Coffee & Starbucks - University of Texas at Austin · Coffee & Starbucks . Coffee 101 . History of...
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Coffee & Starbucks
Coffee 101
History of Coffee “The Boston Tea Party convinced Americans to switch to coffee from tea as an expression of
freedom”
In this source, the author gives a clear history of coffee. Nestle, the company who owns this website gives a mix of fun facts which really memorializes the importance and history of coffee. This website is here for
anyone who wants to learn about coffee, regardless American or not, because it
includes facts about other countries, not just America.
http://www.nescafeusa.com/coffee101/facts-about-
coffeegclid=COC98qmFn9ICFQsyaQodddIHSA&gclsrc=aw.ds
Coffee for Everyone
“Through the progression of wooden to steam-powered ships, to paper
packaging, advancements in roasting technology and selling coffee based on
it taste instead of by sight, coffee morphed into a beverage which could
be accessible to those outside the wealthy class and still taste good.”
http://newyork.seriouseats.com/2009/11/coffee-chronicles-coffee-in-america-new-amsterdam-market-starbucks.html
Coffee for Everyone
In this blog, Allison Hemler, writes about Coffee’s history in the US. She explains how
coffee changed from an elite drink to something that every American could enjoy.
This text was written for anyone who is interested in how coffee became the fourth most consumed beverage in America. It also mentions many other interesting facts such as the creation of the coffee break and goes on to talk about the very successful coffee shop,
Starbucks.
http://newyork.seriouseats.com/2009/11/coffee-chronicles-coffee-in-america-new-amsterdam-market-starbucks.html
Why Not Coffee?
“Coffee Can Make You Smarter”
In this article, Kris Gunnars highlights 7 major reasons that coffee is good for you. He is celebrating the benefits of coffee and
marketing the idea that everyone should drink coffee in moderation. After his reasoning, he includes tips such as not adding too much of anything unhealthy such as sugar into there
coffee. Kris was aiming this article at those that are skeptical that coffee is healthy and reminds
readers that everything is ok in moderation.
https://authoritynutrition.com/why-is-coffee-good-for-you/
Starbucks 101
Starbucks Timeline “1971-Starbucks Opens first store in Seattle’s Pike place
Market” “1995-Begins Service Frappuccino blended beverages” “2015- Launches Cold Brew iced coffee and Evolution
Fresh handcrafted smoothies…”
On the official Starbucks website, the company publishes every major addition to the company
including menu updates, new stores/globalization updates, and so much more. I
loved how organized this was and it was very easy to follow and see how much they have
grown as a company. This timeline is celebrating Starbucks success and showing how the company has changed and grown
over time. https://www.starbucks.com/about-us/company-information/starbucks-company-timeline
Celebrating the Original
“Schultz joined Starbucks as director of marketing in 1982 and, on a buying trip to Milan,
experienced the cultural awakening that would give the company destiny- in the form of the
Piazza del Dumono’s Many coffee bars,
all of them serving high-grade espresso, all of them providing quasi public meeting places for Milanese society ”
https://www.theguardian.com/cities/2015/may/14/the-first-starbucks-coffee-shop-seattle-a-history-of-cities-in-50-buildings-day-36
Celebrating the Original
In this article written in The Guardian, Collin
Marshal does a special focusing on a different historical building in 50 different
cities. For day 36, he chose wrote about the original Starbucks, located in Seattle, which
is still in business today. Marshall memorializes Shultz for making Starbucks
what it is today and copying what he saw working in Milan. I truly couldn't imagine the world without Starbucks. Where else would I get my daily iced coffee, do my homework,
and meet friends in between classes?
https://www.theguardian.com/cities/2015/may/14/the-first-starbucks-coffee-shop-seattle-a-history-of-cities-in-50-buildings-day-36
Copy-Cat Carmel Macchiato “I’ve got great news for you, friends! You can
make your favorite Starbucks Caramel Macchiato at home!”
