Collaboration with College Faculty to Develop and

Implement an Enrollment Management Plan

Presented to the Texas Association for Institutional Research, February 1, 2006

bySusan Thompson

Research Analyst, Office of Institutional ResearchTexas State University-San Marcos

susan@txstate.edu

Presentation Overview

• History of Business enrollment management

• Procedure used to develop current admission standards and practices

• Effects of admission standards change on enrollment and student success

CBA Enrollment History

0500

100015002000250030003500400045005000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Fall Semester

Headcount

Undergraduate Postbaccalaureate Masters

UG High = 4,351

Previous CBA Admission Standards (Effective Fall

2000)• 2.25 GPA in all Texas State coursework• 2.25 average GPA in four core courses:

– Accounting 2361 & 2362 (Intro to Financial & Managerial Accounting)

– Economics 2314 & 2315 (Micro & Macroeconomics)

• Satisfactory completion of 60 hours, including English 1310 & 1320, Math 1319 & 1329, Accounting 2361 & 2362, Computer Info Systems 1323, Economics 2314 & 2315

Prior to 2000, 2.00 GPA required

CBA Enrollment History

0500

100015002000250030003500400045005000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Fall Semester

Headcount

Undergraduate Postbaccalaureate Masters

GPA Increase Applied

CBA Enrollment Task Force --

Issues Considered:

• Continuing enrollment growth, SCH production, SCH/FTE

• National rankings in degrees conferred, FTE faculty, SCH

• Faculty salaries, expected faculty retirements

• Quality of programs

CBA Enrollment Task ForceRecommendation:

• New strategy – “front-end admission control with replacement”– Must identify number of available spaces– Identify best qualified students– Communicate business admission decision at

time of university acceptance– Accommodate currently enrolled students who

wish to change major to business

New CBA Admission Process

• Two categories of candidates– Fewer than 30 semester hours (freshmen)– 30 or more semester hours

• Freshmen will be considered for admission on the basis of their high school record, their SAT/ACT score, or a combination of both

• Students with 30+ hours will be considered on their college record, with specific course requirements that must be met

Freshman (0-29 Hours) Admission

• Automatic acceptance with 1200+ SAT, 27+ ACT, or top 25% of HS class

• Other freshmen are ranked using an index formula that considers SAT Verbal percentile, SAT Math percentile, and HS Rank percentile

Transfer (30+ Hours) Admission

• All applicants must have completed English 1310, 1320 (College Writing I & II), Math 1319 & 1329 (College Algebra & Calculus)

• Automatically accepted with cumulative GPA of 3.0 or better

• Others ranked using an index formula that considers cumulative GPA, grade in Calculus and grade in College Writing II.

Admissions Process

• Early deadlines for Business applicants – March 15 for summer/fall admission and October 15 for spring

• Admissions Office– Processes new applicants through automatic

& index formulas; notifies applicants of admission to CBA or placement into selection pool.

Admissions Process (continued)

• Business Advising Center– Collects applications from currently enrolled

students, sends list of students to IR, notifies students of acceptance decisions

• Institutional Research– Runs currently enrolled students through

automatic and index formulas, notifies Business Advising Center of results

Admission Decisions for Ranked Students

• Enrollment Management, IR, Admissions & CBA faculty/staff meet after applications are processed to identify cut-off scores.

• IR Office tracks and reports data on applications, admitted and enrolled students to provide yield information.

App w/ Enrmissing Adm Enr Bus Enr

App criteria Adm % Bus Aspire Other Bus %

Internal <30Auto 17 - 17 100% 13 - - 76%Not Auto 5 5 5 100% 2 - - 40%Total 22 5 22 100% 15 - - 68%

Internal 30+Auto 104 - 104 100% 97 - 2 93%Not Auto 148 4 131 89% 125 - 2 95%Total 252 4 235 93% 222 - 4 94%

External <30Auto 820 - 820 100% 267 - 16 33%Not Auto 549 - 503 92% 224 - 14 45%Total 1,369 - 1,323 97% 491 - 30 37%

External 30+Auto 68 - 68 100% 43 - - 63%Not Auto 39 - 37 95% 29 - 1 78%Total 107 - 105 98% 72 - 1 69%

Total 1,750 1,685 96% 800 - 35 47%

Fall 2005

Sample of Yield Report

Sample of Decision Worksheet

Automatically eligible: 205Have index score: 244 Index Score Minimum: 58.25Missing criteria: 16Total applicants: 465

Predicted PredictedApplied Yield Enrolled

Meet automatic eligibilty requirement: 205 X 92% = 189Meet index score minimum: 220 95% 209Total 425 398

Automatically eligible: 44Have index score: 26 Index Score Minimum: 58.25Missing criteria: 0Total applicants: 70

Predicted PredictedApplied Yield Enrolled

Meet automatic eligibilty requirement: 44 X 73% = 32Meet index score minimum: 25 75% 19Total 69 51

Automatically eligible: 341Have index score: 302Missing criteria: 17Total applicants: 660

PredictedApplied Enrolled

Meet automatic eligibilty requirement: 341 293Meet index score minimum: 270 248Total 611 541

External Applicants with 30+ Hours

All Applicants

CBA Spring 2006 Admission Summary

Internal Applicants with 30+ Hours

CBA Undergraduate Enrollment

by Major Status

0500

100015002000250030003500400045005000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Fall Semester

Headcount

Admitted to Major Pre-Major Undeclared-Professional

Undergraduate CBA Headcount by Major

Department

592

443

607

160

838

565

1192

881

1122

646

0

200

400

600

800

1000

1200

1400

Fall 2002 Fall 2005

Accounting CIS & QM Fin & Eco Management Marketing

Undergraduate CBA Headcount by Ethnicity

3148

1979

24199

727464

120 8423 170

500

1000

1500

2000

2500

3000

3500

Fall 2002 Fall 2005

White Black Hispanic Asian/ Pacific Isl Am Ind/ Alaskan

74% White

6% Black

17% Hispanic

75% White

4% Black

18% Hispanic

Undergraduate CBA Headcount by Sex

1596

1063

2755

1635

0

500

1000

1500

2000

2500

3000

Fall 2002 Fall 2005

Female Male

37% Female

63% Male

39% Female

61% Male

Undergraduate CBA Headcount by Academic

Standing3799

2834

443187108 11

0

500

1000

1500

2000

2500

3000

3500

4000

Fall 2002 Fall 2005

Good Standing On Probation On Suspension

10% on Probation

2% Suspended

6% on Probation

0.4% Suspended