College & Amateur Sports

National Collegiate Athletic Association

The governing body of most college athletics

Creates and enforces guidelines

Recruitment, gender equity, scholarships, gambling prohibitions

Wants to keep college sports respectable and focus on the integrity of the games

Playing associations of manageable sizes

Geographical Increased revenue

and publicity Create rivalries Increase excitement Marketing

opportunities http://www.bcsfootball

.org

Economic impact on college and surrounding areas Nebraska Football

Strong Public Image Increase in enrollment at Duke

Media Attention Newspaper, magazine, TV

Sports magazines determine team rankings based upon past performances

http://sports.espn.go.com/ncf/rankingsindex

Fans enjoy reading, magazines can fill their pages with ads

Why do you think rankings are so important?

College team rankings determined before the season These preliminary team rankings provide promotion for a

team Highly ranked team yields high attendance, fan loyalty,

respect, & televised games High preseason ranking makes it easier to reach number 1 Promote athletes for awards Post season pays schools enormous amounts of

money Favorable recruitment of new athletes Retailers carry sportswear and memorabilia Being the sportswear provider can mean constant

advertisement for company

College athletics increase revenues in communities at hotels, restaurants, etc.

Sponsorships - finance college programs & help corporations sell their products during major events.

Sponsorship of college athletics is all about financing or generating revenue for college programs.

Corporations hope that fans who enjoy the success of a particular team will purchase the brand worn by that team.

Advertise on back of tickets

Advertise in programs

Advertise on banners in the stadium

Have a popular coach or player at the business site to sign autographs

1980 was the focus on the NCAA for women’s sports

Increased Fan Support Televised

New Opportunity to marketTitle IX

Amateur athlete is someone who does not get paid but plays for enjoyment, challenge, or both

These athletes can be of any age, and physical challenges are not prohibitions.

Amateur sports provide revenue for manufacturers (ex. equipment, clothing, etc.).

The amateur athlete, like the professional, must have top quality equipment and the money necessary to compete***

Amateur sports, like professional sports, must also be marketed. How are the Schaumburg High School teams marketed?

Economic benefits provided by amateur sports for community businesses, but also goodwill.

Sample 2007 BCS Revenue DistributionCONFERENCE BREAKDOWN OF BCS REVENUE: $96,160,000BCS FOUNDING MEMBERS:Conference with one team in Fiesta, Orange or Sugar Bowl: $18,322,222Conference with two teams in Fiesta, Orange or Sugar Bowl: $22,822,222Conference with one team in Rose Bowl: $3,455,556Conference with one team in Rose Bowl and one team in Other BCS Bowls: $ 7,955,556Total: $89,200,000

PAYMENTS TO OTHERI-AA CONFERENCES:Atlantic 10: $225,000Big Sky: $225,000Gateway: $225,000Mid-Eastern: $225,000Ohio Valley: $225,000Southland: $225,000Southern: $225,000Southwestern Athletic: $225,000Total: $1,800,000

PAYMENTS TO OTHER I-A CONFERENCES:Conference USA: $1,050,000Mid-American: $1,050,000Mountain West: $1,050,000Western Athletic: $1,050,000Sun Belt: $960,000Total: $5,160,000