PRESENTATION

ON

PEPSI VS COKE

PRESENTERS …..

JATINDER SINGHSHAMSHER SINGH

SUMIT PALTASAMEER MALHOTRA

HISTORY COKE

Coca-Cola was invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia.

The name 'Coca-Cola' was suggested by Dr. Pemberton's bookkeeper, Frank Robinson.

He kept the name Coca-Cola in the flowing script that is famous today.

In 1891, Atlanta entrepreneur Asa G. Candler had acquired complete ownership of the Coca-Cola business

Under Robert W. Woodruff six decades of leadership , The Coca-Cola Company took the business to unrivaled heights of commercial success

HISTORY….

CEO

CHAIRMAN

HISTORY….

The trademark "Coca-Cola" was registered with the U.S.

Patent and Trademark Office in 1893, followed by "Coke" in 1945.

everywhere, was granted registration as a trademark by the U.S.

Patent and Trademark Office in 1977, an honor awarded very few packages.

Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveal its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India 

After a 16-years absence, Coca-Cola returned to India in 1993

Coca-Cola India started business, including new production facilities, wastewater treatment plants, distribution systems and marketing equipment.

Coca-Cola system has invested more than US$ 1 billion in India

Coca-Cola is one of the country's top international investors 

COKE IN INDIA

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MISSION

• Everything we do is inspired by our enduring mission:

To Refresh the World... in body, mind, and spirit.

To Inspire Moments of Optimism... through our brands and our actions.

To Create Value and Make a Difference... everywhere we engage.

VISION• To achieve sustainable growth, we have

established a vision with clear goals. Profit: Maximizing return to shareowners

while being mindful of our overall responsibilities.

People: Being a great place to work where people are inspired to be the best they can be.

Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples’ desires and needs.

Partners: Nurturing a winning network of partners and building mutual loyalty.

We are guided by shared values that we will live by as a company and as individuals. Leadership: "The courage to shape a better future"Passion: "Committed in heart and mind“

Integrity: "Be real“Accountability: "If it is to be, it’s up to me“

Collaboration: "Leverage collective genius“ Innovation: "Seek, imagine, create, delight“

Quality: "What we do, we do well"

VALUES

Manifesto represents the beginning of a journey which, will never end. It is a foundation upon which will build sustainable growth as each and every member of the Coca-Cola system recognizes and invests in company’s rich long-term opportunities, while also accepting a renewed responsibility for meeting its short-term commitments.

Manifesto For Growth (5 P’s)

People - Coke inspires to be a great work place, where people are inspired to be the best they can be.

Profits - Coke maximizes return to shareholders while being mindful of overall responsibility.

Portfolio - Coke brings the global marketplace beverage brands that anticipate &satisfy people’s desire & needs.

Partners - Coke actively nurtures a winning network of beverage and bottling partners, building mutual loyalty.

Planet - Coke acts as a responsible citizen, focus on environmental efforts making making a difference wherever they engage.

Manifesto For Growth (5 P’s)

BRANDS OF COCA COLA

The Coca-Cola formula is The Coca-Cola Company's secret recipe for Coca-Cola.

As a publicity marketing strategy started by David W. Woodruff,

The actual production and distribution of Coca-Cola follows a franchising model.

The Coca-Cola Company only produces a syrup concentrate, which it sells to various bottlers throughout the.

Coca-Cola System - Production

The Coca-Cola Company and bottling partners are not one and the same from a legal or managerial perspective. The Company's business is focused on creating and marketing brands and trademarks, These bottling partners range from international and publicly traded businesses to small, family-owned operations.

Coca-Cola System - Production

Bottlers in which coca cola company have invested and have a non-controlling ownership interest

Independently owned bottlers in which the company have no ownership interest

Bottlers in which the company have invested and have a controlling ownership interest

The company’s bottling relationships can be divided into three

types:

The Coca-Cola Company owns minority shares in some of its largest franchisees, like Coca-Cola Enterprises, Coca-Cola Amati, Coca-Cola Hellenic Bottling Company (CCHBC) Coca-Cola FEMSA, but fully independent bottlers produce almost half of the volume sold in the world.

• Suppliers include those business partners who supply system with materials, including ingredients, packaging and machinery as well as goods and services.

• At a minimum, all authorized and direct suppliers must comply with all applicable laws and regulations

Suppliers

• Customers include large, international chains of retailers and restaurants, as well as small, independent businesses.

• Some of our customers are major corporations as globally familiar as the name Coca-Cola; others are the corner market or the local pushcart vendor.

Customers

• Every organization is made up of different departments, each of these departments help Coca Cola achieve their objectives.

• As Coca Cola is a large multinational company, the amounts of departments are huge.

• Each country has their own Head Office and departments.

• Coca Cola is geographically split into five geographic operating segments, also known as strategic business units (SBU's).

