College of Business Col Dean ege fBus Foundations of ... · PDF fileby exceptional faculty...

Gregory Carnes, Dean

The College of Business at Lipscomb University seeks to provide students with the knowledge, skills, and competenciesthey need to be successful in today’s global business environment. Lipscomb has a distinctive atmosphere in which to pro-vide this preparation. Students may choose from excellent academic programs that are delivered in a Christian environmentby exceptional faculty whose passion is helping students achieve their goals.

Lipscomb offers the Bachelor of Business Administration degree for its business majors. This degree is designed specif-ically for business majors, beginning with the Foundations of Business: A Christian Perspective course that students take asfreshmen and culminating with our capstone Business Policy & Strategy course taken by graduating seniors. The academicprograms consist of a broad liberal arts component, followed by the business core, and ending with specialized courses inaccounting, finance and economics, management, and marketing. The B.B.A. degree integrates decision-making, technology,communication skills, ethics, and a global emphasis into our academic programs. Practical applications can be achievedthrough business clubs and organizations, a mentoring program, and internship opportunities.

Our outstanding business faculty bring practical business experience as well as depth of academic knowledge into everyclass. The faculty of the College of Business are committed to fostering relationships with the business community andencouraging exchanges among students and businesses. Our students are also well known for many excellent accomplish-ments. Many of our students are involved in service learning projects which prepare them for servant leadership in business-es and organizations.

The College of Business is a member of The Association to Advance Collegiate Schools of Business and is a memberof and is accredited by the Association of Collegiate Business Schools and Programs. The college also sponsors the Eta Muchapter of Delta Mu Delta, a national business honor society for business majors.

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General EducationThe general education requirement for the B.B.A. degree is the same as items 1 through 9 for the Bachelor of Science andthe Bachelor of Arts degrees as listed on page 26, except as noted below:

Economics 2503 must be taken to fulfill three of the six History and Social Science hours The Mathematics requirement will be satisfied only with Mathematics 1114 or higher. The major field writing credit requirement is satisfied by completing Business Administration 3703 and 4503 with agrade of “C” or above.

Business Core and Other Required CoursesAll majors in the B.B.A. degree must complete the following courses:

Accounting 2503, 2513Business Administration 1013, 3703, 4503Select three hours from the following courses:

Business Administration 3603, Accounting 4803, Finance 4803, Management 4803, or Marketing 4803Economics 2513Finance 3503Information Systems 2043Management 3013, 3023, 3503, 3613Marketing 3503

Declaration RequirementsIn addition to the requirements on page 27 in the catalog, the following five courses must be completed for a stu-dent to declare a major in the B.B.A. degree:

Business Administration 1013Mathematics 1114 or higherAccounting 2503Economics 2503Information Systems 2043

PoliciesAt least 12 hours in a student’s major department and which apply to the major requirements must be taken at

Lipscomb.At least 9 hours in a student’s minor department and which apply to the minor requirements must be taken at

Lipscomb.

Suggested Schedules Below are suggested schedules for the first and second years of the B.B.A. Your advisor will help you develop your

schedule.

Suggested Schedule for First YearFall* Spring

Bible 1072 2 Bible 1082 2Business Administration 1013 3 Communication 1003 3Biology 1003 3 English 1123 3Lipscomb Seminar 1103 3 History 3Math 1114 (or higher) 3 Humanities 3

Physical Science 3__ __14 17

*Completion of the Information Technology proficiency exam

Suggested Schedule for Second YearFall Spring

Bible 1092 2 Bible 2Accounting 2503 3 Accounting 2513 3Economics 2503 3 Business 3703 3Information Systems 2043 3 Economics 2513 3Literature 3 Management 3013 3PE 1 PE 1__ __

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Charles E. Frasier, Professor and ChairGregory A. Carnes, Professor Jeffrey A. Mankin, Assistant ProfessorSusan C. Galbreath, Professor Perry Moore, Professor

The mission of the Department of Accounting is to prepare students for entry-level accounting positions and variousopportunities in the business community, to provide a foundation for graduate work, and to help students develop criticalthinking skills essential to the financial reporting environment. The accounting program emphasizes the development ofexcellent communication, team-building, and problem-solving skills. Majors are offered in both Accounting and ProfessionalAccountancy. The Professional Accountancy major is a 150-hour program and assists the student in meeting qualificationsfor taking the Uniform CPA Examination. Students are encouraged to participate in the Internship Program while enrolled inregular classes. Internship positions are available with large to medium-size public accounting firms, publicly-held corpora-tions, and other organizations. The Department of Accounting maintains strong ties with the accounting and business com-munity, who provide excellent career opportunities for our majors.

Accounting Career OpportunitiesPublic accountingInternal auditing

Managerial accountingGovernmental and non-profit accounting

Teaching professionCorporate management

Law school

Desirable High School BackgroundAlgebra and other mathematics courses and regular college preparatory courses will be most helpful. Some keyboarding

and computer experiences are an asset to the university student.