In this blog on Cooktoria, Tania, shares with the internet a recipe to make
Carmel Macchiatos. She is saving blog visitors money, on this somewhat pricey
Starbucks drink. Here are her instructions, enjoy!
http://cooktoria.com/recipe/caramel-macchiato/
Starbucks Stands With Refugees
In this article by Cleve R. Wootson published in the Washington Post, the #BoycottStarbucks is brought
to attention due to the divide in America over President Trump and his executive order regarding
the Muslim ban. In response to this ban, Howard Schultz, chief executive of Starbucks announced his
plans to hire refugees. This plan has caused the intense supporters of President Trump
to boycott Starbucks. This article shows how companies can advocate for change and really make a difference in the world.
https://www.washingtonpost.com/news/food/wp/201 7/01/30/starbucks-promised-to-hire-thousands-of-refugees-cr itics-want-a-boycott/?utm_term=.6e752803ebaa
Starbucks Stands With Refugees
“There are more than 65 million citizens of the world recognized as
refugees by the United Nations, and we are developing plans to hire
10,000 of them over five years in 75 countries around the world where
Starbucks does business”
https://www.washingtonpost.com/news/food/wp/201 7/01/30/starbucks-promised-to-hire-thousands-of-refugees-cr itics-want-a-boycott/?utm_term=.6e752803ebaa
Fun, Fearless Frappuccino This Buzzfeed video, shows
people trying the new limited-edition
Frappuccinos. The flavors included the following:
Red Velvet Cake, Cotton Candy, Carmel Cocoa Cluster, Cinnamon Roll,
Lemon Bar, and Cupcake. While none of these
flavors made it to the current menu, it is possible
to order them off the secret menu.
“Starbucks recently released a new line of 6 limited-edition frappuccinos. The public can
vote on one permanent flavor.”
https://www.youtube.com/watch?v=Xc6UTD4B2EA
Secret Menu
Here is a secreenshot from starbuckssecretmenu.net. This website is fan-run
and is not affiliated with the actual Starbucks company. Fans made this website to share with
the world there favorite drinks to order, eat/drink, and make! On the website they have
100s of fun, secret drinks and even have instructions of where to share your own!
http://starbuckssecretmenu.net
Emoji Takeover
Starbucks markets the keyboard as providing “Hot new emojis for summer.”
In this blog from last April, blogger
Chris Fuhrmeister, writes about Starbuck’s new keyboard on the
website Eater.com; The keyboard is available for all iOS, Android via the Apple App Store and the Google
Play Store. Who wouldn’t want to use these cute Starbucks emojis in every
day life?
http://www.eater.com/2016/4/25/11505188/starbucks-emoji-keyboard
Citations ! NESCAFÉ. "Coffee 101: Facts About Coffee." NESCAFÉ. Nestlé, n.d. Web. 01 Mar.
! Hemler, Allison. "Coffee Chronicles: Coffee's History In America, A Short Primer." Serious Eats. N.p., 24 Nov. 2009. Web. 01 Mar. 2017.
! Gunnars, Kris. "Why Is Coffee Good For You? Here Are 7 Reasons." Authority Nutrition. Authority Nutrition, 17 Sept. 2016. Web. 04 Mar. 2017.
! "Starbucks Company Timeline." Starbucks Coffee Company. N.p., n.d. Web. 01 Mar. 2017.
! Marshall, Colin. "The First Starbucks Coffee Shop." A History of Cities in 50 Buildings. Guardian News and Media, 14 May 2015. Web. 01 Mar. 2017.
! Tania. "COPYCAT STARBUCKS CARAMEL MACCHIATO." COOKTORIA. N.p., 01 Feb. 2016. Web. 08 Mar. 2017
! Wootson, Cleve R., Jr. "Starbucks Promised to Hire Thousands of Refugees. Critics Want a Boycott." The Washington Post. N.p., 30 Jan. 2017. Web. 4 Mar. 2017.
! BuzzFeedVideo. "The Starbucks Limited-Edition Frappuccino Taste Test." YouTube. YouTube, 15 June 2015. Web. 08 Mar. 2017.
! "200+ Drink Recipes." Starbucks Secret Menu. N.p., n.d. Web. 08 Mar. 2017.
! Fuhrmeister, Chris. "Starbucks Emoji Are Here." Eater. Eater, 25 Apr. 2016. Web. 04 Mar. 2017.