Collective Behaviorrefers to a miscellaneous set of behaviors in

which large number of people engage

Large number of people engaging in nonroutine activities that violate social expectations

Has been applied to everything from sudden shifts in fashion or public opinion to mass panic, riots, and revolutions

Can be seen most clearly in the form of PUBLIC OPINION

WHAT IS IT?

People running away from an explosion

People rushing to buy the latest fashion

ESDA Revolution

Nature

Structural Conductiveness

Structural Strain

Generalized Belief

Mobilization of Participants

Social Control

Collective Behavior

IF …1. Physical and social conditions allow for

development of collective behavior episode

and…2. Sufficient number of people

experience social strainand…3. Potential participants accept similar

beliefsand…

4. Sufficient number of participants receive the necessary information and have physical access

and…

5. Social control agents fall or do not attempt to diffuse structural strain, fall to eliminate structural conduciveness, and fail to prevent the episode or choose to accommodate the episode

THEN…A collective episode is inevitable and will occur