Academic Requirements in the Accounting ProgramThe accounting program has remained flexible in light of four developments that have affected accounting education on

a national scale and at specific institutions. These developments include:1. The adoption of the 150-hour requirement by most states in qualifying to sit for the CPA examination. In order to qual-

ify to sit for the examination, one must generally have at least a bachelors degree with a minimum of 150 semesterhours from an accredited college or university.

2. The requirement by the State of Tennessee that a CPA exam candidate must have at least 24 hours of accounting edu-cation and 24 hours of business education.

3. The offering of the MBA degree at Lipscomb.4. The changing environment of the financial marketplace and its affect upon the computerized CPA examination.To meet the high standards required by these developments, Lipscomb is committed to the highest level of excellence in

accounting education.Lipscomb Requirements

In order to prepare for the CPA examination, accounting majors may want to follow one of these two options:1. Obtain the 132-hour undergraduate accounting major, then enroll in the Lipscomb MBA program for additional

accounting hours and preparation for the CPA examination.2. Obtain the 150-hour professional accountancy major at the undergraduate level.

Both programs offer the highest quality of instruction and academic training for a successful professional career. The mas-ter’s degree will provide an outstanding background in practical accounting research and analytical problem-solving, prepar-ing the student with the necessary tools to adapt quickly to the complexities of the financial marketplace. The undergraduatedegree in professional accountancy will provide excellent preparation for the CPA examination and will meet the minimumrequirements of most employers, including large international public accounting firms and corporations.

Students who are not seeking the MBA degree, or who already have a degree in another major, may desire to completesufficient hours in accounting and business to qualify for the minimum requirements of the CPA examination. Students maysimply enroll in the required number of accounting and business courses to meet these requirements.

Transfer work to be counted toward either major must be accepted by the Registrar’s Office and approved by the depart-ment chair or dean. At least four upper division accounting (AC) courses (minimum of twelve hours) must be taken atLipscomb.


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Requirements for MajorsProfessional Accountancy MajorB.B.A. degree programTotal hours required—36 (in addition to the B.B.A. requirements on page 97)

Specific courses required—Accounting 3503, 3513, 3523, 3533, 3563, 3573, 4113, 4313, 4553, 4563Management 3623Electives—Select any three hours of non-business subjects

This concentration requires a total of 150 hours. The Tennessee State Board of Accountancy requires CPA exam candidates to complete 150 hours ofeducation, with specific requirements in both accounting and business. This concentration meets all state board requirements and allows the graduatingstudent to sit for the exam.

Accounting MajorB.B.A. degree program Total hours required—21 (in addition to the B.B.A. requirements on page 97)

Specific courses required—Accounting 3503, 3513, 3523, 3533, 3563, 3573, 4113

Requirements for MinorAccounting MinorTotal hours required—18

Specific courses required—Accounting 2503, 2513, 3503, 3513, 3523 or 3573Three hours of upper-division courses in the College of Business

ACCOUNTING (AC)2503 Principles of Accounting I (Financial) (3) F, SP, SU

The basic introduction to generally accepted accounting principles, covering fundamentals of financial statement preparation, effectof transactions and adjustments on the financial statements, and the unique accounting aspects of cash, receivables, inventories, currentand long-term liabilities, equity, partnerships corporations and international transactions. The course is taught from the perspective of auser of financial information for decision-making and should be taken at the sophomore level.

2513 Principles of Accounting II (Managerial) (3) F, SP, SUThe second semester of the first-year accounting sequence, introducing managerial accounting topics relevant to internal decision

makers. Topics include cost-volume-profit analysis, job order costing, variable costing, short-term decision-making, activity-based cost-ing, operational budgeting, introduction to capital budgeting, analysis of financial statements, and reporting of cash flows. The course istaught from the perspective of a user of financial information for decision-making. Prerequisite: Accounting 2503.

3303 Managerial Accounting (3) F, SPFocuses not only on the management accounting function, but also on the functions of management: planning, decision-making, con-

trolling, and performance evaluation. Topics include cost-volume-profit analysis, budgeting, control and performance evaluation, introduc-tion to job order costing, activity-based costing, and analysis of financial statements. Open to non-accounting majors only. Prerequisites:Accounting 2513.