Departments of Coca Cola

• STRENGTHS

* Strong brand name * Co-operate identity * Global distribution * Innovation

WEAKNESSES * Does not enjoy the number one position in India.* Advertising was not clear and was misunderstood in India

SWOT ANALYSIS

OPPURTUNITIES * Possible growing demand * Expansion – Reaching all segments

• * Globalization• * Catering to Health Consciousness

of People

THREATS * Competition-Pepsi

• * Health Drinks – Fruit Juice Companies

SWOT ANALYSIS

•     The three main ways are through innovation, relations or reputation.  

First of all innovation can be used. This may certainly give coca cola

competitive advantage because it introduces a new product, which many people will want to try

People will like to purchase the commodity even though price is high because no substitutes are available.  

Suggestion To Stay ahead Of Competition

Many of coca cola’s plastic bottles are recycled and as a result less resources are lost and costs decrease.

This makes profits increase. It attracts a new market segmentThis will mean they will have a higher

revenue increasing long term profitability.

Suggestion To Stay ahead Of Competition

• Sluggish growth in urban India

• Pepsi already established in urban market

• India’s huge rural population

• First mover’s advantage because market untapped

Saturated Urban Mkt

Competition

Population

1st Mover Advantage

REASON FOR RURAL MARKETING

• Increased capacity utilization

• 2003- 80% of new customers from rural market

• 30% of total sales in rural market

• Rural market growing at 37%

Capacity Utilization

New Customers

Growing Rural Mkt

RESULTS

BRANDS OF COCA COLA BRANDS OF COCA

COLA

BRANDS OF COCA COLA

Go Rural (Thanda Matlab Coca Cola)

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Advertising in Rural India

• Background

• Coke made a come back in 1993 after its forced exit in 1977.

• 1998 onwards, the Indian Urban Cola Market got sluggish

• Go Rural

• In 2002, Coke started wooing Rural India

• Challenges:• Distribution• Lack of Infrastructure

Thand Matlab Coca Cola

Name pepsicoProduct type colas, snacks, fast foodIntroduced: in 1989 as brad’s drinks

June 16 1930 as Pepsi cola1961 Pepsi

CEO: Indra nooyiRelated products: coca cola (coke)Rc cola

Am rat colaPocola

Macca colaMarkets: America, Latin America, Europe, Asia,

Africa, Middle East.Motive: to be the world’s premier consumer

product company.

HISTORY

Indra Nooyi- CEO of PepsiCo

PEPSI’S Global Mission Statement:• Vision of Pepsi

To be the world's best beverage company. Being the best means providing outstanding quality, service, cleanliness and value, so that their every customer is contented and happy with their products.

To increase the value of their shareholder’s investment through sales growth, cost control and wise investment of resources.

MISSION STATEMENT

• To be the best beverage

company in Pakistan which they already are, hence according to Mr. Khalid, the executive director at Pepsi, their mission statement is: -

• “TO CONTINUE BEING THE BEST BEVERAGE COMPANY IN PAKISTAN”

PEPSI’S GLOBAL MISSIONSTATEMENT IN PAKISTAN

SWOT ANALYSIS

Reputation in marketplace.Great brands, strong

distribution, innovative capabilities.

Number one maker of snacks, such as corn chips and potato chips.

Culture of shared principle.

STRENGTHS

Pepsi hard to inspire vision and direction for large global company.

The design of Pepsi cola’s package is not attractive.

The market share of Pepsi cola is a little bit smaller than coca cola.

WEAKNESSES

Food division should expand internationally

Come up with new flavors (mint, cookie dough, pumpkin )

Non carbonated drinksHealthy food

OPPORTUNITIES

Local coals in Chinese and other markets

Frito-lay which earns about 50% of revenue for PepsiCo

Fight between Pepsi and its competitors

Government RegulationsDuplicate drinks

THREATS

Pepsi has divided its market in many ways

demographically, geographically, psycho graphically behaviorally

MARKET SEGMENTATION

Pepsi customers are mostly young group between the age of 14-30 and also targeted at school, colleges, universities, homes, restaurants, hotel and stores.

MARKET TARGETING

PEPSI has positioned itself in the market very perfectly.

MARKET POSITIONING

ProductsPepsiCo operates in three major US and international

businesses. Beverages: Pepsi-Cola• Mountain Dew• 7up• Mirinda• Teem• Snack Foods:• Lays• Cheetahs• KurkureOther Products: Dole juices and juice drinks Gatorade Aquafina drinking water

4 P’s (THE MARKETTING MIX) OF PepsiCo

Core BenefitActual product Brand name

Design VarietyPackagingFeaturesQuality Augmented Product

THREE LEVELS OF PRODUCT FOR PEPSI

Spends a huge amount on promotions. Include advertisements sponsorships of sporting

events, musical shows and many more. Build strong brand equity. Spends a huge budget on advertisements also. Some of the entertainment celebrities for

advertisements used by Pepsi are:• Inzamam-ul-Haq• David Beckham• Maradona• Jeff Gordan• Ronaldenio• Roberto Carlos Slogans • “Ask For More” • “Pepsify Karo Gay”

PROMOTION

Price is the amount of money and/or other items with utility needed to acquire a product.

