COLLEGE OF FINE ARTSCOLLEGE OF FINE ARTSDean’s Advisory Board MeetingDean’s Advisory Board Meeting

December 4, 2007December 4, 2007

AGENDAAGENDA

I.I. InCite Arts FestivalInCite Arts Festival

II.II. Alumni OutcomesAlumni Outcomes

III.III. Capital CampaignCapital Campaign

I. InCite Arts FestivalI. InCite Arts Festival

Festival Updates and Festival Updates and BrainstormingBrainstorming

Jim PetosaJim Petosa

Director, School of TheatreDirector, School of Theatre

Ellen CarrEllen Carr

Executive Director for External Relations, Executive Director for External Relations, CFACFA

InCite Arts FestivalInCite Arts Festival March 10-14, 2008March 10-14, 2008

MFA ExhibitionMFA Exhibition Steele Steele GalleryGallery

Theatre Senior ShowcaseTheatre Senior Showcase Black Box tbdBlack Box tbd

The Man Who Mistook His Wife for a HatThe Man Who Mistook His Wife for a Hat ““ ““

Who’s Afraid of Virginia Woolf?Who’s Afraid of Virginia Woolf? ““ ““

These Worlds In Us: Chamber OrchestraThese Worlds In Us: Chamber Orchestra Town HallTown Hall

Every Good Boy Deserves FavourEvery Good Boy Deserves Favour Town HallTown Hall

Incite Festival – PublicityIncite Festival – Publicity

Marketing/PR timeline (internal & external)Marketing/PR timeline (internal & external) BrochureBrochure Advertising Advertising Press representatives Press representatives Press conference Press conference Government affiliation, e.g., Mayor Government affiliation, e.g., Mayor

BloombergBloomberg Lectures / symposia to broaden appealLectures / symposia to broaden appeal

InCite Festival - SponsorshipInCite Festival - Sponsorship

Prospects Prospects – Corporate Corporate – FoundationFoundation– IndividualsIndividuals

Media SponsorsMedia Sponsors

Current relationships to leverageCurrent relationships to leverage

InCite Festival - Alumni InvolvementInCite Festival - Alumni Involvement

University Alumni Relations collaborationUniversity Alumni Relations collaboration

DAB Members’ outreachDAB Members’ outreach

CFA “cohorts” of alumni and faculty – CFA “cohorts” of alumni and faculty – targeted social events (e.g., Judy Flynn)targeted social events (e.g., Judy Flynn)

Host Committee membersHost Committee members– FestivalFestival– EventsEvents

II. Alumni OutcomesII. Alumni Outcomes

Ellen CarrEllen Carr

Executive Director for External Relations, CFAExecutive Director for External Relations, CFA

Chris SantosChris Santos

Director of Development and Alumni Director of Development and Alumni RelationsRelations

Alumni OutcomesAlumni Outcomes

Encouraging CFA students > CFA alumniEncouraging CFA students > CFA alumni

Alumni Tracking ResourcesAlumni Tracking Resources

CFA Alumni InformationCFA Alumni Information

University Alumni Tracking StrategiesUniversity Alumni Tracking Strategies

Current ChallengesCurrent Challenges

Future PlansFuture Plans

Building the BU Family: Engaging Building the BU Family: Engaging Students to Become Active AlumniStudents to Become Active Alumni

MatriculationMatriculation College of Fine Arts Freshman WelcomeCollege of Fine Arts Freshman Welcome Freshman BBQFreshman BBQ Junior/Senior Sessions with Alumni OfficerJunior/Senior Sessions with Alumni Officer Alumni Awards CeremonyAlumni Awards Ceremony Master Class Sessions with AlumniMaster Class Sessions with Alumni Graduation Party hosted by the DeanGraduation Party hosted by the Dean CommencementCommencement

University Information SystemsUniversity Information Systems (UIS) — alumni data compiled since 1910 and (UIS) — alumni data compiled since 1910 and donor data compiled since 1968; faculty and staff are also trackeddonor data compiled since 1968; faculty and staff are also tracked

UIS searchesUIS searches by geography, income, employer, occupation code, executive by geography, income, employer, occupation code, executive titles, age, graduation year, field of study, giving historytitles, age, graduation year, field of study, giving history

Class sessions with Current CFA StudentsClass sessions with Current CFA Students – Alumni Officer, PR and Marketing – Alumni Officer, PR and Marketing staff discuss staff discuss self-promotionself-promotion and keeping the BU connection and keeping the BU connection

Internet ResearchInternet Research – general searches for CFA alumni on Arts Boards, in – general searches for CFA alumni on Arts Boards, in Symphonies, etc.Symphonies, etc.

Individual Alumni CommunicationIndividual Alumni Communication – postcards, phone calls, alumni events – postcards, phone calls, alumni events

Regional Alumni GroupsRegional Alumni Groups – BU in LA, Alumni Clubs – BU in LA, Alumni Clubs

2006 Harris Survey2006 Harris Survey – collected personal and professional information on many – collected personal and professional information on many topics from 30% of all BU alumnitopics from 30% of all BU alumni

Current CFA Alumni Tracking Current CFA Alumni Tracking ResourcesResources

CFA Alumni DemographicsCFA Alumni Demographics

11,670 mailable CFA alumni in the database11,670 mailable CFA alumni in the database(total BU alumni 250,000)(total BU alumni 250,000)

We have current occupation info for 40% of CFA We have current occupation info for 40% of CFA alumni (comparable to the all-BU percentage)alumni (comparable to the all-BU percentage)

840 CFA alumni are shown to have executive 840 CFA alumni are shown to have executive titles (President, CEO, Chairman, Director, titles (President, CEO, Chairman, Director, Owner, Partner)Owner, Partner)

