Collaborating to Create

A More Competitive Workforce

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Collaborating to CreateA More Competitive Workforce

• Larra Clark, Researcher, American Library Association• Danis Kreimeier, Director, Napa City-County Public

Library• Bruce Wilson, Workforce Development Manager,

County of Napa• Kim Walesh, San Jose Assistant Director of Economic

Development and Chief Strategy Officer• Kary Bloom, Fund Development Specialist, San Jose

Public Library

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U.S. Public Libraries 101

• There are 16,671 public library locations in the United States.

• Nationally, libraries host 28.9 million visits and circulate nearly 43.8 million items every week.

• Public library visits and circulations per capita increased almost 20% between FY1999 and FY2008.

• 62% of American adults have library cards.

• Nearly one-third of Americans age 14 or older – or roughly 77 million people – used a public library computer or wireless network in the last year.

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Public Library Funding &Technology Access Study

www.ala.org/plinternetfunding5

Public Library Funding &Technology Access Study

www.ala.org/plinternetfunding

Percent of libraries providing jobs databases and other online job resources

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Opportunity for All• 67% of all library computer users received one on-one ‐

help from library staff or volunteers.• 40% of library computer users (roughly 30 million people)

used library resources to help address career and employment needs in the past 12 months.

• Among these users, 76% reported they searched for jobs online.

• Among job seekers, 23% used library computers to receive job-related training.

• 3.7 million people got hired after using library computers to submit applications (16% of job seekers)

http://tascha.washington.edu/usimpact

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Workforce Napa’s Satellite Career Center:

Napa City-County Library

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Napa City-County Library

• Population: 134,650

• Square Miles: 753

• American Indian: 1%• Black Persons: 2.1%• Asian Persons: 6.2%• Persons of Hispanic or Latino origin: 30.8%• White Persons, non-Hispanic: 58.4%

• High school grads age 25+: 80.4%• Bachelor’s degree or higher age 25+: 26.4%

• Napa Main Library Visits per day: 1,300

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Napa City-County Library

• How do you know the community wants?• ASK!• Listen!• Respond!

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Library Service Response

• Be an Informed Citizen: Local, National, & World Affairs

• Early Literacy & Learning to Read & Write: Children, Teens & Adults

• Know Your Community: Community Resources & Services

• Succeed in School & Career Choices

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But What’s a Library To Do?

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Decision Tree

NOYES

MANYMANYFEW

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WIIFM• What’s in it for me?

–Location, location, location–Door count=customers–Technology–And most of all

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–Friends

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Background:WIB & One-Stop System

A system of partners who share the goals of:

1) creating & maintaining a healthy, balanced economy, 2) contributing to the local tax base and 3) ensuring vitality and self-sufficiency of our local residents.

• Framework and Setting

• Role of the WIB

• The One-Stop System – A WIB Flagship Product

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The Challenge...

Develop an integrated workforce development system, which provides:

• customer driven services, at• convenient locations, leading to • work and economic self-sufficiency, with• less staff, and• fewer $$

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Why Library’s Are An Answer

• Market Penetration

• Brand Recognition

• Resource Rich

• The Customer

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Challenges of Integration

• Threatening to agencies• Limitation of rules/regulations of different

programs • Adjustment to differences in cultures• Making changes to service design• Learning partner agency services and rules• Planning and logistics in center design• Takes planning & strong leadership to do all of

these

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Meeting the Challenge• Stay focused on the Customer – “walk in their shoes”

• Take advantage of each funding source for its “highest and best” use.

• Don’t duplicate each other; build upon each others’ strengths.

• The whole is greater

than the sum of its parts.

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Looking Ahead

• Everything is on the table

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Work2future, Work Wise:San José Reaches Beyond

Library Walls

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City of San José• Population: 1,023,000 • Square Miles: 178.2 • Persons of Hispanic or Latino origin: 31.9%• White persons, non-Hispanic: 31.8%• Asian Persons: 30.6%• Black/African American Persons: 2.9% • Bachelor’s degree or higher age 25+: 35.2%• High school grads age 25+: 18.6%• Persons age 25+ without a high school diploma or equivalent: 18.8% • San José Public Library Visits per day: Over 20,000• San José One-Stop Visits per day: 800-1,000

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San José Office of Economic Development

• The Workforce Investment Board and One-Stop Centers

• Services for job seekers and employers

• Impact of changing economy on work2future

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Collaborating in a Tough Economy

The Library expands work2future’s capacity:

• Resources for customers• Technology access• Locations across the city• Outreach to potential customers

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San José Public Library: Transforming Services for Changing

Circumstances

• With expanded on-site services

• Through community engagement

• By virtual (24/7) enhancements

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New Americans Project

• Integrating new immigrants into the workforce

• Unique needs of population

• Benefits of partnership

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• Moving entry level workers up the ladder

• On location at the worksite

• Supporting educationalachievement

• Being nimble in uncertain times

Creating a More Competitive Workforce

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Q & A

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