PepsiCo sets the prices of its products according to the prices of its competitors.

The products of Pepsi are easily available at affordable prices all over the world.

Also sells its products at discount prices at special occasions

PRICE

Distribution is movement and product from manufacture to end user.

Distribution objective of Pepsi is to make Pepsi available at an arms length.

Incentives to Distributors.Credit facilities.

Retailers Outlet

Manufactures Khan Bottlers (PVT) LtdFaisalabad

Manufacturer Riaz Bottlers (PVT) Ltd

Lahore

Retailers Outlet

PLACEMENT

PepsiCo is committed to being an environmentally responsible corporate citizen.

As a food and beverage company, Pepsi reduces the water consumption.

Pepsi follows five principles of sustainable packaging design: Reduce, Reuse, Recycle, Remove, and Renew.

ENVIRONMENTALCOMMITMENTS

PEPSICO PRODUCTS

PRICE(RS) COCA COLA PRODUCTS

PRODUCTS PRICE(RS)

Pepsi 250ml 14 Coke 250ml 14

Pepsi 500ml 28/30 Coke 500ml 28/30

Pepsi 1 liter 30 Coke 1 liter 30

Pepsi 1.5 liter

55 Coke 1.5 liter 55

Pepsi jumbo 70 Coke jumbo 70

PRODUCT PRICE

1. Appet izer2. Aquarius 3. BPM Energy4. Barb's5. Beat soda6. Cunnings7. Cheers 8. Cei l9. Coca-Cola Black

Cherry Vani l la10. Coca-Cola Black11. Coca-Cola C212. Coca-Cola Cherry13. Coca-Cola Ci tra14. Coca-Cola M515. Coca-Cola Zero16. Coca-Cola17. Coca-Cola wi th

Lemon18. Coca-Cola wi th Lime19. Dasani20. Punch21. Diet Coke22. Fanta23. Frisco24. Frui topia25. Frutonic26. Ful l Thrott le27. Hi-C28. Hit 29. Kia-Ora30. Kinley

1. Lemon & Pateros2. Li f t 3. Li f t p lus4. Li l t5. Montana Li f t6. Mare Ross7. Mel lo Yel low8. Mezzo Mix9. Minute Maid10. Nestea11. New Coke12. Nordic Mist13. OK Soda14. Pibb Xtra15. Powerade16. Qoo17. Raspberry Coke18. Relent less19. Sars i20. Senzao21. Simply 22. Smart23. Sparkle24. Spri te25. Spri te Ice26. Spri te Remix27. Spri te Zero28. Surge29. Swerve30. Tab31. Tab Clear32. Tab Energy

SOMEMORE PRODUCT

COCA COLA

OF

1. All Sport2. Aquafina3. Caffeine-Free Pepsi4. Crystal Pepsi5. Diet Pepsi6. Gatorade7. Izze8. Jazz 9. Josta10. Kas11. Manzanita Sol12. Mirinda13. Mountain Dew14. Mountain Dew AMP15. Mountain Dew LiveWire16. Mountain Dew MDX17. Mug Root Beer

1. Pepsi2. Pepsi Blue3. Pepsi Cappuccino4. Pepsi Max5. Pepsi ONE6. Pepsi Samba7. Pepsi Tarik8. Pepsi Twist9. Propel Fitness Water10. Sierra Mist11. Slice 12. SoBe13. Storm 14. Teem15. Tropicana Products16. Tropicana Twister

The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine, citric acid and natural flavors. The caffeine free Pepsi-Cola contains the same ingredients but no caffeine.Some of the different and varied brands of Pepsi are as follows:

PEPSI

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• COKE• Launched new

product• Firstly, launched

village based TV advertisements

• Started advertising through means effective in villages.

• PEPSI• Product augmented by

lowered price• Advertising mostly

done through TV• Reduced price

translated to rural sales but the positioning wasn’t changed

COKE VS PEPSI

I am against because you put anything rusty in a glass of coke some time later if you get that object out then the rust is gone!!! I do not want anything that did that in my stomach.

YES!!! Totally dislike Pepsi, and for those who think there isn't a difference in the taste, you've got something wrong with your taste buds. My dad tried giving me a Pepsi, I took one sip and I knew it wasn't Coke.

COKE PEPSI

Pepsi is so much better than coke,, coke taste flat,,, Pepsi is all i will drink

I love Pepsi more because it is easily available here than coca cola.

I always prefer to choose coke over Pepsi if given the offer. However, I'll drink Pepsi if that's the only option. Coke just tastes better. Diet coke.

I think coke is the best because ever since I started drinking soda I always drank coke

I dislike ALL soft drinks now, but when I was a child, I enjoyed Pepsi. Coke seemed too carbonated.

COKE PEPSI

SURVEY OF COKE VS PEPSI

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PEPSI’S PRODUCTS

PEPSI’S PRODUCTS

THANK YOU

TEACHER

RESPECTED

AND MY DEAR FRIENDS