Coffee from EthiopiaCoffee from EthiopiaMIBO 12/13 Product Market Analysis MIBO 12/13 Product Market Analysis

Import/Export ProjectImport/Export ProjectGeneral Business Idea:General Business Idea:

Import Process: Why Import Process: Why Ethiopia?Ethiopia?

Transformation of the Transformation of the product:product: The company will make as many coffee products as possible simplifying the process. The company will make as many coffee products as possible simplifying the process.

Coffee grounds, brewed canned coffee, tiramisu cakes, coffee husks, etc. One source Coffee grounds, brewed canned coffee, tiramisu cakes, coffee husks, etc. One source many outcomes: Subletting transformation is charged directly to the consumer.many outcomes: Subletting transformation is charged directly to the consumer.

Organic Coffee Market is growing all over the world while non organic is decreasingOrganic Coffee Market is growing all over the world while non organic is decreasing

Roasting:Roasting: In Spain most coffee is imported green, and the market is very segmented. In Spain most coffee is imported green, and the market is very segmented. This means there are many different roasters, it should be difficult to subcontract This means there are many different roasters, it should be difficult to subcontract roasting if its not possible to buy industrial roaster with our financing.roasting if its not possible to buy industrial roaster with our financing.

Brewing:Brewing: In order to make an energy drink we will have to find a recipe that the In order to make an energy drink we will have to find a recipe that the market will accept. Cold coffee and sugar might work. Use the less quality grounds to market will accept. Cold coffee and sugar might work. Use the less quality grounds to brew.brew.

HusksHusks: Sell them as biofuel to decrease general product prices and be more : Sell them as biofuel to decrease general product prices and be more competitive.competitive.

Packing: Coffee grounds and derivate are easy to pack. Energy drink requires special Packing: Coffee grounds and derivate are easy to pack. Energy drink requires special aluminum bottle and cool design targeting young markets.aluminum bottle and cool design targeting young markets.

Product Process:Product Process:

Sales Process:Sales Process: