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Amity Research Centers

October 2009 to October 2013

(Compiled on 6th

November 2013)

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CASE STUDIES CATALOGUE

http://www.thecasecentre.org/educators/search/results?s=30B77FFED8DD9A11C97C6B6002DC7436

1. Marketing

S.N. Case Title Author The case center

Ref No:

1. PREMIUM BRANDS PRICING DILEMMA: DYNAMIC EFFECT OF FIGHTING OFF VALUE BRANDS?

Mr. Joel Sarosh

Thadamalla

Case 510-101-1

TEACHING NOTE

510-101-8

2. Iﾐdiaﾐ Food PヴoduIts Maヴketeヴ GCMMFげs ふAMULぶ Spoヴts Dヴiﾐk けStaﾏiﾐaげ – Return of the Native

Mr. Joel Sarosh

Thadamalla

511-059-1

TN 511-059-8

3. Googleげs Ne┘ Maヴketiﾐg Philosoph┞: Wea┗iﾐg Magic to Connect

Mr. Joel Sarosh

Thadamalla

512-052-1

TN 512-052-8

4. HUL vs. Nestle: The Branded Instant Coffee Market

Brewing Hot in India

Mr. Joel Sarosh

Thadamalla

512-089-1

TN 512-089-8

5. Suzuki Motor Corporation: Shifting Gears in UK

Market

Mr. Joel Sarosh

Thadamalla

512-113-1

TN 512-113-8

6. Business of Sports - IPL Franchisee Kolkata Knight

Riders' Re-Branding Exercise

Mr. Joel Sarosh

Thadamalla

513-019-1

TN 513-019-8

7. The Sﾏall Caヴ Maヴket iﾐ Iﾐdia: Maヴuti Suzukiげs Game Plan with Re-launch of Alto

Mr. Joel Sarosh

Thadamalla

513-034-1

TN 513-034-8

8. Branding of Gujarat: The Marketing and

Promotional Strategies

Mr. Joel Sarosh

Thadamalla

513-071-1

TN 513-071-8

9. Indian Fiction Marketing Takes A New Turn to

Success

Mr. Joel Sarosh

Thadamalla

513-079-1

TN 513-079-8

10. QANTAS AIRWAYS LIMITED: REVIVAL PLANS TO STRENGTHEN BRAND VALUE

Mr. Joel Sarosh

Thadamalla

CASE 513-087-1

T NOTE

513-087-8

11. SPORTS BROADCASTING IN INDIA: CAN BIG ADVERTISERS BET ON RISING FOOTBALL FEVER IN A CRICKETING NATION?

510-110-1

510-110-8

2. Strategy & General Management

S.N. Case Title Author The Case

Center Ref #

1. CHINA MANUFACTURING COMMERCIAL AIRCRAFT: WILL THE MOVE PAY-OFF?

Ms. Joel Sarosh

Thadamalla

310-139-1

TN 310-139-8

2. SUSTAINABLE AIRLINES BUSINESS MODEL: Mr. Joel Sarosh 310-164-1

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POINT-TO-POINT OR HUB AND SPOKE? Thadamalla TN 310-164-8

3. CIVIL AVIATION IN THE GULF REGION: CHANGING DYNAMICS OF A GLOBAL ORDER

Mr. Joel Sarosh

Thadamalla

310-288-1

TN 310-288-8

4. EUROPE'S BIGGEST BANK HSBC: CORPORATE GOVERNANCE AT CROSS ROADS

Mr. Joel Sarosh

Thadamalla

311-007-1

TN 311-007-8

5. Natioﾐal Aiヴliﾐe Aiヴ Iﾐdiaげs ‘e┗i┗al Plaﾐs Go A┘ヴ┞: What Next?

Ms. Kalika Bansal and

Mr. Joel Sarosh T

311-091-1

TN 311-091-8

6. INDIAN ADVERTISING COMMUNICATIONS GROUP MUDRA: RE-ENGINEERING TO UNLEASH GROWTH POTENTIAL

Mr. Joel Sarosh

Thadamalla

311-058-1

TN 311-058-8

7.

INDIAN POULTRY MAJOR VENKATESHWARA

HATCHERIES (VENKY'S) CORE COMPETENCIES: STRATEGIES TO ESTABLISH GLOBAL FOOTPRINT

Mr. Joel Sarosh

Thadamalla

311-080-1

TN 311-080-8

8. Google IﾐI.げs Gヴaﾐd Plaﾐs to Positioﾐ itself as Green IT Leader: Will it be Successful?

Mr. Joel Sarosh and

Ms. Nilosha

311-045-1

TN 311-045-8

9. SABMiller India Marketing Strategies: Navigating

in Indian Beer Market

Mr. Joel Sarosh

Thadamalla

311-150-1

TN 311-150-8

10. Auto Majoヴ Mahiﾐdヴa & Mahiﾐdヴaげs AﾏHitious Plans to Ride Indian Automotive Value Chain

Mr. Joel Sarosh

Thadamalla

311-153-1

TN 311-153-8

11.

