Colgate-Final Presentation
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Transcript of Colgate-Final Presentation
![Page 1: Colgate-Final Presentation](https://reader036.fdocuments.us/reader036/viewer/2022062316/58cecb5a1a28ab09548b6555/html5/thumbnails/1.jpg)
![Page 2: Colgate-Final Presentation](https://reader036.fdocuments.us/reader036/viewer/2022062316/58cecb5a1a28ab09548b6555/html5/thumbnails/2.jpg)
Target Audience
Younger consumers Ages: 18-26
![Page 3: Colgate-Final Presentation](https://reader036.fdocuments.us/reader036/viewer/2022062316/58cecb5a1a28ab09548b6555/html5/thumbnails/3.jpg)
Current Social Media
![Page 4: Colgate-Final Presentation](https://reader036.fdocuments.us/reader036/viewer/2022062316/58cecb5a1a28ab09548b6555/html5/thumbnails/4.jpg)
The Big Idea
Snapchat Filter Instagram competition
![Page 5: Colgate-Final Presentation](https://reader036.fdocuments.us/reader036/viewer/2022062316/58cecb5a1a28ab09548b6555/html5/thumbnails/5.jpg)
Snapchat
![Page 6: Colgate-Final Presentation](https://reader036.fdocuments.us/reader036/viewer/2022062316/58cecb5a1a28ab09548b6555/html5/thumbnails/6.jpg)
Competition between Instagram users#WhyIColgate
![Page 7: Colgate-Final Presentation](https://reader036.fdocuments.us/reader036/viewer/2022062316/58cecb5a1a28ab09548b6555/html5/thumbnails/7.jpg)
Why focus on social media?
Where nearly all members of our target audience are present Already compatible on mobile Little work needs to be done by Colgate
![Page 8: Colgate-Final Presentation](https://reader036.fdocuments.us/reader036/viewer/2022062316/58cecb5a1a28ab09548b6555/html5/thumbnails/8.jpg)
Instagram Competition
Account manager $2,000 Paid monthly to
one person
Snapchat Filter
Graphic Designer $4,000 One time fee
Charge from Snapchat $450,000
7 days=$3,150,0
00 total
![Page 9: Colgate-Final Presentation](https://reader036.fdocuments.us/reader036/viewer/2022062316/58cecb5a1a28ab09548b6555/html5/thumbnails/9.jpg)
Measurement
Track number of...#WhyIColgate Instagram entries
#WhyIColgate uses
Times Snapchat filter was sent
Followers on Instagram
Sales increase during time of launch
![Page 10: Colgate-Final Presentation](https://reader036.fdocuments.us/reader036/viewer/2022062316/58cecb5a1a28ab09548b6555/html5/thumbnails/10.jpg)
Time Frame
Instagram competitionWinner chosen every week Will adjust time frame according to effectiveness
Snapchat filter One week