Collaborative Information Seeking in Travel Context: A literature Review

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Collaborative Information Seeking in Travel Context: A literature Review Yulan Y. Yuan Assistant Professor Travel Management Jinwen University of Science and Technology Chaang-Iuan, Ho Associate Professor Travel Management Jinwen University of Science and Technology Taipei, Taiwan Republic of China ENTER 2014 Research Track

Transcript of Collaborative Information Seeking in Travel Context: A literature Review

Page 1: Collaborative Information Seeking in Travel Context: A literature Review

Collaborative Information Seeking in Travel Context: A literature Review

Yulan Y. YuanAssistant Professor

Travel ManagementJinwen University of Science and

Technology

Chaang-Iuan, HoAssociate Professor

Travel ManagementJinwen University of Science and

TechnologyTaipei, Taiwan

Republic of China

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What is Missing?

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Two heads better than one• Travel is a social activity (Ho, Lin, & Chen, 2012;

Morris & Horvitz, 2007) .

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Research Purpose

• Provides an overview of the concept of collaboration for information search in travel context, and

• Presents a description of different aspects of tourist information seeking (TCIS) via mobile technology

• Recommendations for advancing the study of TCIS

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Collaboration = Col + Labor• Working together synergistically (London, 1995)• A process of joint decision-making among key

stakeholders, who see different aspects of a problem can constructively explore their differences and search port solutions that go beyond their own limited vision of what is possible (Gray, 1989: p. 5).

• An interactive process (Roberts and Bradley, 1991: p. 209)

• A mutually beneficial relationship between party members who work toward common goals (Chrislip and Larson, 1994: p.5)

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Information Seeking and Need• Is the purposive seeking for information as a consequence of

a need to satisfy some goals (Wilson, 2000).• Need is an inner state which requires some stimuli that are

lacking.• Five primary needs are identified by Vogt and Fesenmaire

(1998):– Functional: search for answering specific questions or reducing risks.– Hedonic: search for pleasure pursuit.– Innovation: novelty seeking and new travel ideas, identify alternative

ways of problem-solving.– Aesthetic: Imagery and fantasizing– Sign: symbolic expression

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Travel Context

Pre-consumption Consumption Post-consumption

PlanningExpectation-

formationDecision-making

TransactionsAnticipation

ConnectionNavigation

Short-term decision-making

On-site transactions

SharingDocumentation

External memoryRe-experiencing

Attachment

Anticipate Experience Reminiscence

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Tourist Collaborative Information Seeking (TCIS)

Tourist Collaborative Information Searching (TCIS) is an information searching activity related to a problem solving activity that, implicitly or explicitly, involves human beings interacting with other human(s) directly and/or through mobile technology as information sources in a travel task related information seeking and decision-making process either in a planning or on site visiting.

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TCIS Mode of Using MT

Temporal SynchronousSame time

AsynchronousDifferent Time

SpatialCo-locatedSame place

Face-to-face interactions

Unfinished and continuous tasks

RemoteDifferent Place

Communication via Internet or Mobile

phone

Sharing and Reminiscing via e-mail

and social media

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TCIS

Modified from Shah, 2010

Collaboration

Collaborative Information Seeking (CIS)

Information Seeking

Information Behavior

TCIS

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Researches in Tourist CIS

Collaborative Information Seeking (CIS)

Information Seeking TCIS

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5760

490

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• Over half of them are conference proceeding

• Only 2 of them were written by tourism scholars.

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Collaboration in the Travel Context• Types of collaboration• TCIS in different stages • Needs for collaboration • Preliminary and Advanced collaborative IS• Research method of TCIS

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Time

People Space

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Types of Collaboration

• collaborate with travelling companions• collaborate with people who are unknown– locals or tourist who are visiting the place

• collaborate with people afar (Brown, 2002).

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TCIS in Different Travel Stages

+Searching and exchanging information

+Trip planning

⧻ orientation, ⧻ navigation and

way-finding ⧻ wondering

Anticipate Experience Reminiscence

− Expectation-formation

− decision-making− booking

- short-term decision-making

- On-site transactions

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−Exchanging information,

−Co-documentation

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Needs for Collaboration• Functional perspective– unfamiliarity to place, – the complexity of information needs, and – lack of immediately accessible information

• Hedonic– Talk for the talk sake– Wondering around

• Innovation– Novelty seeking

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Preliminary and Advanced TCIS

• In the process of information searching– Lack of quantity and quality– Information is used to engage discussion

• Close to try to making decision

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Research MethodsMethods Data Collection Authors

Qualitative Literature review

Hunolstein (2003); Yong (2011)

Ethnography Content analysis with data collected by video taping, log, observation, and questionnaire

Brown (2002, 2003, 2005, 2007); Morris (2007)Evjemo, Akselsen, & Schurmann (2009); Rafidi (2013)

Talk-laud technique Evan (2010)Quantitative Experiment Pre-and Post-design Imazu (2011), Artif (2013)

Survey Morris (2007); Gretel and Yoo (2008) ; Sigala (2010); Artif (2012)

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Conclusion• Together, Web 2.0 and mobile technology

enables TCIS more easier than ever.• There are more information activities required

collaboration in pre-consumption stage.• People collaborate for information searching

mainly based on functional needs.• How do people collaborate to seek travel

information?

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Future Research• Does the TCIS differ in three travel stages? If

so, how would the TCIS vary in those stages?• Does tourists have preferable modes of CIS in

different travel stages?• How the complexity of information needs

have influence on TCIS?

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Suggestions?• Please

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Mobile Technology

Up side

• Ubiquity • Localization awareness • Immediacy• Personalization • Broadcasting • Portability• Identification

Down side

• Limited screen size• Slow data transaction• Less secured

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Articles Selection Process5760

Records Identified Collaborative Information Seek

490Records Screened

24Articles included in review

5,270Articles Excluded by Tourist

200Articles Excluded

266 11 – Paper unavailable 83 – Info retrieval 167 – Learning and education 5 – General tourist

information search model

290Full-text and directly related

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TCIS Model

Characteristics of tourists

Prior Knowledge

Complexity of Info Needs

Dispersion of Information

Perceived usefulness of MI

Collaborative IS

Individual IS

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Future Research• How the prior knowledge have influence on the

tourist engaging in CIS? • The past studies have examined the decision

between family member and spouses, thus, what factors have influence on the process of decision-making among different age of groups, especially youth travelers?

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