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Coffee Parlours in India-Hotting Up

-A presentation by group 8

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SWOT Analysis- Barista

StrengthsDifferentiating Factor- AmbienceLarge no. of outletsStrong logistics

Well defined TG Attractive Brand elementsCustomization

Customization

WeaknessHigh reliability on imports

OpportunityChanging Lifestyle

ThreatCompetition

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SWOT Analysis- CCD

StrengthsRelaxing ambiencePriced products at 20%lower than competitors

WeaknessFailure to leverage 1 st mover adv

antageOld fashioned and conservative in approachLack of experience

OpportunityChanging Lifestyle

ThreatCompetition

Tea based culture

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SWOT Analysis- QWIKY

Strengths Well defined TG-(Youth)Offered varieties of Coffee

Weakness

OpportunityChanging Lifestyle

ThreatCompetition

Tea based Culture

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Porters 5 Force Analysis

Threat from competitors- HIGH

Bargaining power of suppliers- Low

Bargaining power of buyers- HIGH

Threat from substitutes- HIGH

Overall attractiveness-MODERATE

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PESTEL Analysis

Social environment Change in Habits Change in lifestyle

Economic- Increase in spending power of people

Legal- Reduction in licensing and permit costs

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Growth Strategies

Barista Expansion( Marketing tie-ups) Widen their Target group

Strategic alliance with Tata Coffee

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CCD

Expansion- Opened 15 cafes in Delhi and 5 in Mumbai Differential pricing strategy Re-launch its coffee parlours It positioned itself as mass brand market

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Qwiky

It targeted the youth Differential pricing strategy Expansion

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