RETAIL MANAGEMENT

STUDY OF COLD DRINKS IN DIFFERENT STORES

LOCATION:The resturant is located on NH65 near Mondore opposite to the law institute NLU Jodhpur.HOURS OPENED:7:30 AM – 10:30 PMVOLUME:The average units of coke sold in a month is 180 caretsVALUE:The value of the same is 180x12x10 per month yielding an estimation of Rs 2.50/- per bottle

HANS RESTAURANT

VARIETY:Cold drinks under various brands are available such as-COKEFANTA SPRITETHUMS UPLIMCASIZE:These cold drinks are available in different sizes and price rangeLarge size- Rs 60/-Family pack- Rs 45/-Small size- Rs 30/-Glass bottle- Rs 10/-

SALES & SEASONALITY:Sales are put keeping in mind the season and demand of the consumerSales of cold drinks is more in summers as compared to that in wintersOLD STOCK v/s NEW STOCK:Depending on the season old stock is kept for sale and new stock is sold in its original price without any offers.During off season 75% off is there on cold drinks Also the stock is updated in regular interval of time depending on the requirement and demand of the product

The primary customers of the restaurant are travellers on the NH65, students of various colleges such as NLU, FDDI, and Ambedkar school.The owner of the restaurant manages various operations, logistics and sales of the product.

LOATION:RATANADA, JODHPUR, RJHOURS OPENED:10:00 AM – 11:00 PMVOLUME:2.5% AREA ON THE FIRST FLOOR

VARIETY:Cold drinks under various brands are available such as-COKEFANTA SPRITETHUMPS UPLIMCAMOUNTAIN DUOSIZE:These cold drinks are available in different sizes and price rangeLarge size- Rs 60/-Family pack- Rs 45/-Small size- Rs 30/-Glass bottle- Rs 10/-

SALES & SEASONALITY:Sales are put keeping in mind the season and demand of the consumerSales of cold drinks is more in summers as compared to that in wintersCurrent sales are buy 2 get one free on family pack bottle worth Rs 45/-.Offers are given on old stock and no offers for new stock.ADVERTIESMENTS & PROMOTIONS:Various advertisements are given to promote more and more sales.Weekly sale offers are introduced, various adds are shown in TV to attract customers and many more…

It is a self service store.Cold drinks are placed in a very systematic order which makes it easy for the customer to buy them.Big bazar is located in a busy area so it is convenient for many people to visit there and make their purchase.

LOCATION:Shop No.: 1 & 2 Atrium GF & Shop No.: 10 & 11, GF High Court

Road Ansal Royal Plaza, JodhpurHOURS OPENED:

10:00 AM – 11:00 PMVOLUME

They have a coke plant and make cold drinks on the spotVALUE

Small, Medium and Large

ASORTMENTHappy meal

Extra value mealEcono meal etc..SEASONALITY

During summers extra meal and cold drinks are soldDuring winters sales of coffee is more as compared

to cold drinksSIZE

Small- Rs 48/-Medium- Rs 60/-

Large- Rs 72/-

Beverages Quench your thirst with the refreshing options

from our beverage menu Coke, Fanta, Sprite, coke Mcfloat, Fanta Mcfloat, Sprite Mcfloat………

Various types of promotions take place depending on the season

PROMOTIONS & ADVERTIESMENT

ON AN AVERAGE 500 COLD DRINKS ARE SOLD IN A DAYAVERAGE UNIT OF COLD DRINKS SOLD IN A MONTH IS AROUND 3000ON WEEKENDS SALES OF COLD DRINK IS RELATIVELY HIGHER

THANK YOUMADE BY:DIVYANARESH &NIKHIL

-KRITIKA MA’AM