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COLLECTIVE IMPACT FOR SOCIAL CHANGE
Ryan Kellogg
Local Hazardous Waste Management Program in King Co.
June 25, 2014
Northwest NAHMMA Conference
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Objectives• Ryan’s recent aeronautical engineering experience
• Review Collective Impact (CI) model
• Other CI project examples
• Ideas for applying to hazardous materials reduction
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Communities Putting Prevention to Work
• King County’s CDC Obesity Prevention Grant ($15.5M for 2 years).
• Implement evidence-based policy, systems, and environmental changes.
• Sector-based changes: Schools, local government, community-based orgs.
• Make healthy choices easier; increase opportunity for physical activity and access to healthy food.
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Reducing youth obesity
http://www.youtube.com/watch?v=qsq6AcHSSbU&feature=player_embedded
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Results!
17% Reduction in youth obesity rates in participating schools
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What is Collective Impact?
“…the commitment of a group of important actors from different sectors to a common agenda for solving a specific social problem.”
-John Kania & Mark Kramer, “Collective Impact,” Stanford Social Innovation Review, Winter 2011.
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Five Conditions of CI
1. Common Agenda: A shared vision for social change.
2. Shared Measurement System: A short list of key indicators across all participating organizations.
3. Mutually Reinforcing Activities: A diverse set of stakeholders, typically across sectors.
4. Continuous Communication: Frequent communications to build trust and inform ongoing learning and adaptation of strategy.
5. Backbone Organization: Ongoing support provided by independent staff.
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Mindset change
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Many CI projects under way• “Cradle to career” achievement• Obesity prevention• Food access• Healthy built environments• Environmental restoration
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Ideas?• Examples and stories of CI in HazMat prevention &
reduction?
• What are the complex issues in our field that could benefit from a CI approach?
• Who do we need at the table to be successful?
• What next steps could happen after we leave Troutdale?
• How could NAHMMA play a role?
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Resources• Collaboration for Impact: www.collaborationforimpact.com
• Collective Impact Forum: www.collectiveimpactforum.org
• Tamarack Institute: http://tamarackcommunity.ca
• FSG Social Impact Consultants: http://www.fsg.org
• http://www.youtube.com/watch?feature=player_embedded&v=L2zqTYgcpfg