CollectiveCollection

Spring & Summer 2012

Jockum Hallin, Christopher Nying & Richardos Klarén

Spring

&

Summer

Based around men’s basic wardrobe demands, Collective founders Jockum Hallin and Christopher Nying together with Richardos Klarén has, in only six years, perfectly managed to establish a relaxed but well-dressed look. Much of the brand’s focus is on the fabrics and cuts, often not just through great quality but also with an unconventional approach sometimes resulting in ill-fitting proportions and ruggedly structured materials, as awe’ve seen in the last few collections. With ‘Impressions’ for this Autumn Winter and last season’s ‘Observations’, there’s an almost academic and philosophic approach to clothes; these pieces will not go out of fashion because they never were fashion. They might be part of a style, but it’ll always be the style of the wearer, not the brand. In menswear especially, it is key for brands to find the balance between style, affordability, quality and wearability. A subtle and earthy colour palette on top of that and you’re good to go. Collective delivers on all accounts, creating a brand that, if anything, encapsulates a lifestyle more than just a style. The design trio and art director Tony Cederteg’s reference points are as unexpected as they make perfect sense; 80s vintage Armani, Helmut Lang threads from the 90s, Wu-Tang Clan, photography books and art installations shape the collective look.

The Collection is a compilation of garments resembling a kind of personal mixtape , made and developed in a specific order traditionally focused in each garment category. All together it ranges from a casual selected list of our favorite clothes, to a conceptual mix of unique pieces. Everything is linked by a theme, color and feeling into a highly personal vision - tailored and intended as the whole collection’s carrier. Nearly invisible patterns are combined with processed structures and colors to reach a dim expression, converting them from one form to another. The missing gap between youthful and more formal wear is completed with undefined garment categories, where segments are borrowing specifics from each other - like style, detailing and weight to create versatile garments; a mid segment that are wearable in various occasions. By carefully selecting the clothes into a personal blend, without considering them as a combined complete look, they together become greater than the sum of each individual piece, as a constellation within...

06 07

Roundneck

with Peruvianpattern

knitted

in 40% silk

and 60% linen.

9

Jacket Showcase

13

Generation Shirt

50% linen, rounded chest pocket

h o r iz o nt a l

in 50% cotton

red lightning print.

with a

13

14 15

16 17

18 19

Reversible

short-fitted jacket

in an Indian paisley

containing; 15% wool 85% cotton

Reversed side

in a water repellent

Italian cotton.

21

22 23

Our Legacy 1980-1981

Photography: Toby CedertegClothing: Our Legacy

Publication design; Elliot McKellar

Email: info@elliotmckellar.co.uk

Credits

Great Britain

www.endclothing.co.ukwww.my-wardrobe.comwww.oki-ni.comwww.coggles.comwww.kiosk78.co.ukwww.glassboutique.co.ukwww.aphrodite1994.comwww.psyche.co.ukwww.farfetch.comwww.goodstead.co.ukwww.oipolloi.comwww.thethreethreads.comwww.atoo.co.ukwww.indigoandcloth.comwww.pure-man.comwww.hubshop.co.ukwww.thegreat-divide.com

EU

www.yoox.comwww.super-market.sewww.fever.sewww.tresbienshop.netwww.zoovillage.comwww.aplace.comwww.stoy-munkholm.dkwww.novoidplus.comwww.frenchtrotters.frwww.shop.fott.ruwww.kocksgatan17.sewww.selvage.sewww.pedestoffershop.comwww.lenouveaumagasin.comwww.magarderobe.comwww.volt.no

America

www.needsupply.comwww.shopbird.comwww.shopfredsegalman.comwww.shoppenelopes.com

Switzerland

www.rooneyshop.comwww.jonathanandolivia.comwww.fourhorsemen.ca

Australia

www.incuclothing.com

Online Stockists

www.collective-collection.com www.ourlegacy.se

Collective Collection Spring & Summer,2012.