Colin Smith - Repackaging, repositioning and reinventing for the Chinese market
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Colin Smith - Manager at the Customer Experience Company Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world. An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013.
Transcript of Colin Smith - Repackaging, repositioning and reinventing for the Chinese market
Colin SmithManager at the Customer Experience Company
Repackaging, Repositioning and Reinventing for the Chinese Market
RepackagingChinese consumers prefer DETAIL in analysing their
websites
TESTING is crucial in marketing your brand to a new market
Make use of CHINESE CHARACTERS
REDESIGN and REWRITE content….don’t just translate it
RepositioningCustomers will change their reading sources before
they change their reading behaviour
The way customers read is fundamental
Family is now a key factor in a businesses repositioning strategy
ReinventingSelect products that SUIT the
Chinese market
TAILOR the overall branding to ADAPT to the Chinese context
TALK to your customers
TAILOR to your customers
TEST with your customers
The traditional rules of marketing still apply in China