Non-Carbonated Soft Drinks Market in India: De-

Risking Brand Portfolio Strategies of Major Soft

Drink Players

Mr. Joel Sarosh

Thadamalla

311-211-1

TN 311-211-8

12. Indian Motorcycle Company Royal Enfield:

Revival Plans to Regain Past Glory

Mr. Joel Sarosh

Thadamalla

311-231-1

TN 311-231-8

13. Indian Brown Goods Market: Philips Electronics

Iﾐdia Liﾏitedげs Gヴaﾐd ‘e┗i┗al Plaﾐs

Mr. Joel Sarosh

Thadamalla

311-248-1

TN 311-248-8

14.

Family-O┘ﾐed Busiﾐess けNalli Silksげ of Iﾐdia: Reinventing to Cope with the Changing Retail

Trends

Mr. Joel Sarosh

Thadamalla

312-004-1

TN 312-004-8

15. ‘eeHokげs Tヴ┞st ┘ith Butt-Shaping Shoes: A Case

of Market Rebuttal?

Mr. Joel Sarosh

Thadamalla

312-047-1

TN 312-047-8

16. Middle East Bottled Water Maヴket: A けPeヴfeIt Stoヴﾏげ iﾐ the Makiﾐg

Mr. Joel Sarosh

Thadamalla

312-091-1

TN 312-091-8

17.

Arabian Gulf Carriers Trio–Emirates, Etihad and

Qatar: Stretching Wings to Expand (Case for

Undergraduates)

Mr. Joel Sarosh

Thadamalla

312-146-1

For UG

18. Indian Civil Aviation: Ambitious Growth Plans or

A Flight of Fantasy?

Mr. Joel Sarosh

Thadamalla

312-179-1

TN 312-179-8

19. Chiﾐaげs Filﾏ Iﾐdustヴ┞: Booﾏiﾐg ┘ith ‘isks aﾐd Rewards

Mr. Joel Sarosh

Thadamalla

312-214-1

TN 312-214-8

20. Aviation in UK at the Crossroads: The Airport

Expansion Dilemma

Mr. Joel Sarosh

Thadamalla

313-008-1

TN 313-008-8

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21. The Indian Film Industry: Changing Dynamics of

Film Production

Mr. Joel Sarosh

Thadamalla

313-066-1

TN 313-066-8

22. GEげs けIﾐdustヴial Iﾐteヴﾐetげ: The Ne┝t PヴoduIti┗it┞ Revolution?

Mr. Joel Sarosh

Thadamalla

313-120-1

TN 313-120-8

23. ThyssenKrupp AG Turns to Integrated

Technology Business for Survival

Mr. Joel Sarosh

Thadamalla

313-145-1

TN 313-145-8

24. SPORTS BROADCASTING IN INDIA: CAN BIG ADVERTISERS BET ON RISING FOOTBALL FEVER IN A CRICKETING NATION?

Mr. Joel Sarosh

Thadamalla

510-110-1

TN 510-110-8

3. Economics, Politics & Business Environment

S.N. Case Title Author The Case

Center Ref #

1. PRIVATISATION OF CITIES IN INDIA: A BOON OR BANE? (A)

Mr. Joel Sarosh

Thadamalla

210-020-1

TN 210-020-8

2. PRIVATISATION OF CITIES IN INDIA: LAVASA HILL CITY NEAR PUNE, A BENCHMARK FOR NEW URBAN LIVING (B)

Mr. Joel Sarosh

Thadamalla

310-258-8

TN 310-258-8

3. Gujaヴatげs GloHalisatioﾐ Stヴategies: Tヴaﾐsfoヴﾏiﾐg the State into a Global Business Hub

Mr. Joel Sarosh

Thadamalla

211-032-1

TN 211-032-8

4. Yuﾏ! Bヴaﾐdsげ AIケuisitioﾐ of Chiﾐaげs Little Sheep Group: A Merger Beyond Frontiers

Mr. Joel Sarosh T. &

Mr. Rajan Shah

212-033-1

TN 212-033-8

5. The Gulf Film Industry: Fledging to Grow Mr. Joel Sarosh

Thadamalla

212-037-1

TN 212-037-8

4. Human Resource Management/Organisational Behaviour

S.N. Case Title Author Ref #

1. Leadership Turmoil at Groupon: Challenges for

the New CEO

Ms. Meenu Bhatnagar

and Mr. Joel Sarosh

Thadamalla

413-093-1

TN 413-093-8

5. Entrepreneurship

S.N. Case Title Author REF#

1. Wagh Bakri Tea Group: Managing

Transgenerational Family Business in India

Mr. Joel Sarosh

Thadamalla & Ms.

Nilosha Sharma

813-015-1

TN 813-015-8

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