PowerPoint Presentation

Collective Minds and Rich Data in Smart Cities

Long Pham/Beth Massey13 Apr 20161

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AgendaCorkCitiEngage Project OverviewObjectives of the CorkCitiEngage Data Collection Measured IndicatorsCrowdsourcing as the methodology Survey sets and survey methodsRespondents and outcomes2

CorkCitiEngage Project Overview3

Cork Smart Gateway Co-funding the research; Co-owner of the projectIERC Co-owner and lead deployment and research partnerStakeholders: University College Cork, Cork Institute of Technology, Tyndall National Institute, Volunteers, othersCrowdsourcing methodCoverage area: Cork Metropolitan Area

ObjectivesDetermine citizens/residents understanding of smart city projects Current practices and willingness to engage/participate in public issuesDigital skills; preferred means of communications; Access to and use of broadband internet and public transport Set up a baseline for Cork Smart Gateway initiatives prioritizationSpecify quantifiable indicators to develop relevant evidence-based interventions and policies, and measure progresses/outcomes4

Measured IndicatorsPublic ParticipationCurrent understanding about smart city projects in CorkCurrent practices and willingness to engage/participate in public issues Current practices and willingness to volunteerPublic infrastructure access and usageUse of broadband, internetUse of public transport: buses, trains, bicycle hire Use of citys open data

Digital skillsPreferred means of communications (mobile, post, social media, text message)Current usages and using skills of numerous means of communicationsCurrent usages of social mediaUpdated demographical dataTime of stay in CorkAgeGenderEducationEthnic backgroundEmployment

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Key considerations: costs, design, deployment mechanisms Innovative and multi-disciplinary approachCheaper and more nimble methodUtilise formal channelsSponsoring and sharing of responsibilities (financial and non-financial contributions)Resource commitment upfront and ongoingHigh chance for good turn-out (many respondents)

6From facts to formation

Literature: Open innovation (citizens participation) for solutions and ideas to partners (ICT & biz strategy) (Seltzer & Mahmoudi, 2012)Crowdsourcing rooted from democratic principle: every individuals possesses some knowledge or talent that some other individual will find valuable (Howe, 2009)Wisdom of the crowd groups are remarkably intelligent and often smarter than the smartest people in them (Surowiecki, 2005)Gathering widest possible number of views, expert or not, could result in new combinations of ideas that would yield unexpected and profoundly wise outcomes (Hwang, 1996)7Crowdsourcing-inspired method selected

Pick the right model (collective intelligent/crowd wisdom; crowd creation, some combination, crowdfunding) => combinationPick the right crowd (cultivating, stewarding, sustaining, requiring interactive participation) => stakeholder mappingOffer the right incentives (incentives work for specific audiences) => stakeholder mappingKISS (understandable parts): rightly defining problem and well crafting call => sale pitchThe power of decider (decision maker(s)) is moral and persuasive, not absolute (Howe, 2009)

8Crowdsourcing action rules

Identify the stakeholdersLocate shared responsibilities & interestsEngage and sell the project to the stakeholdersOffer benefits and seek resources/help neededArticulate outcomes and impacts for individuals and organisations=> What the project can do for the crowd rather than what the crowd can do for the project9Stakeholders Mapping in CorkCitiEngage

10Stakeholders Mapping in CorkCitiEngageCork City CouncilCork County CouncilUCC related expertsCIT expertise and resourcesAge ActionVolunteer IrelandCommunity centresDay care centresCork citizens and residentsTyndall National InstituteUCC Careers Services/coursesStudent volunteersCentral Statistic OfficeSecondary schoolsYouth reach centresLocal biz communities

Survey sets and survey methodsCork Have Your Say (REP)Cork Have Your Say (NON-REP Control group)Cork Have Your Say (Senior)Speak up Youth (15-18 years old)

Work with Citizens/Residents (Officials the two halls and their affiliates)Door-to-Door survey (student volunteers)On-line survey (email, social media, web posts etc.)Face To Face survey (student volunteers)On-line survey (schools and youth reach centres computer classes)On-line survey (internal email systems)

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RespondentsSurveyNo of respondentsCork Have Your Say (REP)950Cork Have Your Say (NON-REP Control group)Mallow130187Cork Have Your Say (Senior)141Speak up Youth (15-18 years old)768Work with Citizens/Residents352TOTAL (600h x 9.15 = 5490) 3599

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Direct outcomesCost: at least 3 times cheaper than using service providersDesign: creative, nimble and replicable Deployment: flexible and collaborative High volume of reliable data for project prioritisation and implementationDirect impactsLarge amount of residents and citizens become aware of the CSG (20K on Twitter; 14K on LinkedIn; 2K+ f2f; 300 seniors f2f; 7K students)100+ students trained in households interview skills => National CensusData and insights for general public articles, academic papers (jointly), practices for replication in H2020 bid and for other cities.15Crowdsourcing in CorkCitiEngage: it works!

LONG PHAME: Long.pham@iec.ieT: +353 21 234 6940

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Acknowledgments