SHARING ECONOMY:

WHAT DO WE SHARE?

MIND THE EQUILIBRIUM!

FOTO CREDIT: HENK JAN WINKELDERMAAT

RONALD VAN DEN HOFF

AUTHOR

PUBLISHER

TRENDWATCHER

ENTREPRENEUR

COACH

INVESTOR

CHAIRMAN OFSOCIETY30

FOUNDATION

SCENARIO EXPONENTIAL NETWORKED SERENDIPITY

“We’re living in a world where people can become businesses in 60 seconds.” Brian Chesky, Airbnb

“In Society30 we will see single companies disappear or become part of platforms or ecosystems… and those ecosystems specifically designed and

nurtured to respect serendipity will be the winners”.

Ilkka Kakko, Serendipitor at Karostech's Global Operations, in his book Oasis way etc. 2014

“Authenticity, what consumers really want” Pine & Gilmore, 2007

*CREATION & PROGRESSION OF ECONOMIC VALUE:

VALUE CREATION: THE NEXT STEP

TRANSFORMATIONS*

unexpected relevant(tailor made) experience

+ educational element

SERVICES

GOODS

COMMODITIES

EXPERIENCES

SERENDIPITY

SERENDIPITOUS OPPORTUNITIES

SERENDIPITOUS OPPORTUNITIES

So not the distance to the venue, the smart hardware, or the kinky design,

but the number and quality of serendipitous opportunities is the competitive

advantage of the networked organization and its physical locations.

COMMUNICATION

TECHNOLOGY

TRADING

COMPETENCE

PLATFORMS

“Authenticity, what consumers really want” Pine & Gilmore, 2007

*CREATION & PROGRESSION OF ECONOMIC VALUE:

VALUE CREATION: THE NEXT STEP

TRANSFORMATIONS*

unexpected relevant(tailor made) experience

+ educational element

SERVICES

GOODS

COMMODITIES

EXPERIENCES

SERENDIPITY

TECHPLATFORMS

TRADINGPLATFORMS

COMMUNICATIONPLATFORMS

COMPETENCEPLATFORMS

SOCIETY30 CITY: MICRONOMICSMICRONOMICS

data by

SHARE THE ABUNDANCE : COLLABORATIVE ECONOMY.

takeaway home cooked meals

shared ownershipblock chain technology

(NET)WORK LOCATIONS

MESH CONNECTIONS & COMMUNICATION : SERENDIPITY

FUNDmarket survey &

money

SELLMARKETPLACES

CREATEprototype + build

SERVICESMEET&SHAR

E@ physical

spaces

MARKTPLACEWORK & MEETUP

KNOWLEDGE

NETWORKCONNECTIONSwith peopleyouknow UNEXPECTED

REAL TIMEmeeting

RELEVANTpeople

you DON’T know.

HOTELS

MAKERS

KNOWMADS HOSPITALITY

Seats2meet Connect:connect, generate ideas, elaborate, incubate & accelerate and grow.

COMPETENCE PLATFORM-ECO SYSTEM- 2 SIDED MARKETPLACE

for innovative (work) spaces where Society30 citizens create value.

spaces, servicesand products

monetary capital

shared coworking &

open collaboration

social capital

meeting space

desk- & office spacerecruitment tool incubator

connection engine

cowork spaces traffic generator

crowd sourcing

CONCEPT used for: individual-private location owners

department heads innovation officers

H&R department corporate leaders

community managers

cowork space owners-

real estate owners

CONCEPT used by:

* 2013 Survey by the Rotterdam School of Business.

S2m-Coworkers & stakeholders: -better professional & personal growth.-sense of belonging.-better product & services.

>60% of coworkers experienced SERENDIPITY:1 out of 8 co-workers got a new job, was invited for a new project orstarted a new company.

BALANCE & other results*

Seats ‘shared & sold’*

Capital: Social Monetary

2012 60.000 150.000

2013 80.000 230.000

2014 75.000 210.000

2015 85.000 240.000

*in the Netherlands

S2m-Organization:

-agile, exponential.-better product & services, and as the S2m Mesh collaborates:

- Help desk role- Sales role- Marketing role- Pr. role

1,031,000 booked seats#

in 6 countries since 2013.

#May 2015

MESH GROWTH by

SHARING DATA WITH OTHER

PLATFORMS:

travel, stay, work, food,

knowledge, events,

software…

COMPETENCE PLATFORM:

Serendipitous Event Driven Communication followed by

product-service offering & mesh monetization.

SERVICE ON THE FLOWRight time, right momentshared services incollaboration with parties from sharing economy:food, transportation,…

INCUBATION FASE ACCELERATION FASE MATURITY

QUALITYof MESH-NETWORK

TEAMING TO ‘GO’ Smart matching based on personalities. Teambuildingactivities, apps, tools forcollaboration. Coaching.Basic knowledge.Security: insurance, …

TIME

KNOWLEDGE ON THE FLOWSmart matching of knowledgeand events, based on personal and network growth.

SERENDIPITOUS DASHBOARD‘Smart matching’of unknown, but relevant, -people,-knowledge,-events,-news.