Cognitive Fallacies & Biases in Product Development and Project Management

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Cognitive Fallacies & Biases - And How To Deal With Them. PM Camp – 2014-06-21

description

When developing new products or managing projects our mind very often tricks us. We think we're right but we're often subject to fallacies and biases which lead our product or project astray. I'm describing some tools which help us to keep our minds from deceiving us. Because our thinking is the number one success factor for successful projects and products.

Transcript of Cognitive Fallacies & Biases in Product Development and Project Management

Page 1: Cognitive Fallacies & Biases in Product Development and Project Management

Cognitive Fallacies & Biases- And How To Deal With Them.PM Camp – 2014-06-21

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Product Development& Project ManagementFrom Vision ToImplementation

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How Do We Work? In A Way That Fits The Requirements.

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Which Tools Ensures Success?None.

TheLean/Product/Project/Business

Canvas

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Development Processes Do Processes Ensure Success?No.

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If it‘s not processes …What is it about?You!

http://www.fastcompany.com/1810918/3-secrets-recruiting-tech-talent-tough-markets

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LeadershipLeadership starts with you.

Your company will inherit your values, processes and culture.

This will determine your product or project success.

7http://www.davidoliete.com/

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The Problem With You …You Suck at Thinking.

http://imgur.com/1DEYI

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Survivorship BiasAll winners do …

http://albumwar2.com/german-soldiers-inspect-shot-down-soviet-bomber-sb-2m/

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Availability heuristicMental Shortcut which usesanecdotal evidence instead ofstatistical data.

http://blog.asmartbear.com/customer-validation.html

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Cognitive DissonanceConfirmation Bias

It hurts to be wrong.

We avoid evidence of our failure.

We look for proof of our idea instead ofvalidation.

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Endowment EffectLoss Aversion

Sunk Cost Fallacy

Now that we invested so much we can‘tthrow it away.

http://www.odt.co.nz/files/story/2012/12/gollum____helping_lure_precious_visitors_reuters_w_50ca509bb5.JPG

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Optimism Bias

93% deem their driving ability above median.

Chance for enterprises to survive 5 years: 30%

Entrepreneurs who think they’ll make it: 80%

http://pics.kuvaton.com/kuvei/traffic_jam3.jpg

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Bias blind spots“And why worry about a speck in your friend's eye when you have a log in your own?”

https://medium.com/p/5b374cfeb43c

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Best-Practice?Most common project-methode: SALT

http://kaleidoscopebrain.wordpress.com/tag/self-help/

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Cargo Cult

http://www.theresilientearth.com/?q=content/cargo-cult-climate-science

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Know Thyself?You won‘t know yourself.

You won‘t change.

Just deal with yourself – professionally.

http://commons.wikimedia.org/wiki/File:Otto_Greiner_-_Odysseus_und_die_Sirenen.jpg

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Empirical Process Control“If a process is too unpredictable or too complicated for the planned, (predictive) approach, then the empirical approach (measure and adapt) is the method of choice.”

Ken Schwaber

http://r2blog.com/2012/02/23/should-we-look-for-gnu-new-ways/ford-assembly-line-copy/

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Doubt Yourself!Many founders are overly confident

It's good to doubt. Accept the doubt.

Allow for doubt in your team.

http://images.fotocommunity.de/bilder/raubtiere/baeren/stirnrunzeln-1fb6706e-9ceb-4b9b-a7cc-0319abd8e517.jpg

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Breathe!Stop! Step up/out! Reflect!

Be mindful.

http://d1jqu7g1y74ds1.cloudfront.net/wp-content/uploads/2014/02/Yoda-Meditating.jpg

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Explicate!Mind dumps

Mindful Conversation

Listen. Loop. Feel.

Listening/Psychater

http://craigsnodgrassart.com/project/brain-dump-extreme-doodling/

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Pre-Mortem Why did we fail?

http://www.fastcodesign.com/1668984/the-challenger-explosion-rendered-in-cauliflower

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More …

Fallacies Dualism

Anchoring

Bandwagon Effect

Frequency Illusion

Tools Reframing

Worst Case

Scenario Planning

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Good Luck.

http://ayay.co.uk/backgrounds/science/space/Other-Space-Shuttle-Launch.jpg