PRESENTED BY M.SARANNIYA R.AVUDAIAPPAN

meaning of coca-cola

When launched , Coca-Cola's two key ingredients were cocaine (benzoylmethyl ecgonine) and caffeine. The cocaine was derived from the coca leaf and the caffeine from kola nut, leading to the name Coca-Cola (the "K" in Kola was replaced with a "C" for marketing purposes).

evolution of coca-cola Dr. John Pemberton, an Atlanta based pharmacist, developed Coke’s original formula in1886 which was based on Oils, Extracts from coca leaves and various other additives including caffeine. First year sales: 9 glasses per day * 5 cents each = 45 cents of revenue per day Yearly Revenue: $117 Drink was named by Pemberton’s Book Keeper “Frank Robinson” as Coca-Cola. Pemberton died in 1988. ASA Candler occupied the company in 1981 for $2300.

A SNAPSHOT OF COCA COLA COMPANY

The Coca-cola Company is the world’s largest beverage company. It owns 4 of the world’s top 5 nonalcoholic beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta. Beverage variety: Today the company has more than 3300 products which includes juices, waters, sports and energy drinks, teas and coffees, and milk-and soy- based beverages. Operational Reach: 200+ countries. Company Associates: 90500 worldwide. Consumer Servings (per day): 1.5 billion. Current Slogan: “ Open Happiness” Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories.

mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

Competitors of coca-cola

Brands of coca-cola

Brands of coca-cola

Brands of coca-cola

The coca cola global system

Global business is organized into six geographic Operating Groups1. Africa Group2. Pacific Group3. European Union Group4. Latin America Group5. Eurasia Group6. North America Group

6 p’s

People Be a great 

place to work where people are inspired 

to be the best they can be.

PortfolioBring to the world a portfolio of quality beverage brands that anticipate and satisfy people's    desires and needs.

PartnersNurture a 

winning network of customers and 

suppliers, together we 

create mutual, enduring value.

Planet Be a responsible citizen that makes a difference by helping build and support sustainable      communities.

Profit Maximize long-term return to shareowners while being mindful of our overall responsibilities.

ProductivityBe a highly effective, lean and fast-moving organization.

bottling Coca Cola manufactures the concentrates, syrups and sells them to bottling operations. Having 300 bottling partners worldwide. Responsible for producing, packaging, distributing and merchandising the products.

Distribution channel

Swot analysisSTRENGTHS Brand equity/image & recognition. Product distribution and worldwide network. Solid financial performance. One of the world's most recognized brand. Product diversification (water, juices, soft drinks, sport drinks, etc). Co-operate identity. Innovation.

WEAKNESSES Credit rating Customer concentration, particularly in the US . A lot of loyal Pepsi customers are not enough loyal Coca Cola customers Does not enjoy the number one position in India, Pakistan.

Swot analysisOPPORTUNITIES Possible growing demand. Expansion – Reaching all segments. Catering to Health Consciousness of People. Bottled water growth. Acquisitions of smaller players.

THREATS Health Drinks – Fruit Juice Companies. Key competitors (Pepsi, etc). Image perception in certain parts of the world. Smaller operators/players.

financial statement

revenue earned by operating groups

market share

coke pepsiothers

bcg matrix

Porter’s diamond model

Per capita consumption

Per capita consumption

Porter’s five force

Bargaining Power of Suppliers

The bargaining power of suppliers is very low.

As the coca cola company have developed captive suppliers

& entered into a contract. So the company

is not at the mercy of the suppliers.

Existing Competitors Pepsi Other Local Brands

Threats from SubstitutesFruit Juices

WaterOthers Cold Beverages

Bargaining power of Buyers

The bargaining power of buyers is very high due to the presence

of various brands and also

the unorganized sector. This gives the buyer

a wide variety of brands to choose from.

There is additional pressure from buyer

to introduce schemes and reduction in cost.