3503 Intermediate Accounting I (3) FAn in-depth examination of generally accepted accounting principles for the external decision maker. An analytical review of the

theory and practice relating to the measurement and reporting of financial information, and includes topics such as the conceptual frame-work of accounting principles, income statement, balance sheet, time value of money, cash and receivables, and inventories. This courseis normally taken in the junior year following the two semesters of Principles of Accounting, and is the first of three semesters ofIntermediate Accounting required of all accounting majors. For Adult Studies, the course is generally offered in first term of fall semester.Prerequisite: Accounting 2513, with a “C” or above in both Accounting 2503 and 2513

3513 Intermediate Accounting II (3) SPThe second Intermediate Accounting course in a three-semester sequence, and is generally taken concurrently with the third semes-

ter Intermediate Accounting course in spring semester. Topics include property, plant and equipment, depreciation, intangible assets, cur-rent and long-term liabilities, stockholders’ equity, dilutive securities, and investments. For Adult Studies, the course is generally offeredin second term fall semester. Prerequisite: Accounting 3503, with a “C” or above.

3523 Intermediate Accounting III (3) SPThe third Intermediate Accounting course in a three-semester sequence, and is generally taken concurrently with the second semes-

ter Intermediate Accounting course in spring semester. Topics include revenue recognition, accounting for income taxes, accounting forpensions, leases, accounting changes and errors, statement of cash flows, and full disclosure in financial reporting. For Adult Studies, thecourse is generally offered in spring semester. Prerequisite: Accounting 3503, with a “C” or above.

3533 Advanced Accounting (3) SP, SUConcerns specialized accounting areas such as business combinations, consolidated statements, foreign currency translation and

remeasurement and partnerships. Prerequisite: Accounting 3503 with a grade of “C” or above.3553 Accounting Information Systems (3)

A course which informs students of the relationships between the accounting process and the needs of management. In addition,internal controls and how systems work within the various transaction cycles are examined. Computer skills and their use will be an impor-tant component of this course. Prerequisite: Accounting 2513. Offered on demand.

3563 Cost Accounting (3) F, SUA study of accounting practices relating primarily to manufacturing operations. Topics include job order, process, and standard cost

systems, break-even analysis, variances, and activity-based costing. Open to accounting majors only. Prerequisite: Accounting 2513 witha grade of “C” or above.

3573 Federal Income Taxation (3) F, SP, SUThe application of income tax law relating to the individual taxpayer. Prerequisite: Junior Standing.

3803 U.S. Business, Culture, and Travel to [insert destination] (3)This course gives learners the opportunity to travel to major business center(s) in the United States, gaining exposure to a busi-

ness environment not present in Middle Tennessee. Attention will be given to various business segments, trends, governing/advising bod-ies, cultural influences, political issues, financial disclosures specifically relevant to a large corporation, corporate governance issues,importance of internal control processes and internal auditing, the independent audit examination of a large corporation, marketing and


service strategies, management approaches and other factors impacting the transaction of business in the chosen destination. Domestictrip participation is required.

390V Internship in Accounting (1-3) F, SP, SUPrerequisite: Permission of professor in charge and department chairman. Open only to juniors and seniors. Repeatable for up to six

hours, but only if it is a different experience from first internship.401V Independent Study in Accounting (1-3) F, SP, SU

Independent research of primary and secondary data in a selected topic; topic title to be approved by major professor and depart-ment chairman; paper to be kept on file. Course may be repeated. Prerequisites: Advanced standing, proven research ability and approvalof department chair. Repeatable for a maximum of six hours.

4113 Principles of Auditing (3) FA comprehensive review of the attest function as performed by independent public accounting firms. Includes a study of the audit-

ing environment, generally accepted auditing standards, eithics and internal controls. Strong emphasis is placed on the student’s ability tocommunicate across all mediums. Prerequisite: Accounting 3503 with a grade of “C” or above.

4313 Governmental and Non-Profit Accounting (3) FThis course covers the specialized accounting areas in governmental and non-profit accounting. Prerequisite: Accounting 3503.

4343 Accounting Theory (3) An in-depth discussion of the history and development of generally accepted accounting principles. Deals with the conceptual frame-

work of accounting and the environment in which accounting interacts. Prerequisite: Accounting 3533. Offered on demand.4553 Advanced Federal Income Taxation (3) SP

The application of income tax law relating to partnerships, corporations, estates, and trusts. Prerequisite: Accounting 3573 with agrade of “C” or above.

4563 Advanced Auditing (3) SPFocuses on current topics in auditing, which may include ethical considerations, research procedures, internal auditing, information

technology auditing, and forensic auditing. Prerequisite: Accounting 4113 with a grade of “C” or above.4803 Global Business, Culture, and Travel to [insert destination] (3)

This course gives learners international business exposure and a unique cultural experience with an opportunity to encounter first-hand a global business environment including various business segments, trends, governing/advising bodies, cultural influences, politicalissues, consequences of exchange rate fluctuations, examination of financial statements prepared under international accounting standards,comparison of financial reporting disclosures between U.S. GAAP rules and international accounting standards, marketing and servicestrategies, management approaches, and other factors impacting the transaction of business in the chosen destination. International tripparticipation is required.


