Colgate Palmolive on Social Media

Drizzlin Media For Colgate

WEB CONVERSATION ANALYSIS


A gist of conversation around the brand/products that have been impacting consumer perception and influencing buyers’ decision…


AROUND BRAND CONTROVERSIES

http://www.godlikeproductions.com/forum1/message1948611/pg1

THAILAND

http://consumerist.com/2007/06/14/watch-out-for-poison-colgate/

SOUTH AFRICA

http://www.youtube.com/watch?v=oyee_Ls61cg&feature=email

INDIA


These conversations are sticky and no matter how old or new they are, they continue to influence consumer perception around the

brand…


AROUND THE PRODUCTS

http://www.beautyheaven.com.au/dental/toothpaste/13291-colgate-colgate-advanced-whitening-toothpaste/reviews/137393

AUSTRALIA

http://www.mouthshut.com/review/Colgate-Total-Toothpaste-review-nopuntnolr

CANADA

http://www.viewpoints.com/Colgate-Total-Advanced-Plus-Whitening-Toothpaste-reviews

USA


They are organic, unbiased and posses the power to reveal customer’s satisfaction and…


AROUND THE ADVERTS

http://racoon.com/cgi-bin/dcforum/dcboard.cgi?az=show_thread&om=170&forum=DCForumID7&viewmode=allhttp://www.youtube.com/watch?v=m3SJR1Ar_uI

AUSTRALIA

UK


Bring out insights and interesting facts to aid into new strategies for advertising, marketing and communication…


AND IN DIFFEENT

LANGUAGES

http://blog.naver.com/stussy9505/60141214951

Translated TextProduced in Chile * COLGATE toothpaste (Colgate) advertising really witty analogy

expressed through the cavities in the teeth, while required to treat cavities

toothpaste that stressed persuasively.

KOREA

Translated TextSlim Soft Toothbrush is one toothbrush products in Malaysia.Sehingga now many great products

produced long colgate.Semakin Colgate products into the market in Malaysia because of

satisfactory quality..http://hezrina83.blogspot.in/2012/11/colgate-slim-soft-toothbrush.html

MALAYSIA


The opportunity lies in capturing, classifying and analyzing them best to one’s business advantage.


How we can help?A constant monitoring and analysis of

these conversation is required.


Our Offerings

Product Feedback &

Insights

Online Reputation

Management

Brand Audit

Channel Insights &

Consumer Profiling


How does it help you:

Source feedback from conversations to understand consumer wish lists, innovate or

improve to meet their expectations. Infer communication cues for your product

marketing strategies.

What it is:

•Gaugeconsumer perception around your and competitor’s products and offerings• Derive most talked about aspects around your products and consumer sentiment attached to it.• Derive trends around your customer queries and issues across categories• Derive qualitative insights on features that your products have been spoken and compared to• Identify top influencers around products and categories

Product Feedback & Insights


How does it help you:-•Understand your perception• Address customer concerns• Observe and benchmark yourself against competitors perception• Understand key areas of concern across your business functions

What it is:-Track and analyse online mentions around your brand on everyday basis. Respond and address to critical conversations and consumer queries.

Online Reputation Management

Conversation Trends Functions & Conversations

Dual Layer Monitoring Multi level +

Humanized ResponseFlexible TimingVernacular Capability


How does it help you:• Gauge campaign/advertising perception around your brand• Observe online public sentiment around your corporate news media• Identify key conversation drivers and influencers of your brand •Derive cues for your brand communication strategies

What it is:

Understanding from historical data on what are the kind of conversations takes place

around your brand, where these conversations resides and who are the major influencers

of your brand.

Brand Audit


How does it help you:• Gauge overall sentiment of your channels and key conversation drivers.

• Identify interests of people who are engaged with you

• Insights on user reaction to your content strategy

• Analyse sentiment around your brand/products/competitors been mentioned

• Gauge quality of engagement across social profiles

• Derive actionable insights and recommendations on effective content strategy

What it is

Analyze what kind of content works and what doesn’t, who are your brand ambassadors

across your social media platforms (specifically Facebook, twitter, YouTube) and measure

your campaign effectiveness

Channel Insights & Consumer Profiling


Why Us?

• We have worked with over 30 leading organization across industries, including prominent FMCG brands such as Marico and Hudson Canola.

• We have the capabilities to undertake projects in all European and Asian Languages. Our team of diverse professionals work with Lenovo Worldwide in 20 countries and over eight languages.

• Our team of experienced analyst spread across UK and India and bring the understanding of global and regional market perspectives.

• We are a monitoring tool agnostic company. We evaluate and deploy the right combination of tools that best serve our client’s business needs.

• We are proud to be voted the best social media agency 2013 at the Global Youth Marketing Forum.


Technology Deployment

“We work with some of the most prominent tool companies in the world. We will evaluate and deploy the tools that will best serve your business needs.”


Thank Youwww.drizzlin.com

“VOTED BEST SOCIAL MEDIA AGENCY 2013 GLOBAL YOUTH MARKETING FORUM”

http://www.drizzlin.com/

Colgate Palmolive on Social Media

Business

Transcript of Colgate Palmolive on Social Media