Collaboration 2.0
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Transcript of Collaboration 2.0
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COLLABORATION 2.0Real world examples, and what we’ve learnt
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Hello.
Mike Ellis, Solutions Architect@m1ke_ellis
Lisa Price, Web Communications Manager@lisapr1ce
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By the way...
> these slides are CC licensed> they will be available online at slideshare.net/eduserv
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It is easy saying “web2.0 is good”...
...but making it happen is harder
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This is about our real experiences
1. doing things quickly2. building community and content3. finding out what “2.0” does for organisations
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Some background
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Eduserv specialises in high-end solutions
> this means we specify...> plan> plan some more> follow known methodologies> have backups
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... web 2.0 sometimes leapfrogs all of that
...make it up as we go along
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We’re too big to rely on the water cooler…
…but we need some structure
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> …the dissenting voice> …perceived risk (aka “fear”)> …the “just a fad” thing> …the “but why?” thing
Reasons to be fearful…
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Our basic requirement was:
“everyone at Eduserv should be better informed about our business, and more in touch with our day-to-day activities”
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Our secondary requirements:
> democracy! allow anyone to contribute> be easy to administer> give moderators powerful tools> fast, visible results and benefits
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Problem #1: nowhere to share
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Solution: “Inform” our internal blog
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“simplepress” forum
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internal newsletter
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...tangible results
> 256 posts, 42 authors> 14,000 visits> 53,000 page views> 3.75 pages/visit> 04:30 avg. time on site
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What we learnt:
> get agreement to play> use a known, easy platform (WP)> perfection isn’t a necessity> iterative improvement> launch, then continue to cultivate> innovation is infectious!
total spend: £0 + 20 days effort(of which maybe 2 days tech)
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Problem #2: who is everyone?
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Solution: staff directory “2.0”
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…and useful personally editable fields
..shortly we should also have “add as friend” and other SN style tools...
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...built with a simple API
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..which allows us to multi-surface
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What we learnt:
> org charts> printable directories> personal preference management> photos> bios> ...you never know where you might need a staff directory!
total spend: £0 + 5 days effort
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Problem #3: email isn’t always the right channel
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Solution: Microblogging (?)
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What we learnt (are learning..)
> some messages are better suited to a micro-blogging format> some staff find it spammy / noisy> others are a bit non-plussed> in general it seems popular (so far!)
total spend: £0 (but admin tools would be nice..!)
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Problem #4: things are too complicated*
* when the task is often straight-forward
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Solution: radical simplification!
> search..> ..links> (that’s it)
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What we learnt:
> Sharepoint wasn’t delivering everything we needed ...but people assumed that we *should* use it> 95% people’s day-to-day tasks are simple: staff search, expenses form, templates
total cost: £0 + 5 days build
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Caveat
> we’re a hosting and development company so we have skills and resources in-house> BUT! Wide range of easy-to-use, low-cost apps out there that can help you transform how you work. Don’t need to be an uber geek to get started.
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Conclusions
> social software in the enterprise requires a different approach: speed is essential..> rapid build, adapt on the fly> fail quickly!> internal marketing is essential> push for open editorial policy> put users at the centre
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Credits
http://www.flickr.com/photos/32209013@N06/3217927975/http://www.flickr.com/photos/ftmott/3553154938/http://www.flickr.com/photos/tinglebum/521660272/http://www.flickr.com/photos/wishymom/566394520/http://www.flickr.com/photos/dumbledad/galleries/72157622395957178/