Cole HaanEden Garza

History•Cole Haan gets it's name from its two founders, Trafton Cole and Eddie Haan.•The two designed their first shoe in Chicago in 1928, the height of the Roaring Twenties.• In 1975, George Denney acquired the company.

History Cont.•In 1988, the company was acquired by Nike, which incorporated its Air technology. •In 2000, Cole Haan launched its website, http://www.colehaan.com.

Target Audience•Cole Haan's target audiences are young men and women looking for a smart, sophisticated, and practical style that works with their fast paced life.

Pricing - Women• Shoes• $38 - $278

• Handbags• $198 - $398

• Accessories• $6 - $178

• Outerwear • $375 - $695

Pricing - Men• Shoes• $99 - $278

• Accessories• $6 - $428

• Outerwear• $395 - $2,195

Pricing - Kids•Boys• $64-$84

•Girls• $38-$74

What makes Cole Haan Unique?•Cole Haan introduced colored shoes for Women in 1979, and continues to offer shoes in a variety of colors.•Cole Haan also makes quality, hand sewn footwear.

Fashions - Shoes

Fashion - Accessories

Fashion - Outerwear

Latest Campaign

Don’t Go Home•The inspiration for Don’t Go Home was the combination of shoes with Nike Air Technology to keep you going.

Don’t Go Home

Recent News• Cole Haan launched the ‘Business’ collection,

combining its LunarGrand collection with Nike Air Technology.

Bibliography• http://www.americasgreatestbrands.com/volume8/ass

ets/AGB%20pdfs/AGB%20Cole%20Hahn.pdf• http://www.shoemetro.com/t-history-of-cole-haan.aspx• http://brandfancy.tumblr.com • http://

www.fastcocreate.com/1681605/cole-haan-wants-to-keep-you-up-all-night-uses-shoe-trucks-to-help