Current Scenario•Scenario after the Recall:

“I see a dynamic company, always moving to anticipateAnd meet the present and future desires of customers

And consumers, always in a state of becoming.” -Douglas Daft(Retired Chairman)

As per Annual Reports for the Year ended-31st December,1999: 1. Closing market price per share was $ 58.25 as against $67 in 19982. Net operating revenues were $ 19,805 as agiainst $18,813 in 1998.(Value in

millions)3. Coca-Cola's overall second-quarter net income in the fiscal year

1999, coming down by 21% to $942 million.

4. Moreover, the entire operation of removing and destroying recalled products cost Coca-Cola Enterprises $103 million (£66 million).5.

The recall led to a 5% decline in the bottler's revenues and a fall in cash operating profit by 6%.

Coca-Cola’s Activities Post-incident• ‘‘the Coca-Cola Beach Party’’ with California beach music,

dancing, and 20 tons of ‘‘imported’’ sand.• ‘‘Belgium’s Annual Coca-Cola Summer Tour’’ where Coca-Cola brand

products were presented at over 90 locations throughout the country.• ‘‘the Originals Promotional Campaign’’, where over 72,000

consumers won premiums. By the beginning of August, research indicated that core users of Coca-Cola brand products reported the same Intent-to-purchase levels as before the crisis

• It is giving half-liter bottles away at stands outside 2,000 Belgian supermarkets. Across the country, it's staging dances for teenagers and summer fairs for mothers with young kids.

• It plans similar freebie campaigns in France and Germany, where sales also took a hit. By summer's end, Coke says, it will hand out nearly

8 million bottles.

• It has hired 6,000 Belgians for its re-launch--first for a door-to-door giveaway of 4.4 million redeemable coupons and then to set up its supermarket stands. ''When we asked consumers what they wanted from Coke,'' says Corrine Paquot, Coke's top Belgian researcher, ''they said, 'A human face.''

Other Unethical Issues Faced by Coke

1. Racial Discrimination Charges:2. Union Problems:3. Breach of Confidence in Employees:4. Unethical Behavior with Burger King:5. Students Ban Coke(Date: Saturday

19 August 2006)

Coca-Cola’s Initiatives

1. Community Involvement in Pakistan

2. More than 20,000 associates completed more than 30,000 in-person and web-based Ethics and Compliance training sessions from August 2007 through June 2008

3. In 2006, we rolled out an updated global anti-bribery compliance program with supporting policies, training and audits

4. Coca-Cola has a network of 75 local ethics officers (LEOs). Most of them—about 80 percent—are lawyers. They work with the local business units, managing many of the routine issues that arise

Coca-Cola introduces innovative PlantBottle™ packaging to Great Britain

The Coca-Cola Foundation• At the Coca-Cola Foundation, we help keep that

commitment every day by partnering with organizations around the globe to support initiatives and programs that respond in a meaningful way to community needs and priorities.

• Through our global foundation, established in 1984 and funded by The Coca-Cola Company, we are concentrating our community support in several priority areas. Across the globe, we support initiatives focused on:

1. Water Stewardship2. Healthy & Active Lifestyles3. Community Recycling4. Education

• To be responsible stewards of the water we use. We are recycling wastewater, sometimes returning it cleaner than we found it. And we are replenishing, or offsetting, the water used in our finished beverages—an estimated 23 percent so far.

• As a consumer of water and as a company with a presence that is at once global and local, we have a particular obligation—and a unique opportunity—to be a responsible steward of this most precious of resources. Here is how we are working to do our part.

• Mitigating risk—for communities and for our system

• We regularly invest in multimillion-dollar bottling plants whose production capabilities are dependent on local water sources.

• To mitigate water-related risks to our system and to the communities we serve, we have required every one of our bottling plants to conduct a local source vulnerability assessment

• Often, the plans include partnerships with local governments and communities, water agencies and nongovernmental organizations (NGOs).

• All of our bottling partners are required to implement their source water protection plans by the end

• of 2012.

Conclusions• Coca-Cola as a Company has made several mistakes, is making some

but at the same time they are doing their best to rectify them.• Their Acts show an inclination towards sustainability & willingness to

support communities.• They have sustainability reports and other yearly reports openly

available on their website to ensure more transparency and to involve people in their activities.

• They are one of the biggest Companies in the world.• They were at fault at the Belgian Recall incident. They were initially

not that active but later took necessary measures and acted to rectify those mistakes.

• Concluding, they still have a long way to go

Self-Learning

• Assume Responsibility: A Company should take responsibility for the activities

that not only it engages in but also concerns its employees or any of its stakeholders.

• Take Control: Rather than sitting back and watching everything happen

and later regretting or entering the scenario late, take the first step and change things.

• Community and Consumers are your biggest Stakeholder: Community and Consumer are a company’s biggest

stakeholders are they are involved in the daily functions one way or the other. It should be a Company’s utmost priority to see that they’re happy