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Presented by

Pradeep Aswal A-5

Renu Dhaka A 15Anadh Khera A-25Anvita Pandey A-35Apurva Satija A-45Karan Jodh A-55

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Coca-Cola

Incorporated in September 1919 in USA

Originally Patent medicine, invented by John Pemberton

Owns over 500 non-alcoholic beverages

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Coca-Cola

Global market segment

World's most valuable brand - Inter brandsbest global brand,2011

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Coca Cola Products

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Challenges faced by Coca Cola

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CEO(Alexander VonBohr)

VP(Operations

)

RGM RGM RGM RGM RGMRGM

RGM

AGM AGM AGM AGM AGM AGM

RFM RFM RFM RFM RFM RFM

RestructuringOf Coca Cola

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Restructuring Dilution of several central jobs

Cost reduction drive

Hedged various employees (North India division)

Implementing communication policy

Unexplained cancellation & reappointment of dealership

Restructuring of salaries

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Restructuring Performance based appraisal exercise

Standardized the discounting limits

Best practices irrespective of market compulsions

Standardized credit policy

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Effects of Restructuring Cost saving

Clear communication

Transparent policies

Optimum utilization of existing resources

Unrest among employees

Negative media publicity

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DABUR"Dehi me dadami te" - "you give me, and I give you"

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About Dabur

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Product Line

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Facts

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CHAIRMAN

MANAGING

DIRECTOR

(V.C. BURMAN)

MANAGING

DIRECTOR

(G.C. BURMAN)

SALES & MARKETING Health Care

Family Products

Ayurvedic

Specialities

Foods & Cosmetics

Finance Exports

Corporate

Communication

Operations

Personnel & HR Quality Assurance

Purchase

Packaging Dept.

Diversification

DIRECTOR

(Dr. Anand Burman)

Pharmaceuticals

Oncology

R&D

IT

Bulk Drug & Chemicals

DIRECTOR

(Pradip Burman)

Veterinary

Natural Gums

DIRECTOR

(Siddhartha Burman)

Overseas

Operations

OrganizationalStructure (BeforeRestructuring)- Dabur

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Why Restructure

Greater than expected FMCG sales

Wanted to increase turnover

Stand strong in competition

Low P/E ratio

High Net working Capital with low returns

Low profits

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Business Units Heads

Health Care

Personal Care

Ayurvedic

Specialties Ayurvedic

Veterinary

Pharmaceuticals

Oncology

Foods

Functional Heads

Operations

Supply Chain

Purchase

IT Packaging

Development

R&D

Quality Assurance

Finance & Accounts

Corporate

Communications

Management Committee

CEO

Board of Directors

Restructuring Of Dabur

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Work Environment

Restricted role of Promoters

Nurtures a familial bond with its people

Employee friendly approach (e.g. : conferences)

Recognise and reward a good performance

Training and skill up gradation programmes

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Social Initiatives

Sundesh (1993)-Sustainable

Development Society

Chunni Lal MedicalTrust

Plant for Lifeprogramme

non-profitorganisation topromote research andwelfare activities inrural areas

Promote health andhygiene amongst theunder-priviledged

For schoolchildren - tocreate environmentalawareness amongstyoung minds

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Conclusion

Coca-Cola

Cost cutting

Negative mediaimpact

Decentralized

Elimination of non-performers

Dabur

More professional

approach

Structure wasredesigned to achieve

their objective

EmployeeSatisfaction

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Thank You