ColaLife / UNICEF Workshop 21 Jan 2011
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Transcript of ColaLife / UNICEF Workshop 21 Jan 2011
Lusaka, 21 January 2011
Pilot planning workshop
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“ Strengthened distribution systems and new delivery strategies
Strengthened distribution systems and new delivery strategies
Diarrhoea treatment kits for all new mothers
Diarrhoea treatment kits for all new mothers
New communication strategies
New communication strategies
Market-based solutions are often the most effective way to deliver key diarrhoea control commodities
Market-based solutions are often the most effective way to deliver key diarrhoea control commodities
UNICEF call to action - October 2009
Diarrhea-Related Dehydration Still a Top-Killer of Children in Developing World
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Over 1 million children still dying from diarrhea-related death each year
More children die from diarrhea related illness than Malaria, HIV/AIDS and Measles combined
Why the Emphasis on ORS? MDG # 4 - Time is Running Out!
Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5
innovationneeded
incrementalimprovement
Mortality dropped 1.8% per year (1990-2008)
Mortality must decrease 10.5% per year 2008-2015 to
reach goal
1990 2008 2015
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Objectives for today• Explore partnership and roles in a proposed pilot
of the ColaLife concept in Zambia
• Discuss the proposed pilot design
• Agree high level objectives and outcomes
The heart of the idea: Coca-Cola gets everywhere - why not simple medicines?
Low affordability levels
‘Last mile’ distribution challengesPublic supply challenges
Key challenges
Education, Information and Communication Water!
Water!Low affordability levels
‘Last mile’ distribution challengesPublic supply challenges
Education, Information and Communication Water!
Retail supply chain Piggybacking and empowerment of local entrepreneurs. Business Innovation for corporates - beyond CSR
Affordable Mother’s Kit New technology for EIC and tracking SODIS
Key innovations
ColaLife’s status . . .
• ColaLife is a not-for-profit facilitator organisation
• Jane and Simon (full-time, currently voluntary)
• Part-time volunteers (21 in 2010)
• >15,000 supporters online
• Currently seeking charitable status in the UK
ColaLife brings . . .
• Key skills and experience
• Cross-sector working and project management
• Open Innovation
• A mature, innovative idea
• Trusted relationships, eg with Coca-Cola, developed over 2.5 years
Who is interested in a pilot of the ColaLife concept?
Funders and foundations we have spoken to, who are interested
2 years of stakeholder idea/development Global level expert support and advice
Possible sustainability models
Prof Prashant Yadav
Prof Don Nutbeam
Rohit Ramchan-dani
Dr Ian Goldman
Our ethos and approach
• No ambitions to grow the ColaLife organisation
• Instead, ColaLife wants to resource existing organisations in Zambia to increase their capacity to undertake the different roles
• The pilot does not have to carry the ColaLife name or ‘brand’ - although it may do
• We have no interest in copyrighting the concept
• We want to test the idea and share the learning
We are seeking to…
• obtain robust findings and key lessons
• publish and share these so that others can adapt and replicate the idea
We would like to…
• lead on the development of the pilot plan
• lead on fundraising for the pilot
• have a role in the project management of the pilot
Any questions?
Co-designing the pilot
Agreeing the kit for the pilot…• ORS• Zinc• SODIS Bag• Soap• Educational materials
What to call it?• AidPod ??• Diarrhoea Treatment Kit?• Mothers’ Kit ??• Mama-Nurse Kit ??• ??
• Delivery through the private sector
Distributor
Wholesaler
Social marketingSocial marketing
Assess ability to pay
Inject subsidy here
• Niche application - AidPods address diarrhoea• Margins are made at every step
• Subsidy determined by ability/willingness to pay• Social marketing/sensitisation crucial to turn ‘need’ into ‘demand’• The AidPod is the only thing that is new - all other elements of the model have tried and tested elsewhere
• Subsidy injected at distributor level
Pilot features:
• AidPods introduced into crates at the Wholesaler
Use vouchers initially to pump-prime demand pull?
New insights this visit• WHERE?
• 100 to 200 mile radius: don’t go too remote, for easier M&E
• SABMiller have offered to help select district depots
• WHAT?
• It’s operational research not clinical research
• WHAT SCALE?
• Enough to be credible…
• HOW?
• WHO?
• Is what we are here for…! Need partners named to proceed
Implementation phase
The Pilot
SODIS research and development
Social marketing
Packing
Distribution
Monitoring and evaluation
Dissemination
Replication planning
ColaLife Pilot | Pilot Structure | Zambia
Initial research
AidPod Mother’s Kit prototyping
Set-up phase
Design and test EIC materials
Baseline study
Governance & project management
Initial research
Assess what mothers/carers would consider to be attractive in an AidPod Mother’s Kit
Set-up phase
Confirm the margins that would be expected in the distribution chain
Confirm the transport premium to remote rural communities
Assess the financing/credit requirements of wholesalers/retailers (if any)
If required: Look at options for the management of a voucher system
Assess the willingness and ability of mothers/carers to pay
Assess the need for vouchers to pump-prime the ‘pull’ of AidPods into communities (if any)
Determine the level of subsidy required
ColaLife Pilot | Pilot Structure | Zambia
AidPod Mother’s Kit prototyping
Draw up a specification for the AidPod to be used in the pilot
Set-up phase
Carry out field tests
Modify as required
Assess options for manufacture
Manufacture
Produce ‘fit for purpose’ AidPods in the quantities required for pilot
ColaLife Pilot | Pilot Structure | Zambia
Design and test EIC materials
Develop prototype EIC materials
Set-up phase
Test with sample communities within the pilot area(s)
Refine as required
Produce the EIC materials in the formats and quantities required for the pilot
ColaLife Pilot | Pilot Structure | Zambia
Baseline study
Collect baseline data in control and pilot districts
Set-up phase
Design data collection methods in control and pilot districts for implementation phase
Baseline report plus methodology for the collection of baseline/control data during pilot
ColaLife Pilot | Pilot Structure | Zambia
Parallel study
If possible, draw up specification and research manufacturing options
Assess other options for the promotion and uptake of SODIS in remote rural areas
A report on the SODIS options for the post-pilot roll-out phases
SODIS research and development
Assess the feasibility of producing a SODIS enabled AidPod for post pilot roll-out phases
If not possible, look at other options including refining the SODIS bag
ColaLife Pilot | Pilot Structure | Zambia
Group work - 1
• Questions
• Challenges
• Problems
• Issues
• Barriers
One thought per ‘sticky’
Group work - 2
• Solutions
• Suggestions
• Insights
• Enablers
• Contacts
One per ‘sticky’
ColaLife Pilot | Organisational Structure | Zambia
Funders
Governance
Project management
Accountable Body
‘Last mile’Distribution
Packing
Distribution To District
Social Marketing M & E
Dissemination
Partner 3Partner 2Partner 1 Partner 4
Group work - 3
• Divide into groups of 4-5 people
• Mixed groups
• Complete the roles grid
If your group was implementing this pilot what roles do you think your organisation could fulfil and where can you see gaps
Towards consensus
• What?
• How?
• Who?
• Where?
• When?
• Why: How should we describe the objectives?
• Scale?
• How long will it run?
• How much will it cost?
What next?
• Jan - February: Finalise the partnership and roles
• February: identify/appoint accountable body
• February: Finalise pilot plan and logical framework
• February - March: Write plan and funding bid(s)
• February - March: In principle Letters of Agreement or MOUs
• April: Submit plan to funders
• From July: confirm funding package
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