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William C. Ingram, Professor and ChairGeorge Boulware, Professor Jeff Jewell, Associate Professor

The mission of the Department of Finance and Economics is to provide the curriculum and environment that fosters thedevelopment of effective practitioners and scholars in the related disciplines of economics and finance. The current major hasproven to be a solid foundation for individuals who have gone directly to the work force in the financial services sector orbusiness financial management. The Department of Finance and Economics has also provided a strong background for oth-ers who have decided to continue their education in graduate business, law, and other professional fields.

Finance and Economics Career OpportunitiesCorporate financial management

Financial services:BankingInsuranceSecuritiesReal estate

Personal financial planning



Requirements for MajorFinance and Economics MajorB.B.A. degree programTotal hours required—63

Specific courses required—18 (in addition to BBA requirements on pg. 97)Economics 3503, 3513Finance 3703, 3913, 4513Three hours electives selected from:

Accounting 3573Finance 3643,4343, 4813

Requirements for MinorsEconomics MinorTotal hours required—18

Specific courses required—Economics 2503, 2513, 3503, 3513Marketing 3503 or Management 3603Elective—6 additional hours as approved by chair of Finance and Economics Department

Finance Minor (for Business majors)Total hours required—18

Specific courses required—Economics 3503Finance 3303, 3703Management 3013Elective—3 additional hours in upper-division Finance as approved by chair of Finance and Economics Department

Finance Minor (for non-business majors)Total hours required—18

Specific courses required—Accounting 2503Economics 2503, 2513Finance 3503Management 3013Elective—3 additional hours in upper-division Finance as approved by chair of Finance and Economics Department

ECONOMICS (EC)2503 Principles of Microeconomics (3) F, SP, SU

Basic economic principles in the context of modern society and business; scarcity and the allocation of resources, supply anddemand, the American economy, the global economy, market structures, and resource markets.

2513 Principles of Macroeconomics (3) F, SP, SUBasic economic principles in the context of modern society and government policy; national income accounting, output determina-

tion, fiscal policy, the banking system, monetary policy, and international trade. Prerequisites: Economics 2503 and Mathematics 1114 orhigher level Mathematics course.

3313 Government and Business (3) A study of the various laws and public policies which deal directly with the operation of a business enterprise, particular emphasis


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is placed upon antitrust and agency regulation. Prerequisites: Economics 2503 and 2513. Offered on demand.3343 Public Finance (3)

A study of the various economic and financial aspects of the operation of the public sector. Prerequisites: Economics 2503 and 2513.Offered on demand.

3503 Intermediate Economics: Price Theory (3) FA course designed to present the price system as a regulator of economic activity and the basic tools of microeconomic analysis.

Prerequisites: Economics 2503, 2513, and Management 3013 with a grade of “C” or above.3513 Intermediate Economics: National Income Analysis (3) SP

A course designed to present the basic models and tools of aggregate economic analysis. Prerequisites: Economics 2503 and 2513and Management 3013 with a grade of “C” or above.

390V Internship in Economics (1-3) F, SP, SUPrerequisite: Permission of professor in charge and department chairman. Open only to juniors and seniors.

401V Independent Study in Economics (1, 2) F, SP, SUIndependent research of primary and secondary data in a selected topic; topic title to be approved by major professor and department chair-

man; paper to be kept on file. Course may be repeated. Prerequisites: Advanced standing, proven research ability, and approval of department chair.

FINANCE (FI)2213 Personal Finance (3) SP

A course designed primarily for non-business majors to cover all aspects of personal financial affairs. This course is not open to jun-iors or seniors majoring in the College of Business.

3503 Principles of Finance (3) F, SP, SUThis course will introduce the student to the significance of the finance function to individuals, organizations, and the economy with

a balanced survey of the three major areas of finance: financial markets, investments, and business finance. Prerequisites: Accounting2503, Economics 2503, 2513, Management 3013. (Completion of Accounting 2513 recommended.)

3643 Financial Planning (3)A study that covers the broad range of financial services topics, including the financial planning process, the time value of money,

insurance and risk management, investment tax planning, retirement planning and estate planning. Prerequisite Finance 3503 with a gradeof “C” or above.

3703 Equity InvestmentsCovers institutional facts about the equity markets, modern portfolio theory and market efficiency, fundamental and technical analy-

sis. Prerequisite: Finance 3503 with a grade of “C” or above.3803 U.S. Business, Culture and Travel to [insert destination] (3)

The course gives learners the opportunity to travel to major business center(s) in the United States, gaining exposure to a businessenvironment not present in Middle Tennessee. Attention will be given to various business segments, trends, governing/advising bodies,cultural influences, political issues, marketing and service strategies, management approaches, financial institutions, money and capitalcenters, and other factors impacting the transaction of business in the chosen destination. Domestic trip participation is required.