Threats from New EntrantsAs there is no report of any new

company entering the

Beverage market.

going globalWe plan to planed to take up global marketing strategy through standardization and integration of the many services to ensure uniform growth for the company “Coke” throughout the world. From now onwards Global marketing strategies will be incorporated not in a specific area or country but other country also which was neglected till now, which will get 100% recognition to the company “COKE”. Places already company’s supplying

our quality promisesQuality Is Our Highest Business Objective. We have achieved GOLDEN PEACOCK NATIONAL QUALITY AWARD 2004 in India and we are marching forward to achieve such more awards globally. Though there were many problems in quality our quality department have taken an immediate action to ensure that consumers do not lose interest

targeting young minds

Coke’s commercials basically based on young generations, So, the young generation is the target market of Coke because they want to represent Coke with the youth and energy also consider about the old people they take then as a co-target market.

I'm

Extremely

Selfish

Protective

Possessive

With my

change of bottle designsAs we are targeting young minds of India we have also changing the design of the bottle to attract the young minds of India. As bottles of coke company have always been simple we are going to launch designer bottles with few new old attractive taste.

Fun islandwe are going to provide a real fun time in a private island of coke company. this island is mainly meant for college couples on a special occasion. We are going to have fun things like,

-coke fountain-coke Halloween parties-coke games-coca competitions

cocateriawe are going to open world wide cafeteria like cocateria. Where we are going to have all the varieties of drinks only of coco cola company including refreshments

Coca cabswe are providing private cabs for tourists for their personal use with limited free coke drinks in the cab for the customers.

Coke hookahwe are planning to introduce a coke flavor hookah. This flavored hookah combines the taste of generations which are not harmful and are suitable for girls, ladies, old people etc…

Coke pumps

we are going to install coca pumps all over the world .this will reduce the cost price of the soft drink compared to the bottled price and will create more demand in the market

coca cola in china

Expand market share in China (especially to rural areas)

Why China?• 20% customers untapped, equates to 260 million people,

equates to Japan (times 2!) country.• Growing economy, as people get richer, can now afford CC,

and new potential customers are a new market share we should grab/take advantage of them.

• CC has good reputation there, Chinese respect, loyal to the brand, admire American culture and goods.

How?Stimulate demand Increase supply

Implementation strategy

Stimulate demand Leverage brand name through intensive

country-wide marketing campaign. Innovation matching with localization of

products Chinese herbal medicine catering to local tastes,

new target market Chinese-style drinks matching new markets

Provide scholarships to schools to help build brand loyalty.

Sponsorship of local events to build brand and develop goodwill

Implementation strategy

Increase supply Increase bottling facilities

• Build new bottling facilities• Increase production at current bottling facilities• Conduct joint ventures with new facilities

Increase distribution to underdeveloped markets• Target rural areas, which equate to 20% of China’s

population and still remain untapped Increase transportation of products to rural areas

• Improve infrastructure, logistics

Bottler locations in china

 Type Cola Manufacturer Mecca Cola World Company Country of origin France Introduced November 2002  Related products  Coca-Cola, Zam Zam Cola, Qibla Cola slogan “Drink With Commitment”

Mecca-Cola was launched in 2002 after the Muslim boycott to U.S. products. Mecca-Cola is marketed as an alternative to U.S. brands such as Coca-Cola and Pepsi-Cola to pro-Muslim consumers.  The product's name contains the traditional Latin-alphabet transliteration of "Mecca", the holiest city of Islam located in Saudi Arabia.

Did you know If you stacked all of the bottles of Coke that had ever been made end to end, it would reach to the moon and back 1,045 times! The sales of Coke in the first year was $50, and the expenses were $70. In July 1985, Coke was the first soft drink to be enjoyed in outer space on the space shuttle Challenger. Coca-Cola is recognized by 94% of the world’s population.Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day

findings

Coca-Cola should put more focus on segmentation & targeting. They can introduce something for the youth segment. Instead of selling specific product in specific places they can sell them worldwide. They can go for proper diversification as PepsiCo did.