Textual Magazine: College Magazine Front cover.

The front cover of this college magazine from summer 2009 in America shows many conventional techniques and elements such as the stereotypical placing of the institutions name etc. The use of having the selling line below the masthead is that it can almost appear as underlining the masthead and this can draw the target audiences gaze to the title therefore they will see the name of the magazine. Furthermore the use of having the masthead going across the whole page spread makes it appear bold and makes it stand out compared to the dark black background. In addition to this the use of yellow suggests happiness, optimism and pleasure this can tell the readers that the magazine is also this way with its content.

The use of having the some of the cover lines subject matter in yellow then the overview of the content in white makes them cover lines stand out more than the all white subject matter and overview cover lines. This can tell the reader which articles have more importance and more content/information just by the cover lines on the front cover. Also the use of having the cover lines over lapping the main image rather than it over lapping the main image, makes the cover lines seem more important therefore the audiences are more likely to notice these. The use of the mid shot with high-key lighting shows that the photo was taken in a professional studio also the props that the person is holding tells the audience something about the person.