390V Internship in Finance (1-3) F, SP, SUPrerequisite: Permission of professor in charge and department chairman. Open only to juniors and seniors.

3913 Debt and DerivativesThis course covers institutional facts about the money markets, bond markets, and derivative markets. Also covers asset pricing and

portfolio management issues for debt and derivative instruments. Prerequisites: Finance 3503 with a grade of “C” or above andManagement 3013 with a grade of “C” or above.

401V Independent Study in Finance (1-3) F, SP, SUIndependent research of primary and secondary data in a selected topic; topic title to be approved by major professor and depart-

ment chairman; paper to be kept on file. Course may be repeated. Prerequisites: Advanced standing, proven research ability and approvalof department chair.

4343 Fundamentals of Real Estate (3) FAn introduction to the basics of real estate: markets, law, appraisal, finance, and management. Prerequisites: Finance 3503 with a

grade of “C” or above.4513 Managerial Finance (3) SP, SU

An advanced study of the practice and policies applicable to the financial management of business enterprises, including sources anduses of funds, lines of credit, the placing of securities, and the role of the financial manager. Prerequisites: Economics 3503 and Finance3703.

4803 Global Business, Culture and Travel to [insert destination] (3)This course gives learners international business exposure and a unique cultural experience with an opportunity to encounter first-

hand a global business environment including various business segments, trends, governing/advising bodies, cultural influences, politicalissues, marketing and service strategies, management approaches, financial institutions, money and capital centers, and other factorsimpacting the transaction of business in the chosen destination. International trip participation is required.

4813 Investment Fund Management (3) F, SP, SUStudents enrolled in this course are responsible for managing a real portfolio of Tennessee Valley Authority funds. Students also com-

pete in the TVA Investment Challenge against investment teams from other universities in the TVA region. Participating students areresponsible for security selection, portfolio balancing and other fund management decisions. Enrollment is limited and students must makespecial application to the Department of Finance and Economics for admission to this course. Preference is given to those who can makea two-semester commitment to help manage the fund. Prerequisite: A grade of “B” or better in Finance 3703 and Finance 3913.


Charla Long, Assistant Professor and ChairMike Kendrick, Associate Professor Steven K. Yoho, ProfessorSteven W. Little, Instructor

The mission of the Department of Management is to prepare students for leadership and administrative programs in pri-vate profit-seeking enterprises as well as in government agencies, health care organizations, and not-for-profit companies.Students learn concepts and techniques which help prepare them to function effectively in a wide variety of organizations orto go on to graduate study. The program stresses theoretical, analytical and practical skills that are relevant to the current busi-ness environment but also provides a sound base for adapting to the changing business environment.

Management Career OpportunitiesBank management

Owning and operating a businessGovernmental agencies

Large industrial corporationsSales and sales management

Advanced students in professional and graduate schools

Human Resources Career OpportunitiesHuman Resource ManagementHuman Resource Development

Recruitment and SelectionEmployee Relations

Compensation

Desirable High School BackgroundAlgebra and other mathematics courses and regular college preparatory courses will be most helpful. Some key-

boarding and computer experiences are an asset to the university student.

Information Systems Major and Minor and Management Information Systems MajorMajors in Information Systems and Management Information Systems, and a minor in Information Systems are offered

by the College of Natural and Applied Sciences with the cooperation of the College of Business. These programs are designedto prepare students for graduate studies in information systems or for employment in a wide variety of commercial comput-ing environments. Examples include banks, insurance companies, health care organizations, distribution centers, retail stores,Internet service providers and telecommunications, as well as small businesses, private consulting, and federal, state, andlocal government.

Both the Information Systems major and the Management Information Systems major focus on the fundamentals of busi-ness and computing knowledge and automatically satisfy the requirements for the General Business minor. The InformationSystems major, which requires 76 semester hours, has more emphasis on the technical aspects of computing. TheManagement Information Systems major requires 73 semester hours and provides a broader business experience and a less-er emphasis on technology.

The Information Systems minor is designed to provide students with a general knowledge of the requirements of com-mercial computing. The minor can be very helpful to business students who expect to be involved in corporate computingissues. This program matches very well with any of the majors offered by the College of Business.

For specific program requirements, see the Department of Computing and Information Systems in the College of NaturalAnd Applied Sciences.

Requirements for MajorsHuman Resources MajorB.B.A. degree programTotal hours required—21 (in addition to the BBA requirements on pg. 97)

Specific courses required—Management 4203, 4323, 4403, 4453, 4653, 4753Psychology 3323

Management MajorB.B.A. degree programTotal hours required—18 (in addition to the BBA requirements on pg. 97)

Specific courses required—Management 4403, 4443, 4453Nine hours of electives from any upper-division course in the Department of Management


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Requirements for MinorsManagement Minor (for all majors)Total hours required—18

Specific courses required—Specific courses required—Management 3503, 4403 and 4453

Nine hours of upper-division management courses

General Business Minor (for non-business majors)Total hours required—18

Specific courses required—Accounting 2503Business Administration 1013Economics 2503Management 2453, 3503Marketing 3503

Three hours selected from upper-division courses in the College of BusinessFinance 3503, Principles of Finance, is highly recommended.

