COLLABORATIVE COMMERCE

Ida BAILLOT

MBA 2B (2015)

Instructor: Liz Craig

DEFINITION Enables people to create their own physical goods as well as share their

existing physical goods.

DISRUPTIVE INNOVATION

“This is the idea that startups are able to gain significant market acceptance for their products through simplifying the user experience, lowering the cost and reducing the number of features in a product to a degree that allows a large group of consumers to adopt the product".

Clayton Christensen

Simple & Low cost !

AIRBNBPEER-TO-PEER BOOKING PLATFORMS ALLOWING PRIVATE INDIVIDUALS TO RENT OUT UNUSED ROOMS, APARTMENTS OR HOUSES TO OTHER TRAVELERS. 

Prices at least one-sixth cheaper than traditional competitors

A choice of inventory: house, apartment, castle, tree house, igloo,...

A variety of localizations: major cities, small town, mountain, beach,...

Alternative solutions for events

Pre arranged transportation.

A range of services: cleaning, wifi....

HANDMADE HOSPITALITY FOR THE FINEST HOMESLONDON, NEW YORK, PARIS & LOS ANGELES The company provides a service to owners of distinctive homes, ‘hosts’, by

enabling them to let out their home to guests for short periods while the home is unoccupied.

HOUSETRIPONE OF THE LARGEST HOLIDAY RENTAL WEBSITES IN THE WORLD

An ideal alternative to hotels,

Authenticity, privacy, value for money and flexibility.

More space, extra bedrooms, kitchen, WiFi and laundry facilities

NO EXTRA CHARGE

Save on average 50% versus a hotel room

Europe, Asia, Africa, North America, South America, Australia, Oceania

ROLE OF HOTELS IN COLLABORATIVE ACCOMMODATION PROVIDERS.

Hotels must adapt their model to provide equal or superior services to their consumer base, clearly they have the opportunity to reinforce their strength and expertise:

Provide outstanding amenities which offers peace of mind Ensure better service with staff trained to guarantee the happiness of guest Concierge team more equipped than ordinary people to drive customer’s

experience, enhance storytelling and surpass the level of personalization Forging relationships with local artisans and playing an integral role in the

economic and cultural ecosystem Hotels inject money into cities and towns by paying taxes and providing far

more jobs than home-sharing services do

WHAT DOES BNBSISTER PERMIT OWNERS TO DO?

Rent flat during unoccupied period Manage arrivals and guest’s departures Provide cleaning and linen services Take in charge insurance issues Ensure safety payment

WHY IS THE COLLABORATIVE ECONOMY SUCCEEDING?

Focus on the simplicity in using services Create new market and new customer behaviors Integrate social network effect Provide many options to experience the real culture and society Meet expectations of customers looking for the best price in the

current economic climate New alternative to expensive traditional services

Accomodation CarMusic

TVVideo

Finance Online Staffing$335 bn

by 2025…