COFFEE SHOP IN KUWAIT PROJECT - EXCPR
Transcript of COFFEE SHOP IN KUWAIT PROJECT - EXCPR
EXCPR™ co. FOR YOUR BUSINESS. Studies – Consultancy – Training – Business Management P.O.Box, 3378 Meshref,40183 Kuwait, +965 600-excpr (600-39277), [email protected] ,www.excpr.com
Mr. Nayef A. Bastaki
The Founder and Managing Director for EXCPR™ CO.
COFFEE SHOP IN KUWAIT PROJECT
This project is aiming to
Measure the coffee shop market size in the State Of Kuwait
Evaluate the market shares for the coffee shops competitors in Kuwait
Find out the ability of the competitors to work at high efficient
Indicate the kind of customers for each coffee shops brand name
SUMMARY
The market size for Coffee Shop business in Kuwait is evaluated to be around 12.1% of
the total population. Furthermore, STARBUCKS COFFEE has the highest Kuwait’s
Market shares with 60.8%. While, COLUMBUS CAFÉ has almost 453 customers
for each day in each of its branch. Then, Most of the Women in Kuwait –
EXCPR™ co. FOR YOUR BUSINESS. Studies – Consultancy – Training – Business Management P.O.Box, 3378 Meshref,40183 Kuwait, +965 600-excpr (600-39277), [email protected] ,www.excpr.com
Market Segment- are preferring to visit CARIBOU COFFEE, with 25% of the total
segment.
As Mr. Bastaki Said, this project is aiming to evaluate the Market Size, which can be
consider as the basis for issuing the Feasibility Study of any exist business or new project –
as well. Additionally, this project is aiming to calculate the Market Share for each
competitors in the market, which is important for measuring the success factor for each
company against the dynamic market and competition. Also, this project is aiming to find
out the Market segment for each company, which give the direction for concentrate on the
same customer requirement and communication.
MARKET SIZE
As per the results of this study, there are almost 463,000 customers in Kuwait for the coffee
shops market. This number is covering about 12.1% of the total population in Kuwait. The
below figure illustrate the Pie-Chart for the same.
EXCPR™ co. FOR YOUR BUSINESS. Studies – Consultancy – Training – Business Management P.O.Box, 3378 Meshref,40183 Kuwait, +965 600-excpr (600-39277), [email protected] ,www.excpr.com
PLACES
Around 55% of the total COSTA Coffee shops in Kuwait are located in the Mall segment, as it
shown below. This is giving some indication and direction about the type of customer which are
targeted by COSTA coffee shops management in the State Of Kuwait.
By the same, COSTA Coffee Group in Kuwait is requested to concentrate more on the Mall’s
customer segment required.
Malls 55%
COSTA Places in Kuwait
EXCPR™ co. FOR YOUR BUSINESS. Studies – Consultancy – Training – Business Management P.O.Box, 3378 Meshref,40183 Kuwait, +965 600-excpr (600-39277), [email protected] ,www.excpr.com
DISTRICTS
The State of Kuwait is divided into six districts, and one of them is the Capital district, where
most of the Government Ministries and Centers were located. Additionally, most of its
residential are the Kuwait’s people.
As it shown below, the SECOND CUP coffee shops in Kuwait has almost 13% of the total coffee
shops in that district – The Capital.
SECOND CUP 13%
Coffee shops in Kuwait Capital District
EXCPR™ co. FOR YOUR BUSINESS. Studies – Consultancy – Training – Business Management P.O.Box, 3378 Meshref,40183 Kuwait, +965 600-excpr (600-39277), [email protected] ,www.excpr.com
TYPE OF CUSTOMERS
In this project, customers were divided into such segments - as per there common requirement.
Then, as it is illustrated below, 43% of the total COFFEE REPUBLIC’s customers are the young
people ( who’s age is less than 35 year ).
Young 43%
COFFEE REPUBLIC's customers
EXCPR™ co. FOR YOUR BUSINESS. Studies – Consultancy – Training – Business Management P.O.Box, 3378 Meshref,40183 Kuwait, +965 600-excpr (600-39277), [email protected] ,www.excpr.com
LADIES AND THE COFFEE SHOPS
Most of ladies in Kuwait are preferring to drink the Caribou Coffee shop drinks, than the others by
25%. See the below figure
Caribou 25%
Kuwait's Ladies with the coffee shops
EXCPR™ co. FOR YOUR BUSINESS. Studies – Consultancy – Training – Business Management P.O.Box, 3378 Meshref,40183 Kuwait, +965 600-excpr (600-39277), [email protected] ,www.excpr.com
BUSINESS SEGMENT
In this project, the market is also divided into many segment such as Malls, Super market, Private
companies, Universities and Schools …etc. Then, as it shown below, around 17.7% of the total
customers in private companies are choosing The coffee bean coffee shops.
The Coffee Bean 18%
The Coffee Bean and the business segment
EXCPR™ co. FOR YOUR BUSINESS. Studies – Consultancy – Training – Business Management P.O.Box, 3378 Meshref,40183 Kuwait, +965 600-excpr (600-39277), [email protected] ,www.excpr.com
MARKET SHARE
Starbucks brand name is one of the famous coffee shops in Kuwait, and its market share was
calculated to be almost 60.8% of the total market. This results approve that most of Kuwait’s
customers are preferring to drink Starbucks coffee than others.
Starbucks 61%
Market share for Starbucks Coffee shops
EXCPR™ co. FOR YOUR BUSINESS. Studies – Consultancy – Training – Business Management P.O.Box, 3378 Meshref,40183 Kuwait, +965 600-excpr (600-39277), [email protected] ,www.excpr.com
EFFICIENCY FACTOR
Finally, the Efficiency index is calculated by dividing the number of customers – for each
company- by the number of branches in Kuwait. As it shown below, the Columbus coffee
shops in Kuwait has around 450 customer per each branch per day.
0
100
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300
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Efficency factor for COLUMBUS Cafe'
EXCPR™ co. FOR YOUR BUSINESS. Studies – Consultancy – Training – Business Management P.O.Box, 3378 Meshref,40183 Kuwait, +965 600-excpr (600-39277), [email protected] ,www.excpr.com
About EXCPR™ CO.
EXCPR™ Co. is a Kuwait’s Business Consultancy Company, which was established
in 2011 by the founder Mr. Nayef A. Bastaki. The company is aiming to Maximize
the Profit Margin for its customer. The company is supply its services through four
channels , Study, Consultancy, Training and Business Management.