Human Resources Minor (for all majors)Total hours required—18

Specific courses required—Management 3503, 4403, 4453Plus three of the following five courses

Management 4203, 4323, 4653, 4753Psychology 3323

MANAGEMENT (MG)2453 Quantitative Analysis for Business (3) F, SP, SU

A course designed to develop fundamental analytical understanding and skills for future business practitioners. Emphasis will beplaced on the time value of money and the related topics of compound interest, annuities, bonds, and loans. The course will also deal withthe basics of descriptive statistics including measures of central tendency and dispersion and a general introduction of data presentation.Prerequisite: Mathematics 1114, or higher level Mathematics course.

3013 Business Statistics (3) F, SP, SUThe purpose of this course is to cover the fundamentals and primary methods of statistical inference. Topics include statistical appli-

cations in business, summarizing data by tabular and graphical presentations, descriptive methods, probability theory, probability distribu-tions, sampling distributions, interval estimation, hypothesis testing single and two sample tests, simple regression and correlation, andmultiple regression. Emphasis is on problem solving, applications and interpretation of results. Prerequisites: Mathematics 1114 or high-er level Math course, and Information Systems 2043.

3023 Management Science (3) F, SP, SUThe purpose of this course is to enhance the student’s ability to employ quantitative methods in the decision making process. Topics

included are: decision analysis, game theory, simulation, and Markov processes. Prerequisite: Management 3013.3363 Business Statistics and Quantitative Techniques (3)

The purpose of this course is to enhance the student's ability to employ numerical analysis in the decision process. The statistics com-ponent includes probability, probability distributions, sampling, estimation, hypothesis testing, correlation and regression. The other quan-titative topics are decision theory, inventory models, waiting lines, simulation, and project management. Prerequisite: Management 2453.Note: You will not receive credit for Management 3363 if you have already received credit for Management 3013 or Management 3023.

3503 Principles of Management (3) F, SP, SUA survey of the basic principles involved in the effective management of a business enterprise which includes planning, organizing,

coordinating, and controlling.3613, 3623 Legal Aspects of Business I and II (3, 3) F, SP, SU

History of legal development; organization of courts and administrative agencies; legal principles involved in the law of agency:bailment, bankruptcy, carriers, contracts, corporations, commercial paper, creditor rights, property, mortgages and liens, insurance, part-nerships, sales, crimes, torts, trusts and estates. Prerequisite: Advanced standing in college as upper-division student. Should be taken insequence.

3803 U.S. Business, Culture and Travel to [insert destination] (3)The course gives learners the opportunity to travel to major business center(s) in the United States, gaining exposure to a business

environment not present in Middle Tennessee. Attention will be given to various business segments, trends, governing/advising bodies,cultural influences, political issues, marketing and service strategies, management approaches, and other factors impacting the transactionof business in the chosen destination. Domestic trip participation is required.

390V Internship in Management (1-3) F, SP, SUPrerequisite: Permission of professor in charge and department chair. Open only to juniors and seniors. Repeatable for a maximum

of six hours.401V Independent Study in Management (1-3) F, SP, SU

Independent research of primary and secondary data in a selected topic; topic title to be approved by major professor. Prerequisites:Advanced standing, proven research ability and approval of department chair. Repeatable for a maximum of six hours.

4203 Training and Development (3) SPThis course examines training and development in organizations. Emphasis is placed on conducting organization and learner analy-

sis and design, development, implementation and evaluation of the training and development process. Prerequisite: Management 3503.4323 Employee Relations (3) F

Analysis of conceptual and operational problems, policies, and practices related to management of human resources in an organiza-tion. Topics include structural, behavioral, and legal environment for management and employee relations and Human Resource practices.Prerequisites: Management 3503 and 4453.

4403 Organizational Management (3) F, SPThis course will integrate the behavioral science concepts as related to business and industry. Organizational issues such as manag-

ing change, interpersonal relationships, adapting leadership styles to corporate culture, effective utilization of groups and communication


will be examined. Case studies are a major part of this course. Prerequisite: Management 3503 and junior standing.4443 Operations Management (3) F, SP

This course focuses on the conversion of resources into usable products and services. Primary emphasis is on practical day-to-daymanaging of both manufacturing and service-related concerns. Topics covered include simulation, strategic planning, quality control, jobdesign, work measurement, and decision support systems. Prerequisites: Management 3023 and 3503.

