her fight with temptation. His strength was powerful

as she quickly felt his welcome vibes from her arm and down her back, it chilled her.

“I don’t know why... but you make me feel like, we’re in a fairy tale...

it’s just magical!” she whispered.

Romance for the soul IISeries: For the love of you

pg. 32

of youLove For the

Romance for the soul IISeries: Love at desk sight

w x

mrclean.com

It’s 7:30 a.m. Tammy is eagerly preparing her daughter, Angel for “take your child to work day.” Excited for her daughter, Tammy’s head is filled with numerous things to consume the day. After lunch, Tammy went to retrieve paperwork from the office printer located down the hall

from her cubicle. “Stay right there, Angel, mommy will be right back,” she told her precious child. While gone Angel thought to surprise her mom with a drawing. Finished in

the fine marker, Tammy returned to find a somewhat com-plete drawing of “our family” written on her normally pol-ished desk. “Oh no, Angel,” she yelled. “You can’t draw on mommy’s desk, sweetie.” Close by a tidy co-worker quickly

arose to assist tammy. Moving in slowly he said, “don’tworry let me show you how to do this thing right.” I’m here to take all your imperfections and put them out of

sight.” Within seconds Angel’s masterpiece was but a memory and Tammy’s co-worker...

well he’s her husband now, strong and mighty is how he puts it down.

at desk sightLove

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pg. 59

Page 28: College Portfolio

The stylish creative with personality

PAYNE

PP YNE

6444 Kelsey Ct.Canal Winchester, Ohio 43110

(p) 614.260.3444(e) [email protected](w) http://ccad.digication.com/mspayne

Ms. Amber Payne