Offering Brief | November 2017

Offering Brief

Content as a Service

Ensure your customers create compelling and relevant content, improving brand experience with Cognizant Interactive’s Content as a Service. Simplify and streamline your content strategy, creation, management, and measurement across all channels with a scalable, adaptable and global all-in-one service. Only Cognizant Interactive provides a complete end-to-end offering encompassing strategy, creation, process and technology services.

Offering Brief

Enabling Meaningful Experiences through Meaningful Content

AN ALL-IN-ONE SOLUTION FOR CREATING AND MANAGING COMPELLING OMNICHANNEL CONTENT

From user-generated content to carefully planned omnichannel campaigns, content is critical to

delivering a meaningful and relevant customer experience. Clients have continued to face challenges

with ensuring this content is accessible, powerful and ever-evolving—while also establishing operations,

processes and talent to deliver this content at pace and scale.

Cognizant Interactive’s Content as a Service provides your organization with a single, comprehensive

solution for managing all your content at scale, including strategy, planning, creation, production,

management and optimization. We combine our technology, creative, production and industry-specific

expertise to offer a unique service as the single source of accountability across all your content needs.

We offer unparalleled economies of scale, advanced automation to increase productivity and

standardized process to drive reuse and consistency across channels, geographies and brands. Our

offering is fully integrated across our various practitioners within Interactive, Marketing Technology,

and our on and offshore delivery teams. No other single provider can offer this end-to-end service in

a way that can adapt to support different client priorities as well as operating models.

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Enable your client’s organization to provide meaningful, dynamic and adaptable content at speed and scale with Content as a Service from Cognizant Interactive.

What We Offer You

Offering Brief

COMPLETE CONTENT SERVICES FROM CREATION TO MAINTENANCE WITH A SINGLE POINT OF ACCOUNTABILITY

Our Content as a Service offering enables your organization to focus on the strategy and positioning while we enable a cost effective, process-driven service across all regions, brands and channels. We offer you a single point of accountability for all activities throughout the content life cycle.

• Faster Speed to Market and Turnaround Time. Ensure your content is relevant and localized across all channels based on our operational rigor, standards and tools to help generate and update content in real-time.

• Enhanced Content Relevance to Customer Experience. Ensure you are creating and delivering the content appropriate for a specific customer experience, whether video, print, digital, or augmented/virtual reality, to drive traffic and generate ROI.

• Simplified Content Creation and Production. Improve content quality, incorporate the latest digital techniques and establish a simplified model to work with or without your agencies at scale, while maximizing spend and minimizing rework.

• Minimized Risk to Business. Cognizant’s Interactive Content as a Service helps ensure your content meets regulatory compliance measures in each global market. It also enables your organization to better manage, moderate and quickly respond to user-generated and other social content. We offer automated response tools for highly regulated industries such as life sciences and financial services.

• Personalized Content. Deliver increasingly personalized communications with our AI-powered intelligent content services that augment traditional content and campaign solutions.

IN THE REAL WORLD

We are helping many clients meet their content creation and management challenges. Here are just two examples of our work:

• Cognizant Interactive’s CaaS supported a simplified content delivery model and reduced campaign costs by 50% for a major international pharmaceutical company. We enabled reuse of assets by centralizing and distributing content through a digital asset management platform, minimized redundancy in spend and process, and were able to shave off up to 30% turnaround time for content delivery to their brand websites and other digital channels.

• We created a powerful sales support solution for a leading finance company, leading a corporate ethnographic study to uncover key insights on how the company’s employees communicated, collaborated and published relevant content. These insights drove a set of design principles and UX concepts for creating a next-generation corporate intranet, essentially a personalized web app that proactively delivers contextually relevant content to employees. The platform consolidates multiple tools and is optimized for multiple form factors and use cases unique to field-based employees, reducing costs, improving efficiency and ensuring retention of institutional knowledge.

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Our Exclusive Methodologies

Offering Brief

REINVENTING HOW CONTENT WORKS FOR YOUR ORGANIZATION

Assess

Your organization has maximum flexibility with Cognizant Interactive’s Content as a Service. We work

within your existing environment to assess your needs and provide whatever level of support you

require, from resources for a specific campaign to full content management. We collaborate across

brands, the marketing organization, commercial operations, agencies and IT organizations.

Develop

Our creative, industry domain and technology expertise enable us to offer your organization a wide

range of content development, deployment and management capabilities, including:

• Content Strategy. Target insights to develop customer journeys, experiences, editorial strategy,

calendars and channel plans.

• Content and Agency Operations. Engagement model, governance and processes to streamline

and deliver content internally and externally, including agency and vendor consolidation, business

case development and in-house agency operations and design.

• Content Creation. Omni-channel campaign creative, messaging and creative concepts, copy and

design that bring the brand strategy to life.

• Content Production. Omni-channel content production (mobile, video, print, digital and emerging

channels such as AR/VR), trans-creation and localization, templates and modular content to

support marketing technology implementation.

• Content Management. Technology and services to store, manage and distribute content.

• Content Marketing and Social Moderating. Creation and distribution of content designed to

acquire new customers, including listening, monitoring and moderating of content across social

and digital channels.

• Content for Commerce. Scaled, template-formatted, content creation production for ecommerce

channels.

• Content Optimization. Measurement, tagging, reporting and insight generation to enable more

personalized content experiences.

Technical Integrations

We create additional productivity gains and optimize how your organization and its customers can

use content by integrating our Content as a Service solution with your existing systems investments,

including:

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• Workflow

• ECM

• WCM

• CMS

• DAM

• Campaign Management Tools

• Martech

• eCommerce

The Cognizant Interactive Advantage

Offering Brief

Only Cognizant Interactive has the technology, industry expertise and creative services required to

automate and accelerate the development and delivery of engaging content in a simple as-a-service

delivery model.

• We have a highly diversified talent pool that understands marketing, brand and

technology processes—located both on and offshore to provide clients with a model that

makes sense for their organization.

• We are highly skilled in emerging technologies and forms of content, such as AI-enhanced

augmented reality—always investing in innovation and staying ahead of new technologies

and forms of content.

• We accelerate your speed to market with simplified platform management and processes,

drawing on our experience at implementing and managing all industry-standard content

platforms and their tools.

• We have proprietary, turn-key capabilities and strategic partnerships and alliances with

leading vendors such as Adobe.

• Our portfolio of content production and management solutions spans banking and financial

services, communications and media, life sciences and health care and many other vertical

industries.

Cognizant Interactive also is continually making strategic acquisitions and building strong partnerships

with leading providers across the interactive, digital and content space to ensure our offering is

constantly innovating.

LET’S GET STARTED

Put the many resources of Cognizant Interactive’s Content as a Service to work for your organization

and gain more powerful content to support your brands, enhance customer experiences and drive

business results. For more information putting our Content as a Service offering to work for you,

please contact us at interactive@cognizant.com.

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World Headquarters

500 Frank W. Burr Blvd.Teaneck, NJ 07666 USAPhone: +1 201 801 0233Fax: +1 201 801 0243Toll Free: +1 888 937 3277

European Headquarters

1 Kingdom Street Paddington Central London W2 6BD EnglandPhone: +44 (0) 20 7297 7600 Fax: +44 (0) 20 7121 0102

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ABOUT COGNIZANT

Cognizant (NASDAQ-100: CTSH) is one of the world’s leading professional services companies, transforming clients’ business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innova-tive and efficient businesses. Headquartered in the U.S., Cognizant is ranked 205 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @Cognizant.