4453 Human Resource Management (3) F, SPThe methods and techniques of personnel management will be examined. Emphasis is placed upon proper procedures in recruitment,

selection, motivation, promotion, training, performance evaluation, and compensation. An in-depth study of legal aspects of managing peo-ple is also covered. Prerequisite: Management 3503.

4543 Special Topics in [Insert Area]This course is designed to more quickly respond to the ever-changing demands of business by housing one time course offerings that

will not likely be frequently repeated. Examples would include classes such as labor relations and collective bargaining, negotiation andconflict management, and family enterprising.

4653 Compensation (3) SUA course designed to explore the theory and practice of compensation and reward systems in organizations. Analysis of compensa-

tion strategy, structures, competitiveness, as well as, legal issues in compensation will be addressed. Prerequisites: Management 3503 and4453.

4753 Recruitment, Selection and Retention (3) SPA course designed to explore the theory and practice of staffing and retention of human resources in organizations. Focus is on

recruitment, selection, and retention of employees in complex organizational environments. Legal issues relating to staffing will also beaddressed. Prerequisites: Management 3503 and 4453.


hand a global business environment including various business segments, trends, governing/advising bodies, cultural influences, politicalissues, marketing and service strategies, management approaches, and other factors impacting the transaction of business in the chosendestination. International trip participation is required.

BUSINESS ADMINISTRATION (BA)1013 Foundations of Business: A Christian Perspective (3) F, SP

This course is the introductory course for students majoring in business. The course is designed for students to develop an aware-ness of God-given strengths. Students will also be exposed to business issues of globalization, entrepreneurship, ethics and social respon-sibility. A project-based format will be used to introduce students to various business disciplines. Students will also examine potentialcareers in each business discipline. Participation in a weekend retreat with faculty is required. A separate section is offered for transferand Adult Learning Program students.

3603 Fundamentals of International Business (3) SPEnvironmental, economic, political, and social constraints on doing business abroad: management problems and operations of an

overseas business are discussed. Prerequisites: Economics 2503 and 2513.3703 Management Communication (3) F, SP, SU

A study of the process of human communication as a basis for managing organizations. Topics include business writing, report writ-ing, the job-search process, writing for effect, and technology-enabled communication. Prerequisites: LU 1103/EN 1113, EN1123 andCommunication 1003.WC.

4503 Business Policy and Strategy (3) F, SP, SUStudy of the development of company policy and strategy; impact of a company’s internal and external environment on strategic

decisions: case practice in analyzing and formulating business policy and strategy. An integrating experience to be taken in the final semes-ter. Prerequisite: Finance 3503, Information Systems 2043, and Business Administration 3703. WC.


Man

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John Crawford, Associate Professor and ChairGeorge Boulware, Professor Randy A. Steger, Professor

The mission of the Department of Marketing is to design and implement courses of study that will prepare students for thechallenging task of helping organizations enter into mutually beneficial relationships with customers, whatever their nature. Tothis end, the major programs of study are designed to acquaint students with business philosophies and activities that enable stu-dents to understand the ever-changing consumer groups of many types of organizations, whether profit or non-profit in orienta-tion, manufacturing or service in product type, public or private in ownership. Further, students are expected to develop an under-standing of important marketing activities through course related activities and then practice those activities through projects,papers, and internships.

Two majors and one minor are offered in the Department of Marketing. For students wishing to prepare more generally fora career in marketing, the B.B.A. marketing major is available to give students a course of study that is managerially oriented andprovides students the full complement of conceptual and quantitative courses necessary to prepare for managerial positions in busi-ness. In addition to the traditional marketing major, the Department of Marketing has created a program of study that combinesmost of the curriculum of the traditional marketing major with a minor in Graphic Design (offered by the Department of Art) toprovide students with the opportunity to develop specific knowledge, abilities, and skills that can be used to assist firms with avariety of marketing communication tasks. This major is particularly designed for the student with an interest in acquiring mostof the knowledge of the traditional marketing major and also desires to develop their artistic and communication abilities for usein a business setting. In the Marketing-Graphic Arts major it is anticipated that students, upon completion of the major, will havedeveloped not only knowledge and skills, but also a portfolio of graphic design work that can be presented to prospective employ-ers to demonstrate what the student is capable of doing.

Students in marketing and related areas of study are invited to join the Lipscomb student chapter of the American MarketingAssociation. Through the activities of this organization students are provided with occasions to further their understanding of mar-keting practices by being exposed to guest speakers from the business community. Opportunities to develop leadership abilitiesare available for those who serve as chapter officers. An annual award is given to the outstanding senior marketing major at theCollege of Business Awards Banquet.

Marketing Career OpportunitiesAssistant product managers

Marketing research assistantsField sales representativesAdvertising copywriters

Media buyersRetail buyers

Marketing-Graphic Design Career Opportunities Designing Marketing Materials (point-of-purchase displays, billboards, brochures, postcards, etc).