Flaws in data, e.g. title of “Director,” make Flaws in data, e.g. title of “Director,” make accuracy of search difficultaccuracy of search difficult

CFA Alumni DemographicsCFA Alumni Demographics

Total mailable CFA alumni: 11,670Total mailable CFA alumni: 11,670 Total e-mailable: 3,848Total e-mailable: 3,848 Total “lost” alumni: 1,042Total “lost” alumni: 1,042

New England: 3,997 New England: 3,997 New York expanded: 1,668New York expanded: 1,668 Boston: 803Boston: 803 Bay Area: 491 Bay Area: 491 Los Angeles: 447Los Angeles: 447 Washington D.C.: 258Washington D.C.: 258 Chicago: 170Chicago: 170 Palm Beach/Miami: 85Palm Beach/Miami: 85

CFA Alumni OccupationsCFA Alumni Occupations

32%

8%

5%

4%

3%

7%

3%

38%

Professional Artists (Painters,Sculptures, Actors,)-38%

Education and Museums-32%

Business and Management-8%

Theatre Production and Television Entertainment-5%

Graphic Design/Photography-4%

Arts Management-3%

Communications (Editors,Journalists)-3%

Miscellaneous (Religion,Science, Law)-7%

National Change of Address records – 10X per yearNational Change of Address records – 10X per year

BU online community – alumni website; alumni linkBU online community – alumni website; alumni link

Focus on keeping in touch with young alumni; more Focus on keeping in touch with young alumni; more cost-effective than finding “lost” alumni; idea that “BU cost-effective than finding “lost” alumni; idea that “BU hasn’t moved”hasn’t moved”

Alumni Finder service – subscription + $0.25 per record Alumni Finder service – subscription + $0.25 per record – Once per year for all records (budget allowing), plus – Once per year for all records (budget allowing), plus 60-200 records per month60-200 records per month

Email forwarding for lifeEmail forwarding for life

All-University Alumni Tracking Strategies

CFA Alumni Tracking ChallengesCFA Alumni Tracking Challenges

Antiquated database systemAntiquated database system Cost effectiveness of finding lost alumniCost effectiveness of finding lost alumni International alumni difficult to track (4% of International alumni difficult to track (4% of

CFA alumni population)CFA alumni population) Difficult to know if “email forwarding for life” Difficult to know if “email forwarding for life”

is activeis active If we “find” more alumni, donor participation If we “find” more alumni, donor participation

numbers fallnumbers fall

Future PlansFuture Plans

New BU database by 2010 (to replace UIS)New BU database by 2010 (to replace UIS)– Central IT will select a new system by April 08; will Central IT will select a new system by April 08; will

take take 12-24 months to implement12-24 months to implement

– Looking for system that “codes” alumni based on Looking for system that “codes” alumni based on profession, key titles, affinities and interests; will profession, key titles, affinities and interests; will coordinate with Class Notes/Submissionscoordinate with Class Notes/Submissions

– BU consensus: critical need for greater searchabilityBU consensus: critical need for greater searchability

Ask alumni to help find “lost” alumni; mail a list of Ask alumni to help find “lost” alumni; mail a list of names related to graduation year and majornames related to graduation year and major

Educate current students about the importance of Educate current students about the importance of staying connectedstaying connected

III. Capital CampaignIII. Capital Campaign

Ellen CarrEllen Carr

Executive Director for External RelationsExecutive Director for External Relations

Chris SantosChris Santos

Director of Development and Alumni RelationsDirector of Development and Alumni Relations

III. Capital CampaignIII. Capital Campaign

University Campaign contextUniversity Campaign context

CFA campaign pioneers > ahead of the curveCFA campaign pioneers > ahead of the curve

Consultation & support re: strategy and Consultation & support re: strategy and materialsmaterials

Constructing the case for BU, the case for Constructing the case for BU, the case for CFACFA

CFA Capital CampaignCFA Capital Campaign

OverviewOverview

– Phase I renovation project cost $25MPhase I renovation project cost $25M– CFA fundraising goal $10MCFA fundraising goal $10M– University’s match 1:1University’s match 1:1– By Dec 07, anticipate $2.5M in gifts & By Dec 07, anticipate $2.5M in gifts &

pledgespledges

CFA Campaign UpdateCFA Campaign UpdatePhase One FacilitiesPhase One Facilities

Gifts and pledge paymentsGifts and pledge payments $ 928,125$ 928,125

Pledge balancesPledge balances 307,400307,400

Expected giftExpected gift $ 1,000,000$ 1,000,000

TotalTotal $ $ 2,235,5252,235,525

34 donors34 donors

Phase One Naming Opportunities Phase One Naming Opportunities Funded to DateFunded to Date

Center for Music Teaching and PracticeCenter for Music Teaching and Practice

(pending)(pending) $1 million $1 million

Faye G., Jo, and James Stone Art GalleryFaye G., Jo, and James Stone Art Gallery $750,000 $750,000

Individual Practice Studios (4)Individual Practice Studios (4) $105,000 $105,000

Visual Arts Studio (808 Comm Ave)Visual Arts Studio (808 Comm Ave) $50,000 $50,000

Maria Clodes Piano LabMaria Clodes Piano Lab $40,000 $40,000

Campaign MaterialsCampaign Materials

Design concepts for reviewDesign concepts for review CFA Overview BrochureCFA Overview Brochure Companion PiecesCompanion Pieces

– FacilitiesFacilities– Endowment Endowment – Current UseCurrent Use

Content/format > strategyContent/format > strategy

IV. Executive SessionIV. Executive Session