Designing visual aids to use in professional sales presentations to potential clients.Advertising agencies and firms that do in-house creative work

Package Design



Requirements for MajorMarketing MajorB.B.A. degree programTotal hours required—21 (in addition to the BBA requirements on pg. 97)

Specific courses required—Marketing 3533, 3543, 3573, 3553, 390V or an upper division College of Business course approved by the student’s advisor, 4543, 4563

Marketing-Graphic Arts MajorB.S. degree programTotal hours required—76

Specific courses required—Accounting 2503Art 1013, 1713, 3713, 3723, 3733, 3763Business Administration 1013, 3703, 4503Information Systems 2043Economics 2503, 2513Finance 3503

Management 3013, 3503, 3613


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Department of Marketing

Marketing 3503, 3533, 3553, 3543, 3573, 4543, 390v--three hoursMathematics 1114

The Marketing-Graphic Arts Major must be combined with the Graphic Design Minor offered by the Department of Art.Therefore, classes required for both the major and minor are listed above.

Although Principles of Accounting II (AC 2513) is not required of Market-Graphic Arts majors, it is highly recommended.

Requirements for MinorMarketing MinorTotal hours required—18

Specific courses required—Economics 2503Marketing 3503

Twelve hours of electives in Marketing

MARKETING (MK)3503 Principles of Marketing (3) F, SP, SU

A general survey of the marketing function of the American business community, including an analysis of the roles, methods, costs,and problems of the farmer, manufacturer, wholesaler, broker, retailer, and other middlemen in the marketing of goods and services.Prerequisite: Sophomore standing.

3533 Marketing Management (3) F, SPAn advanced study of the practices and policies of sales and marketing management in major business firms; including study of mar-

kets, market trends, sales organization, sales planning, sales promotion, advertising, and consumer relations. Some attention is also givento salesmanship. Prerequisite: Marketing 3503 with a grade of “C” or above.

3543 Professional Selling (3) F, SPThis course covers the fundamentals of selling, sales theory, sales techniques, and sales role playing. The personal qualifications

required for effective selling are reviewed. Students are required to give sales presentations. Prerequisite: Marketing 3503 with a grade of“C” or above.

3553 Promotional Strategy (3) F, SPAnalysis of the uses of various promotions in formulating an overall consumer communication strategy. Topics include advertising,

publicity and sales promotion, creative strategies, evaluation of results, and the advantages and disadvantages of differing types of mediaand vehicles in reaching the target audience. Prerequisite: Marketing 3503 with a grade of “C” or above.

3573 Consumer Behavior (3) F, SPA study of the influence of social and psychological factors upon the behavior of buyers. Topics include the consumer decision

process and how it impacts marketing strategy. Prerequisite: Marketing 3503 with a grade of “C” or above.3803 U.S. Business, Culture and Travel to [insert destination] (3)

The course gives learners the opportunity to travel to major business center(s) in the United States, gaining exposure to a businessenvironment not present in Middle Tennessee. Attention will be given to various business segments, trends, governing/advising bodies,cultural influences, political issues, marketing and service strategies, management approaches, financial institutions, money and capitalcenters, and other factors impacting the transaction of business in the chosen destination. Domestic trip participation is required.Prerequisite: Marketing 3503 with a grade of “C” or above.

390V Internship in Marketing (1-3) F, SP, SUPrerequisite: Permission of professor in charge and/or department chair prior to registration. Junior or senior standing and Marketing

3503 with a grade of “C” or above..401V Independent Study in Marketing (1-3) F, SP, SU

Independent research using primary and secondary data in a selected topic; topic title to be approved by major professor and/ordepartment chair; paper to be kept on file. Course may be repeated. Prerequisites: Advanced standing, proven research ability, and approvalof departmental staff prior to registration. Repeatable for a maximum of six hours. Prerequisite: Marketing 3503 with a grade of “C” orabove.

4543 Special Topics in Marketing (3) F, SPThis course covers a variety of topics not covered, or only lightly covered, in other marketing courses. Examples of topics that may

be included are: e-commerce, relationship marketing, service marketing, and business-to-business marketing. Students are expected tocomplete reading assignments in the various topics and to participate in discussions in a seminar atmosphere. Prerequisite: Marketing3503 with a grade of “C” or above.

4563 Marketing Research (3) F, SPA study of research methods and techniques applicable to problem solving in marketing. Topics include the planning and execution

of market research projects, primary and secondary data collection, use of statistical methods, questionnaire design, interview methods,sampling tabulation, and report writing. Prerequisites: Marketing 3503, Management 3013 with a grade of “C” or above.


hand a global business environment including various business segments, trends, governing/advising bodies, cultural influences, politicalissues, marketing and service strategies, management approaches, and other factors impacting the transaction of business in the chosendestination. International trip participation is required. Prerequisite: Marketing 3503 with a grade of “C” or above.


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